Yomiuri Land

What Yomiuri Land does

Yomiuri Land Co., Ltd. is a Japanese diversified leisure and entertainment company founded in 1949 and headquartered in Inagi City, Greater Tokyo. The company is publicly listed on the Tokyo Stock Exchange (TYO:9671) and is one of seven core companies in the Yomiuri Shimbun media group, providing it with cross-promotional reach via Japan's largest newspaper and the Yomiuri Giants baseball franchise. Its portfolio spans seven business segments: a flagship amusement park (Yomiuri Land) and HANA BIYORI flower park; four golf courses; two horse racing venues (Tokyo City Keiba); hot spring facilities (Spa Lodge); the recently opened Tokyo Giants Town baseball entertainment complex; lodging; and real estate land leases across its extensive Inagi City holdings. The company has welcomed 70 million+ cumulative visitors and operates a 1M+ member loyalty program (YoMiRan CLUB).

The company's revenue mechanics are diversified across consumer-facing leisure spend: amusement park admissions, ride passes, annual passes, golf green fees and memberships, horse racing operations, hot spring admissions, lodging, and rental income from real estate. Pricing is fragmented across entry fees, season passes, and tiered memberships. Distribution leverages its land holdings and its position within the Yomiuri Group, which provides promotional synergies with major media and sports properties.

Recent strategic posture is one of aggressive IP-driven capex deployment, including the PokePark Kanto opening (February 2026) with The Pokemon Company, Tokyo Giants Town (March 2025) with the Yomiuri Giants, and the NEXT60 partnership with Fuji-Q Highland (June 2025). The company is signaling a multi-year capital plan extending to a planned aquarium in 2027. Revenue grew from ~16.6B yen (2016) to ~20.7B yen (2020), a ~25% cumulative gain, before the recent expansion phase.

Name

Yomiuri Land

Legal name

株式会社よみうりランド

Website

https://yomiuriland.co.jp

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

101–250 employees

Short description

Yomiuri Land is a publicly listed Japanese diversified leisure conglomerate (TYO:9671) operating amusement parks, golf courses, horse racing venues, hot springs, baseball entertainment, lodging, and real estate — serving mass-market Tokyo-area consumers and leveraging affiliation with the Yomiuri Shimbun Group.

Ownership category

akta.pro rank

Product category

Amusement Parks & Leisure Facilities

NAICS

Amusement and Theme Parks (71311), Amusement Parks and Arcades (7131), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD)

Keywords

• Amusement park operations
• Horse racing venues
• Golf course management
• Hot spring facilities
• Leisure entertainment services

Headquarters

HQ city

Inagi

HQ country

Japan

HQ region

Asia

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Amusement Park Admissions and Attractions: Revenue from ticket sales for park entry, individual attraction rides, and day passes (ワンデーパス) for unlimited rides.
2. Food and Beverage Services: On-site restaurants, cafes, and food stalls across all facilities including themed dining at HANA BIYORI and Kakei no Yu hot spring.
3. Merchandise Sales: Sale of original goods, character merchandise (including Pokemon products at PokePark Kanto), and commemorative items.
4. Golf Club Memberships and Green Fees: Membership fees and green fees at Tokyo Yomiuri Country Club (member-only), Yomiuri Golf Club (corporate membership), Shizuoka Yomiuri Country Club, and Chiba Yomiuri Country Club (public course).
5. Horse Racing Operations: Betting commissions and admission fees from Kawasaki Racecourse and Funabashi Racecourse; also operates off-track betting facilities.
6. Hot Spring and Wellness Facilities: Admission fees for hot spring parks including HANA BIYORI, Kakei no Yu, Kinohito Irodori, and Morino Irodori.
7. Baseball Stadium Operations: Admission fees, concessions, and merchandise sales at Giants Town Stadium; hosts Eastern League games and various entertainment events.
8. Loyalty Program (YoMiRan CLUB): A membership program offering discounts and special services, which surpassed 1 million members in December 2024.
9. Event and Sponsorship Revenue: Revenue from corporate partnerships, event sponsorships, and collaborations with brands and franchises.
10. Real Estate and Property Management: Property management services including Marronier Gate Ginza 3 in Tokyo's Ginza district.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Yomiuri Land is a diversified leisure and entertainment operator managing amusement parks (including the flagship Yomiuri Land Amusement Park and the PokePark Kanto Pokemon theme park), golf courses, horse racing venues, hot spring and wellness facilities, a baseball stadium, and commercial real estate. The company sells tickets, memberships, food and beverage, merchandise, and betting commissions directly to consumers across its portfolio of physical facilities in the Greater Tokyo area and other Japanese prefectures.

Product overview

Yomiuri Land operates as a diversified leisure entertainment company managing a portfolio of amusement parks, golf courses, horse racing venues, hot spring/health facilities, and sports venues. The core product is the Yomiuri Land Amusement Park featuring roller coasters and seasonal events, supplemented by PokePark Kanto (Japan's first permanent Pokemon theme park opened 2026). Golf operations include four courses under the Yomiuri brand. Public racing encompasses Kawasaki and Funabashi racecourses plus off-track betting. Health park offerings feature HANA BIYORI flower park with integrated Kakeino-yu hot spring, additional hot spring facilities, and indoor play centers. Ballpark operations center on Tokyo Giants Town with Giants Town Stadium. Real estate includes Marronnier Gate Ginza 3 property management. The company slogan is '遊びを、まん中に。' (Play in the Middle).

Differentiator

Problem solved

Functional benefit

Brands

• ジュエルミネーション (Jewelumination): World's first gemstone-colored illumination event, developed by lighting designer Ishii Motoko, running annually from October for about 6 months
• Sky-Go-LAND
• Pool WAI
• グッジョバ!!
• よみうりランド眺望温泉 花景の湯
• HANA·BIYORI

Quantifiable outcome

• 70 million+ cumulative visitors since opening
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered flagship, core, major and minor.

• The Pokémon Company (Pokémon)flagshipStrategic or Co-development Partner · 1 February 2026Joint venture partnership with Yomiuri Shimbun Tokyo Head Office to establish '合同会社ポケパーク・カントー' (PokePark Kanto合同会社) for operating Japan's first permanent outdoor Pokemon theme park at Yomiuri Land. The facility opened February 2026 featuring 600+ Pokemon, exclusive merchandise, and immersive experiences. PokePark Kanto sold out tickets for two months following its opening, capitalizing on record inbound tourism to Japan.
• Yomiuri Shimbun Tokyo Head OfficecoreStrategic or Co-development PartnerParent media company and part of Yomiuri Group. Joint venture partner in PokePark Kanto and Tokyo Giants Town development. Yomiuri Land is one of the 7 core companies of the Yomiuri Group.
• Yomiuri Giants (読売巨人軍)coreStrategic or Co-development PartnerCo-development partner in Tokyo Giants Town, a sports and entertainment complex including Giants Town Stadium (opened March 2025), aquarium (opening 2027), and dining facilities. Yomiuri Land manages facility operations and entertainment programming.
• Junretsu (純烈)majorGTM or Marketing PartnerSuper Sentai bathhouse idol group serves as official ambassador for HANA BIYORI flower park and Kakei no Yu hot spring since July 2024. The group performs regular concerts at HANA BIYORI and promotes facilities through appearances and collaborative merchandise.
• ONODERA GROUP / LEOC (おのでらグループ/レック)majorImplementation/ SI/ Consulting PartnerPremium restaurant operator providing upscale dining at Kakei no Yu's 'Bishoku no Kiwami' restaurant. ONODERA GROUP, known for Ginza Onodera sushi, brought its culinary expertise to a hot spring facility for the first time through this partnership.
• Piet OudolfmajorImplementation/ SI/ Consulting PartnerWorld-renowned Dutch garden designer who designed the first Asian garden at HANA BIYORI (Piet Oudolf Garden Tokyo), contributing to the facility's unique positioning as an entertainment botanical garden.
• Fuji-Q Highland (富士急ハイランド) & Spawars Hawaiian (スパリゾートハワイアンズ)minorGTM or Marketing PartnerThree-way 'NEXT60 Joint Declaration' partnership announced June 2025, marking 60th anniversary of Yomiuri Land and promoting cross-visitation among the three major Japanese amusement destinations.
• Domy Donburi House (G x DOMDOM)minorChannel Partner/ Reseller/ DistributorHamburger restaurant operator at Giants Town Stadium, providing food and beverage services within the ballpark facility as an on-site tenant.
• Ishii Motoko (石井幹子)majorImplementation/ SI/ Consulting PartnerWorld-renowned Japanese lighting designer who developed the signature Jewel-illumination (ジュエルミネーション), the world's first gem-colored illumination concept, which has been running annually for 15 years as Yomiuri Land's premier winter event.
• Chiba Prefecture Horse Racing AssociationcoreStrategic or Co-development PartnerJoint management of Funabashi Racecourse with Chiba Prefecture. Yomiuri Land provides facility management while the association oversees racing operations. The facility hosted the prestigious JBC Races and celebrated its 75th anniversary in 2024.
• Local Municipalities (Inagi City, Kawasaki City, Funabashi City)majorStrategic or Co-development PartnerPartnership agreements with local governments for regional development, disaster preparedness (facilities serve as emergency shelters), and tourism promotion. Tokyo Giants Town development includes comprehensive partnership with Inagi City.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Fuji-Q Highland: Regional Japanese amusement park operator near Mt. Fuji, owned by Fujikyu. Directly comparable as a regional ride park; Yomiuri Land and Fuji-Q Highland even formalized a NEXT60 cross-promotion partnership in June 2025.
• Sanrio Puroland: Indoor Hello Kitty–themed theme park in Tokyo operated by Sanrio Entertainment. Comparable as an IP-character-driven Japanese theme park relying on franchise merchandise and meet-and-greet experiences.
• Sega Sammy Holdings: Diversified entertainment conglomerate operating Tokyo Joypolis indoor amusement parks and Sega arcade venues. Comparable as a publicly listed Japanese leisure operator combining content/IP with location-based entertainment.
• LEGOLAND Japan: IP-driven family theme park in Nagoya operated under Merlin Entertainments' brand. Comparable as a Japanese permanent theme park anchored by a globally licensed IP targeting families—Yomiuri Land's positioning with Pokemon mirrors this model.
• Oriental Land: Operator of Tokyo Disneyland and Tokyo DisneySea—the dominant Japanese theme park business. Most directly comparable as a publicly listed, IP-driven Japanese theme park operator with strong inbound tourist exposure.
• Nagashima Spa Land: One of Japan's largest amusement parks located in Mie Prefecture, operated alongside an adjacent spa/hot spring complex. Highly comparable given its combined amusement park plus onsen/health-park business model mirroring Yomiuri Land's diversification.
• Universal Studios Japan: Operator of Universal Studios Japan in Osaka. Comparable as a major IP-driven Japanese theme park leveraging global entertainment brands (including a Super Nintendo World area), competing for the same inbound tourist wallet.
• Tokyo Dome: Operator of Tokyo Dome City, an urban entertainment complex combining an amusement park (formerly Korakuen), stadium, hotel, and spa. Comparable as a publicly listed, multi-segment Tokyo entertainment venue.
• Huis Ten Bosch: Large-scale themed attraction park in Nagasaki operated by H.I.S. Comparable as a Japanese destination theme park pursuing IP collaborations and inbound tourism positioning.

Emerging players

• Toei: Major Japanese film and drama producer (Toei Animation, Toei Studios) with theme park operations such as Toei Kyoto Studio Park. Comparable through its use of proprietary character IP for location-based entertainment experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/yomiuriland_PR

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yomiuri Land