YPublic

What YPublic does

YPublic is a Dutch professional services and talent development firm founded in 2015 by Dennis Kuis, headquartered in Ede, Netherlands. The company operates a two-sided model: it recruits and trains recent HBO and WO graduates through approximately 1.5-year traineeship programs in Datamanagement and Informatiemanagement, then places them at Dutch government organizations including municipalities, provinces, ministries, water boards, safety regions, and archives. The firm reports that approximately 80% of trainees transition to direct employment at the government client after the traineeship, 15% continue into YPublic Consultancy roles, and 5% become independent specialists.

The core product portfolio consists of two parallel traineeship tracks (Traineeship Datamanagement covering BI, data analysis, and data engineering roles; and Traineeship Informatiemanagement preparing junior information advisors), each supplemented by specialized learning modules (Leergang Adviseur Datamanagement and Leergang Adviseur Informatiemanagement). YPublic also operates YPublic Consultancy, providing experienced professionals for tactical and strategic advisory engagements, and the Inzet Trainee placement service. The firm maintains a strategic partnership with Data Professionals Overheid for data insights and analytics collaboration.

YPublic generates revenue primarily through professional services fees for trainee placements and consultancy engagements with public sector clients. Pricing is quote-based and negotiated individually per engagement; no public pricing is disclosed. The go-to-market is sales-led and relationship-based, with direct engagement from government procurement and client sourcing supplemented by talent attraction through Nationale Vacaturebank, LinkedIn, and YouTube. The firm has 11-50 employees and serves 20+ named government clients across the Netherlands with no disclosed external funding or geographic expansion beyond the domestic Dutch market.

Name

YPublic

Legal name

YPublic

Website

https://ypublic.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

YPublic is a Dutch professional services firm that recruits and trains recent graduates through 1.5-year traineeships in data and information management, placing them at Dutch government organizations alongside tactical and strategic consultancy services. Founded in 2015, headquartered in Ede, serving municipalities, provinces, national agencies, and water boards across the Netherlands.

Ownership category

akta.pro rank

Product category

Public Sector Management Consulting

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Data & Metrics for PM/PPM (Analytics, KPIs, Experimentation) (EDABAHAL)

akta.pro secondary industries

Corporate Learning & Training Content Development (EDAGAKAC), Operations, Quality & Process Improvement (Lean/Six Sigma) (EDAGANAH)

Keywords

• Public sector traineeships
• Data management consulting
• Information management advisory
• Government digital transformation
• Young talent placement

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Traineeship Placement Services: YPublic places young professional trainees with government organizations. Young professionals work at client sites while receiving training and development from YPublic. Revenue is generated through the placement of these trainees, with 80% transitioning to direct employment at the government client, 15% continuing in YPublic consultancy roles, and 5% becoming independent consultants. The company acts as an intermediary between graduates seeking careers in government and public sector organizations seeking specialized data/information management talent.
2. Consultancy Services: YPublic Consultancy provides experienced professionals to government organizations for tactical and strategic level projects. Consultants support improvement initiatives in business operations and service delivery, strategic management, project leadership, team optimization, and information management advisory services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

YPublic is a Dutch development and advisory organization that recruits young HBO/WO graduates into structured traineeship programs in Data Management and Information Management, and places them at Dutch government organizations (municipalities, provinces, ministries, water boards, safety regions, archives). It also provides experienced consultants (YPublic Consultancy) for tactical and strategic advisory projects on information and data management within the public sector.

Product overview

YPublic is a development and consulting organization that offers a portfolio of traineeship programs and consultancy services focused on data and information management for Dutch government organizations. The core offerings consist of two parallel traineeship tracks: the Traineeship Datamanagement and the Traineeship Informatiemanagement, both lasting approximately 1.5 years. Each traineeship includes specialized learning modules (Leergang Adviseur Datamanagement and Leergang Adviseur Informatiemanagement respectively) that provide professional knowledge development. YPublic also offers YPublic Consultancy for tactical and strategic advisory services, and the Inzet Trainee service for deploying young professionals within government organizations. The organization connects young talent (HBO+/WO level) with government organizations including Municipalities, Provinces, Ministries, Water Boards, and Safety Regions throughout the Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Traineeship Datamanagement An approximately 1.5-year traineeship program for HBO+/WO graduates that develops them into data specialists for Dutch government organizations, covering roles such as BI Consultant, Data Advisor, Data Analyst, Data Scientist, and Data Engineer.
• Traineeship Informatiemanagement

Quantifiable outcome

• 80% of trainees transition to direct employment at government clients after completing the traineeship
• +2 more outcomes

Named customers20 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Data Professionals Overheid (dataprofessionalsoverheid.nl)minorStrategic or Co-development PartnerYPublic collaborates with Data Professionals Overheid specifically in the area of data insights and analytics. This partnership supports YPublic's data-focused services and provides additional resources for data-related projects within government organizations.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• BMC: Dutch advisory firm focused exclusively on the public sector, with broad consulting and interim-management offerings. It competes with YPublic for the same government buyers and is the most established direct competitor in the Dutch public-sector advisory space.
• Yacht (Randstad): Dutch professional staffing brand of Randstad focused on higher-educated professionals, including placements in government and information management. Directly comparable business model (specialist staffing into government) and is the dominant scaled competitor in YPublic's niche.
• Berenschot: Large Dutch consulting firm with a dedicated public-sector practice serving municipalities, ministries, and provinces. Comparable to YPublic in customer base (Dutch government) and in delivering management and information-management advisory services.
• Twynstra Gudde: Dutch management consulting firm with a strong public-sector practice, advising Dutch municipalities, provinces, and ministries on strategy, organization, and information management. Comparable in customer overlap and advisory offerings to YPublic Consultancy.
• HeadFirst: Dutch staffing and selection firm focused on higher-educated professionals, with strong placements into government and semi-public organizations. Directly comparable to YPublic in placing talent into Dutch public-sector roles and operating a similar professional-services model.
• Andersson Elffers Felix (AEF): Dutch consulting firm specializing in the public sector, with deep expertise in government organizations, policy, and information management. Comparable to YPublic in customer base and public-sector domain focus.

Emerging players

• IG&H: Dutch consulting firm with a strong digital, data, and analytics practice serving both private and public-sector clients. Comparable to YPublic in the data and information-management domain, with overlapping potential buyers in Dutch public administration.
• Solvinity: Dutch managed services and consulting firm specializing in secure IT for the Dutch government and regulated industries. Comparable to YPublic in serving Dutch government clients and supporting information-management modernization.

Broad incumbents

• Visma: Nordic-headquartered software and services provider with a substantial Dutch public-sector presence, including government-focused SaaS and advisory offerings. Overlaps with YPublic in serving Dutch government digitalization and information-management needs, but as a much broader software-led incumbent.
• Capgemini Netherlands: Global consulting and technology services firm with a large Dutch public-sector practice covering digital transformation, data, and information management. A broad incumbent that competes for the same government digitalization budgets as YPublic, though at much larger scale and with a wider portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC540Ik1FPbqrRZ2OYWwHieQ
• LinkedInlinkedin.com/company/ypublic
• Xx.com/ypublicnl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YPublic