Trooper Clothing

What Trooper Clothing does

Trooper Clothing is a privately held specialty apparel company that designs, manufactures, and distributes officially licensed children's military uniforms, flight suits, tactical gear, and accessories. Founded in the early 1950s at Fort Gordon, Georgia (where the founders had been manufacturing Battle Dress Uniforms), the company is now headquartered in San Antonio, Texas — known as 'Military City, USA.' The company holds official licensing agreements with all six branches of the U.S. Armed Forces (Army, Navy, Air Force, Marine Corps, Coast Guard, Space Force), the Thunderbirds and Blue Angels demonstration teams, and an exclusive NSCC Sea Cadet license. Products are constructed using military-spec materials including 7 oz twill and ripstop fabrics, with a sub-brand called Trooper Tactical extending into premium youth combat and tactical gear.

The company's core technology is its manufacturing expertise and licensing portfolio rather than proprietary software; the digital infrastructure is a standard Shopify storefront with country/region selectors supporting U.S., Canadian, U.K., and Finnish markets alongside broader international shipping. Revenue is generated through two primary streams: direct-to-consumer e-commerce (one-time purchases with no subscription component, price points ranging from $4.95 patches to $249.95 tactical combos) and wholesale distribution to retail partners via a dedicated wholesale application portal. The customer base consists of military families seeking matching attire for their children, gift buyers, and patriotic consumers, with secondary expansion into law enforcement-themed apparel and Top Gun/aviation enthusiast merchandise.

Trooper Clothing operates with a lean team of 1-10 employees and has never raised external funding. Its business model includes an ongoing commitment to donate a percentage of every sale to Military Morale, Welfare, and Recreation (MWR) programs, which functions as both a community engagement mechanism and a marketing differentiator. The company maintains organic social media presence across Facebook, Instagram, Pinterest, YouTube, and Twitter, supplemented by email marketing with a 15% first-purchase incentive.

Name

Trooper Clothing

Legal name

Trooper Clothing

Website

https://trooperclothing.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1–10 employees

Short description

Trooper Clothing is a privately held specialty apparel company that designs and sells officially licensed children's military uniforms, flight suits, and tactical gear across all U.S. Armed Forces branches, serving military families, gift buyers, and patriotic consumers via DTC e-commerce and wholesale distribution.

Ownership category

akta.pro rank

Product category

Children's Military Apparel

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Accessories and Other Apparel Manufacturing (31599), Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)

akta.pro industry

PRIMARYCRAMAKAD

Hunting Clothing, Footwear & Camouflage Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Hunting, Shooting & Archery Retail

SECONDARYCRAAALAC

Public Safety & Law Enforcement Uniforms

Consumer Products & Retail/Apparel, Footwear & Accessories/Workwear, Uniforms & Safety Apparel

SECONDARYCRAAAJAK

Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders)

Consumer Products & Retail/Apparel, Footwear & Accessories/Accessories (Bags, Belts, Hats, Scarves, Small Leather Goods)

Keywords

• Children's military apparel
• Youth military uniforms
• Kids flight suits
• Tactical kids clothing
• Licensed military accessories

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Direct E-commerce Retail: Direct-to-consumer sales through their Shopify e-commerce storefront selling children's military uniforms, flight suits, tactical gear, and accessories. One-time purchase model with standard retail pricing.
2. Wholesale Distribution: Wholesale distribution to retail partners. Products available at multiple fine retailers shown in logos section.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Trooper Clothing manufactures and sells officially licensed children's military apparel and accessories, including youth military uniforms, flight suits, tactical clothing, hats, patches, name tapes, and tactical backpacks/bags. Products are tailored to match official U.S. military fabric and construction standards and are sold direct-to-consumer online as well as through a wholesale portal for unit and retail buyers.

Product overview

Trooper Clothing is a specialized children's military apparel company that has been in business since the early 1950s. The company operates as a single unified product line focused on officially licensed youth military uniforms and gear. The core product portfolio centers on military-style clothing and accessories for children, organized into several interconnected product families: Baby Military Apparel (bodysuits, crawlers, rompers, bibs/blankets), Military Uniforms (dress uniforms and BDU patterns for all branches), Flight Suits (pilot-style suits including specialty Thunderbirds and Blue Angels collections), Trooper Tactical Collection (combat shirts, pants, plate carriers, vests, backpacks), Law Enforcement Youth Collection (police, SWAT, FBI themed costumes), Sea Cadet Uniforms (Navy Sea Cadet specific uniforms), and Accessories (patches, name tapes, hats, face masks, dog tags). The company also offers T-Shirts/Hoodies and a Clearance Collection. Products are licensed across all U.S. military branches including Army, Navy, Air Force, Marines, Space Force, and Coast Guard, as well as elite demonstration teams Thunderbirds and Blue Angels.

Differentiator

Problem solved

Functional benefit

Brands

• Trooper Tactical: Premium youth tactical gear collection including combat shirts, combat pants, plate carriers, backpacks, and tactical accessories.

Products and services

• Children's Military Uniforms Officially licensed miniature military uniforms for children across U.S. military branches, made to match official fabric and construction standards. Targeted at military families and youth program participants.
• Children's Flight Suits Replica flight suits for children sized to match U.S. military aircrew apparel, targeting military families and aviation-themed gift buyers.
• Trooper Tactical Collection A line of tactical-style clothing and accessories for children inspired by military gear, marketed to military families and gift buyers.
• Law Enforcement Youth Collection Children's apparel themed to U.S. police and law enforcement uniforms, designed for kids of law enforcement families and themed occasions.
• Sea Cadet Uniforms Specialized uniforms sized for U.S. Naval Sea Cadet Corps cadets, sold primarily to Sea Cadet units and individual cadet families.
• Baby Military Apparel Military-themed apparel sized for infants and toddlers, for military families and gift buyers seeking themed outfits for very young children.
• Tactical Backpacks and Bags Military-style backpacks and bags sized for children, sold as accessories to the apparel line.
• Hats and Caps Officially licensed children's military hats and caps sold as accessories to troop apparel.
• T-Shirts and Hoodies Casual military-themed t-shirts, hoodies, and related tops for children.
• Patches and Name Tapes Iron-on and sew-on patches, including name tapes, used to customize and complete children's military uniforms.
• PT Uniforms Physical training (PT) uniform sets for children mirroring the style of military service PT gear.
• Wholesale Orders Bulk-order / wholesale fulfillment service providing the same product line to Sea Cadet units, JROTC programs, and specialty retailers at wholesale pricing.

Quantifiable outcome

• Supports Morale, Welfare and Recreation programs for all military branches with percentage of every sale

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Military Morale, Welfare and Recreation (MWR) ProgramscoreStrategic or Co-development PartnerTrooper Clothing donates a percentage of every sale to support Military Morale, Recreation, and Welfare Programs for all branches and their families. This is a core component of their business model and mission.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rothco: Rothco is a major military and tactical apparel manufacturer and wholesaler offering camouflage uniforms, BDUs, tactical gear, and accessories. It is a broad incumbent in the military apparel category but focuses on adults, whereas Trooper Clothing specializes exclusively in the children's segment with official licensing.
• Propper International: Propper is a leading military apparel manufacturer with official U.S. Department of Defense contracts producing genuine-issue BDUs, multicam uniforms, and tactical clothing. Comparable in licensing-driven military apparel production but operates at adult/military-issue scale, while Trooper Clothing serves the children/family consumer segment.
• Tru-Spec (Atlanco): Tru-Spec is a tactical and military apparel manufacturer producing BDUs, multicam uniforms, and tactical clothing for military, law enforcement, and civilian markets. Comparable in military apparel production expertise and product types, but adult-focused where Trooper Clothing specializes in children's sizes and licensing.
• 5.11 Tactical: 5.11 Tactical is a major tactical and duty-gear brand serving law enforcement, military, and civilian markets with apparel, backpacks, plate carriers, and footwear. While adult-focused and broader in category scope, it overlaps with Trooper's Trooper Tactical line in plate carriers, tactical backpacks, and combat apparel aesthetics.

Others

• Alex Brands (Schylling): Alex Brands is a children's products company spanning toys, outdoor play, and character-licensed goods sold through mass retail and specialty channels. It is a thematically adjacent peer in the children's licensed-products space with similar retail distribution and family-targeted branding, though it does not compete directly in apparel.

Emerging players

• Hanna Andersson: Hanna Andersson is a premium children's apparel brand with strong DTC e-commerce and heritage brand positioning (founded in the U.S. in 1983 with Swedish heritage). Comparable as a specialty children's apparel brand with strong community values and DTC-first distribution, though focused on everyday wear rather than military-themed products.
• Under Armour Kids: Under Armour's kids division produces athletic apparel with military/patriotic aesthetics and serves a youth demographic through mass retail and DTC. Comparable as a branded children's apparel retailer with crossover into performance/tactical styling, though without official military licensing.

Direct peers

• Fun Costumes: Fun Costumes is a U.S.-based online children's costume retailer carrying military, police, and themed apparel for kids. Directly comparable in product category, customer (parents of children), and DTC distribution model, though it lacks official military licensing and is seasonal/Halloween focused.
• Costume SuperCenter: Costume SuperCenter is a large online costume retailer offering military-themed children's costumes alongside broader costume categories. Comparable as a multi-category e-commerce costume retailer serving parents, with overlap in military children's products but lacking licensed authenticity or off-season/daily-use product depth.
• Disguises Costumes (Character Group): Disguises is a major children's costume manufacturer and wholesaler offering officially licensed character, military, and police costumes. It is one of the closest comparables to Trooper Clothing in product category (children's themed apparel with licensing) and distribution model (wholesale + DTC), though it focuses on Halloween/wear-occasion use.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/trooperclothing
• YouTubeyoutube.com/channel/UC1M2ruHe2WKSakL2pVfAvdQ
• Facebookfacebook.com/TrooperClothing
• Instagraminstagram.com/trooper_clothing/?hl=en
• Pinterestpinterest.com/support35320393/_shop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trooper Clothing