My Room - Children's Cancer Charity

What My Room - Children's Cancer Charity does

My Room is an Australian charitable organization dedicated to pediatric oncology, operating under the tagline "Towards a 100% Cure." Its stated mission is to fund research into childhood cancer treatments, provide support to families affected by pediatric cancer, and advance cure rates for childhood cancers. The organization operates exclusively within Australia and does not sell products or services commercially; instead, it functions as a mission-driven non-profit whose value proposition is concentrated on a single disease area (children's cancer) and a measurable outcome goal (100% cure rate).

The organization's revenue model is entirely donation-based, drawing contributions from individual supporters, corporate partners, and philanthropic organizations to fund cancer research, treatment support, and family assistance programs. Its go-to-market is community-led, centered on grassroots fundraising events, donor outreach, and awareness campaigns, supplemented by partnerships with healthcare institutions. No specific programmatic offerings, product modules, research grant recipients, or service tiers are disclosed in the source material; the product overview is limited to the charitable mission statement.

The underlying technology stack, proprietary features, headcount, leadership team, funding history, and financial scale are not disclosed in the source data. There are no recorded product launches, M&A activity, regulatory actions, certifications, partnerships with named institutions, or management disclosures. Operating status is confirmed as active based on the presence of a functional website, but ownership, governance, and financial structure cannot be determined from the available evidence.

Name

My Room - Children's Cancer Charity

Website

https://myroom.com.au

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

My Room is an Australian non-profit charity dedicated to pediatric oncology, funding children's cancer research and providing support services to affected families under a "Towards a 100% Cure" mission. It operates Australia-wide through community-led fundraising, donor engagement, and healthcare-institution partnerships.

Ownership category

akta.pro rank

Product category

Pediatric Cancer Charity Services

NAICS

Voluntary Health Organizations (813212), Individual and Family Services (6241), Child and Youth Services (62411)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA)

akta.pro secondary industries

Maternal, Child & Family Health Program Funding (HLAJALAG), Family & Parenting Support Services (BPAGAEAC)

Keywords

• Pediatric cancer charity
• Children's cancer support
• Cancer research funding
• Family support services
• Nonprofit fundraising

Headquarters

HQ city

North Melbourne

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel

Revenue model

1. Charitable Donations: Receives donations from individual supporters, corporate partners, and philanthropic organizations to fund cancer research, treatment support, and family assistance programs.

Go-to-market motion1 record

Core offering

My Room is an Australian charitable organization dedicated to supporting children diagnosed with cancer and their families. The charity funds pediatric oncology research, provides treatment support, and delivers family assistance programs with the stated mission of working towards a 100% cure rate for childhood cancers.

Product overview

My Room - Children's Cancer Charity Australia is a charitable organization dedicated to supporting children with cancer and their families, working towards the goal of a 100% cure. The organization operates as a non-profit charity rather than a technology product company. Based on the source content available, no specific product offerings, programs, or service modules have been identified beyond the organization's charitable mission statement.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Broad incumbents

• Cancer Council Australia: Australia's leading national cancer charity, funding research, prevention, and support across all cancer types. Larger incumbent operating in the same Australian fundraising market with overlapping pediatric cancer programs but much broader scope.

Direct peers

• Starlight Children's Foundation Australia: Australian charity supporting children with serious illnesses including cancer through wish-granting and hospital programs. Direct peer targeting similar donor segment (families/children with serious illness) in Australia.
• Redkite: Australian charity dedicated to supporting children with cancer and their families - provides financial assistance, emotional support, and education services. Direct peer with overlapping mission of supporting pediatric oncology families in Australia.
• Leukaemia Foundation Australia: Australian charity focused on blood cancers including childhood leukaemia - funds research and provides family support services. Direct peer in pediatric oncology fundraising and family support space within Australia.
• Make-A-Wish Australia: Australian branch of global wish-granting charity for children with critical illnesses including cancer. Adjacent-direct peer targeting the same donor demographic and supporting children with serious illness.
• Kids with Cancer Foundation Australia: Smaller Australian charity providing direct financial and practical support to families of children with cancer. Direct peer in the same Australian pediatric cancer family-support niche.
• Children's Cancer Institute Australia: Australia's only independent medical research institute focused exclusively on childhood cancer. Direct peer in pediatric oncology research funding and cure-focused mission.
• Ronald McDonald House Charities Australia: Provides accommodation and support services for families of seriously ill children receiving hospital treatment. Direct peer in the family-support-while-child-has-cancer niche with stronger brand and institutional footprint.

Others

• Sarcoma UK: UK-based cancer charity funding research and support for sarcoma patients. Thematic peer in disease-specific cancer charity fundraising model, useful as comparator for charity operating model rather than direct competitor.

Regional players

• CureSearch for Children's Cancer: US-based nonprofit accelerating childhood cancer research and supporting affected families. Regional peer with near-identical mission ('cure' focus on children's cancer) operating in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/myroom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Room - Children's Cancer Charity