New Covenant Church

What New Covenant Church does

New Covenant Church is an independent evangelical Christian church founded in 1996 and headquartered at 4708 Alliance Church Rd in Pleasant Garden, North Carolina. It runs two Sunday worship services (9:30 AM and 11:15 AM) and operates a multi-generational ministry portfolio including NCC Kids (nursery through 5th grade with secure digital check-in and background-checked volunteers), NCC Students (middle and high school gatherings on Sunday evenings), Life Groups for adult community, and volunteer pathways. The church also operates a preschool in Winter Springs, Florida, which received an 'Excellent' VPK rating from the Florida Department of Education for the 2024-2025 school year.

The church is funded primarily by voluntary tithes and offerings collected in-person and online through the Subsplash giving platform, supplemented by merchandise sales (t-shirts and hoodies) via a Bonfire storefront. It is currently executing the 'Make Room' capital campaign — a $7 million Phase 1 expansion to build a 900+ capacity auditorium, expanded kids and family ministry spaces, an outdoor playground, a larger lobby, improved parking, and upgraded production, audio, and lighting systems, with funding sourced from cash reserves (~$300K currently on hand), 3-year pledges, strategic financing, and grants. As part of this vision, the church is sending Jonathan and Kaylee Wilkerson to plant a new congregation in the 27406 community.

Technically, the organization is a low-tech nonprofit rather than a technology company: its stack consists of Subsplash for giving and forms, YouTube for sermon streaming under the 'New Covenant NC' channel, Bonfire for merchandise e-commerce, Fluro.io for newsletter signups, and Google Forms for contact intake. Online sermon video and social channels (Instagram, Facebook) extend reach beyond the physical campus, but no AI, proprietary software, mobile app, or data-driven products are present. Geographic footprint is concentrated in Guilford County, NC with a satellite preschool operation in Seminole County, FL and a planned church plant in the 27406 ZIP code.

Name

New Covenant Church

Legal name

New Covenant Church

Website

https://newcovenantnc.net

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Independent evangelical church in Pleasant Garden, NC offering Sunday worship, children's and student ministries, Life Groups, and volunteer programs. Funded by congregational tithes and currently executing a $7M campus expansion and regional church planting initiative.

Ownership category

akta.pro rank

Product category

Religious Services / Christian Church

NAICS

Religious Organizations (8131)

akta.pro primary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

akta.pro secondary industry

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)

Keywords

• Christian worship services
• Religious community programs
• Children's ministry programs
• Youth ministry programs
• Online sermon streaming

Headquarters

HQ city

Pleasant Garden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Tithes and Offerings: The primary revenue stream comes from voluntary tithes and offerings collected during Sunday services, both in-person and online. Congregants can give online through the church website, in-person via offering boxes, or by mailing checks.
2. Merchandise Sales: The church sells branded merchandise including t-shirts, hoodies, and other items through Bonfire (an external platform), with proceeds supporting the Make Room expansion project.
3. Make Room Campaign: A structured $7 million capital campaign funded through cash reserves, 3-year pledges, strategic financing, and grant opportunities to expand the Pleasant Garden campus with a new auditorium, kids ministry spaces, and community areas.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

New Covenant Church is a non-profit evangelical church that provides Sunday worship services, age-specific children's and student ministries, small group communities, sermon-based teaching content (delivered in person and online), baptism and pastoral care, and structured giving programs. It is currently executing a $7 million 'Make Room' campus expansion and church-planting initiative to extend its reach across the Pleasant Garden, Climax, Julian, and Liberty communities in North Carolina.

Product overview

New Covenant Church offers a unified church experience centered on helping people Follow Jesus, Find Community, and Make a Difference. The core offerings include in-person worship services, NCC Kids (children's ministry from nursery through 5th grade), NCC Students (youth ministry), online and in-person giving, a media library of sermon messages, Life Groups for community connection, and official merchandise. The church is currently running the Make Room Campaign, a $7 million expansion project to build new facilities including an auditorium, expanded family ministry spaces, and an outdoor playground. Additional programs include baptism interests, volunteer opportunities, prayer requests, and a preschool (in Winter Springs, FL) with an 'Excellent' VPK rating.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Person Worship Services Sunday morning worship services held at 9:30 AM and 11:15 AM at 4708 Alliance Church Rd, Pleasant Garden, NC, delivering practical teaching and encouraging biblical truth for attendees at every stage of their faith journey.
• NCC Kids (Children's Ministry) Children's ministry program for ages birth through 5th grade offering safe, fun environments with secure check-in, background-checked volunteers, and age-specific classrooms designed to help kids grow in faith during Sunday services.
• NCC Students (Youth Ministry) Student ministry program for middle and high school students meeting Sunday nights from 6:00-8:00 PM, providing a high-energy environment, real friendships, relevant teaching, small groups, and a safe community led by background-checked leaders.
• Media Library / Online Sermon Streaming Online video library featuring sermon series, individual messages, and devotional content from pastors including Josh Dawalt, Jonathan Wilkerson, and guest speakers, accessible on-demand via the church website and YouTube channel for remote and asynchronous viewers.
• Life Groups / Small Groups Small group gatherings offered across the four target communities for community connection, Bible study, and faith growth, serving as a primary relational and discipleship pathway within the church.
• Online Giving Digital and physical giving channels that enable secure online donations, in-person offerings, mailed checks, and structured 3-year pledges for ongoing operations and the Make Room building campaign.
• NCC Merchandise Store Official church-branded merchandise including t-shirts, hoodies, and Make Room campaign apparel sold through Bonfire.com, with proceeds supporting church ministry and the Make Room expansion.
• New Covenant Church Preschool (Winter Springs, FL) Christian preschool in Winter Springs, Florida offering low teacher-student ratios, faith-based instruction, and kindergarten preparation; received an 'Excellent' VPK accountability rating from the Florida Department of Education for the 2024-2025 school year.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• Jonathan and Kaylee Wilkerson (Church Planters)coreStrategic or Co-development PartnerJonathan and Kaylee Wilkerson are being sent from New Covenant Church to plant a new church in the 27406 community as part of the Make Room multiplication vision. They represent the first church plant emanating from NCC's sending center strategy, with the Pleasant Garden campus serving as the hub for regional ministry expansion.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• McLean Bible Church: Large non-denominational church with established small-group ministries, kids and student programs, and capital expansion experience — comparable ministry portfolio but at materially greater scale.
• The Village Church: Multi-site church known for community group model and teaching series. Operates a similar small-group-centric engagement strategy and develops teaching content for online distribution.
• Forest Hill Church: Multi-site evangelical church in the Charlotte, NC area with a comparable focus on community groups, family ministry, and missions. Comparable ministry model and North Carolina footprint, though larger in scale.
• North Point Community Church: Andy Stanley's Atlanta-area megachurch and recognized pioneer of the small-groups-driven discipleship model that NCC also emphasizes. Comparable strategy, much larger scale.
• Elevation Church: Large multi-site evangelical church headquartered in Charlotte, NC. Comparable as a regionally-rooted NC-based congregation running multi-campus expansion, online streaming, and volunteer-driven community programming, but operating at substantially greater scale.

Direct peers

• Generations Church: Multi-generational evangelical congregation with comparable life group, kids, and student ministry structure, and active digital content/streaming distribution through social channels.
• Mercy Church: Mid-sized independent evangelical church running life groups, kids and student ministries, and online sermon streaming with a similar community-engagement model — directly comparable in operating size and ministry structure.
• Vintage Church: Independent church known for small-group community and family ministry at a comparable operating size — direct peer in ministry structure and growth strategy.
• Lifepoint Church: Independent evangelical church that plants other congregations and runs family/student ministries; closely comparable as a sending church with a multiplication mindset similar to NCC's Wilkerson send-out.
• Crosspoint Church: Independent evangelical congregation emphasizing small groups, family ministry, and biblical teaching with comparable staff size and service structure to NCC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/NewCovenantNC
• Facebookfacebook.com/NewCovenantNC
• Instagraminstagram.com/newcovenantnc
• Xx.com/newcovenantnc
• LinkedInlinkedin.com/company/new-covenant-wesleyan-church

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Covenant Church