Siodemka

What Siodemka does

Siodemka, known on-air as TVN 7, is a Polish free-to-air entertainment television channel operated by TVN S.A., a media company founded in 1997 and headquartered in Poland. Since 2022, following the merger of Discovery, Inc. with WarnerMedia to form Warner Bros Discovery, TVN S.A. has operated as a subsidiary of that global media conglomerate, with TVN Media Sp. z o.o. functioning as a wholly-owned operating subsidiary focused on digital content and streaming. The channel's programming is anchored by the reality show Hotel Paradise, which has run through multiple seasons (9 through 12 as of the latest source data), supplemented by the celebrity talk show Mówię Wam, the cosmetic transformation series Anatomia piękna, and the makeover program Bez kompleksów. Additional formats such as Królowa Przetrwania have also been added to the schedule, broadening the channel's reality and lifestyle vertical mix.

The channel's content is distributed via traditional linear broadcast on TVN 7 and through a digital hub at tvn7.pl, which hosts program pages, news, and casting applications, complemented by official TVN social profiles on Facebook, Instagram, YouTube, and LinkedIn. Revenue is not disclosed in the source material, but the underlying business model is consistent with the Polish free-to-air advertising-funded TV model, monetizing audience reach across multiple audience demographics (young adults reality viewers, talk-show audiences, lifestyle transformation viewers) through advertising sales rather than direct subscription or transactional revenue.

The funding history records a 2010 round with Abris Capital Partners as a disclosed investor, although the monetary amount is not disclosed. The company operates as a private subsidiary within the Warner Bros Discovery group, with no separate independent public market listing.

Name

Siodemka

Legal name

TVN S.A.

Website

https://siodemka.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Siodemka (TVN 7) is a Polish free-to-air entertainment television channel operated by TVN S.A., a Warner Bros Discovery subsidiary, broadcasting reality shows, talk shows, and lifestyle transformation programs to Polish audiences via linear TV and the tvn7.pl digital hub.

Ownership category

akta.pro rank

Product category

Entertainment Television Broadcasting

NAICS

Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

National General-Entertainment Broadcast Networks (MPABAAAA)

Keywords

• Entertainment television
• Polish broadcasting
• Reality programming
• Celebrity talk shows
• Lifestyle content

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Core offering

Siodemka (TVN 7) operates a Polish entertainment television channel and complementary online hub that delivers unscripted programming to adult viewers in Poland. The core offering is an ad-supported linear channel and digital content portal built around branded franchises, including the reality show Hotel Paradise, celebrity talk show Mówię Wam, and lifestyle transformation programs Anatomia piękna and Bez kompleksów. Revenue is generated through advertising sales across the linear feed, the tvn7.pl website, and associated TVN social media channels.

Product overview

Siodemka (TVN 7) is a Polish television channel operated by TVN S.A. (part of Warner Bros. Discovery). The channel operates as a unified entertainment platform offering multiple branded program franchises: the flagship reality show Hotel Paradise (spanning multiple seasons), the celebrity talk show Mówię Wam, and transformation programs Anatomia piękna and Bez kompleksów. These programs are promoted through the tvn7.pl website, which serves as the primary digital hub for program information, news, and casting applications.

Differentiator

Problem solved

Functional benefit

Brands

• Hotel Paradise: Reality show program broadcast on TVN 7
• Mówię Wam
• Anatomia piękna
• Bez kompleksów

Products and services

• TVN 7 channel (Siodemka) — Polish entertainment television channel and online hub Polish-language free-to-air entertainment television channel and companion online hub (tvn7.pl) targeted at adult Polish viewers seeking reality, talk, and lifestyle programming, monetised through advertising sales.
• Hotel Paradise — reality show franchise Hit unscripted reality show programming in which contestants live together in a tropical paradise setting, with drama, relationships, and competition driving storylines across multiple seasons on TVN 7.
• Mówię Wam — celebrity talk show Talk show program on TVN 7 featuring intimate celebrity interviews about personal topics such as relationships, family, and lifestyle, hosted by Mateusz Hładki.
• Anatomia piękna — transformation reality series Lifestyle transformation program on TVN 7 following participants through cosmetic and plastic surgery procedures across multiple seasons (including Anatomia piękna 2).
• Bez kompleksów — lifestyle makeover series Body-confidence transformation program on TVN 7 in which women undergo makeovers and lifestyle changes to address body insecurities; referenced as currently airing in its second season.
• Królowa Przetrwania — reality competition series Reality competition program listed among TVN 7's flagship entertainment franchises alongside Hotel Paradise and the lifestyle / talk programming.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• TV Puls: Mid-tier Polish commercial broadcaster with a national entertainment and movie mix. Operates in the same Polish commercial broadcast space as TVN 7, competing for similar audiences and ad inventory.
• Telewizja Polska (TVP): Polish public broadcaster operating TVP1, TVP2, and other channels. Competes with TVN 7 in the national entertainment slot across linear TV news, drama, and lifestyle programming.
• Telewizja Polsat: Poland's largest commercial broadcaster, operating a portfolio of national entertainment channels including Polsat, Polsat 2, and Super Polsat. Directly competes with TVN 7 for Polish entertainment audiences and ad budgets.
• TVN (main channel): Flagship channel of TVN S.A., sister channel to TVN 7 within the same Warner Bros Discovery-owned group. Directly comparable in target audience, programming genre, and distribution in Poland.

Regional players

• TTV (Telewizja Trwam): Polish niche national broadcaster with a focus on entertainment and lifestyle content, holding a smaller market share than TVN 7 but operating in the same Polish free-to-air space.
• ITV2 (ITV, UK): UK entertainment sister channel of ITV1 with a reality, talk, and lifestyle-anchored schedule. Highly comparable in format mix to TVN 7, though operating in a different national market.

Emerging players

• Player.pl: Polish streaming platform operated by TVN's parent group, overlapping with TVN 7's digital ambitions. Comparable as a video content distribution channel targeting Polish audiences, though OTT-based rather than linear.

Broad incumbents

• Canal+ Polska: Polish pay-TV operator and content producer offering entertainment channels and original programming. Overlaps with TVN 7 in entertainment content but is pay-distribution-led rather than ad-supported free-to-air.
• Paramount Network (EMEA): Multi-territory entertainment channel with reality and drama programming, distributed by Paramount across EMEA. Similar in programming genre to TVN 7 and partially overlapping in audience targeting.
• E! Entertainment (NBCUniversal): Global entertainment-focused channel heavy on reality and celebrity content. Comparable to TVN 7 in format concentration but operating at significantly larger scale and across multiple markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/TVN
• Facebookfacebook.com/siodemka.przesylki.kurierskie
• LinkedInlinkedin.com/company/si-demka-sa
• Instagraminstagram.com/tvn_pl

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siodemka