TMB Tourismus-Marketing Brandenburg

What TMB Tourismus-Marketing Brandenburg does

TMB Tourismus-Marketing Brandenburg GmbH, founded in 1998 and headquartered in Potsdam, Germany, is the official state-mandated destination management organization (DMO) for the German federal state of Brandenburg. The organization is structured as a public-private partnership with ownership split between Land Brandenburg (59%), a consortium of Brandenburg corporations supporting the regional tourism economy (Vereinigung Brandenburgischer Körperschaften zur Förderung der Brandenburgischen Tourismuswirtschaft GbR, 36%), and visitBerlin Berlin Tourismus & Kongress GmbH (5%). TMB's mandate is to position, develop, and market Brandenburg as a travel destination domestically and internationally, coordinating the tourism brand, networking regional stakeholders, and providing impulses for destination development and digitalization.

TMB's core technology stack centers on the Reiseland Brandenburg website portal (reiseland-brandenburg.de), which serves as the primary digital gateway and aggregates a comprehensive event calendar of over 20,000 annual events, accommodation listings, and curated content. Supporting products include the Brandenburg App for mobile travel information, the Ausflugsplaner interactive trip planner, the Veranstaltungskalender event calendar with search and filter capabilities, the Tourismusnetzwerk Brandenburg stakeholder platform, the Tagen in Brandenburg MICE conference platform, the Digitales Bildarchiv media archive, and the Brandenburg EntdeckAR augmented reality mobile application. Distribution extends through 68 DTV-certified Touristinformationen across Brandenburg, 12+ regional tourism associations, the 'Deutschlands Seenland' multi-state alliance with visitBerlin and MV Tourismus, and partnerships with package tour operators including TUI, DERTOUR, ITS, Ameropa, and Novasol.

The business model is non-commercial and publicly funded rather than revenue-generating in the traditional sense: TMB is sustained by shareholder contributions from its public and quasi-public owners, supplemented by services to regional tourism associations. End-user services such as trip planning via the website, the Brandenburg App, and brochure ordering are provided free of charge to visitors. Customer-facing GTM operates through brand campaigns (e.g., 'Unterwegs zu neuen Ideen'), digital marketing via organic and earned channels (social media, newsletters, Mynewsdesk press distribution), presence at trade shows in core markets (with Poland as the primary foreign growth market), press trips, and cooperative marketing with cultural partners such as Kulturland Brandenburg and the Stiftung Preußische Schlösser und Gärten.

Name

TMB Tourismus-Marketing Brandenburg

Legal name

TMB Tourismus-Marketing Brandenburg GmbH

Website

https://reiseland-brandenburg.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

TMB Tourismus-Marketing Brandenburg GmbH is the official state-mandated destination management organization for Brandenburg, Germany, funding and operating the Reiseland Brandenburg digital tourism platform, event calendar, mobile app, and AR tools to promote the region to visitors and coordinate regional tourism stakeholders.

Ownership category

akta.pro rank

Product category

Destination Marketing and Tourism Promotion Services

NAICS

Tour Operators (56152), Scenic and Sightseeing Transportation (487), Scenic and Sightseeing Transportation, Water (48721), Historical Sites (712120)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Advertising Agencies (7311)

akta.pro primary industry

Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF)

akta.pro secondary industries

Sustainable & Responsible Incentives (Carbon Management, ESG Reporting) (THAHADAO), TMC & OBT Selection, Implementation & Optimization (THACAMAD)

Keywords

• Destination marketing services
• Tourism promotion
• Travel planning tools
• Regional tourism management
• Event calendar services

Headquarters

HQ city

Potsdam

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Government Funding: TMB is funded by the Land Brandenburg (59%), Vereinigung Brandenburgischer Körperschaften zur Förderung der Brandenburgischen Tourismuswirtschaft GbR (36%), and visitBerlin (5%). As a DMO, the organization does not generate direct revenue from tourists but is sustained by public-private partnership funding.
2. Tourism Marketing Services: Services include marketing support, event promotion, and tourism development for the Brandenburg region. Revenue generated supports destination management activities.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

TMB Tourismus-Marketing Brandenburg GmbH is the official Destination Management Organization (DMO) for the German state of Brandenburg. It markets and positions Brandenburg as a travel destination domestically and internationally, operating the Reiseland Brandenburg tourism portal, Brandenburg mobile app, event calendar (over 20,000 events annually), and augmented reality experiences. The organization also coordinates 12 regional tourism associations, manages stakeholder networks, runs marketing campaigns, and provides accessibility, conference (Tagen in Brandenburg), and quality certification programs (i-Marke).

Product overview

TMB Tourismus-Marketing Brandenburg operates a multi-platform tourism destination marketing ecosystem centered on the Reiseland Brandenburg website portal, which serves as the primary digital gateway for visitors to plan trips to Brandenburg, Germany. The portfolio includes the Brandenburg App for mobile trip planning, the Ausflugsplaner (Excursion Planner) for personalized day trip creation, and a comprehensive Veranstaltungskalender (Event Calendar) aggregating over 20,000 annual events. Supporting services include brochure ordering, the Tourismusnetzwerk Brandenburg platform for regional tourism operators, the Tagen in Brandenburg conference platform, and the Brandenburg EntdeckAR augmented reality app for interactive site exploration. The offering functions as an integrated destination management and marketing platform rather than a traditional SaaS product.

Differentiator

Problem solved

Functional benefit

Brands

• Reiseland Brandenburg: The official tourism portal for Brandenburg featuring vacation ideas, excursion tips, event calendar, and accommodation bookings
• Klimaanpassung im Tourismusnetzwerk Brandenburg

Products and services

• Reiseland Brandenburg Website Portal Official tourism destination portal for Brandenburg offering comprehensive trip planning, event calendar with over 20,000 annual events, excursion planning tools, accommodation booking, and curated content for visitors. Targets individual tourists, families, and groups planning leisure trips to Brandenburg.
• Brandenburg App Mobile application enabling travelers to discover and plan trips to Brandenburg, with features for excursion planning and on-the-go access to destination information. Free service for visitors.
• Ausflugsplaner (Excursion Planner) Interactive trip planning tool that helps users build personalized day trips by selecting destinations and activities based on location and preferences.
• Veranstaltungskalender (Event Calendar) Comprehensive event calendar aggregating over 20,000 annual events in Brandenburg including festivals, concerts, theater, exhibitions, and sporting events with search and filter capabilities.
• Prospektbestellung (Brochure Ordering) Service allowing visitors to order printed brochures and promotional materials about Brandenburg tourism offerings, free of charge.
• Tourismusnetzwerk Brandenburg Regional tourism network platform providing resources, guidelines, and tools for tourism operators in Brandenburg, including quality standards and climate adaptation guidelines.
• Tagen in Brandenburg Conference and meeting tourism platform promoting Brandenburg as a destination for business events, meetings, and conferences.
• Brandenburg EntdeckAR App Augmented reality mobile application for interactive exploration of cultural and natural sites along hiking and cycling routes, featuring AR stations with quizzes and photo functionality.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

22 partnerships are on record, tiered core, flagship, regional, national and minor.

• visitBerlin Berlin Tourismus & Kongress GmbH (5%)coreStrategic or Co-development PartnerCooperative partnership for joint water tourism marketing under 'Deutschlands Seenland' brand covering Berlin, Brandenburg, and Mecklenburg-Vorpommern.
• Kulturland Brandenburg (Brandenburgische Gesellschaft für Kultur und Geschichte gGmbH)flagshipStrategic or Co-development PartnerMajor partnership for the 'Unterwegs zu neuen Ideen' campaign (2026-2027) combining culture and tourism narratives. Kulturland is coordinating 28 funded projects and 200+ events under the theme 'Von hier aus Zukunft'.
• Tourismusverband Lausitzer Seenland erlebencoreStrategic or Co-development PartnerRegional association for the post-mining lake region, collaborating on water tourism development and the Five Lakes Connection project.
• Tourismusverband Prignitz e.V.regionalChannel Partner/ Reseller/ DistributorRegional tourism association for the Prignitz area, distributing and promoting local tourism offerings.
• Tourismusverband Ruppiner Seenland e.V.regionalChannel Partner/ Reseller/ DistributorRegional tourism association for the Ruppiner Lakes region.
• tmu Tourismus Marketing Uckermark GmbHregionalChannel Partner/ Reseller/ DistributorRegional tourism marketing for Uckermark region.
• TV HavellandregionalChannel Partner/ Reseller/ DistributorRegional tourism association for Havelland area.
• Potsdam Marketing und Service GmbHregionalChannel Partner/ Reseller/ DistributorCity tourism marketing organization for Potsdam, coordinating local tourism promotion.
• Tourismusverband Dahme-Seen e.V.regionalChannel Partner/ Reseller/ DistributorRegional tourism association for the Dahme Lakes region.
• Tourismusverband Oder-Spree-Seen e.V.regionalChannel Partner/ Reseller/ DistributorRegional tourism association for the Oder-Spree Lakes area.
• Tourismusverband Fläming e.V.regionalChannel Partner/ Reseller/ DistributorRegional tourism association for the Fläming region.
• Tourismusverband Elbe-Elster-Land e.V.regionalChannel Partner/ Reseller/ DistributorRegional tourism association for Elbe-Elster-Land.
• Tourismusverband SpreewaldregionalChannel Partner/ Reseller/ DistributorRegional tourism association for the UNESCO biosphere reserve Spreewald area.
• MV Tourismus GmbHcoreStrategic or Co-development PartnerPartnership under 'Deutschlands Seenland' brand for joint water tourism marketing across three federal states.
• Stiftung Preußische Schlösser und Gärten Berlin-Brandenburg (SPSG)coreStrategic or Co-development PartnerFoundation managing Prussian palaces and gardens, key partner for cultural tourism and joint marketing.
• Landestourismusverband Brandenburg e.V. (LTV)coreStrategic or Co-development PartnerState tourism association coordinating statewide tourism development.
• Oder-Partnerschaft (Oder Partnership)regionalStrategic or Co-development PartnerCross-border partnership with Polish regions along the Oder river, involving Berlin, Brandenburg, Mecklenburg-Vorpommern, Saxony, and Polish voivodeships. Brandenburg holds coordination role for 2026-2028.
• Deutsche Zentrale für Tourismus (DZT)nationalGTM or Marketing PartnerNational tourism organization for international marketing of Germany.
• Deutscher Tourismusverband e.V. (DTV)nationalGTM or Marketing PartnerNational tourism association providing quality standards including i-Marke certification.
• Deutsche Bahn AGminorGTM or Marketing PartnerPartnership for rail travel to Brandenburg destinations, including accessible travel information.
• WFBB (Wirtschaftsförderung Land Brandenburg GmbH)regionalGTM or Marketing PartnerEconomic development agency for Brandenburg, participating in trade forums like the Brandenburgisch-Niederschlesische Wirtschaftsforum.
• Der FlämingregionalChannel Partner/ Reseller/ DistributorRegional marketing organization for Fläming area, collaborating on press trips and campaigns.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• visitBerlin Berlin Tourismus & Kongress GmbH: Official DMO for Berlin and a 5% owner of TMB. Both are state-backed destination marketing organizations operating in the same Berlin-Brandenburg metropolitan market, with overlapping audiences and a formal cross-state partnership under the 'Deutschlands Seenland' brand.
• Hamburg Tourismus GmbH: City DMO for Hamburg with a comparable scale, mandate, and digital platform setup. Operates similar event promotion, trade show presence, and B2B tourism network functions, making it a structural peer for an urban-adjacent state DMO like TMB.
• Tourismus Marketing Sachsen GmbH: State DMO for Saxony with comparable mandate, ownership structure, and digital platform setup. Markets cultural heritage, nature, and event-driven tourism similar to Brandenburg's portfolio of palaces, gardens, biosphere reserves, and festivals.
• Thüringer Tourismus GmbH: State DMO for Thuringia with similar public-private ownership model and a comparable-sized team. Markets a comparable mix of cultural, nature, and wellness tourism and operates a similar digital ecosystem, making it a close functional peer.
• Tourismus Marketing Mecklenburg-Vorpommern GmbH: Regional DMO for Mecklenburg-Vorpommern, TMB's partner in the 'Deutschlands Seenland' joint water tourism brand. Both organizations are state-owned DMOs marketing similar lake and nature tourism assets with comparable digital platform and partnership strategies.
• Saarland Tourismus GmbH: State DMO for the Saarland with similar team size and public-private ownership structure. Markets a regional portfolio of cultural, nature, and event tourism using comparable digital and partnership channels.

Broad incumbents

• Tourismus NRW e.V. State DMO for North Rhine-Westphalia with a similar public funding and stakeholder coordination model. Operates comparable digital platforms and regional network of tourist information centers.
• Bayern Tourismus Marketing GmbH: Largest German state DMO with a substantially bigger budget and team. Operates the same destination marketing playbook (digital portal, event calendar, trade show presence, B2B network) at much greater scale, making it a useful structural benchmark even though it does not directly compete for visitors.
• Baden-Württemberg Tourismus GmbH: Larger state DMO for Baden-Württemberg operating a similar destination marketing model with stronger international brand recognition. Comparable in functional approach (campaigns, trade shows, B2B stakeholder network) though it markets a much more internationally established destination.
• Deutsche Zentrale für Tourismus (DZT): National tourism organization for Germany with which TMB has an active partnership (We to Them) for international marketing. Functions as the overarching brand layer above state DMOs and represents the ultimate peer in the German DMO hierarchy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nachbrandenburg
• Facebookfacebook.com/reiselandbrandenburg
• LinkedInlinkedin.com/company/tmb-tourismus-marketing-brandenburg-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TMB Tourismus-Marketing Brandenburg