Zhejiang Pinge Integrated Home Furnishing Co.

What Zhejiang Pinge Integrated Home Furnishing Co. does

Zhejiang Pinge Integrated Home Furnishing Co. (branded as POGOR / 品格) is a Jiaxing, Zhejiang-based manufacturer founded in 2001 that designs, produces, and sells integrated ceiling systems, decorative wall panels, integrated electrical appliances (bathroom heaters, ventilation, smart lighting, second-generation clothes dryers), and panoramic honeycomb panels. Its technology base rests on four generations of proprietary antibacterial development culminating in the 2020 PG biological antibacterial system (99.9% efficacy against E. coli, S. aureus, K. pneumoniae), a patented bridge-arch hollow-core wallboard structure inspired by the Zhaozhou Bridge, and an energy-gathering pressure-boosting air duct system used in its flagship bathroom heaters; the company holds 300+ national patents and 196+ industry honors including National High-Tech Enterprise designation. Products are manufactured at a 70-mu (approximately 46,667 sqm) production park with a 500+ sqm third-generation testing and inspection center.

The company operates a hybrid go-to-market combining a national franchise dealer network of 800+ retail stores across 600+ Chinese cities, brand showrooms and direct showroom/website sales, a Red Star Macalline premium retail partnership signed in 2021, and a newer B2B central state-owned enterprise procurement channel established in 2023 with customers including China Railway Construction Corporation, CSCEC Fourth and Eighth Bureaus, China MCC Group, and China Resources. Revenue is generated primarily through hardware sales of ceiling and wall panels and integrated appliances, supplemented by franchise/dealer fees, custom design services, and installation services. Marketing spans Tmall/Taobao live streaming via Alibaba's Spring Thunder Plan, the annual Jiaxing International Integrated Ceiling Expo, factory purchasing events (National Day 2021 campaign generated 50M+ RMB in sales), and content marketing through WeChat, Douyin, and Xiaohongshu. Chairman Chen Shuwen (陈树文) leads the company as a privately held, founder-controlled entity with no disclosed institutional investment or parent company.

Name

Zhejiang Pinge Integrated Home Furnishing Co.

Legal name

浙江品格集成家居有限公司

Website

https://pogor.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Zhejiang Pinge Integrated Home Furnishing Co. (POGOR) is a Jiaxing-based Chinese manufacturer founded in 2001 that produces integrated ceiling systems, decorative wall panels, bathroom heaters, and panoramic panels, selling through 800+ franchise stores across 600+ cities and via central state-owned enterprise procurement partnerships.

Ownership category

akta.pro rank

Product category

Home Building Materials

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Residential Electric Lighting Fixture Manufacturing (335131)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Electric Housewares & Fans (3634)

akta.pro primary industry

HVAC & Air Treatment Appliance Retail (Air Conditioners, Heat Pumps, Air Purifiers/Dehumidifiers) (CRACACAE)

akta.pro secondary industries

HVAC Parts & Supplies Retail (Thermostats, Filters, Ducting) (CRAIADAI), Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)

Keywords

• Integrated ceiling products
• Decorative wall panels
• Bathroom heaters
• Integrated home appliances
• Ceiling wall customization

Headquarters

HQ city

Jiaxing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Integrated Ceiling and Wall Products: Manufacturing and sales of integrated ceiling panels, wall panels, bathroom appliances, and related accessories. Revenue generated through dealer network and franchise sales across 600+ cities with 800+ retail stores.
2. Franchise and Dealer Fees: Revenue from franchise fees and dealer partnerships, including support services, training programs, and marketing materials provided to franchisees.
3. Installation and Design Services: Revenue from custom design services and professional installation services for whole-house ceiling and wall solutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Zhejiang Pinge Integrated Home Furnishing Co. (POGOR) designs, manufactures, and sells integrated ceiling panels, decorative wall panels, panoramic large-format honeycomb boards, integrated bathroom electrical appliances (heaters, bath exhaust fans, kitchen coolers), 2nd-generation smart clothes dryers, and no-main-light LED lighting solutions for whole-house ceiling-and-wall customization. The company sells primarily through an 800+ store dealer/franchise network across 600+ Chinese cities, with additional direct B2B sales to state-owned construction enterprises and an online presence on Tmall/Taobao.

Product overview

品格集成家居 (Poge Integrated Home) operates as a comprehensive integrated ceiling-and-wall customization platform offering a full portfolio of ceiling panels, wall panels, integrated electrical appliances, panoramic honeycomb boards, and smart home solutions. The core product line includes 装饰墙板 (decorative wall panels), 集成扣板 (snap-fit ceiling panels), 全景大板 (panoramic large panels), 集成电器 (integrated appliances), 第Ⅱ代晾衣机 (2nd-gen smart clothes dryers), and 无主灯照明 (no-main-light lighting). The antibacterial technology platform (全屋抗菌体系) is embedded across wall panels, ceiling panels, and bathroom heaters. Key innovation products include the 智尊·极暖K1Pro linear bath heater with proprietary聚能增压风道系统 and the 零醛臻木墙板 with zero-formaldehyde ENF-grade certification. The company has operated since 2001, serving 600+ cities with 800+ stores, holding 300+ national patents. The 2024 product strategy is summarized as '电器优势抢单 吊顶强化流量 墙面做大订单 潮装赢战未来' (electrical advantage for orders, ceilings for traffic, walls for large orders, trend finish for the future).

Differentiator

Problem solved

Functional benefit

Brands

• 品格高端顶墙: High-end ceiling and wall brand positioning, used in dealer conference themes and marketing materials to denote the premium product line.
• 智尊·极暖 K1Pro
• 零醛臻木墙板 (Zero-Formaldehyde Zhenmu Wallboard)
• 铂岩全景大板

Products and services

• Decorative Wall Panels (装饰墙板) Decorative wall panels forming part of POGOR's integrated ceiling-and-wall customization system. Available in multiple series including Baotiange (宝玑阁), Monet Impression (莫奈印象), with various printing and coating finishes, targeting residential homeowners and interior decoration projects.
• Integrated Snap-fit Ceiling Panels (集成扣板) Integrated snap-fit ceiling panels (扣板) for residential ceilings in various sizes (PG305T5 305mm×305mm, PG450T6 450mm×450mm, PG945T7 450mm×900mm) and surface treatments (roller coating, silk-screen printing), targeting individual homeowners and renovation projects.
• Panoramic Large Honeycomb Panels (全景大板) Panoramic large honeycomb panels for premium ceiling and wall applications, available in colors including teak yellow, rock mud medium gray, rock mud light gray, Bru white, teak brown, and Egger white. Offers waterproof, oil-resistant, and easy-to-clean properties for high-end residential and commercial interiors.
• Integrated Electrical Appliances (集成电器) Integrated electrical appliances line including bathroom heaters (bath霸), bath exhaust fans, kitchen air coolers, and smart ventilation systems. Sub-lines include Zhimei X², Zhimei Max, K1Pro, K1Max, Zhiyxiang, and Nuanmofang bathroom warm air conditioners, designed for bathroom, kitchen, and whole-home integrated ceiling installations.
• Zhi Zun · Ji Nuan K1Pro Linear Bathroom Heater (智尊·极暖K1Pro) Flagship linear bathroom heater (Model PG150188FHX-K1II) featuring the proprietary Energy-Gathering Pressure-Boosting Air Duct System. Dimensions 1500×18.8×38mm, rated power 3200W, achieves 10-second rapid heating and 32°C full-space warming in 3 minutes with ultra-quiet 46dB operation. Targets premium residential bathroom installations.
• 2nd Generation Smart Clothes Dryer (第Ⅱ代晾衣机) Second-generation smart clothes drying machines with automated drying and ventilation functions integrated into the ceiling system, providing balcony and laundry room automation solutions for residential customers.
• No-Main-Light Lighting Solutions (无主灯照明解决方案) No-main-light lighting solutions including embedded LED fixtures (PG6022M-CX04 20W, PG1122M-CX01 8W, PG1445M-E6S, PG2845M-E6S) at approximately 4000K color temperature, plus magnetic track lighting systems, designed for modern residential and commercial ceiling integration.
• Zero-Formaldehyde Zhenmu Wallboard (零醛臻木墙板) Premium eco-friendly wallboard using all-new materials achieving zero formaldehyde and zero heavy metal content. Features the proprietary Bridge Arch Hollow-Core Structure with 800mm/400mm golden specification widths. Achieves ENF grade (≤0.025mg/m³) formaldehyde certification and B1 fire-resistance rating. Supports snap-lock installation for 15-day quick occupancy.

Quantifiable outcome

• Antibacterial rate of 99.9% against E. coli, Staphylococcus aureus, and Klebsiella pneumoniae
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and major.

• 酷家乐 (Kujiale)coreTechnology or Integration · 12 April 2024Strategic partnership established for digital design and marketing capabilities. Kujiale provides 3D design software enabling dealers to create virtual home design presentations for customers, enhancing sales conversion and customer experience.
• 红星美凯龙 (Red Star Macalline)coreChannel Partner/ Reseller/ Distributor · 2 April 2021Strategic cooperation signed between Pogor and Red Star Macalline for enhanced brand visibility and premium retail channel access. Red Star Macalline is China's leading home furnishing retail chain providing high-end retail traffic and brand positioning for Pogor's premium ceiling and wall products.
• 百度 (Baidu)majorGTM or Marketing PartnerStrategic media partnership for digital marketing and brand promotion. Baidu provides search engine marketing and online visibility support for Pogor's brand and products.
• 新浪家居 (Sina Home)majorGTM or Marketing PartnerStrategic media partnership for home design and lifestyle content marketing. Sina Home provides editorial coverage and brand storytelling opportunities.
• 凤凰网家居 (Phoenix Home)majorGTM or Marketing PartnerStrategic media partnership for home furnishings industry news and content marketing through Phoenix media platform.
• 中铁建 (China Railway Construction Corporation)coreStrategic or Co-development PartnerCentral enterprise procurement partnership for integrated ceiling and wall materials supply to construction projects. Pogor supplies high-quality ceiling and wall products for railway and infrastructure construction projects.
• 中建四局 (China State Construction Engineering Fourth Bureau)coreStrategic or Co-development PartnerCentral enterprise procurement partnership for building construction projects. Strategic supply relationship for integrated ceiling and wall materials.
• 中建八局 (China State Construction Engineering Eighth Bureau)coreStrategic or Co-development PartnerCentral enterprise procurement partnership. Pogor supplies integrated ceiling and wall products for large-scale construction projects.
• 中冶建工 (China MCC Group)coreStrategic or Co-development PartnerCentral enterprise procurement partnership for metallurgical and industrial construction projects. Supply of integrated ceiling and wall materials.
• 华润 (China Resources)coreStrategic or Co-development PartnerCentral enterprise procurement partnership. Strategic supply of ceiling and wall products for China Resources construction and real estate projects.
• 郑成标 (Zheng Chengbiao)majorStrategic or Co-development PartnerDesign consultant partnership with renowned design master and New Orientalism representative. Provides design guidance and marketing consultation for product development and dealer support.
• 三人禾集团 (San Ren He Group)majorImplementation/ SI/ Consulting PartnerThird-party consulting partnership for terminal empowerment and dealer training. Provides digital marketing and sales methodology training to help dealers improve operational capabilities.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Baolan Integrated Ceiling (宝兰集成吊顶): Baolan is a major integrated ceiling brand in China competing in the same dealer-led ceiling-and-wall customization category, with comparable product breadth and mid- to high-end price positioning.
• Aohua Integrated Ceiling (奥华): Aohua is a leading integrated ceiling and ecological wall brand in China, offering comparable integrated ceiling panels, wall panels, and smart home appliances targeted at the same homeowner and B2B construction customer base.
• Youbang Integrated Ceiling (友邦集成吊顶): Youbang is a major Chinese integrated ceiling brand with nationwide dealer coverage, competing directly with Pogor in residential ceiling and wall customization for the home renovation channel.
• Jinding Integrated Ceiling (今顶集成吊顶): Jinding is a major Chinese integrated ceiling brand competing in the same whole-house ceiling and wall customization segment, with a similar dealer network model and design-led product roadmap.
• Topceiling (顶上集成吊顶): Topceiling is a national integrated ceiling brand competing in the same whole-house ceiling and wall customization category, with overlapping product features and a similar distribution model.
• Chuchu Integrated Ceiling (楚楚集成吊顶): Chuchu is an established integrated ceiling brand in China with overlapping ceiling panel, wall panel, and integrated bathroom appliance offerings, targeting similar residential renovation and new-home decoration customers.
• Aopu Home (奥普家居): Aopu Home (603551.SH) is a publicly listed Chinese manufacturer of integrated ceiling products and bathroom heaters — the closest direct competitor to Pogor with overlapping product categories including bath heaters, ceiling panels, and integrated home appliances.
• Fashilong (法狮龙): Fashilong is one of the top integrated ceiling brands in China with a comparable national dealer network and product portfolio spanning ceiling panels, wall panels, and integrated electrical appliances.

Broad incumbents

• Midea Group (美的集团): Midea is a dominant Chinese home appliance conglomerate with broader HVAC, bathroom appliance, and lighting product lines that overlap with Pogor's integrated bath heater and lighting offerings, representing scale-driven competitive pressure on the ceiling-integrated appliance category.
• Haier Smart Home (海尔智家): Haier is a leading Chinese home appliance and smart home platform with overlapping product categories in bath heaters, smart lighting, and integrated home solutions, providing broader competition and partnership dynamics in the integrated home space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zhejiang Pinge Integrated Home Furnishing Co.