United Screens

What United Screens does

United Screens GmbH is a Hamburg, Germany-based private company (HRB 115010, founded 2010, 11-50 employees) that designs, manufactures, rents, and supports glasses-free 3D (autostereoscopic) and transparent OLED presentation systems for B2B enterprise clients. The product portfolio comprises the CrystalScreen family (transparent OLED MultiTouch steles and kiosks in 30" and 55" sizes), the WOW!Box (65" glasses-free 3D stele for rental), the ZBOX family (MultiView autostereoscopic 3D displays in 55", 65", and 85" sizes, landscape or portrait), and the ZVIEW (28" eye-tracking single-user 3D display for CAD, BIM, and DICOM workflows). Supporting software includes ioPlayer 2.0, Stereoscopic Player, ModelViewer, the Unity CREATOR plugin, and 3D camera templates for Autodesk 3ds Max, Maya, Maxon Cinema4D, and Blender.

The underlying technology combines multi-layer lenticular optics (9-view MultiView for multiple simultaneous viewers) with eye-tracking SingleView for single-user applications. CrystalScreen hardware is built on LG T-OLED panels integrated with Intel Core i7 processors and NVIDIA T1000 graphics; software is anchored on the Unity real-time engine with FBX/OBJ file format support. The company claims 10+ years of specialized content creation experience optimized for autostereoscopic displays.

United Screens generates revenue through four streams: hardware sales (one-time purchase, quote-based, payback claimed from the 4th use), short-term and long-term rental (€1,600/day to €20,100 for 6 months), professional content creation services (€1,000 basic to €5,000+ premium), and software licensing. The go-to-market is consultative enterprise field sales combined with strong event/trade show presence and a Hamburg showroom for live demonstrations. Named enterprise and institutional customers include Siemens Healthineers, AstraZeneca, L'Oreal, Porsche Group, Volkswagen, Yamaha, W&H Dentalwerk, FLEX, South African Tourism, and Reiss-Engelhorn-Museen. Geographic focus is the DACH region (Germany, Austria, Switzerland), with international project work implied by customer logos. The company is led by CEO Frank Buddenhagen and operates without disclosed institutional investors.

Name

United Screens

Legal name

United Screens GmbH

Website

https://www.united-screens.tv

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

United Screens GmbH is a Hamburg-based private company that designs, manufactures, and rents glasses-free 3D (autostereoscopic) and transparent OLED display systems, software, and content services for B2B enterprise customers in trade shows, retail, museums, healthcare, and engineering visualization.

Ownership category

akta.pro rank

Product category

Autostereoscopic 3D Display Systems

NAICS

Electronics and Appliance Retailers (4492), Indoor and Outdoor Display Advertising (54185)

SIC

Household Audio & Video Equipment (3651)

akta.pro industry

PRIMARYHDACADAI

HDR & Mini-LED/OLED Monitors

Hardware, Technology & Telecom/Computing Hardware & Peripherals/Computer Monitors & Displays

SECONDARYMPAFAGAG

VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics)

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Gaming Hardware & Peripherals (Consoles, PCs, Controllers, VR)

SECONDARYHDACADAH

4K/5K/8K & High-Resolution Monitors

Hardware, Technology & Telecom/Computing Hardware & Peripherals/Computer Monitors & Displays

Keywords

• Autostereoscopic 3D displays
• Glasses-free 3D technology
• Transparent OLED displays
• Digital signage steles
• 3D content creation services

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales (Purchase): Sale of display systems including CrystalScreen (transparent OLED), WOW!Box (glasses-free 3D stele), ZBOX (glasses-free 3D displays/steles in 55", 65", 85"), and ZVIEW (eye-tracking single-user 3D display). Purchase pays off from 4th use according to company materials.
2. Equipment Rental: Flexible rental model offering short-term (daily) and long-term (monthly) rental of display systems. Includes complete package with flight case, integrated hardware, software, logistics, insurance, and support.
3. Content Creation Services: Professional content creation for 3D and transparent OLED displays including 3D animation, interactive applications, and video production. Services include storytelling, conception, and production optimized for autostereoscopic displays.
4. Software Licensing: Distribution of proprietary software including ioPlayer, ModelViewer, and Unity CREATOR plugin. Software is bundled with hardware systems or available separately for content playback on compatible displays.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

United Screens designs, sells, and rents autostereoscopic (glasses-free) 3D display systems and transparent OLED steles for B2B customers. Its product line includes CrystalScreen (transparent OLED MultiTouch stele/kiosk), WOW!Box (65" MultiView 3D stele), ZBOX (MultiView AS3D displays 55–85"), and ZVIEW (28" eye-tracking single-user 3D display), bundled with proprietary playback/authoring software (ioPlayer, ModelViewer, Unity CREATOR, 3D Camera Templates) and an in-house 3D content creation service. Offerings are available for purchase or short-term/long-term rental, primarily for trade shows, retail POS, events, medical visualization, museums, and engineering/CAD use cases.

Product overview

United Screens offers an innovative portfolio of holographic and glasses-free 3D display systems with complementary software and content creation services. The product lineup includes: CrystalScreen series (transparent OLED MultiTouch displays in 30" and 55" form factors), WOW!Box (65" glasses-free 3D stele for rental), ZBOX (MultiView autostereoscopic 3D displays in 55"-85" sizes), and ZVIEW (28" eye-tracking based single-user 3D display). Supporting software includes ioPlayer 2.0, Stereoscopic Player, Unity CREATOR plugin, and ModelViewer. The company provides integrated solutions combining hardware, software, and professional content creation, available for rental or purchase.

Differentiator

Problem solved

Functional benefit

Brands

• CrystalScreen: Transparent OLED MultiTouch Media Stele - plug-and-play display system with transparent OLED technology available in 30" and 55" sizes
• WOW!Box
• ZBOX
• ZVIEW
• CrystalKiosk
• ioPlayer
• Unity CREATOR
• ModelViewer

Products and services

• CrystalScreen Transparent OLED display system in stele and kiosk form factors featuring MultiTouch capability for interactive brand experiences, product presentations, and POS marketing. Designed for trade shows, retail, flagship stores, and corporate events.
• CrystalKiosk 30-inch Plug&Play MultiMedia Kiosk with transparent OLED display and pCap touch technology, available in black, silver, and gold color options for interactive brand experiences in compact footprints.
• WOW!Box 65-inch Plug & Play glasses-free 3D display stele using lenticular technology for multiple simultaneous viewers, in an all-in-one design containing an integrated PC and 3D playback software. Targeted at trade shows, product launches, events, and POS.
• ZBOX MultiView autostereoscopic 3D display system available in 55", 65", and 85" sizes in landscape or portrait orientation, including vario configurations and dedicated steles. Supports up to 9 views and approximately 25 viewing zones for multiple viewers without glasses.
• ZVIEW Single-user glasses-free 3D display with integrated eye-tracking technology in a 28" SingleView AS3D form factor, providing unlimited spatial depth for CAD, BIM, DICOM, and professional visualization applications.
• ioPlayer 2.0 Proprietary video playback system for ZBOX displays supporting 9-view multiview 3D videos and images, with playlist control, autostart functionality, and live input for glasses-free 3D content playback.
• Stereoscopic Player Video player for ZVIEW that supports all major stereo 3D input formats including SideBySide and Horizontal Interlaced for stereoscopic content playback on the eye-tracking display.
• Unity CREATOR 3D camera plugin for the Unity real-time engine that enables creation of interactive glasses-free 3D applications on ZBOX and ZVIEW displays, with support for FBX and OBJ import.
• ModelViewer Unity-based 3D model viewer solution for viewing 3D model sets in high quality on ZBOX and ZVIEW displays, supporting multiple models with rotation, translation, scaling, animation, auto-rotation, and axis constraints.
• 3D Camera Templates Pre-configured 3D camera preset scenes for Autodesk 3ds Max, Maya, Maxon Cinema4D, and Blender, used to create immersive 3D animations compatible with ZBOX and ZVIEW displays.
• 3D Content Creation Service Professional content creation service for CrystalScreen, WOW!Box, and ZBOX displays, including 3D animation, interactive applications, and video production with storytelling, conception, and production optimized for autostereoscopic displays.
• Rental Service Flexible rental of CrystalScreen, WOW!Box, and ZBOX display systems with short-term (daily, 1–6 days from €800/day) and long-term (monthly, 1–6 months from €3,350/month) options, including complete package delivery in flight cases with logistics, insurance, and support.
• Full Service Package Comprehensive service bundle covering consulting, rental packages with logistics and insurance, purchase support, and content creation for the display systems, providing end-to-end project support from idea to deployment.

Quantifiable outcome

• +44% longer viewing time compared to 2D displays (Source: University of Tilburg and Red Bull study)
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Unity TechnologiescoreTechnology or IntegrationUnity real-time engine integration enables interactive 3D applications on ZBOX and ZVIEW displays. The Unity CREATOR plugin allows users to create custom interactive experiences. FBX and OBJ formats supported for seamless workflow integration.
• LG ElectronicscoreTechnology or IntegrationLG T-OLED (Transparent OLED) display panels used in CrystalScreen products. LG provides the underlying display technology that enables the transparent, high-quality visual experience.
• Pixyz SoftwaresupportingTechnology or IntegrationPixyz plugin recommended for importing common CAD formats into Unity for use with United Screens' 3D displays and ModelViewer.
• VISATONsupportingTechnology or IntegrationGerman speaker manufacturer providing integrated audio solutions for CrystalScreen systems. 2.5" broadband speakers with 10W nominal power deliver high-quality sound.
• IntelsupportingTechnology or IntegrationIntel Core i7 processors specified for integrated PCs in CrystalScreen 2.0 systems, providing computing power for content playback.
• NVIDIAsupportingTechnology or IntegrationNVIDIA T1000 graphics cards included in CrystalScreen 2.0 integrated PCs, enabling high-quality visual rendering for display content.
• AutodesksupportingTechnology or Integration3ds Max and Maya supported via 3D camera templates for creating stereoscopic content compatible with ZBOX and ZVIEW displays.
• Maxon (Cinema4D)supportingTechnology or IntegrationCinema4D supported via 3D camera templates for creating stereoscopic content compatible with ZBOX and ZVIEW displays.
• Blender FoundationsupportingTechnology or IntegrationBlender open-source 3D software supported via 3D camera templates for creating stereoscopic content compatible with ZBOX and ZVIEW displays.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Screens