The Manor
The Manor is a faith-rooted continuing care retirement community in Florence, SC, operating an 87-acre campus serving 200+ senior residents with Independent Living, Assisted Living, Memory Care, and Skilled Nursing under monthly fee and refundable occupancy fee models.
- Company typePrivate
- Founded1991
- HeadquartersFlorence, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What The Manor does
The Manor, legally United Methodist Manor and branded 'The Manor Senior Living,' is a private, faith-rooted continuing care retirement community (CCRC) operating on a single 87-acre campus at 2100 Twin Church Road in Florence, South Carolina. Founded in 1991 following a community initiative originating at Central United Methodist Church and led by Reverend Robert C. Faulkner and Mary Alice Ingram, the campus offers five integrated living tiers: 80 Independent Living apartments (Faulkner Hall), 36 standalone patio homes (Asbury Village), 64 Assisted Living apartments (Wesleyan Suites, four care levels), 31 Memory Care apartments (Magnolia Terrace, secure environment), and a 32-bed Skilled Nursing center (Ingram Health Care Center). Supporting services include an on-site physician clinic staffed by a geriatric specialist, Catalyst Rehab (physical, occupational, and speech therapy), and Home Health Services delivered in residents' apartments.
The business model is a hybrid subscription and occupancy-fee structure: residents in apartments and suites pay recurring monthly service fees that vary by living option and acuity tier, with Independent Living including one meal daily and Assisted Living / Memory Care including three meals daily under restaurant-style service led by Chef LeVance McIver. Asbury Village patio home residents pay an upfront 100% refundable occupancy fee (held in escrow and returned upon move-out or death) plus monthly service fees. Ancillary revenue is generated from on-site clinic, rehabilitation (usage-based), and home health services billed separately from monthly fees. Pricing is opaque and quote-based; the company does not publish rate cards.
Go-to-market is direct-to-consumer and relationship-driven: a VP of Sales and Admissions leads personal campus tours, phone outreach (843-664-0700), website lead capture, and referral cultivation among existing residents and adult-child caregivers. Marketing channels include a content-rich website (themanorseniorliving.com), Facebook, Instagram (@themanorseniorliving), and Twitter/X (@Methodistmanor), supplemented by community partnerships (Francis Marion University Senior Scholars program, Alzheimer's Association education series). The organization is governed by a Board of Trustees (Chair Art Justice) and led by President and CEO Teressa Reich, with a leadership team of seven VPs spanning Sales and Admissions, Resident Services, Home Health, Physical Plant, Food Services, Financial Services, and Sales and Marketing. There are no outside investors, parent company, or public equity holders; operating entities appear to be a single South Carolina corporation.
The Manor firmographics
Firmographics- Name
- The Manor
- Legal name
- United Methodist Manor
- Website
- https://themanorseniorliving.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Manor is a faith-rooted continuing care retirement community in Florence, SC, operating an 87-acre campus serving 200+ senior residents with Independent Living, Assisted Living, Memory Care, and Skilled Nursing under monthly fee and refundable occupancy fee models.
- Ownership category
- akta.pro rank
The Manor industry classification
Industry- Product category
- Continuing Care Retirement Community
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Rental / Fee-for-Service CCRCs (HLADAEAB)
- akta.pro secondary industries
- Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Large Campus / Multi-Building Assisted Living Communities (HLADABAG)
Keywords
Where The Manor is headquartered
LocationHeadquarters
- HQ city
- Florence
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Manor business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Monthly Service Fees: Residents pay monthly service fees that vary by living option (Independent Living, Assisted Living, Memory Care). Fees cover housing, health care, services and amenities, dining, recreation, and activities.
- Occupancy Fees (Patio Homes): Residents of patio homes pay a 100% refundable occupancy fee up front (full value of the home held in escrow) plus monthly service fees. Upon leaving or death, 100% of the occupancy fee is returned.
- On-Site Clinic Services: On-site medical clinic services are billed separately from monthly fees and are generally more cost-efficient than off-site providers.
- Rehabilitation Services: Physical, speech, and occupational therapy services provided on-site. Fees vary based on type and length of treatment.
- Memory Care Services: Specialized memory care suites with private accommodations, daily living assistance, medication administration, and 24-hour security. Monthly fees vary.
- Home Health Services: Home health care services for residents needing help at home. Minimum two hours required. Fees vary based on type and length of treatment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Independent Living - Apartments |
| Subscription | Monthly | Independent Living - Asbury Village Patio Homes |
| Subscription | Monthly | Assisted Living - Wesleyan Suites |
| Subscription | Monthly | Memory Care - Magnolia Terrace |
| Subscription | Monthly | Ingram Health Care Center - Skilled Nursing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
The Manor product offering
Product offeringCore offering
The Manor operates an 87-acre continuing care retirement community in Florence, SC, offering a full continuum of senior living options including Independent Living apartments and patio homes, Assisted Living (Wesleyan Suites), Memory Care (Magnolia Terrace), and Skilled Nursing (Ingram Health Care Center). Residents pay monthly service fees and benefit from on-site healthcare services, rehabilitation therapy, an on-site clinic, dining, recreation, worship services, and amenities such as The Lifestyle Center and Asbury Village Club House.
Product overview
The Manor is a continuing care retirement community (CCRC) offering a full continuum of senior living and healthcare services on an 87-acre campus in Florence, SC. The product portfolio includes Independent Living (apartments and Asbury Village patio homes), Assisted Living (Wesleyan Suites), Memory Care (Magnolia Terrace), and Skilled Nursing (Ingram Health Care Center). Supporting services include Home Health Services, Catalyst Rehab, and an On-site Clinic. The community features multiple amenities including The Lifestyle Center (art studio, fitness rooms, movie theater), Asbury Village Club House, and the Mary Alice Ingram Chapel. Dining services under Chef LeVance McIver provide restaurant-style meals with 60+ daily options.
Differentiator
Problem solved
Functional benefit
Brands
- Wesleyan Suites: Assisted Living community offering varying levels of care from minimal assistance to 24-hour hands-on assistance with daily living activities.
- Magnolia Terrace
- Ingram Health Care Center
- Asbury Village
- Faulkner Hall
Products and services
- Independent Living Apartments Studio, one-, and two-bedroom apartments for active seniors seeking maintenance-free living, with weekly housekeeping, dining (one meal daily), utilities, 24-hour staffing, and an emergency response system. Includes Faulkner Hall apartments.
- Asbury Village Patio Homes
- Wesleyan Suites Assisted Living
- Magnolia Terrace Memory Care
- Ingram Health Care Center Skilled Nursing
- Home Health Services
- Catalyst Rehab On-site Rehabilitation
- On-site Clinic
- Dining Services
- The Lifestyle Center Amenity center opened Summer 2022 featuring an art studio, art gallery, fitness rooms, massage therapy and nail salon, movie theater, and several common areas available to residents.
- Asbury Village Club House
Quantifiable outcome
- Over 30 residents enrolled in first FMU Senior Scholars class
- +2 more outcomes
Companies that use The Manor
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
The Manor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Manor partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Alzheimer's AssociationcorePartnership to bring an eight-week educational series called 'Living with Alzheimer's' covering early, middle, and late stages of Alzheimer's disease and related dementias. Series is free and open to residents, families, and the public.
- Francis Marion UniversitycorePartnership with Francis Marion University to provide college-level courses to Manor residents through the Senior Scholars program. Courses are taught by FMU faculty and cover topics of general interest. The program began in September 2017 with over 30 enrolled in the first semester.
- Catalyst RehabcoreThe Manor contracts with Catalyst Rehab for comprehensive rehabilitation services providing high-quality physical, occupational, and speech therapy services for residents making the transition from hospital to home.
Scale indicators6 records
Recent moves10 records
Expansion highlights4 records
The Manor competitors and assessment
Company assessmentDirect peers
- Presbyterian Senior Living: Faith-affiliated not-for-profit operator of CCRCs and senior living communities primarily in the Mid-Atlantic. Comparable mission-driven governance and full-continuum CCRC operating model to The Manor.
- Life Care Services (LCS): National CCRC management and development company serving more than 140 communities. Provides operational, marketing, and financial management services to continuing care retirement communities — directly comparable to The Manor's full-continuum operating model.
- WesleyLife: Faith-affiliated, not-for-profit operator of CCRCs and senior living communities across Iowa and Illinois, offering a full continuum of care. Similar governance model, similar continuum-of-care offering, and similar private-pay CCRC pricing structure as The Manor.
- Acts Retirement-Life Communities: Largest faith-based not-for-profit CCRC operator in the U.S., operating multiple campuses offering Independent Living, Assisted Living, Memory Care, and Skilled Nursing. Closest structural analog to The Manor: mission-driven, board-governed, full continuum on each campus, similar pricing structure and community ethos.
Broad incumbents
- Five Star Senior Living: National senior living operator (300+ communities) offering Independent Living, Assisted Living, and Memory Care. Comparable continuum-of-care product mix to The Manor, with overlap in dining, lifestyle programming, and family-focused GTM.
- Brookdale Senior Living: Largest U.S. senior living operator with ~650 communities across Independent Living, Assisted Living, and Memory Care. Much broader footprint than The Manor, but overlaps heavily on resident segments, services, and GTM. Sets competitive baseline for pricing, programming, and family expectations in markets where both operate.
- Atria Senior Living: Major U.S. senior living operator (over 200 communities) offering Independent Living, Assisted Living, and Memory Care with a strong lifestyle/amenities positioning. Comparable to The Manor's continuum-of-care model and emphasis on dining and programming, but at greater scale and with broader geographic reach.
- Sunrise Senior Living: National senior living operator with 270+ communities offering Assisted Living and Memory Care with strong clinical and dining programs. Comparable to The Manor's assisted living and memory care offerings, particularly in the upscale private-pay segment.
Emerging players
- Genesis HealthCare: Large skilled nursing and senior living operator with overlapping service lines in skilled nursing, rehabilitation, and assisted living. Comparable to The Manor's Ingram Health Care Center (skilled nursing) and on-site rehabilitation offerings, though Genesis's scale and post-acute focus differ from The Manor's CCRC orientation.
Regional players
- Pacific Retirement Services (Miramont / Mary's Woods / others): Not-for-profit operator of CCRCs primarily in the Western U.S. (Oregon, California, Texas). Comparable to The Manor in mission-driven CCRC structure and full continuum of care, though geographically distant and not directly competitive in South Carolina.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks1 record
Key highlights6 records
Customer concentration
The Manor social profiles
Digital presenceThe Manor financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Manor leadership team
Management profileNumber of profiles
Profiles14 records
The Manor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Manor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Manor
What does The Manor do?
The Manor operates an 87-acre continuing care retirement community in Florence, SC, offering a full continuum of senior living options including Independent Living apartments and patio homes, Assisted Living (Wesleyan Suites), Memory Care (Magnolia Terrace), and Skilled Nursing (Ingram Health Care Center). Residents pay monthly service fees and benefit from on-site healthcare services, rehabilitation therapy, an on-site clinic, dining, recreation, worship services, and amenities such as The Lifestyle Center and Asbury Village Club House.
Is The Manor a public or private company?
The Manor is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Manor founded?
The Manor was founded in 1991. It employs 51 to 100 people.
Where is The Manor based?
The Manor is headquartered in Florence, United States, in the North America region.
How does The Manor make money?
Six revenue lines are on record. Monthly Service Fees are the primary driver. The others are occupancy Fees (Patio Homes), on-Site Clinic Services, rehabilitation Services, memory Care Services and home Health Services.
Who are The Manor's main competitors?
Direct peers on record are Presbyterian Senior Living, Life Care Services (LCS), WesleyLife and Acts Retirement-Life Communities. Broad incumbents are Five Star Senior Living, Brookdale Senior Living, Atria Senior Living and Sunrise Senior Living. Genesis HealthCare is listed as an emerging player. Pacific Retirement Services (Miramont / Mary's Woods / others) is listed as a regional player.
Does The Manor have an API?
No public API is recorded for The Manor.
What industry is The Manor in?
The Manor's product category is Continuing Care Retirement Community. Its primary akta.pro industry code is HLADAEAB, Rental / Fee-for-Service CCRCs, with a secondary code of HLADACAD, Continuing Care Retirement Communities (CCRC) with Memory Care. Its NAICS code is 62331 and its SIC code is 8050.