What Shasha Denims does

Shasha Denims Ltd. is a Bangladesh-based, vertically integrated denim manufacturer incorporated in 1996 and operating commercially since July 2000. The company is publicly listed on the Dhaka Stock Exchange (since February 2015) and Chittagong Stock Exchange (since January 2015), following a 2014 IPO approved by the Bangladesh Securities and Exchange Commission. It is a 100% export-oriented producer serving global fashion brands and retailers, with named customers including H&M, Zara, Marks & Spencer, Esprit, Debenhams, O'STIN, LPP, Pull & Bear, S. Oliver, Bestseller, and River Island.

The company's product portfolio spans three tiers: sustainable fibers (Lenzing Modal, TENCEL, organic cotton, recycled cotton, recycled polyester, hemp), denim fabrics (4.50 oz to 15.00 oz, with a production capacity of 2.10 million yards per month or 21.6 million yards per year), and finished denim garments. Its core technical differentiator is the first-in-Asia high-tech indigo dyeing machine, which reduces water consumption by approximately 60% and chemical usage by 40% compared with conventional methods, alongside proprietary processes for ocean plastic recycling and a handloom recycle program that converts denim scraps back into fiber. Sustainability is formalized through the 'Blue is the New Green' trademark and use of BCI cotton, organic cotton, and other certified inputs.

Shasha Denims generates revenue through B2B direct export sales to global fashion brands, with quote-based pricing on bulk orders and no publicly disclosed pricing. Operations are conducted from a head office in Banani DOHS, Dhaka and a factory in the Dhaka Export Processing Zone (DEPZ) extension area in Savar. The corporate group includes wholly-owned subsidiaries Shasha Textiles Ltd., Shasha Garments Ltd., Shasha Spinnings Ltd., GA Garments Ltd., and Energis Power Corporation Ltd., plus a 40% stake in EOS Textile Mills Ltd. (acquired February 2018). The Mahmud family controls the group, with Mr. Shams Mahmud as Managing Director and Ms. Parveen Mahmud as Chairperson (elected November 2024).

Name

Shasha Denims

Legal name

Shasha Denims Ltd.

Website

https://shashadenims.com

Company type

Public

Founded year

1996

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Shasha Denims Ltd. is a Bangladesh-based, publicly listed, 100% export-oriented vertically integrated denim manufacturer producing sustainable fibers, fabrics, and finished denim for global fashion brands including H&M, Zara, and Marks & Spencer, with 21.6 million yards of annual production capacity.

Ownership category

akta.pro rank

Product category

Denim Manufacturing

NAICS

Broadwoven Fabric Mills (313210), Apparel Manufacturing (315), Textile and Fabric Finishing and Fabric Coating Mills (3133)

SIC

Broadwoven Fabric Mills, Cotton (2211), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Denim & Twill Mills (IMAOABAG)

akta.pro secondary industries

Denim & Casualwear Brands (CRAAAAAE), Denim & Bottoms Cut & Sew (Jeans/Trousers/Shorts) (IMAOAEAD), Denim & Garment Wet Processing (Stone Wash/Acid Wash/Distressing) (IMAOACAI)

Keywords

• Denim manufacturing
• Sustainable textiles
• Indigo dyeing
• Denim fabrics
• Recycled denim

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Denim Manufacturing and Export: 100% export-based denim manufacturer. The company produces denim fabrics and garments for global fashion brands, generating revenue through the sale of manufactured denim products to international customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Shasha Denims is a 100% export-based denim manufacturer that produces a vertically integrated range of sustainable fibers (Lenzing Modal®, TENCEL®, organic cotton, recycled cotton, recycled polyester, hemp), denim fabrics in weights from 4.50 to 15.00 oz, and finished denim garments. The company supplies global fashion brands and retailers (H&M, Zara, Marks & Spencer, Esprit, Pull & Bear, River Island, Bestseller and others), leveraging proprietary low-water indigo dyeing and recycling processes at its 21.6 million yards/year Dhaka-based manufacturing facility.

Product overview

Shasha Denims is a 100% export-based denim manufacturer in Bangladesh offering a vertically integrated product portfolio. The company produces three main product categories: Fibers (using sustainable materials including Lenzing Modal® and TENCEL® branded fibers, organic cotton, recycled cotton, recycled polyester, and hemp), Fabrics (denim fabrics ranging from 4.50 oz to 15.00 oz with a production capacity of 2.10 million yards per month featuring water-saving indigo dyeing technology), and Denim (finished denim products for global fashion brands). The company positions itself as a sustainable denim manufacturer under its 'Blue is the New Green' philosophy, with current annual production capacity of 21.6 million yards.

Differentiator

Problem solved

Functional benefit

Products and services

• Fibers Sustainable fiber materials including Lenzing Modal® and TENCEL® branded fibers, organic cotton (100% organic, free from chemical fertilizers), recycled cotton, recycled polyester, and hemp, used as raw material inputs for denim production without reliance on conventional pesticide- and water-intensive cotton crops.
• Denim Fabrics Denim fabrics in weights ranging from 4.50 oz to 15.00 oz, available in shades from lightest indigo to darkest hue with effects such as smooth indigo surface and salt effect. Monthly capacity of 2.10 million yards, produced using high-tech indigo dyeing technology that saves 60% water and 40% chemical usage compared to conventional methods.
• Finished Denim Products Finished denim products manufactured using state-of-the-art environmentally friendly machines, supplied to global fashion brands including H&M, O'STIN, Esprit, Debenhams, Marks & Spencer, LPP, Pull & Bear, S. Oliver, Zara, Bestseller, River Island at competitive prices for people of all ages.

Quantifiable outcome

• 60-80% water usage reduction through innovative manufacturing processes
• +5 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• EOS Textile Mills Ltd.coreStrategic or Co-development Partner · 24 February 2018Shasha Denims Ltd. signed MoU with EOS Textile Mills Ltd. on February 24, 2018, for acquiring 40% shares of EOS Textile Mills Ltd. This strategic investment expanded Shasha's operations and production capabilities in the textile sector.

Scale indicators6 records

Recent moves14 records

Expansion highlights5 records

Direct peers

• Soorty Enterprises: Pakistan-based vertically integrated denim manufacturer with strong sustainability positioning. Comparable in denim fabric and garment manufacturing, eco-friendly processes, and global fashion brand customers.
• Beximco Textiles: Bangladesh's largest vertically integrated textile exporter producing denim fabrics and finished garments for global fashion brands. Directly comparable to SDL in customer base (H&M, Zara, etc.), product mix, and export model.
• Square Textiles: Bangladesh-based vertically integrated textile manufacturer with denim fabric and yarn production for global apparel brands. Comparable in product range, customer base, and export orientation.
• Envoy Textiles: Bangladesh denim fabric manufacturer producing woven and knit fabrics for global brands. Closely comparable in denim mill product focus, export model, and sustainability positioning.
• Pacific Jeans: Bangladesh denim jeans manufacturer and exporter producing for global fashion brands. Comparable in denim product focus, customer base, and export-driven B2B model.
• NR Group (NR Denim): Bangladesh-based denim and knit manufacturer serving global fashion brands. Comparable in scale, customer base, and focus on sustainable denim production.
• Artistic Milliners: Pakistan-based vertically integrated denim manufacturer producing fabrics and garments for global fashion brands. Comparable in denim product portfolio, sustainability focus, and tier-1 brand customer base.
• Epyllion Group: Bangladesh vertically integrated knit and denim manufacturer serving global apparel brands. Comparable in product portfolio, customer segments, and manufacturing scale.
• Orta Anadolu (Orta): Turkey-based vertically integrated denim manufacturer with strong sustainability credentials and global fashion brand customers. Comparable in denim fabric production, eco-friendly manufacturing focus, and premium brand positioning.

Broad incumbents

• Arvind Limited: India's largest denim fabric manufacturer and broader textile conglomerate producing for global fashion brands. Comparable in denim product range and global brand customers, though significantly larger scale and broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/shasha-denims-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shasha Denims