What Pine Care Group does

Pine Care Group (松齡護老集團) is a Hong Kong-based elderly care service provider founded in 1989, operating 12 residential care homes for the elderly (RCHEs) with over 1,600 beds across Hong Kong Island, Kowloon, and the New Territories. The company serves the elderly population through three primary tiers: a premium "Silverage Collection" (尚耆．賢居) sub-brand comprising three flagship facilities (Pine Residence in Causeway Bay, Pine Care Point in Shek Kip Mei, Pine Care Place in Yuen Long), nine standard RCHEs operating under government schemes, and a government contract home (Pine Care Jade Maison). The service portfolio spans long-term residential care, dementia care with specialized environmental design, post-stroke rehabilitation using TMS and tDCS, day care, and short-stay respite services, with monthly fees ranging from HK$10,342 (government contract) to HK$48,100 (premium units).

The business operates through direct family-to-family channels (phone hotline, WhatsApp, website inquiries) and government-funded pathways including the Enhanced Bought Place Scheme (EA1), Residential Care Service Voucher (RCSV) scheme, and direct Social Welfare Department contracting. The pricing model is subscription-based with monthly recurring fees tiered by facility standard and care level. Pine Care became a subsidiary of Chinachem Group (華懋集團) in 2022, and holds ISO 9001 quality management certification and accreditation under the Hong Kong Association of Gerontology. Revenue is not publicly disclosed.

Name

Pine Care Group

Legal name

Pine Care Group (松齡護老集團)

Website

https://pinecaregroup.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Pine Care Group is a Hong Kong elderly care operator founded in 1989, running 12 residential care homes with 1,600+ beds across the premium Silverage Collection, standard RCHEs, and a government contract home, serving affluent seniors through government-subsidized placements and private-pay families.

Ownership category

akta.pro rank

Product category

Elderly Residential Care Services

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (621610), Other Residential Care Facilities (62399)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro primary industry

Rental / Fee-for-Service CCRCs (HLADAEAB)

akta.pro secondary industries

Luxury / High-End Assisted Living Communities (HLADABAD), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), Memory Care Units within Assisted Living Communities (HLADACAB), Affordable / Middle-Market CCRCs (HLADAEAJ), Chronic Care & Complex Care Management (HSABAIAD), Senior & Assisted Living Residential Property Management (BPAJAFAE), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Elderly residential care
• Nursing home services
• Dementia care
• Stroke rehabilitation
• Senior care facilities

Headquarters

HQ city

Wong Tai Sin

HQ country

Hong Kong SAR China

HQ region

Asia

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Residential Care Fees: Monthly accommodation fees charged to residents for room, board, and care services. Pricing varies by facility tier from basic care homes ($14,800-$16,800/month) to premium Silverage Collection facilities ($25,000-$48,100/month).
2. Government Subsidized Care: Revenue from government-funded programs including Residential Care Service Voucher (RC SV) scheme and Enhanced Bought Place Scheme (EA1) for subsidized care placements.
3. Contract Home Services: Government-funded contract home services under contract arrangement with Social Welfare Department.
4. Day Care Services: Elderly day care services offered at various locations for seniors who require daytime supervision and care.
5. Short Stay and Respite Services: Temporary residential care services for elderly needing short-term care, typically for post-surgery recovery or caregiver respite.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Pine Care Group operates 12 residential care homes for the elderly (RCHEs) across Hong Kong with over 1,600 beds, delivering 24-hour nursing, personal care, dementia care, and stroke rehabilitation services. The portfolio spans premium 'Silverage Collection' facilities (Pine Residence, Pine Care Point, Pine Care Place) plus standard RCHEs and one government contract home (Pine Care Jade Maison), and includes ancillary individual care planning, day care, and short-stay respite services.

Product overview

Pine Care Group operates a portfolio of 12 residential care homes for the elderly across Hong Kong Island, Kowloon, and New Territories, offering over 1,600 beds. The portfolio consists of the premium '尚耆．賢居' (Silverage Collection) sub-brand comprising three flagship properties — 松心薈 (Pine Residence) in Causeway Bay, 松齡樂軒 (Pine Care Point) in Shek Kip Mei, and 松齡雅苑 (Pine Care Place) in Yuen Long — alongside nine standard residential care homes (RCHEs) that participate in government schemes including the Enhanced Bought Place Scheme (EA1) and Residential Care Service Voucher (RCSV) program. The group also offers ancillary services including individual care plans, day care, and short-stay respite services. The company joined Chinachem Group in 2022 and maintains ISO 9001 quality management certification.

Differentiator

Problem solved

Functional benefit

Brands

• Silverage Collection (尚耆．賢居): Premium elderly care service brand offering high-quality residential care with elegant living environments and professional medical, nursing and personal care services. Includes Pine Residence, Pine Care Point, and Pine Care Place.
• Pine Residence (松心薈)
• Pine Care Point (松齡樂軒)
• Pine Care Place (松齡雅苑)

Products and services

• Pine Residence (松心薈) Premium flagship elderly care home at 1 Leighton Road, Causeway Bay, spanning three floors over approximately 35,000 sq ft with 188 beds. Provides elegant accommodations, cross-specialty medical support, 24-hour nursing, personal care, themed dining, and personalized care options for elderly residents seeking high-end long-term residential care.
• Pine Care Point (松齡樂軒) Dementia-specialized elderly care home in Shek Kip Mei, Kowloon, spanning three floors over 43,000+ sq ft with 102-103 beds. Features a person-centered simulated 1960s Hong Kong community theme (with nostalgic restaurant, bus stop, grocery store, and sensory rooms) and provides care from early to late-stage cognitive impairment for residents with dementia, Alzheimer's, and other cognitive decline.
• Pine Care Place (松齡雅苑) Premium elderly care home at Yoho Mall I, Yuen Long, New Territories, spanning over 33,000 sq ft with 68 luxury beds averaging approximately 500 sq ft per resident. Features unit-style design, a small community concept, and a professional rehabilitation team offering specialized stroke rehabilitation programs using TMS and tDCS, paired with TCM acupuncture, physiotherapy, occupational therapy, and nutrition therapy for post-stroke recovery.
• Pine Care Jade Maison (松齡翠軒) Government contract home located at the Kwu Tung North Multi-welfare Services Complex, Sheung Shui, New Territories. Provides subsidized residential accommodation and care at HK$10,342 per month under a Social Welfare Department contract arrangement, offering the lowest-priced placement in the Pine Care portfolio.
• Standard Residential Care Homes for the Elderly (RCHEs) Network of eight standard Pine Care RCHE facilities (Pine Care Hong Fai Elderly Centre in Sai Wan Ho; Pinecrest Elderly Centre, New Pine Care Centre, and Pine Care Lee Foo Elderly Centre in Kwun Tong; Pine Care Manning Elderly Centre in Tsz Wan Shan; Pine Care Tak Fung Elderly Centre in Prince Edward; Pine Care Po Tak Elderly Centre in Kwai Chung; Pine Care Chun King Elderly Centre in Tsuen Wan) providing long-term residential care, 24-hour nursing, personal care, and participation in the government's Enhanced Bought Place Scheme (EA1) and Residential Care Service Voucher (RCSV) Scheme, with monthly fees from HK$14,800 to HK$16,800.
• Individual Care Plans (個人護理計劃) Personalized care planning service for each resident using a three-pronged evaluation by a nurse, social worker, and physiotherapist per internationally recognized standards. Plans address daily care, nursing, social, and rehabilitation needs and are continuously monitored and reassessed, included within residential placements.
• Elderly Day Care Services (長者日間護理服務) Daytime care and structured activities service offered at select Pine Care locations for elderly individuals requiring daytime supervision, therapeutic activities, and caregiver support while primary caregivers are at work or otherwise unavailable.
• Short-Stay and Respite Services (短住暫託服務) Short-term residential care and respite services for elderly aged 60 and above, available at the Pine Residence flagship in Causeway Bay. Includes basic nursing, medication management, 24-hour nursing station access, post-operative care, rehabilitation, and nutritional management, targeted at post-surgery recovery, transition care, and caregiver respite needs.

Quantifiable outcome

• Pine Care Place offers approximately 500 sq ft per resident - one of the most spacious elderly homes in Hong Kong
• +2 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Chinachem Group (华懋集团)coreOthersPine Care Group became a member of Chinachem Group in 2022. This integration allows Pine Care to leverage Chinachem Group's resources to better respond to societal needs, reinforcing the Group's commitment to providing high-quality, affordable elderly care services in Hong Kong.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Atria Senior Living: US-based senior living operator with a portfolio of assisted living and memory care communities. Compares to Pine Care's Silverage Collection tiered model and Pine Care Point's dementia specialization, though operates at much larger scale and in a different regulatory environment.

Direct peers

• Po Leung Kuk: One of Hong Kong's oldest charitable organizations, operating elderly care homes and related residential services. Provides similar residential elderly care services under comparable Hong Kong government accreditation frameworks.
• Christian Family Service Centre: Hong Kong social services organization providing residential elderly care, day care, and home-based support. Comparable service delivery and regulatory positioning to Pine Care within Hong Kong's subsidized long-term care framework.
• Yan Chai Hospital: Long-established Hong Kong charity operating a network of residential care homes for the elderly, plus medical and social services. Operates within the same regulatory framework as Pine Care and serves an overlapping elderly population.
• Caritas Hong Kong: Catholic nonprofit providing residential elderly care homes and community support across Hong Kong. Overlaps with Pine Care in CCRC/assisted living delivery model and participation in EA1 and other government schemes.
• Haven of Hope Christian Service: Hong Kong nonprofit operating elderly care homes and related community support services across multiple districts. Comparable to Pine Care in residential elderly care delivery, though with a faith-based service model and broader community social service portfolio.
• Tung Wah Group of Hospitals: One of Hong Kong's largest nonprofit operators of residential care homes for the elderly (RCHEs), running multiple facilities across Hong Kong Island, Kowloon, and the New Territories. Directly comparable to Pine Care in service mix, regulatory framework, and target population, though operated on a nonprofit rather than for-profit basis.
• Lok Sin Tong Benevolent Society: Hong Kong charitable organization operating elderly care homes and related social services. Comparable in operating model and target demographic to Pine Care's basic RCHE facilities.
• The Hong Kong Society for the Aged (SAGE): Hong Kong nonprofit dedicated exclusively to elderly services, including residential care homes, day care, and community support. Closely comparable to Pine Care's elderly-focused service portfolio.
• Hong Kong Sheng Kung Hui (Anglican) Welfare Council: Major Hong Kong welfare operator providing residential elderly care homes and day care services. Directly comparable to Pine Care in residential elderly care operations, with comparable scale across multiple Hong Kong districts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pine-care-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pine Care Group