What NTPM Holdings does

NTPM Holdings Berhad is a Malaysian publicly listed (Bursa Malaysia, ticker 5066) manufacturer of tissue, personal care, and industrial paper products, founded in 1975 by Lee See Jin and headquartered in Nibong Tebal, Penang. The group operates 21 paper machines with a combined capacity of approximately 355 tonnes per day (~127,800 tonnes annually) and runs a distribution subsidiary, Nibong Tebal Enterprise (NTE), with 13 sales offices covering Peninsular and East Malaysia, plus overseas operations in Singapore (sales), Thailand (OEM manufacturing), and Vietnam (domestic manufacturing since 2016). Revenue is generated across four streams: consumer tissue (brands PREMIER, ROYAL GOLD, CUTIE, SUPERIOR, Tropica, 118, 727), personal care (INTIMATE, BLOSSOM, DIAPEX baby/adult incontinence, PREMIER Cotton, wet wipes), industrial paper products (Tissue Jumbo Rolls, Core Wrap, MG Paper, customizable 13–50 gsm), and Core Board for converters and the packing industry.

The company's go-to-market combines B2C mass-market distribution through supermarkets, general trade, and e-commerce (Shopee, Lazada) with an Away-From-Home Division serving hospitals, offices, hotels, shopping malls, factories, and F&B outlets, plus B2B sales of semi-finished jumbo rolls to converters and manufacturers. Underlying technology centers on a de-inking recycling system that converts wastepaper into tissue, supported by proprietary product innovations such as interleaf™ (color-tinted tissue layers) and Air Pockets™ (trapped-air absorbency), and a sustainability stack spanning FSC Chain of Custody, ISO 9001/14001, HACCP, GECA, and the Singapore Green Label, with ISO 50001 energy management in progress and a 4.5 MW solar PV installation.

NTPM is family-controlled: Lee See Jin serves as Chairman cum Managing Director, his son Lee Chong Choon is Executive Director and Group CEO, and major shareholder Premier Investment Ltd. holds a nominee director seat filled in June 2023 by Nishant Grover, formerly CEO of Tissues International at Asia Pulp & Paper. The group structure is held through NTPM Holdings Berhad with wholly-owned operating subsidiaries across Malaysia, Singapore, Thailand, and Vietnam, and the company maintains a public investor relations footprint including annual reports and Bursa announcements.

Name

NTPM Holdings

Legal name

NTPM Holdings Berhad

Website

https://ntpm.com.my

Company type

Public

Founded year

1975

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

NTPM Holdings Berhad is a Malaysian publicly listed manufacturer of consumer tissue, personal care, and industrial paper products, operating 21 paper machines across Malaysia, Singapore, Thailand, and Vietnam for household, commercial, and converter customers.

Ownership category

akta.pro rank

Product category

Tissue and Personal Care Products Manufacturing

NAICS

Medical Equipment and Supplies Manufacturing (3391), Medical Equipment and Supplies Manufacturing (33911), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Papers & Allied Products (2600), Wholesale-Paper & Paper Products (5110)

akta.pro primary industry

Consumer Tissue Paper (Facial, Toilet, Paper Towels, Napkins) (IMAMAGAA)

akta.pro secondary industries

Medical & Healthcare Hygiene Disposables (Patient Wipes, Underpads) (IMAMAGAF), Tissue Converting & Private Label Manufacturing (IMAMAGAH), Cotton & Personal Care Paper (Cotton Balls/Swabs, Paper Cotton Products) (CRADALAI)

Keywords

• Tissue paper manufacturing
• Personal care products
• Industrial paper jumbo rolls
• Commercial hygiene supplies
• Recycled paper products

Headquarters

HQ city

Nibong Tebal

HQ country

Malaysia

HQ region

Asia

Offices18 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Consumer Tissue Products: Sale of tissue paper products including toilet rolls, facial tissue, kitchen towels, and napkins under brands such as PREMIER, ROYAL GOLD, and CUTIE
2. Personal Care Products: Manufacturing and trading of feminine hygienic products, cotton products, baby diapers, and adult incontinence products under brands INTIMATE, DIAPEX, and PREMIER Cotton
3. Industrial Paper Products: Sale of Tissue Jumbo Roll, Core Wrap Jumbo Roll, and MG Paper Jumbo Roll to paper converters and manufacturers
4. Core Board Products: Production and sale of Core Board made from 100% recycled paper for paper cores, tubes, and packing industries
5. Overseas Operations: International manufacturing and distribution through subsidiaries in Singapore, Thailand (OEM manufacturing), and Vietnam; full range of tissue products distributed domestically in Vietnam

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

NTPM Holdings manufactures and distributes tissue paper products, personal care hygiene items, and industrial paper products. The portfolio includes consumer tissue brands (PREMIER, ROYAL GOLD, CUTIE, SUPERIOR, Tropica, 118, 727), personal care products under INTIMATE, BLOSSOM, DIAPEX and PREMIER Cotton brands, and industrial offerings (Tissue Jumbo Roll, Core Wrap Jumbo Roll, MG Paper Jumbo Roll, and Core Board). It also operates an Away From Home Division serving commercial customers such as hospitals, offices, hotels, and F&B outlets.

Product overview

NTPM Holdings Berhad is a Malaysian consumer goods and paper company manufacturing and distributing hygiene products. The product portfolio consists of two main segments: Consumer Tissue Products (PREMIER, ROYAL GOLD with proprietary interleaf™ technology, CUTIE eco-friendly brand, and value-tier brands) and Personal Care Products (feminine hygiene under INTIMATE/BLOSSOM brands, DIAPEX baby diapers and adult incontinence products, PREMIER cotton products, and wet tissues). The company also operates an Away From Home Division serving commercial sectors, and maintains international presence through subsidiaries in Singapore, Thailand, and Vietnam. Industrial products include Tissue Jumbo Rolls, Core Wrap Jumbo Rolls, MG Paper Jumbo Rolls, and Core Board for manufacturing and conversion operations.

Differentiator

Problem solved

Functional benefit

Brands

• PREMIER: Tissue and personal care brand, including facial tissue, toilet rolls, kitchen towels, serviettes, napkins, facial cotton, cotton buds, cotton wool, cotton balls, and wet wipes.
• ROYAL GOLD
• CUTIE
• BLOSSOM
• INTIMATE
• DIAPEX
• DIAPEX Disposable Absorbent Underpad
• PREMIER Cotton
• PREMIER Wet Wipes
• ROYAL GOLD Corporate
• PREMIER Deluxe
• CONV
• SUPERIOR
• Tropica
• 118
• 727

Products and services

• PREMIER Tissue Consumer tissue products including facial tissue, toilet rolls, kitchen towels, serviettes, napkins, hanky packs, pocket tissue, cube box, single pull tissue, soft pack tissue, and hanging tissue. PREMIER kitchen towels feature Air Pockets™ technology for superior absorbency and strength. Targeted at household consumers in Malaysia and Southeast Asia.
• ROYAL GOLD Tissue Premium tissue brand featuring proprietary interleaf™ technology with color-tinted tissue layers. Products include Luxurious White and Signature (RGS) 4-ply variants across box tissue, bathroom tissue, kitchen towels, napkins, hanky packs, travel packs, soft packs, and hanging tissue. Targeted at premium household consumers seeking differentiated tissue experience.
• CUTIE Eco-friendly tissue paper brand marketed as reducing carbon dioxide (CO2), saving water, and saving trees. Products include toilet rolls (Compact Green, Blue, Soft, Budget), kitchen towels, and serviettes. Targeted at eco-conscious household consumers.
• Other Consumer Tissue (SUPERIOR, Tropica, 118, 727) Alternative value-tier tissue product range including SUPERIOR Box Tissue (2-ply), Tropica Hanky Pack (2-ply), 118 Toilet Roll, and 727 Toilet Roll with competitive pricing. Targeted at price-sensitive household consumers.
• INTIMATE Sanitary Napkins Feminine hygienic products brand for women's personal care needs. Targeted at women seeking sanitary napkin solutions in Malaysia and Southeast Asia.
• BLOSSOM Feminine Hygiene Feminine hygienic products brand under NTPM's personal care portfolio. Targeted at women seeking feminine hygiene solutions.
• DIAPEX Adult Diaper Adult diapers and disposable incontinence pants including DIAPEX Adult Diaper (Tape) with refastenable tapes, leak-guard, antibacterial & deodorant features, and wetness indicator in sizes M10, L8, XL8. Also includes Disposable Incontinence Pants in M10 and L10. Targeted at adults needing incontinence care and caregivers.
• DIAPEX Baby Products Baby diapers and related products under the DIAPEX brand, manufactured under OEM arrangement. Targeted at parents of infants and toddlers in Malaysia and export markets.
• DIAPEX Disposable Absorbent Underpad Disposable absorbent underpads for post-natal or incontinence protection with super absorbent core, embossed top sheet for quick absorbency, and folded edge back sheet to prevent fluid leakage. Available in 10s (60X90cm) packing. Targeted at caregivers, post-natal mothers, and incontinence patients.
• PREMIER Wet Wipes Wet tissue products including Soft Baby Wipes (Fragrance-Free and With Fragrance), Antibacterial Wet Wipes (50s), Adult Wipes, Multi-Purpose Disinfecting Wipes (80s), Fresh Wipes (10s), Flushable Moist Wipes, and Deodorizing Pet Wipes. Targeted at households, parents, and pet owners.
• PREMIER Cotton Products Cotton-based personal care products including Facial Cotton (100, 160 sheets), Cotton Buds (160-640 tips), Kiddie Buds (200 tips), Cotton Wool (35gm, 100gm), Cotton Balls (100 balls), Premier Premium Facial Square (100 sheets), Safety Buds (120 tips), and Cosmetic Buds. Targeted at household consumers seeking cotton-based personal care items.
• Tissue Jumbo Roll (Semi-finished Goods) Malaysia's leading manufacturer of semi-finished tissue jumbo rolls (parent reels/mother rolls) produced from virgin pulp, mechanical pulp, recycled paper, and old corrugated carton. Range 13gsm to 50gsm including toilet, facial, hand towel, kitchen towel, and napkin grades. Customizable colors and sizes with slitting capability. Sold to paper converters and downstream tissue manufacturers.
• Core Wrap Jumbo Roll High-quality core wrap tissue (carrier tissue) for diapers and sanitary napkins, produced in 15gsm to 22gsm range. Targeted at diaper and sanitary napkin manufacturers requiring carrier tissue inputs.
• MG Paper Jumbo Roll Machine Glazed paper with gloss appearance on one side and coarse surface on the other. Stiffer than other papers for excellent processing through converting equipment. 100% recycled white and brown MG paper in 1-ply jumbo rolls. Basic weights: 22, 24, 28, 33, 35 gsm with 1,690mm deckle size. Sold to paper converters.
• Core Board Rigid and resistant board made from 100% recycled paper and tissue mill residue. Used for paper cores, tubes, toilet roll holders, adhesive tape cores, stretch film cores, and packing industry edge protectors. Specifications: Basic Weight 250-600 g/m², Diameters 40-45 inches, Width 60-3200mm, Moisture 7.5±1.5%, Internal Bond Strength 200-400 J/m². Targeted at packing industries requiring cores, tubes, and edge protectors.
• Away From Home Division Products Commercial/away from home tissue products for hospitals, buildings, offices, shopping malls, hotels, factories, and food & beverage outlets. Includes ROYAL GOLD CORPORATE (Bathroom Tissue, Folded Hand Towel, Facial Tissue), PREMIER Deluxe (Jumbo Bath Tissue, Hand Roll Towel, Single Pull Tissue), and CONV Eco-Friendly Tissue (Center Flow Hand Towel, Clinical Roll, Industrial Roll). Also offers various dispensers. Targeted at commercial and institutional buyers.

Quantifiable outcome

• FY2023: 99.20% of tissue paper derived from recycled sources with minimum 50% from post-consumer sources
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators10 records

Recent moves12 records

Expansion highlights6 records

Others

• Top Glove Corporation: Malaysian-listed personal care/medical glove manufacturer with adjacent position in hygiene products. Comparable as a Malaysian public company in personal hygiene categories, though different product focus (gloves vs. tissue/diapers); both serve institutional healthcare buyers.

Broad incumbents

• Asia Pulp & Paper (Sinar Mas Group): Indonesia-based pulp and paper giant with extensive tissue operations across Asia. NTPM's board member Nishant Grover was formerly CEO of Tissues International at APP, underscoring direct competitive and talent overlap. Operates at much larger scale.
• Kimberly-Clark Corporation: Global tissue and personal care leader (Kleenex, Scott, Huggies, Kotex). Directly comparable to NTPM as a manufacturer of consumer tissue and personal care products, but operates globally at vastly larger scale and competes in Malaysian retail channels.
• Royal Golden Eagle / APRIL Group: Singapore-headquartered pulp and paper conglomerate (APRIL, Sateri) with tissue operations. Comparable as a major Asian integrated paper group with tissue manufacturing capability serving regional markets; broader scope than NTPM.
• Essity AB (Tork): Swedish global hygiene and health company with leading away-from-home tissue brand Tork. Directly competes with NTPM's Away From Home Division in commercial segments (hospitality, healthcare, offices) and consumer tissue markets across Asia.

Regional players

• Genting Paper Industries: Malaysian tissue paper manufacturer competing directly in the same domestic market as NTPM. Closest direct Malaysian competitor with overlapping product categories (toilet rolls, kitchen towels, facial tissue) and similar distribution through Malaysian retail channels.
• CMPC Tissue (Empresas CMPC): Latin American tissue and personal care producer with Elite, Babysec, and Cotidian brands. Comparable vertically integrated tissue manufacturer with consumer and away-from-home segments, though primarily serving South American markets.

Direct peers

• Sofidel Group: Italian tissue paper manufacturer (Regina, Nicky brands) with strong presence in consumer and away-from-home segments. Comparable product mix to NTPM across tissue categories including kitchen towels, toilet paper, and napkins; both emphasize sustainability credentials.
• WEPA Industrieholding: German family-owned tissue manufacturer serving consumer and away-from-home markets across Europe. Comparable mid-cap family-controlled tissue producer profile to NTPM with similar sustainability positioning and brand portfolio structure.
• Hengan International Group: Chinese tissue and personal care manufacturer with brands across consumer tissue, sanitary napkins, baby diapers, and wet wipes. Closely comparable business model and product portfolio to NTPM, with broader geographic reach across Greater China and SE Asia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ntpm-holdings-berhad

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NTPM Holdings