Power 97.5 LA

What Power 97.5 LA does

Power 97.5 LA is a privately held terrestrial and digital radio station headquartered in Los Angeles, California, operating under the Power Radio Nation network. The station streams a music mix of hip hop, R&B, and gospel, supported by named on-air personalities (DJ Unique, DJ Madd Scientist, DJ Dondada) and a weekly show schedule including the London Calling Podcast. Distribution is multi-platform, combining live AM/FM radio broadcast in the Los Angeles market with a web-based streaming player at power975la.com, native iOS and Android mobile applications, and integration with the iHeartRadio platform, reaching an audience the company claims exceeds 5 million weekly listeners across 250+ Power Radio Nation affiliate stations.

The business operates a diversified revenue model across four primary streams. Core revenue is generated through on-air radio advertising, with the Adnation self-serve platform offering 15-, 30-, and 60-second ad spots with custom production, and specialized verticals for car dealers and real estate agencies. The station monetizes its personalities through DJ booking services for corporate events, weddings, clubs, and private parties. A "Promote Your Music" service enables independent artists to purchase airplay at affordable rates, an offering pitched as differentiated versus mainstream radio. Event-based revenue comes from the multi-city Power Summer Jam Music Festival across seven California and Nevada markets, plus ancillary event ticketing (e.g., Valentine parties). Advertising sales and mobile app infrastructure are supported through a partnership with iGlobalRadio.

The company is registered with major U.S. music rights organizations (BMI, ASCAP, SESAC, SoundExchange) for licensing compliance. It maintains an active digital presence through its website, Instagram (@powerradionation), and YouTube channel, and runs regular content publishing on music industry news. No institutional funding, parent company, or disclosed financial figures were identified in the source data.

Name

Power 97.5 LA

Legal name

Power 97.5 LA

Website

https://power975la.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

akta.pro secondary industries

Non-Interactive Digital Radio (Lean-Back Streaming) (MPAIACAB), Music Radio Networks (Format-Based) (MPABABAF), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

• Radio broadcasting
• Music streaming
• Radio advertising
• Dj booking services
• Music promotion

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Radio Advertising: The station generates revenue through on-air radio advertisements. They offer advertising packages for businesses including general business advertising (Adnation), car dealers, and real estate professionals. Ad spots are priced based on duration (15 second, 30 second, 60 second spots) with custom ad production included.
2. DJ Booking Services: The station offers DJ booking services for events including parties, weddings, clubs, fundraisers, concerts, and private events. Radio personalities are available for hire for various occasions.
3. Music Promotion Services: Independent artists can pay to have their music played on Power 97.5 LA through promotional packages offered at affordable rates.
4. Event Ticketing: Revenue generated from ticket sales for events and festivals organized by the station, including Power Summer Jam Music Festival across multiple cities.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Power 97.5 LA is a Los Angeles-based radio station that broadcasts hip hop, R&B, and gospel programming through live radio, mobile apps, web streaming, and iHeartRadio integration. Beyond broadcasting, the station sells on-air radio advertising packages to local businesses, offers DJ booking services for events, and provides affordable music promotion for independent artists.

Product overview

Power 97.5 LA is a radio station offering a platform-plus-services architecture. The core product is Power Radio, a broadcast radio channel featuring live music streaming, DJ shows, and listener interaction. Additional services include DJ booking for events, specialized advertising solutions (Adnation Advertising for general businesses, Car Dealers Advertisement, and Real Estate Advertisement), music promotion services allowing artists to get airplay, and event services including music festivals. The station also offers mobile applications for iOS and Android, enabling on-the-go listening.

Differentiator

Problem solved

Functional benefit

Brands

• Power Radio Nation: Network umbrella for Power radio stations including Power 97.5 LA and related stations

Products and services

• Power Radio Broadcasting

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• iGlobalRadiocoreChannel Partner/ Reseller/ DistributoriGlobalRadio handles advertising sales for Power 97.5 LA and provides the mobile app distribution infrastructure through their platform. The station is prominently advertised through iglobalradio.com for advertising inquiries.
• Apple App StoreminorChannel Partner/ Reseller/ DistributorPower 97.5 LA radio app is distributed through Apple App Store for iOS devices, enabling iPhone users to access the station's programming.
• Google PlayminorChannel Partner/ Reseller/ DistributorPower 97.5 LA radio app is distributed through Google Play Store for Android devices, enabling Android users to access the station's programming.
• iHeartRadiocoreTechnology or IntegrationPower 97.5 LA is available on the iHeartRadio platform, providing broader streaming reach and integration with the iHeartRadio ecosystem.
• BMIminorOthersBroadcast Music Inc. - music licensing organization Power 97.5 LA is registered with for music copyright compliance.
• SoundExchangeminorOthersDigital music royalties collection organization Power 97.5 LA is registered with for statutory royalty compliance.
• ASCAPminorOthersAmerican Society of Composers, Authors and Publishers - music rights organization Power 97.5 LA is registered with.
• SESACminorOthersSociety of European Stage Authors & Composers - music rights organization Power 97.5 LA is registered with.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• REAL 92.3 (KKLQ): Hip-hop and R&B station in the LA market; competes directly with Power 97.5 LA for advertising and listener share in the urban format.
• Hot 92.3 (KHHT): Classic hip-hop and R&B station in the LA market, overlapping format with Power 97.5 LA and competing for similar audience cohorts and advertisers.
• KDAY 93.5: Hip-hop and R&B station in the LA market, directly competing for the same urban listener demographic and SMB advertising dollars as Power 97.5 LA.
• KPWR Power 106: iHeartMedia-owned hip-hop station serving the Los Angeles market with the same urban format and audience as Power 97.5 LA; the most direct local competitor for listeners and advertisers.
• KJLH 102.3 FM: Long-running LA R&B and gospel station owned by Steve Harvey's parent network; comparable community-driven urban format with overlapping listener and event audiences.

Broad incumbents

• iHeartMedia: Largest US radio broadcaster and owner of iHeartRadio; partners with Power 97.5 LA for streaming distribution while competing with it via flagship urban stations like Power 106.
• Audacy: Major US radio operator with urban format stations and a national ad-sales platform; comparable at the parent level even though it does not directly own a station with identical LA hip-hop positioning.
• SiriusXM Hip-Hop Nation: Subscription satellite/internet radio hip-hop channel; competes for the same listener attention across digital channels and offers a national, premium-tier alternative to free urban broadcast radio.

Others

• iGlobalRadio: Sales and distribution partner for Power 97.5 LA; adjacent enabler in the urban-radio ecosystem handling ad sales and app infrastructure for independent stations.

Emerging players

• Shade 45 (SiriusXM): Eminem-owned hip-hop channel on SiriusXM with strong urban identity; comparable format and audience but operates at much larger scale within a subscription platform rather than free broadcast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/powerradiona
• YouTubeyoutube.com/@powerradionation
• Instagraminstagram.com/powerradionation
• Facebookfacebook.com/powerradionation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power 97.5 LA