What Telerama does

Telerama (legal name: Televisión Ecuatoriana Telerama S.A.) is an Ecuadorian free-to-air television station founded in 1993, operating on VHF frequency 4 with its main studios (Estudios Cuenca) and headquarters at Av. España 13-36 y Valencia in Cuenca, Ecuador. The company reaches audiences nationally through a network of broadcast repeaters and supplements its over-the-air distribution with 24/7 live streaming accessible via its public website, positioning it as a multi-platform broadcaster serving the general Ecuadorian public, including diaspora. Telerama also publishes an XMLTV programming feed for integration by cable operators, supporting both traditional and digital distribution channels. The organization is a private sociedad anónima with no parent company, no funding rounds, and no disclosed M&A activity, operating with 11-50 employees.

The core offering is a portfolio of original programming spanning news (Telerama Noticias, Cuenca al Día, Hacia Dónde Vamos), lifestyle and wellness (Esta es tu casa, Saludable, Actívate sin límites, N'Boga), sports (Deportes, Fedenador), cultural and tourism content (Cuenca Desde Adentro, La Entrevista con Lore), religious programming (Misa del Divino Niño Jesús), and diaspora-oriented formats (Christian Johnson Presenta, Programa Aquí y Allá). The lineup is supplemented through content licensing with Deutsche Welle and Russia Today, and content partnerships with Ecuador's public educational broadcaster Educa TV (Medios Públicos / Ministry of Education) and the national sports federation Fedenador. The technical foundation combines conventional VHF broadcast infrastructure with digital streaming and a documented XML feed API for cable operator integration.

Telerama operates a dual revenue model: (1) traditional television advertising across news, entertainment, and sports programming, and (2) cable operator licensing/distribution fees derived from its XMLTV programming feed. The station is free-to-air to viewers, with no subscription pricing or mobile app. It maintains compliance with Ecuador's Ley Orgánica de Comunicación (formalized via a Código Deontológico approved on January 15, 2014) and the country's Ley Orgánica de Protección de Datos Personales (LOPDP).

Name

Telerama

Legal name

Televisión Ecuatoriana Telerama S.A.

Website

https://etvtelerama.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Telerama is an Ecuadorian free-to-air television station broadcasting news, sports, lifestyle, cultural, and religious programming nationally on VHF frequency 4 from its Cuenca headquarters, monetized via advertising and cable operator distribution fees.

Ownership category

akta.pro rank

Product category

Television Broadcasting

NAICS

Television Broadcasting Stations (516120), Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)

akta.pro secondary industry

Niche/Genre Streaming Channels (e.g., Horror, Anime, Faith, Kids) (MPABAHAH)

Keywords

• Television broadcasting
• News programming
• Free-to-air television
• Cable distribution
• Live streaming

Headquarters

HQ city

España

HQ country

Ecuador

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Television Advertising: Traditional broadcast advertising including commercials and sponsored content across news, entertainment, and sports programming
2. Cable Operator Distribution Fees: Distribution of programming feed (XMLTV) to cable operators for retransmission

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Telerama operates a free-to-air television broadcasting service on VHF frequency 4, delivering news, entertainment, sports, cultural, religious, and educational programming to Ecuadorian viewers via over-the-air transmission with national repeaters and 24/7 live streaming on its website. The station produces and airs a slate of original national programs (Telerama Noticias, Cuenca al Día, Esta es tu casa, Saludable, Deportes, N'Boga, Cuenca Desde Adentro, La Entrevista con Lore, Hacia Dónde Vamos, Misa del Divino Niño Jesús) and licenses international documentary content from Deutsche Welle, RT, and Educa TV, while also providing an XMLTV feed to cable operators for redistribution.

Product overview

Telerama is an Ecuadorian television station operating on frequency 4 VHF, headquartered in Cuenca with national repeaters. The station operates as a multi-platform media company offering a portfolio of news, entertainment, sports, cultural, religious, and educational programming. The core offering includes live TV broadcasts via traditional television and 24/7 streaming (En Vivo), supplemented by original production programs spanning news (Telerama Noticias, Cuenca al Día), lifestyle magazines (Esta es tu Casa, Saludable, Actívate sin límites), sports (Deportes, Fedenador), cultural programming (Cuenca Desde Adentro, La Entrevista con Lore), religious content (Misa del Divino Niño Jesús), and documentary programming (Documentales DW, Documentales RT, Educa TV). The station also provides an XMLTV programming feed for cable operators and systems integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Telerama Noticias Main news program of Telerama, airing Monday to Friday at 12h40, focused on covering news from Ecuador and the world with special emphasis on the Austro region.
• Cuenca al Día News and variety program airing Monday to Friday at 07h00, covering local news and events from Cuenca and the surrounding region.
• Deportes Sports news program airing at 07h30 and 13h20, covering local, national, and international sports news.
• N'Boga Magazine program airing Monday to Friday at 19h45, featuring lifestyle, culture, and entertainment content.
• Esta es tu casa Morning variety and family magazine program airing Monday to Friday at 10h00, featuring cooking, wellness, cultural content and lifestyle segments.
• Saludable Health-focused magazine program with presenter Amairaní Naranjo, airing Monday to Friday at 08h30, promoting family wellness, healthy habits, and medical specialist interviews.
• Actívate sin límites Fitness and wellness program airing Monday to Friday at 09h30, focused on physical activity and healthy lifestyle promotion.
• Hacia Dónde Vamos Analysis and interview program airing on Sundays at 19h00, covering current affairs, politics, economy, security, and society topics.
• Cuenca Desde Adentro Cultural and entertainment program airing on Sundays at 12h00, highlighting the identity, traditions, tourist spots, art, and gastronomy of Cuenca.
• La Entrevista con Lore Interview program airing on Sundays at 21h00, featuring deep conversations and profiles of guests exploring their trajectories, passions, and life experiences.
• Misa del Divino Niño Jesús Weekly Sunday eucharistic celebration broadcast at 07h30, featuring devotional content, faith renewal, and prayers for family intentions.
• Cara a Cara con Rosalía Interview and report program broadcast since 1998, hosted by former Ecuadorian Vice President and activist Rosalía Arteaga, featuring interviews and investigative reports.
• Christian Johnson Presenta Entertainment program focused on the lives of Ecuadorian immigrants in the United States.
• Programa Aquí y Allá Program designed to connect the Ecuadorian community both residing in the country and abroad.
• Fedenador Official program of Ecuador's National Sports Federation (Fedenador), known as the house of Ecuadorian sports, airing Saturdays from 11h00 to 11h30.
• Documentales DW Documentary programming from Deutsche Welle (German international broadcaster) offering deep and critical perspectives on world current affairs, featuring investigations in politics, economy, science, culture, nature, and history.
• Documentales RT Documentary programming from Russian state broadcaster RT, featuring in-depth reports and documentaries with particular focus on Russian culture, history, and current affairs, as well as international analysis.
• Educa TV Ecuadorian public educational television channel operated by Medios Públicos under the Ministry of Education, founded in 2012, offering quality audiovisual content for children, youth, and families including topics on interculturality, environment, and health.
• Telerama En Vivo 24/7 live streaming signal providing national broadcast with news, entertainment, and live programming including Telerama Noticias, N'Boga, Esta es tu casa, and all national productions.
• XMLTV Programming Feed Publicly accessible XMLTV programming feed for cable operators and remote systems, containing scheduled programming data including program names, descriptions, categories, and schedules for integration with TV guide services and cable operator systems.

Named customers2 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor.

• Deutsche Welle (DW)minorOthersTelerama broadcasts Deutsche Welle documentaries, which offer in-depth critical perspectives on global current affairs covering politics, economy, science, culture, nature, and history with exhaustive investigations
• Russia Today (RT)minorOthersTelerama broadcasts RT documentaries and interview programming, providing international perspectives with particular focus on Russian culture, history, and current affairs along with international analysis
• Educa TVminorOthersEcuadorian public educational television service under the Ministry of Education and operated by Medios Públicos since 2012, providing quality audiovisual educational content for children, youth, and families covering interculturality, environment, and health topics
• TicketShowminorChannel Partner/ Reseller/ DistributorTicket distribution platform for events promoted on Telerama, such as the Soy Luna tour Ecuador presentations, enabling online ticket purchases and physical point-of-sale distribution
• Golden Peak Live EntertainmentminorStrategic or Co-development PartnerProduction company behind Soy Luna Tour: El Último Show Ecuador presentations, partnering with Top Shows for the theatrical production featuring original cast members
• Top ShowsminorStrategic or Co-development PartnerCo-producer of live entertainment events in Ecuador, working with Golden Peak Live Entertainment for the Soy Luna tour production in the country
• FedenadorminorOthersOfficial programming slot for the Federación Deportiva Nacional del Ecuador (Fedenador), the national sports federation founded in 1925 representing 24 provincial sports federations, covering Ecuadorian sports news and content

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Teleamazonas: Quito-based national broadcast network with a long operating history similar to Telerama. Competes for Ecuadorian advertising budgets and cable operator carriage under an analogous regulatory framework.
• Ecuavisa: Ecuador's largest free-to-air broadcast network operating multiple channels nationally. Directly comparable to Telerama as a nationwide TV broadcaster competing for the same Ecuadorian advertising market and viewer attention.
• Gamavisión: Ecuadorian family-oriented broadcast channel with national distribution. Comparable to Telerama as a mid-sized free-to-air network targeting mass audiences with entertainment, cultural, and family programming.
• RTS (Red Telesistema / Radio y Televisión del Sur): Ecuadorian broadcast network with national VHF/UHF presence. Closely comparable to Telerama in business model (free-to-air advertising + cable distribution), programming mix, and target audience.
• Canal Uno (Ecuador): Ecuadorian free-to-air broadcast channel distributed nationally via cable and over-the-air. Comparable to Telerama in programming mix (variety, news, entertainment) and reliance on advertising and carriage fees.
• TC Televisión: Major Ecuadorian free-to-air broadcaster headquartered in Guayaquil. Competes head-to-head with Telerama for national ad spend, cable carriage, and audience share across news, entertainment, and sports programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/teleramaecuador
• Facebookfacebook.com/teleramaec

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Telerama