Sichuan Guoguang Agrochemical

What Sichuan Guoguang Agrochemical does

Sichuan Guoguang Agrochemical Co., Ltd. (四川国光农化股份有限公司) is a publicly listed Chinese agrochemical and horticultural products manufacturer (Shenzhen stock code 002749) headquartered in Jianyang City, Chengdu, Sichuan Province. The company develops, manufactures, and sells plant growth regulators (PGRs), fertilizers, pesticides, and bio-organic products based on plant growth regulation technology, with proprietary active formulations including forchloronuron, paclobutrazol, 6-benzylaminopurine, and triacontanol products under the Guoguang (国光) brand. Its portfolio spans three go-to-market segments: agricultural chemicals for large-scale farming, professional landscaping and horticulture products, and a home gardening consumer line marketed under the Xiao Hua Nong (小花农) and Shiqi (施奇) sub-brands.

The business operates a multi-channel distribution model combining a JD.com flagship store, official website direct sales, segment-specific phone sales lines, an international trade division for exports, and digital support via WeChat and QQ consultation accounts. Customers are primarily SMB farmers, landscaping companies, municipal green-space operators, and individual home gardeners across 15+ Chinese provinces, supplemented by overseas export demand. Revenue is generated through hardware sales of chemical inputs, with application-specific guidance (e.g., a documented wheat full-cycle solution validated at 19.4% yield uplift in Shandong) bundled into the offering.

Manufacturing is supported by a wholly-owned subsidiary, Sichuan Runer Technology Co., Ltd. (四川润尔科技有限公司), which is currently executing an automation and energy-saving technology renovation project subject to a December 2025 environmental impact filing, indicating continued capex into production capacity and efficiency. The company operates as a traditional agrochemical manufacturer with no disclosed AI/ML, API, or digital platform capabilities; competitive differentiation rests on branded formulations, multi-segment distribution, and applied agronomic technical content rather than technology stack depth.

Name

Sichuan Guoguang Agrochemical

Legal name

四川国光农化股份有限公司

Website

https://scggic.com

Company type

Public

Founded year

1984

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sichuan Guoguang Agrochemical is a publicly listed Chinese manufacturer (stock code 002749) of plant growth regulators, fertilizers, pesticides, and bio-organic products serving agricultural farmers, landscaping professionals, and home gardening consumers across 15+ Chinese provinces and export markets via JD.com, its own website, and dedicated sales channels.

Ownership category

akta.pro rank

Product category

Agrochemicals

NAICS

Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Plant Growth Regulators (PGRs: Hormones, Ripeners, Thinners) (AFABAGAA)

akta.pro secondary industry

Crop Protection Chemicals (Herbicides/Insecticides/Fungicides) (IMAEAEAI)

Keywords

• Plant growth regulators
• Agricultural fertilizers
• Crop protection chemicals
• Horticulture products
• Home gardening supplies

Headquarters

HQ city

Jianyang

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Agricultural chemicals and plant growth regulators: The company manufactures and sells plant growth regulators, pesticides, and fertilizers for agricultural and horticultural use. Products include plant growth regulators (PGRs), fungicides, insecticides, and specialized fertilizers for various crops and plants.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Sichuan Guoguang Agrochemical manufactures and sells plant growth regulators (PGRs), fertilizers, and pesticides for agricultural crop production, professional landscaping, and home gardening. The company serves large-scale farmers, landscape companies, municipal green space managers, and household plant enthusiasts through dedicated product lines under the Guoguang, Xiao Hua Nong, and Shiqi brands. Products cover a wide range of crops including grains, vegetables, fruits, and Chinese medicinal herbs.

Product overview

Sichuan Guoguang Agrochemical (四川国光农化股份有限公司) operates as a comprehensive agrochemical and horticultural product manufacturer with three main product categories: 农化 (agrochemical products for large-scale farming), 园林 (professional landscape/garden products), and 外贸 (export products). The product portfolio includes plant growth regulators (植物生长调节剂), fertilizers, pesticides, and bio-organic products. Key product lines include 施奇 (Shiqi) fertilizers such as 施奇嘟嘟肥, the 小花农 (Xiao Xiao Nong) home gardening series, 松尔肥 (Songer compound fertilizers), and various plant growth regulators like 国光多效唑, 国光大果, and 国光优丰. The company also produces specialized products for horticulture including tools and materials for landscape maintenance. The products serve agricultural crops (grains, vegetables, fruits), garden plants, and home gardening markets.

Differentiator

Problem solved

Functional benefit

Brands

• 小花农 (Xiao Hua Nong): Home gardening product brand mentioned on the website for household plant care products

Products and services

• Shiqi Dudufei (施奇嘟嘟肥) Granular Fertilizer A multi-purpose granular fertilizer suitable for a wide range of crops including grains, vegetables, fruits, tea, tobacco, and Chinese medicinal herbs, marketed under the Shiqi brand for home gardening and smallholder use.
• Xiao Hua Nong (小花农) Home Gardening Series A consumer-oriented home gardening product line including fertilizers, pesticides, growth regulators, and plant care solutions for indoor and outdoor household plants.
• Songer Fertilizer (松尔肥) Compound Fertilizer A compound fertilizer formulated for fruit tree management including apple, pear, and peach orchards, used for soil improvement and nutrient supplementation.
• Songda Bio-organic Fertilizer (松达生物有机肥) A biological organic fertilizer used for soil improvement and root development in orchards and crop production.
• Zuogualing (座瓜灵) 0.1% Forchloronuron Watermelon Fruit Setting Agent A 0.1% forchloronuron (chlorfenuron) plant growth regulator solution applied by spraying on watermelon fruit embryos to improve fruit setting rate and prevent flower and fruit dropping.
• Guoguang Duoxiaozuo (国光多效唑) 15% WP Paclobutrazol A 15% wettable powder plant growth regulator used to control excessive vegetative growth in mango trees, promote flower bud differentiation, and manage shoot growth.
• Guoguang Daguo (国光大果) 0.1% Forchloronuron Fruit Enlargement Agent A 0.1% forchloronuron solution used for fruit enlargement and promoting fruit development in mango and other fruit crops.
• Guoguang Zhishengyuan (国光植生源) 2% 6-Benzylaminopurine A plant growth regulator containing 6-benzylaminopurine used for flower promotion, fruit setting, and stimulating cell division in fruit crops.
• Guoguang Youfeng (国光优丰) 0.1% Triacontanol Microemulsion A 0.1% triacontanol microemulsion used for improving crop quality, enhancing stress resistance, and promoting photosynthesis.

Quantifiable outcome

• Wheat yield increase of 19.4% and income increase of nearly 300 yuan per mu using the Guoguang wheat full-cycle solution

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Syngenta Group: Global crop protection and seed giant with a broad portfolio that includes plant growth regulators; overlaps with Guoguang in PGR chemistry and large-acre crop solutions, but serves global markets.
• Corteva Agriscience: Global agriscience company with crop protection and seed business; relevant comparable for Guoguang's crop input portfolio targeting yield improvement.
• BASF Agricultural Solutions: Global division of BASF offering crop protection including plant growth regulators; broader portfolio than Guoguang but directly overlaps in PGR chemistry.
• FMC Corporation: U.S.-based crop protection company with strong PGR and plant health product lines; comparable to Guoguang's crop-input portfolio, though operating at much larger global scale.
• Sumitomo Chemical Co., Ltd. (Agro Solutions): Japanese chemical company with crop protection and PGR offerings; comparable as a diversified incumbent in regulated plant growth chemistry.
• ADAMA Ltd: Global generic crop protection company headquartered in Israel with major China operations; competes with Guoguang in off-patent herbicides, insecticides, and PGR formulations sold to Chinese farmers.

Direct peers

• Nanjing Red Sun Co., Ltd. Chinese agrochemical and fertilizer manufacturer with overlapping pyridine and crop protection chemistry; competes in similar domestic distribution channels to Guoguang.
• Jiangsu Yangnong Chemical Co., Ltd. Chinese agrochemical manufacturer producing crop protection chemicals and PGR-adjacent actives; directly comparable to Guoguang in domestic China ag-input channels and product breadth.
• Hunan Haili Chemical Industry Co., Ltd. Chinese publicly-listed producer of pesticides and fertilizers serving domestic agriculture; closely comparable business model and customer base to Guoguang.
• Lianhetech Co., Ltd. Chinese agrochemical CDMO and proprietary manufacturer of crop protection actives; comparable as a domestic Chinese player serving crop protection and PGR markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sichuan Guoguang Agrochemical