What Konaka does

Konaka Co., Ltd. (株式会社コナカ) is a Japanese menswear retailer founded in 1952 and listed on the Tokyo Stock Exchange Standard Market (ticker 7494). The company operates a Specialty Retailer of Private label Apparel (SPA) model that controls product planning, manufacturing, distribution, and retail under one corporate umbrella. Konaka serves individual male consumers through 392 owned retail stores across Japan under multiple banners — KONAKA・FUTATA (148), SUIT SELECT (173), DIFFERENCE (64), FUTURE SUIT TECHNOLOGY (6), and FUTATA THE FLAG (1) — alongside two e-commerce storefronts (konaka.jp, suit-select.jp). A separate KONAKA UNIFORM division supplies corporate, school, and event uniforms to 1,000+ enterprise clients across hospitality, logistics, healthcare, construction, retail, and education verticals.

Konaka's revenue is generated primarily through one-time retail sales of business suits, formal wear, shirts, ties, and accessories in B2C transactions, supplemented by B2B uniform contracts (custom-made with ~3-month lead time, ready-made within 1 week to 2 months, and catalog-based via 20+ partner manufacturers) and bulk-order corporate sales. Pricing is quote-based for B2B and unit-based for retail; the company does not publicly disclose price points. Distribution relies on owned physical retail, owned e-commerce, a direct enterprise sales force, and a small rental car franchise (renntacar.net). International exposure is limited to a SUIT SELECT Thailand subsidiary.

The underlying technology is a vertically integrated supply chain rather than a software platform. Supporting systems include UNI-STOCK, a proprietary order/inventory/approval workflow system for enterprise uniform clients, and the company's multi-brand portfolio enabling price-tier segmentation (premium FUTATA THE FLAG, mid-range SUIT SELECT, business casual DIFFERENCE, value-tier KONAKA・FUTATA). Recent strategic emphasis has been on accelerating custom suit lead times (5DAYS ORDER service, July 2026) and growing the DIFFERENCE banner to address demand in custom and business casual segments. Disclosed non-consolidated revenue for FY ending September 2025 was 363.57 billion JPY, and the five-year revenue trend through 2025 shows decline of roughly 28% versus 2021.

Name

Konaka

Legal name

株式会社コナカ

Website

https://konaka.co.jp

Company type

Public

Founded year

1952

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Konaka is a Japanese menswear retailer operating 392 stores nationwide under multiple brands (SUIT SELECT, KONAKA, DIFFERENCE, FUTATA THE FLAG, FUTURE SUIT TECHNOLOGY) and a B2B KONAKA UNIFORM division serving 1,000+ corporate clients, using a vertically integrated SPA model.

Ownership category

akta.pro rank

Headquarters

HQ city

Totsuka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales of Business Wear: Individual retail sales of business suits, formal wear, shirts, and accessories through owned retail stores and online shops. Primary revenue stream.
2. Corporate Uniform Sales: B2B uniform sales to corporate clients (offices, hotels, logistics, hospitals, etc.), schools, and organizations. Includes custom-made, ready-made, and catalog-based uniforms.
3. Bulk Order Sales: Volume discount pricing for large quantity orders of workwear, polo shirts, T-shirts, aprons, business suits, shoes, bags, and other apparel items for events and organizations.
4. Nobelty/Gift Products: Custom-made ties, accessories, masks, smartphone cases, wallets, bags, and other commemorative/gift items produced for corporate events and ceremonies. Minimum order: 10 items for commemorative items, 100 items for novelty goods.

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

Konaka sells men's business wear including suits, dress shirts, ties, and formal accessories through a multi-brand network of 392 owned retail stores across Japan, complemented by online shops. It also operates the KONAKA UNIFORM B2B division, supplying custom-made, ready-made, and catalog-based corporate and school uniforms through direct sales and the UNI-STOCK inventory management system. The full value chain is managed through an in-house SPA model from product planning to manufacturing, distribution, and sales.

Product overview

KONAKA is a Japanese men's business wear retail company operating under a multi-brand portfolio strategy. The core business consists of retail brands including KONAKA (main brand), SUIT SELECT (modern styling), DIFFERENCE (business casual), FUTATA THE FLAG (premium), and FUTURE SUIT TECHNOLOGY (innovative). Additionally, KONAKA operates a B2B uniform division (KONAKA UNIFORM) offering custom-order, ready-made, and catalog-based corporate uniforms through the UNI-STOCK management system. The company operates 392 stores across Japan (as of March 2026) and sells business wear, uniforms, and related accessories both in physical stores and online.

Differentiator

Problem solved

Functional benefit

Brands

• SUIT SELECT: Brand offering business suits and formal wear with online and physical retail presence.
• DIFFERENCE
• FUTATA THE FLAG
• FUTURE SUIT TECHNOLOGY (FST)
• KONAKA UNIFORM
• KONAKA FUTATA
• コナカエンタープライズ

Products and services

• KONAKA (コナカ) men's business wear Main men's business wear retail brand offering suits, dress shirts, and accessories at Konaka retail stores across Japan for individual male consumers.

Quantifiable outcome

• Served 1,000+ companies with uniform solutions
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Samantha Thavasa Japan Limited (株式会社サマンサタバサジャパンリミテッド)minorOthersGroup company within the KONAKA GROUP. Cross-promotional opportunities through shared shareholder benefit programs. Konaka shareholders receive 20% discount coupons at designated Samantha Thavasa Group stores.
• Suit Select Thailand (SUIT SELECT THAILAND)minorOthersInternational subsidiary expanding SUIT SELECT brand into Thailand market.
• iSTITCHminorOthersGroup company within the KONAKA GROUP.
• KONAKA ENTERPRISE (コナカエンタープライズ)minorOthersGroup company within the KONAKA GROUP, serving as a separate enterprise entity.
• National Catalog Manufacturers (20+ brands)coreChannel Partner/ Reseller/ DistributorKONAKA UNIFORM collaborates with over 20 national catalog manufacturers, offering a wide range of uniform options from various brands to corporate clients.
• Mitsui Sumitomo Bank, Mizuho Bank, Resona Bank, Yokohama Bank, Mitsubishi UFJ BankminorOthersPrimary transaction banks for株式会社コナカ.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Fast Retailing Co., Ltd. (ファーストリテイリング): Parent of Uniqlo, Japan's largest apparel retailer with broad men's and women's clothing offerings. Overlaps with Konaka in men's basics/casual wear; competes indirectly on price-and-quality positioning.
• ONWARD Holdings Co., Ltd. (オンワードホールディングス): Major Japanese fashion conglomerate with multiple apparel brands and retail formats. Overlaps with Konaka in menswear and broader apparel retail, but operates as a multi-brand portfolio player.
• World Co., Ltd. (ワールド): Japanese apparel company operating multiple brands across menswear and women's apparel. Comparable in SPA-style multi-brand apparel manufacturing and retail.
• TSI Holdings Co., Ltd. (TSIホールディングス): Japanese apparel holding company with multiple domestic and international brands. Comparable in multi-brand menswear/apparel strategy and SPA-adjacent operations.

Direct peers

• United Arrows Ltd. (ユナイテッドアローズ): Select-shop style Japanese fashion retailer offering curated menswear with a quality-and-fashion focus. Comparable to Konaka's mid-to-high end suit and business casual offerings.
• Haruyama Holdings Co., Ltd. (はるやま商事): Long-established Japanese men's business wear retailer specializing in suits and formal attire. Directly comparable in product mix (suits, dress shirts, formal wear) and store-based retail model.
• Aoyama Trading Co., Ltd. (青山商事): Japan's largest men's business wear retailer, operating Aoyama Suit and similar suit-centric store networks. Closest direct competitor to Konaka in tailored menswear B2C retail.
• Taka-Q Co., Ltd. (タカキュー): Japanese menswear retailer specializing in dress shirts and business wear. Comparable in target customer (male office workers) and dress shirt/suit focus.

Emerging players

• Workman Co., Ltd. (ワークマン): Japanese workwear and functional apparel retailer with strong B2B uniform/workwear business. Comparable to KONAKA UNIFORM's enterprise uniform provision and growing overlap in casual workwear.

Regional players

• Marui Group Co., Ltd. (丸井グループ): Japanese department store and retail group operating apparel-focused stores. Comparable in brick-and-mortar retail of men's formal/business wear, though with broader consumer offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookja-jp.facebook.com/suitselect
• LinkedInlinkedin.com/company/konaka-co-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Konaka