What RSR does

RSR ltd. is a privately held Bulgarian company that operates as a licensed importer and distributor of medical and laboratory equipment, apparatus, pharmaceutical products, and therapeutic foods. The company serves healthcare providers — including hospitals, clinics, and laboratory facilities — across Bulgaria through a central headquarters in Sofia and seven regional offices covering Varna, Burgas, Plovdiv, Pleven, Haskovo, Ruse, and Stara Zagora, with a separate laboratory equipment facility also in Sofia. Its product portfolio spans 15 medical specialty categories including laboratory consumables, diabetes control, wound treatment, invasive cardiology, vascular and cardiac surgery, general surgery, orthopedics, anesthesiology and intensive care, laser surgery, neurology, ophthalmology, urology, stoma care, and medical/therapeutic foods.

RSR's underlying activity is portfolio-based hardware distribution rather than proprietary product manufacturing: it sources medical devices, consumables, and pharmaceutical products from third-party suppliers and brings them to the Bulgarian market under a licensed import framework. The company complements distribution with a professional certified service offering for medical equipment, providing maintenance and post-sale technical support. Its go-to-market is sales-led and direct, relying on regional offices, a free phone consultation line (0800 188 08), and a website with product catalogs and educational health content.

The business model is hardware resale with service-attach, executed across a single-country market (Bulgaria). Pricing is not publicly disclosed and is quote-based via direct sales contact. There is no public listing, no disclosed funding history, and no parent company identified in the input data. The company also maintains a separate digital initiative at rsrone.com, suggesting parallel consumer- or customer-facing branding efforts alongside the core B2B distribution operation.

Name

RSR

Legal name

RSR ltd.

Website

https://www.rsr-bg.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

RSR ltd. is a Bulgarian licensed importer and distributor of medical devices, laboratory equipment, pharmaceutical products, and therapeutic foods, serving hospitals, clinics, and labs across Bulgaria via its Sofia headquarters and seven regional offices.

Ownership category

akta.pro rank

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Medical and Laboratory Product Distribution: RSR generates revenue through the licensed import and distribution of medical devices, laboratory consumables, apparatus, pharmaceutical products, and therapeutic foods. The company also provides professional certified service of medical equipment.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

RSR is a Bulgarian licensed importer and distributor of medical devices, laboratory consumables, apparatus, pharmaceutical products, and therapeutic foods. The company supplies healthcare providers across 15 medical specialty categories (cardiology, surgery, orthopedics, anesthesiology, neurology, ophthalmology, urology, laboratory, diabetes care, wound treatment, stoma care, laser surgery, and medical foods). It also provides professional certified service and maintenance for medical equipment.

Product overview

RSR is a Bulgarian licensed importer and distributor of medical and laboratory equipment, apparatus, pharmaceutical products, and therapeutic foods. The company operates a portfolio-based distribution model covering 15 distinct product categories across medical specialties including laboratory consumables, diabetes control, wound treatment, invasive cardiology, vascular/cardiac surgery, general surgery, orthopedics, anesthesiology and intensive care, laboratory equipment, laser surgery, medical foods, neurology, ophthalmology, and urology. The portfolio also includes professional certified service and maintenance for medical equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Laboratory Consumables Laboratory consumables and supplies for medical and clinical laboratory testing and analysis, distributed to healthcare providers in Bulgaria.
• Stoma Care Products Products and supplies for stoma care and management, distributed to healthcare providers in Bulgaria.
• Diabetes Control Products Products for diabetes monitoring and control including glucose meters and test strips, distributed to healthcare providers and patients in Bulgaria.
• Wound Treatment Products Medical products for wound care and treatment, distributed to healthcare facilities in Bulgaria.
• Invasive Cardiology Equipment Equipment and supplies for invasive cardiology procedures, distributed to hospitals and cardiology departments in Bulgaria.
• Vascular and Cardiac Surgery Equipment Surgical equipment and devices for vascular and cardiac surgery procedures, distributed to hospitals in Bulgaria.
• General Surgery Equipment General surgical equipment and instruments for surgical departments, distributed to healthcare providers in Bulgaria.
• Orthopedic Equipment Orthopedic equipment and supplies for bone and joint care, distributed to hospitals and orthopedic departments in Bulgaria.
• Anesthesiology and Intensive Care Equipment Equipment for anesthesiology and intensive care unit applications, distributed to hospitals in Bulgaria.
• Laboratory Equipment Technical laboratory equipment for medical testing and analysis, distributed to medical laboratories and healthcare facilities in Bulgaria.
• Laser Surgery Equipment Laser surgical equipment and accessories for laser-based surgical procedures, distributed to hospitals in Bulgaria.
• Therapeutic Medical Foods Therapeutic medical foods and nutritional supplements for clinical and patient use, distributed to healthcare providers in Bulgaria.
• Neurology Equipment Equipment and supplies for neurological diagnosis and treatment, distributed to hospitals and neurology departments in Bulgaria.
• Ophthalmology Equipment Ophthalmic equipment and supplies for eye care diagnosis and treatment, distributed to hospitals and ophthalmology clinics in Bulgaria.
• Urology Equipment Urological equipment and supplies for urology departments, distributed to hospitals in Bulgaria.
• Professional Medical Equipment Service Professional certified service and maintenance of medical equipment provided to healthcare facilities in Bulgaria.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RSR OneminorOthersRSR has launched a new website rsrone.com, indicating a potential new brand or digital initiative separate from the main rsr.bg platform.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Sopharma Trading: Largest Bulgarian pharmaceutical and medical product distributor. Operates in the same single-country Bulgarian market with a multi-category distribution model serving hospitals, pharmacies, and healthcare providers, making it the closest direct comparable to RSR's distribution franchise.
• Commercial League Bulgaria: Bulgarian healthcare group involved in distribution and supply of medical products and devices domestically. Comparable to RSR through its Bulgarian-centric distribution of multi-specialty medical products to healthcare providers.

Broad incumbents

• Phoenix Group: One of Europe's largest pharmaceutical distribution groups with broad pan-European reach. Overlaps with RSR in pharmaceutical and healthcare product distribution, though at vastly greater scale and broader geographic footprint than the Bulgaria-only RSR.
• Henry Schein: Global distributor of medical, dental, and veterinary products to office-based practitioners and institutions. Comparable to RSR through its multi-category medical product distribution model, though with much broader product breadth, scale, and global reach.
• McKesson: Global healthcare distribution and information services company supplying medical products to hospitals, pharmacies, and clinics. Operates the same broad medical distribution model as RSR, just at significantly larger scale and across many more geographies.
• Cardinal Health: US-headquartered global medical product distributor serving hospitals, ambulatory sites, and pharmacies. Highly comparable business model to RSR — multi-category medical distribution to providers — but operating at massive scale across North America and select international markets.
• Alliance Healthcare (Walgreens Boots Alliance): European pharmaceutical and healthcare products wholesaler with a strong presence across continental Europe including Eastern European markets. Comparable to RSR through its distribution of medical and pharmaceutical products to healthcare providers, though at substantially greater scale.

Emerging players

• B. Braun: German medical device manufacturer with extensive direct sales and distribution networks across Europe including Eastern Europe. Comparable to RSR where B. Braun sells through and services hospitals in cardiology, surgery, and other categories overlapping with RSR's portfolio, but as a manufacturer-direct channel rather than a third-party distributor.

Regional players

• Mediq: European specialist distributor and provider of medical devices and healthcare products, primarily in Western and Northern Europe. Comparable to RSR in its focus on medical device distribution to institutional healthcare customers, though it does not operate in Bulgaria.

Others

• Paul Hartmann AG: German manufacturer and supplier of medical and hygiene products including wound care and surgical supplies — categories directly carried in RSR's portfolio. Comparable as a brand and product partner whose competing distribution arrangements could affect RSR's positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RSRCompany
• LinkedInlinkedin.com/company/rsr-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RSR