Sixteen by Sixty-four Media

What Sixteen by Sixty-four Media does

Sixteen by Sixty-four Media is a Pune-based private limited company operating since 2011 in event management, ad-film and TVC production, and feature/short-film production, serving brand and enterprise clients across India. The company delivers end-to-end campaign execution, from creative development and brand storytelling to on-ground event production and post-production for film content, with a named in-house team of approximately nine production staff plus three co-founders (Sneha Supriya, Karan Bahir, and a third co-founder). Its client base spans more than 200 brand partnerships across IT/ITeS (Tech Mahindra, Infosys, L&T Mindtree, Amdocs, Schlumberger), industrial (Thermax, Otis, ACC, Finolex), automotive (Skoda, Bridgestone, JCB), pharmaceutical (Cipla), real estate (Amanora Park Town, B.U. Bhandari), media (Red FM), and consumer electronics (LG).

The service portfolio combines live and hybrid event management, including large-format corporate gatherings such as the EKATVAM employee-engagement event for Tech Mahindra with approximately 23,000 attendees, with ad films, TV commercials, and short-form film production, evidenced by a shortlisting at the Good Ads Matter Awards 2025. The company has extended into hybrid and tech-enabled event formats incorporating AR/VR experiences and AI-driven personalization, and in 2025 produced the FIDE Women's Grand Prix leg in Pune, marking a move into international sports events.

The business model is project-based and custom-priced with no disclosed retainers, subscription tiers, or public rate cards. Revenue is generated through per-mandate fees tied to event scale, production complexity, and creative scope. Go-to-market is direct-to-brand and direct-to-agency, leveraging the founders' relationships and a portfolio spanning 200+ brand logos. There is no disclosed institutional funding, no public revenue, and the company remains founder-operated with a headcount band of 11-50, which constrains the assessment of unit economics and growth velocity.

Name

Sixteen by Sixty-four Media

Legal name

Sixteen By Sixty-four Media Pvt. Ltd.

Website

https://16by64.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Sixteen by Sixty-four Media is a Pune-based boutique event management and ad-film production agency serving 200+ enterprise and brand clients across India, including Tech Mahindra, Infosys, Skoda, and Cipla, with capabilities spanning live events, hybrid AR/VR experiences, and film production.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Motion Picture and Video Production (51211), Other Performing Arts Companies (711190)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro industry

PRIMARYMPAGAHAL

Corporate Event Planning & Management Services (Agencies/Planners)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Corporate & Private Events (Galas, Product Launches)

SECONDARYMPAGAHAN

Corporate Event Production & A/V Services (Staging, Lighting, Sound)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Corporate & Private Events (Galas, Product Launches)

SECONDARYBPAFAGAB

Event Production & Technical Services (AV, Lighting, Staging)

Business & Public Services/Marketing, Advertising & PR Services/Experiential & Event Marketing

SECONDARYMPADAEAC

Corporate & Internal Communications Video

Media, Entertainment & Sports/Film & Video Production/Distribution/Commercial & Branded Video Production

Keywords

• Event management services
• Corporate event planning
• Live concert production
• Brand activation services
• Film and ad production

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Corporate Event Management: End-to-end event planning and execution services including corporate conferences, annual days, product launches, awards shows, and facility inaugurations. Revenue generated through project-based fees for planning, production, and execution of large-scale corporate events.
2. Live Events and Concerts: Organization of live music concerts, cultural festivals, and entertainment shows. Revenue from event production fees, artist management, venue coordination, and production services.
3. Film and Content Production: Production of ad films, commercial campaigns, web series, TVCs, and branded content. Revenue from creative production fees, directing, cinematography, and post-production services for clients across industries.
4. Brand Activations: Brand activation services including experiential marketing, branded experience zones, and immersive activations at events and concerts.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Sixteen by Sixty-four Media is a Pune-based event management and film production company that plans and executes corporate events, conferences, exhibitions, product launches, and live music concerts, and produces ad films, commercial campaigns, TVCs, web series, and feature films through its Sixteen by Sixty-four Productions arm. The company serves enterprise clients across IT, automotive, real estate, pharmaceutical, and luxury retail sectors with end-to-end concept-to-execution services, supported by an in-house production team and a 15-year-refined production management framework.

Product overview

Sixteen by Sixty-four Media (16by64) is a Pune-based entertainment and media production company founded in 2011, operating as a single integrated services company rather than a platform-plus-modules architecture. The company offers two primary service verticals: Event Management Services (including corporate events and conferences, exhibitions, product launches, music concerts, and production house capabilities) and Film Production through Sixteen by Sixty-Four Productions (producing ad films, feature films, web series, and TV commercials). Signature event productions include EKATVAM for Tech Mahindra, the Gulaal Festival of Expression, and the Har Ghar Investor show. The company also provides specialized services in sustainable event practices, precision brand messaging, sports event management, and cultural festival production. Services are delivered through specialized in-house teams rather than modular software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Management Services Comprehensive event management services including corporate events and conferences, exhibitions and trade shows, product launches, music concerts and live events, and production house services for events, delivered as end-to-end planning and execution.
• Corporate Events and Conferences Corporate event management including seminars, networking events, corporate meetings, annual days, awards shows, and R&R functions for enterprise clients.
• Live Music Concert Event Management Organization of live music concerts including artist booking, stage setup, sound, lighting, and audience management.
• Product Launch and Brand Activations Execution of high-impact product launch events and brand activation campaigns designed for maximum brand visibility.
• Seminars, Workshops and Trade Shows Logistics, technical support, and coordination for seminars, workshops, and trade shows.
• Exhibition and Stall Design Event exhibition planning including stall design and execution for trade shows and exhibitions.
• Film Production (Sixteen by Sixty-four Productions) Production of ad films, commercial campaigns, feature films, web series, and TV commercials (TVCs) through Sixteen by Sixty-Four Productions.
• Ad Films and Commercial Campaigns Professional ad film production and commercial campaigns for brand storytelling, including national campaigns featuring notable actors such as the Amanora Park Town senior living ad film.

Quantifiable outcome

• 200+ brand partnerships over 15+ years
• +2 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered notable and minor.

• Indian Rhythm & Arts AssociationnotableStrategic or Co-development Partner · 1 February 2013Co-production partner for Gulaal - A Festival of Expression, a three-day performing arts festival held at Amanora Arena in February 2013. The partnership brought together dance, theatre, poetry, and music in a celebration of creativity and cultural dialogue.
• The Times of IndianotableStrategic or Co-development Partner · 1 February 2013Co-producer of Gulaal Festival of Expression in association with Indian Rhythm & Arts Association. The Times of India partnership enhanced reach and credibility for the cultural festival.
• YESS FoundationminorOthers · 1 February 2013All proceeds from Gulaal Festival supported YESS Foundation's work in orphan rehabilitation, empowerment of women, and autism care.
• Maharashtra Badminton AssociationnotableStrategic or Co-development PartnerSupported the Maharashtra Badminton League (MBL), a cornerstone event in the state's badminton calendar that provides a platform for emerging talents.
• FIDEnotableStrategic or Co-development PartnerOrganized the FIDE Women's Grand Prix 2025 in Pune, hosting the world's top female chess players including Humpy Koneru and Divya Deshmukh.
• Maharashtra Chess AssociationnotableStrategic or Co-development PartnerPartner for Maharashtra Chess League (MCL), India's first franchise-based chess league introducing team format to traditionally individual sport.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cineyug: Mumbai-based event management and entertainment company specialising in large-format corporate events, award shows, weddings and celebrity-led productions — overlapping with 16by64 on corporate event execution and live entertainment production.
• Only Much Louder (OML): Indian live entertainment, artist management and event production company with a strong festival and brand activation portfolio — comparable to 16by64 on live concerts, branded experiences, and integrated content production capabilities.
• DNA Entertainment Networks: India-focused event management and live entertainment company producing concerts, corporate events, and brand activations — a direct comparable on the live concerts + corporate events service mix that anchors 16by64's revenue.
• Wizcraft Entertainment: India's largest end-to-end event management and entertainment company, producing corporate events, concerts, weddings, and brand experiences for enterprise clients — directly comparable to 16by64's core corporate event and live concert offerings at a much larger scale.
• Pentagram Productions (Pentagram Media): Mumbai-based event management and brand activation agency delivering corporate events, exhibitions, and conferences — a comparable Indian mid-market event management peer with similar service breadth to 16by64's corporate vertical.
• Encompass (Fountainhead): India-based corporate event management and experiential marketing agency serving enterprise clients with conferences, award nights, and brand activations — a closely comparable B2B event management peer serving the same enterprise verticals as 16by64.

Broad incumbents

• BookMyShow (Bigtree Entertainment): India's dominant live entertainment ticketing and event distribution platform; adjacent rather than directly competing in event production, but increasingly active in event IP and live experience production — a relevant ecosystem peer for 16by64's live event vertical.
• Percept Limited: Diversified Indian media and entertainment conglomerate spanning event management, advertising, film, and sports — a broad incumbent offering overlapping event production, content, and brand activation services to enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/16by64media?lang=en
• Facebookfacebook.com/16by64
• LinkedInlinkedin.com/company/sixteen-by-sixty-four-media
• Instagraminstagram.com/16by64/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sixteen by Sixty-four Media