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Lloyd

Full company profile

uuid003hqki

Namestring
Lloyd
Websiteurl
lloydfonds.de
Company typeenum
Private
Founded yearint
1995
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersHamburg, Germany
HQ citystring
Hamburg
HQ countrystring
Germany
HQ regionstring
Europe
Markets served

Serves global market

Keyword5 values
asset management, wealth management, digital wealth platform, fund management, overlay management
Industry2 codes
1Multi-Asset Mutual Funds & UCITS (Balanced/Allocation Funds)
CodeFSAAAJAAPrimaryYes
2Private Banking & UHNW Wealth Advisory
CodeFSAEABACPrimaryNo
NAICS code3 codes
  • Portfolio Management and Investment Advice52394
  • Open-End Investment Funds525910
  • Funds, Trusts, and Other Financial Vehicles525
SIC code1 code
  • Investment Advice6282
Product category
Asset Management
Social media profiles2 records
Marketing channels2 records

Each record includes

Title, Type, Stage, Description, Source

Cost components5 values
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
GTM typeB2B and B2C
B2B and B2C
Offering typeServices
Services
Core offering1 text field

Lloyd, operating through its LAIQON brand, provides asset management, wealth management, digital wealth, and overlay management services to private and institutional investors in Germany. It combines active fund management with AI-supported investment approaches and delivers approximately 50 wealth products and solutions via its proprietary LAIQON DAP 4.0 digital platform, with material sustainability parameters integrated into investment processes.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Lloyd is an Indian air conditioner and consumer durables brand. The company offers room air conditioners (RAC) as its primary product category. Lloyd operates in the Indian RAC market, which is estimated at 13.5 million units, and competes with other major AC brands such as LG, Samsung, Daikin, Voltas, Blue Star, and Haier India. The brand has been featured as a top advertiser in IPL 2026, co-presenting sponsor alongside Havells, indicating its presence in the premium consumer durables segment targeting Indian consumers.

Product and service1 record
1Asset Management
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Partnership2 partners
1JioStar
Strategic tierMajorTypeGTM or Marketing PartnerAnnounced on2026-01-01
Description

Lloyd is a Co-Presenting Sponsor for TATA IPL 2026 cricket tournament organized by JioStar. JioStar's integrated television and digital ecosystem reaches over 750 million weekly viewers. The strong advertiser turnout underscores IPL's continued commercial resilience.

2Indian Premier League (IPL)
Strategic tierCoreTypeGTM or Marketing Partner
Description

Lloyd is one of the top 5 brands by advertising spend on IPL ads in 2026, with the tournament expected to have total advertising spend of over Rs 7000 crore.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1Flossbach von Storch
TypeDirect peer
Description

Independent German asset and wealth manager offering multi-asset funds and discretionary portfolio management for private and institutional clients. Highly comparable to LAIQON in business model, product mix (multi-asset/UCITS), and German private-banking distribution orientation.

2GLS Bank
TypeRegional player
Description

German sustainable/sustainable-focused bank with proprietary investment fund offerings (GLS Bank). Comparable to LAIQON as a German institution with sustainability-focused investment products for private and institutional clients, though with a different primary business model.

3Hauck & Aufhäuser
TypeDirect peer
Description

German private bank offering wealth management, asset management, and fund services for private and institutional clients. Directly comparable to LAIQON across wealth management, fund administration, and German HNW/private banking focus.

4DJE Kapital
TypeDirect peer
Description

German independent asset manager with multi-asset funds and wealth management solutions for private and institutional investors. Directly comparable to LAIQON in product structure, target client base, and independent asset management positioning.

5Scalable Capital
TypeEmerging player
Description

Munich-based digital wealth and brokerage platform in Germany. Highly comparable to LAIQON's Growney-driven Digital Wealth and DAP 4.0 platform strategy as a digitally native competitor targeting the same German retail/HNW digital investor segment.

6DWS Group
TypeBroad incumbent
Description

One of Europe's largest asset managers, headquartered in Frankfurt, offering a broad range of active, passive, and alternative funds plus wealth management. Comparable as a German-domiciled asset manager addressing the same private and institutional client segments, though at materially larger scale.

7Baader Bank
TypeBroad incumbent
Description

German financial services provider offering capital markets, asset management, and wealth management services. Comparable to LAIQON as a German diversified financial services firm with overlap in institutional asset management and wealth management.

8Allianz Global Investors
TypeBroad incumbent
Description

Frankfurt-headquartered global asset manager within the Allianz Group, offering active funds across asset classes. Comparable to LAIQON as a large German asset manager with multi-asset capabilities and institutional/wholesale distribution in Europe.

9Union Investment
TypeBroad incumbent
Description

Frankfurt-based German asset manager and LAIQON distribution partner, offering mutual funds and institutional asset management. Comparable as a major German asset manager targeting overlapping private and institutional clients, and a relevant counterparty reference for LAIQON's partnership model.

10Berenberg
TypeDirect peer
Description

Hamburg-headquartered German private bank with wealth and asset management activities serving private and institutional clients. Comparable to LAIQON as a German private/wealth manager with HNW focus and embedded asset management capabilities.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment2 records

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Lloyd

Asset Managementlloydfonds.de

Lloyd firmographics

Firmographics
Name
Lloyd
Website
https://lloydfonds.de
Company type
Private
Founded year
1995
Operating status
Operating
Headcount range
101–250 employees
Ownership category
akta.pro rank

Lloyd industry classification

Industry
Product category
Asset Management
NAICS
Portfolio Management and Investment Advice (52394), Open-End Investment Funds (525910), Funds, Trusts, and Other Financial Vehicles (525)
SIC
Investment Advice (6282)
akta.pro primary industry
Multi-Asset Mutual Funds & UCITS (Balanced/Allocation Funds) (FSAAAJAA)
akta.pro secondary industry
Private Banking & UHNW Wealth Advisory (FSAEABAC)

Keywords

  • Asset management
  • Wealth management
  • Digital wealth platform
  • Fund management
  • Overlay management

Where Lloyd is headquartered

Location

Headquarters

HQ city
Hamburg
HQ country
Germany
HQ region
Europe

Markets served

Lloyd business model

Business model
GTM type
B2B and B2C
Offering type
Services
Cost components
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Marketing channels2 records

Lloyd product offering

Product offering

Core offering

Lloyd, operating through its LAIQON brand, provides asset management, wealth management, digital wealth, and overlay management services to private and institutional investors in Germany. It combines active fund management with AI-supported investment approaches and delivers approximately 50 wealth products and solutions via its proprietary LAIQON DAP 4.0 digital platform, with material sustainability parameters integrated into investment processes.

Product overview

Lloyd is an Indian air conditioner and consumer durables brand. The company offers room air conditioners (RAC) as its primary product category. Lloyd operates in the Indian RAC market, which is estimated at 13.5 million units, and competes with other major AC brands such as LG, Samsung, Daikin, Voltas, Blue Star, and Haier India. The brand has been featured as a top advertiser in IPL 2026, co-presenting sponsor alongside Havells, indicating its presence in the premium consumer durables segment targeting Indian consumers.

Differentiator

Problem solved

Functional benefit

Products and services

  • Asset Management

Companies that use Lloyd

Customer profile

Segments1 record

Ideal customer profiles3 records

Lloyd technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Lloyd partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered major and core.

  • JioStarmajorGTM or Marketing Partner · 1 January 2026Lloyd is a Co-Presenting Sponsor for TATA IPL 2026 cricket tournament organized by JioStar. JioStar's integrated television and digital ecosystem reaches over 750 million weekly viewers. The strong advertiser turnout underscores IPL's continued commercial resilience.
  • Indian Premier League (IPL)coreGTM or Marketing PartnerLloyd is one of the top 5 brands by advertising spend on IPL ads in 2026, with the tournament expected to have total advertising spend of over Rs 7000 crore.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Lloyd competitors and assessment

Company assessment

Direct peers

  • Flossbach von Storch: Independent German asset and wealth manager offering multi-asset funds and discretionary portfolio management for private and institutional clients. Highly comparable to LAIQON in business model, product mix (multi-asset/UCITS), and German private-banking distribution orientation.
  • Hauck & Aufhäuser: German private bank offering wealth management, asset management, and fund services for private and institutional clients. Directly comparable to LAIQON across wealth management, fund administration, and German HNW/private banking focus.
  • DJE Kapital: German independent asset manager with multi-asset funds and wealth management solutions for private and institutional investors. Directly comparable to LAIQON in product structure, target client base, and independent asset management positioning.
  • Berenberg: Hamburg-headquartered German private bank with wealth and asset management activities serving private and institutional clients. Comparable to LAIQON as a German private/wealth manager with HNW focus and embedded asset management capabilities.

Regional players

  • GLS Bank: German sustainable/sustainable-focused bank with proprietary investment fund offerings (GLS Bank). Comparable to LAIQON as a German institution with sustainability-focused investment products for private and institutional clients, though with a different primary business model.

Emerging players

  • Scalable Capital: Munich-based digital wealth and brokerage platform in Germany. Highly comparable to LAIQON's Growney-driven Digital Wealth and DAP 4.0 platform strategy as a digitally native competitor targeting the same German retail/HNW digital investor segment.

Broad incumbents

  • DWS Group: One of Europe's largest asset managers, headquartered in Frankfurt, offering a broad range of active, passive, and alternative funds plus wealth management. Comparable as a German-domiciled asset manager addressing the same private and institutional client segments, though at materially larger scale.
  • Baader Bank: German financial services provider offering capital markets, asset management, and wealth management services. Comparable to LAIQON as a German diversified financial services firm with overlap in institutional asset management and wealth management.
  • Allianz Global Investors: Frankfurt-headquartered global asset manager within the Allianz Group, offering active funds across asset classes. Comparable to LAIQON as a large German asset manager with multi-asset capabilities and institutional/wholesale distribution in Europe.
  • Union Investment: Frankfurt-based German asset manager and LAIQON distribution partner, offering mutual funds and institutional asset management. Comparable as a major German asset manager targeting overlapping private and institutional clients, and a relevant counterparty reference for LAIQON's partnership model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Lloyd social profiles

Digital presence

Lloyd financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Lloyd leadership team

Management profile

Number of profiles

Profiles2 records

Lloyd funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Lloyd M&A and investment

M&A and investment

M&A1 record

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lloyd

What does Lloyd do?

Lloyd, operating through its LAIQON brand, provides asset management, wealth management, digital wealth, and overlay management services to private and institutional investors in Germany. It combines active fund management with AI-supported investment approaches and delivers approximately 50 wealth products and solutions via its proprietary LAIQON DAP 4.0 digital platform, with material sustainability parameters integrated into investment processes.

Is Lloyd a public or private company?

Lloyd is a private company. It is classified as public and is currently operating.

When was Lloyd founded?

Lloyd was founded in 1995. It employs 101 to 250 people.

Where is Lloyd based?

Lloyd is headquartered in Hamburg, Germany, in the Europe region.

Who are Lloyd's main competitors?

Direct peers on record are Flossbach von Storch, Hauck & Aufhäuser, DJE Kapital and Berenberg. GLS Bank is listed as a regional player. Scalable Capital is listed as an emerging player. Broad incumbents are DWS Group, Baader Bank, Allianz Global Investors and Union Investment.

Does Lloyd have an API?

No public API is recorded for Lloyd.

What industry is Lloyd in?

Lloyd's product category is Asset Management. Its primary akta.pro industry code is FSAAAJAA, Multi-Asset Mutual Funds & UCITS (Balanced/Allocation Funds), with a secondary code of FSAEABAC, Private Banking & UHNW Wealth Advisory. Its NAICS code is 52394 and its SIC code is 6282.

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Live signals
Business StandardWest Asia conflict, March rains to dampen Q4FY26 for durables makersRising input costs from the geopolitical conflict in West Asia and unseasonal March rains caused by western disturbances negatively impacted volumes for consumer durables makers in Q4FY26, particularly air conditioners, with margins under pressure despite expected summer demand recovery. HDFC Securities projects 7% revenue growth for the consumer durables sector but forecasts EBITDA and adjusted profit after tax to decline by 5% and 16% year-on-year respectively, due to commodity cost pressures. Analysts from HDFC Securities, Kotak Institutional Equities, and Citi Research expect Blue Star and Voltas to post revenue growth while LG faces flat growth and Lloyd is expected to see a 10% decline in Q4.BusinessLineIPL 2026 ad rates go up by 25-30%, led by Smart TV slotsIPL 2026 television advertising rates have increased by 25-30% compared to 2025, with Connected TV (CTV) slots driving the higher rates to around ₹600 CPM, up 20% from last year, while linear TV ad rates rose 10%. JioStar announced 27 sponsors for 2026 with Google, Campa, and Havells & Lloyd as co-presenting sponsors for the tournament starting March 28 in Bengaluru. Advertisers are increasingly preferring CTV over linear TV due to its ability to target specific audiences and provide measurable digital data, though massive sponsorship deals remain the primary revenue driver at ₹100-150 crore.The Times of IndiaIPL 2026 advertisement gold rush: JioStar locks in 27 sponsors, big tech to FMCG pile in - The Economic TimesJioStar has secured 27 brand sponsors for the TATA IPL 2026 cricket tournament, including Co-Presenting Sponsors Google Search AI Mode, Campa Energy, Havells, and Lloyd, alongside Co-Powered Sponsors Birla Opus, Hero MotoCorp, and Amazon. The broadcaster's integrated television and digital ecosystem reaches over 750 million weekly viewers, with the sponsorship lineup spanning finance, mobility, FMCG, and digital services categories. The strong advertiser turnout follows India's ICC Men's T20 World Cup triumph and underscores IPL's continued commercial resilience despite a challenging global macroeconomic environment.deutsche-startups.deLloyd Fonds investiert in growneyLloyd Fonds, an independent asset manager, has invested in growney, securing a 17.75% stake through a two-tranche capital increase totaling approximately EUR 3 million. The Berlin-based robo-advisor aims to create simpler and more profitable investment solutions using new technologies and economic research.GlobeNewswireDGAP-Adhoc: Lloyd Fonds AG is switching to Entry StandardLloyd Fonds AG's management board, with supervisory board approval, decided to switch from the Prime Standard to the Entry Standard of the Frankfurt Stock Exchange. The company expects admission in April 2013, pending the reclassification application. The move aims to reduce expenses and organizational resources.GlobeNewswireDGAP-PVR: Lloyd Fonds Aktiengesellschaft: Release according to Article 26, Section 1 of the WpHG [the German Securities Trading Act] with the objective of Europe-wide distributionOn July 12, 2012, Hans-Jürgen Wömpener informed DGAP that his voting rights in Lloyd Fonds Aktiengesellschaft exceeded the 3% threshold on July 10, 2012, amounting to 3.00000069166% (824,098 shares). The announcement was disseminated under Article 26, Section 1 of the German Securities Trading Act.GlobeNewswireDGAP-AFR: Lloyd Fonds Aktiengesellschaft: Announcement according to Articles 37v, 37w, 37x et seqq. of the WpHG [the German Securities Act] with the objective of Europe-wide distributionLloyd Fonds Aktiengesellschaft announced it will disclose its Q1 2012 quarterly financial report on May 21, 2012. The announcement was transmitted by DGAP, a company of EquityStory AG, and the issuer is solely responsible for the content.GlobeNewswireDGAP-AFR: Lloyd Fonds Aktiengesellschaft: Announcement according to Articles 37v, 37w, 37x et seqq. of the WpHG [the German Securities Act] with the objective of Europe-wide distributionLloyd Fonds Aktiengesellschaft announced it will disclose its annual financial report on April 30, 2012, in both German and English. The announcement was transmitted by DGAP, a company of EquityStory AG.GlobeNewswireDGAP-DD: Lloyd Fonds Aktiengesellschaft englishDGAP notified that Dr. Seeler Verwaltungs GmbH, a managing body member, acquired 10,000 shares of Lloyd Fonds AG on February 6, 2012. The transaction totaled €13,645 at €1.35 per share, with the deal executed in Düsseldorf.GlobeNewswireDGAP-DD: Lloyd Fonds Aktiengesellschaft englishDGAP notified that Dr. Seeler Verwaltungs GmbH, a managing body member, acquired 2,640 shares of Lloyd Fonds AG on February 1, 2012. The total amount traded was €3,026 at a price of €1.1340 per share.