Vinpac
Vinpac is a privately held South African contract packer, founded 1990 in Wellington, Western Cape, providing bag-in-box, glass, PET, tin, and tube filling for wine, edible oils, spirits, and beverages, plus own-brand consumer goods sold via e-commerce.
- Company typePrivate
- Founded1990
- HeadquartersJohannesburg, South Africa
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Vinpac does
Vinpac PTY (Ltd) is a privately held South African contract packaging company founded in 1990 and headquartered in Wellington, Western Cape. The company provides filling services across bag-in-box, glass bottle, PET bottle, tin, tube, and sleeving formats for wine, edible oils, spirits, juices, vinegars, and related beverages. Operations are anchored by an on-site mini lab that performs chemical testing for SO2, O2, and CO2, supplemented by accredited external labs in Wellington. Vinpac holds FSSC 22000, BRC, WIETA, and IPW certifications, qualifying it to serve major South African wine and edible oil producers as well as export-oriented clients. Secondary services include hand labeling, sleeving, waxing, corking, palletizing, container loading, export sticker application, and small-volume transport.
The company operates a dual business model. The primary B2B revenue stream is contract filling, where clients supply branded packaging and Vinpac executes filling, sealing, labeling, and wrapping under quote-based pricing. The secondary stream is direct-to-consumer sales of own-branded packaged goods (Extra Virgin Olive Oil, Smoked Olive Oil, Balsamic Vinegar, Macadamia Oil, Raw Honey, Olives, Oil Spray Bottles, Olive Seasoning, and ready-to-drink cocktails) through an e-commerce shop on the company website, priced in South African Rand. Go-to-market is sales-led and relationship-driven, with no public funding, no acquisitions, and no disclosed enterprise customers beyond a named loyal client, African Oils. The team comprises approximately 7-8 personnel including Managing Director Waldy Bartie (founder, 30 years tenure), Director Sandra van der Westhuizen (since 2015, accounts and operations), and operational roles spanning line management, stores, administration, and quality control.
Revenue mechanics are split between enterprise contract work (dominant by implication) and consumer shop sales (long-tail). Vinpac has no patents, no disclosed partnerships or alliances, no parent company, no subsidiaries, and operates exclusively within South Africa's Western Cape region. The business is founder-owned with no outside capital raised, and there are no public valuation, ARR, or financial disclosures available.
Vinpac firmographics
Firmographics- Name
- Vinpac
- Legal name
- Vinpac PTY (Ltd)
- Website
- https://vinpac.co.za
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vinpac is a privately held South African contract packer, founded 1990 in Wellington, Western Cape, providing bag-in-box, glass, PET, tin, and tube filling for wine, edible oils, spirits, and beverages, plus own-brand consumer goods sold via e-commerce.
- Ownership category
- akta.pro rank
Vinpac industry classification
Industry- Product category
- Contract Packaging and Filling Services
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- PET/HDPE Plastic Bottle Blowing, Filling & Capping (AFAFAJAB)
Keywords
Where Vinpac is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Vinpac business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Contract Filling Services: Primary revenue stream from contract packaging services where clients provide their own branded packaging and Vinpac fills and packages products including wine, edible oils, spirits, juices, vinegars, and other related products.
- Branded Product Sales: Sale of Vinpac's own branded products including olive oil, balsamic vinegar, macadamia oil, olives, honey, cocktails, and oil spray bottles through their shop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer packaged goods at various sizes |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Vinpac product offering
Product offeringCore offering
Vinpac is a contract packaging company that fills client-provided branded packaging, including bag-in-box, glass bottles, PET bottles, tins, tubes, and sleeving, with wine, edible oils, spirits, juices, vinegars, cocktails, and other related products. It complements the core filling with secondary services such as labeling, waxing, sleeving, palletizing, export sticker application, and small-volume transport. It also sells its own-branded olive oils, vinegars, honey, olives, cocktails, and oil spray bottles through an in-house shop.
Product overview
Vinpac is a South African contract packaging and filling company operating since 1990, situated in the heart of wine country. The company operates two distinct business lines: (1) Contract filling services — the core B2B offering that fills client-provided branded packaging with wine, edible oils, vinegars, spirits, juices, cocktails, and other products across Bag-In-Box, glass bottles, PET bottles, tins, and tubes formats; and (2) A consumer retail shop selling Vinpac's own branded products including Extra Virgin Olive Oil (1L/2L/5L), Smoked Olive Oil (250ml), Balsamic Vinegar, Smoked Balsamic Vinegar, Macadamia Oil (1L), Olives (280g), Raw Honey (500g), Olive Seasoning (200ml), Oil Spray Bottles, and Sex on the Beach Cocktails (3L). Additional services include sleeving, labeling, waxing, corking, transport, container loading, and ad-hoc contract packing work.
Differentiator
Problem solved
Functional benefit
Products and services
- Bag-In-Box Filling Service Contract filling service that fills bags from bulk or smaller containers into boxes or tubes, which are then sealed, labeled and wrapped according to client requirements. Primarily serves wine, olive oil, spirits, juice, beer brewing kits, and cocktails.
- Glass Bottle Filling Service Contract filling service for glass bottles. Containers are sealed, labeled and wrapped according to client requirements. Primarily serves olive oil, vinegar, wine, and spirits.
- PET Bottle Filling Service Contract filling service for PET plastic bottles. Containers are sealed, labeled and wrapped according to client requirements.
- Tin and Tube Filling Service Contract filling service for tins and tubes. Containers are sealed, labeled and wrapped according to client requirements. Primarily serves olive oil and vinegar products.
- Extra Virgin Olive Oil Own-brand extra virgin olive oil available in 1L, 2L, and 5L sizes, sold directly to consumers through Vinpac's shop.
- Smoked Olive Oil 250ml smoked olive oil with distinctive flavor, sold directly to consumers through Vinpac's shop.
- Balsamic Vinegar Own-brand balsamic vinegar sold directly to consumers through Vinpac's shop, including a smoked 250ml variant.
- Macadamia Oil Own-brand 1L macadamia oil sold directly to consumers through Vinpac's shop.
- Sex on the Beach Cocktails Own-brand ready-to-drink Sex on the Beach cocktail in 3L bag-in-box format, sold directly to consumers through Vinpac's shop.
- Olives Own-brand 280g brined olives sold directly to consumers through Vinpac's shop.
- Oil Spray Bottle Own-brand oil spray bottles in black or white, designed for convenient oil dispensing and sold directly to consumers through Vinpac's shop.
- Raw Honey Own-brand 500g raw honey sold directly to consumers through Vinpac's shop.
- Olive Seasoning Own-brand 200ml olive seasoning sold directly to consumers through Vinpac's shop.
Companies that use Vinpac
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Vinpac technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Vinpac partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Vinpac competitors and assessment
Company assessmentBroad incumbents
- Tetra Pak: Global beverage packaging and processing solutions provider. Comparable as a broad incumbent offering filling and packaging services to beverage producers at much larger scale than Vinpac.
- Verallia: Global glass packaging producer serving wine, spirits, oil, and beverage customers. Comparable to the glass bottle filling portion of Vinpac's contract services.
- Amcor: Global packaging giant serving food, beverage, and personal care customers with rigid and flexible packaging. Overlaps with Vinpac's wine, oil, and beverage packaging lines at far greater scale.
- Ardagh Group: Global glass and metal packaging supplier serving beverage and food markets including wine and spirits. Comparable to Vinpac's glass bottle and tin filling capabilities.
- Constantia Flexibles: Flexible packaging producer serving food and beverage customers including wine bag-in-box pouches. Comparable to Vinpac's flexible/fillable packaging scope.
Regional players
- Nampak: Largest packaging manufacturer in South Africa, operating across glass, plastic, paper, and metals. Operates in the same Western Cape corridor and competes indirectly for beverage and food filling/packaging work.
Direct peers
- Scholle IPN: Global leader in bag-in-box flexible packaging and filling solutions for wine, juice, and edible oils — directly comparable to Vinpac's bag-in-box core offering and wine/oil customer base.
- Sealed Air (Liqui-Box): Liqui-Box division delivers bag-in-box flexible packaging and filling systems for wine, dairy, and beverage customers worldwide, sharing Vinpac's BIB-centric bag-in-box filling model.
Others
- Sidel: Global provider of PET packaging solutions and liquid packaging equipment for beverage producers. Comparable to the PET filling portion of Vinpac's offering as an equipment and packaging ecosystem participant.
- Krones AG: Global manufacturer of bottling and packaging equipment for beverage producers. Comparable as an ecosystem participant that builds the filling lines Vinpac operates, though Krones does not itself provide contract filling services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Vinpac social profiles
Digital presenceVinpac compliance and trust
Trust signalCompliance4 records
Vinpac financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vinpac leadership team
Management profileNumber of profiles
Profiles6 records
Vinpac funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vinpac M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vinpac
What does Vinpac do?
Vinpac is a contract packaging company that fills client-provided branded packaging, including bag-in-box, glass bottles, PET bottles, tins, tubes, and sleeving, with wine, edible oils, spirits, juices, vinegars, cocktails, and other related products. It complements the core filling with secondary services such as labeling, waxing, sleeving, palletizing, export sticker application, and small-volume transport. It also sells its own-branded olive oils, vinegars, honey, olives, cocktails, and oil spray bottles through an in-house shop.
Is Vinpac a public or private company?
Vinpac is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vinpac founded?
Vinpac was founded in 1990. It employs 11 to 50 people.
Where is Vinpac based?
Vinpac is headquartered in Johannesburg, South Africa, in the Africa region.
How does Vinpac make money?
Two revenue lines are on record. Contract Filling Services are the primary driver. The others are branded Product Sales.
Who are Vinpac's main competitors?
Broad incumbents on record are Tetra Pak, Verallia, Amcor, Ardagh Group and Constantia Flexibles. Nampak is listed as a regional player. Direct peers are Scholle IPN and Sealed Air (Liqui-Box). Others are Sidel and Krones AG.
Does Vinpac have an API?
No public API is recorded for Vinpac.
What industry is Vinpac in?
Vinpac's product category is Contract Packaging and Filling Services. Its primary akta.pro industry code is AFAFAJAB, PET/HDPE Plastic Bottle Blowing, Filling & Capping. Its SIC code is 2000.