What Morixe Hermanos does

Morixe Hermanos S.A.C.I. is an Argentine packaged-food manufacturer founded in 1901 and headquartered in Casilda, Argentina, with publicly traded equity on BYMA under the ticker MORI. The company produces and distributes nine consumer food categories — flours (wheat, corn, fortified Fortivac, and protein-enriched variants), dry pasta made from 100% durum wheat semolina, extra virgin olive oil from company-owned orchards in the Famatina Valley of La Rioja, balsamic vinegar, olives, oats, canned goods (vegetables, tuna, mushrooms, palm hearts), breadcrumbs and breading coatings, instant mashed potatoes, and a six-flavor cake-mix line — using conventional food-processing technology (flour milling, pasta extrusion, cold-press extraction, canning). It serves Argentine household consumers as the primary customer segment, with a secondary business segment of artisan bakers and chefs, and exports extra virgin olive oil and other SKUs to Germany, Paraguay, and Brazil.

The business model is B2C retail packaged-goods sales through Argentine supermarket and grocery chains, complemented by B2B export channels and B2B commercial/industrial sales. Pricing is unit-based on standard retail pack sizes (125g to 5kg) with no publicly disclosed wholesale or export pricing. Distribution is delivered through retail physical storefronts in Argentina, exporter/wholesaler private-login portals, and a dedicated Exportaciones section targeting international buyers reached via trade shows (SIAL Paris, APAS Brazil, Caminos y Sabores). Marketing is built on heritage (120+ years), recipe-driven content on the company website, and selected co-branding activations (notably with celebrity chef Maru Botana for leavening flour).

In July 2023, SCP acquired a controlling stake in Morixe, and in December 2023 Morixe acquired Gibur S.A. as a wholly-owned subsidiary. A subsequent capital increase by subscription was announced in December 2025. The company is restructuring certain legacy commercial relationships (LWAMSA contract termination), pursuing export-led growth, and broadening into adjacent higher-value categories (gluten-free, fortified, premium olive oil).

Name

Morixe Hermanos

Legal name

Morixe Hnos. S.A.C.I.

Website

https://morixe.com.ar

Company type

Public

Founded year

1901

Operating status

Operating

Headcount range

101–250 employees

Short description

Morixe Hermanos is an Argentine packaged-food manufacturer founded in 1901, publicly listed on BYMA (MORI), producing flours, dry pasta, olive oil, canned goods, oats, olives, balsamic vinegar, mashed potatoes, breadcrumbs, and cake mixes for Argentine retail consumers and export markets in Germany, Paraguay, and Brazil.

Ownership category

akta.pro rank

Product category

Packaged Food Manufacturing

NAICS

Food Manufacturing (311), Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824), Cookie, Cracker, and Pasta Manufacturing (31182)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Grain Mill Products (2040), Bakery Products (2050)

akta.pro primary industry

Preserved Specialty Foods Manufacturing (Olives, Antipasto, Relishes) (AFAKACAN)

Keywords

• Packaged food manufacturing
• Flour milling
• Olive oil production
• Consumer packaged goods
• Dry pasta production

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Consumer Packaged Goods Sales: Revenue from manufacturing and selling packaged food products through retail distribution channels including supermarkets and grocery stores in Argentina, with exports to Germany, Paraguay, Brazil, and other international markets.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Morixe Hermanos manufactures and sells branded packaged food staples for Argentine households across nine product categories: olive oil, olives, oats, cake mixes, canned goods, flours (wheat, corn, fortified, gluten-free cassava), breadcrumbs and coating mixes, dry pasta, and instant mashed potatoes. The company distributes these products primarily through retail supermarket chains in Argentina with parallel export operations into Germany, Paraguay, Brazil, and other international markets.

Product overview

Morixe Hermanos is a family-owned Argentine food manufacturing company established in 1901, producing a diverse portfolio of branded consumer food products. The company operates with a single unified product strategy, offering nine distinct product categories sold through retail and foodservice channels. The portfolio includes oils and dressings (extra virgin olive oil sourced from their own Famatina Valley estate, sunflower oil, and balsamic vinegar), olives (green and black varieties from company-owned orchards in Valle de Chilecito), oats (traditional, instant, and extra-fine), cake mixes (six flavored bizcochuelos), canned goods (vegetables, tuna, mushrooms, palm hearts), flours (wheat, corn, cassava with a fortified Fortivac sub-brand), breadcrumbs and coating, dry pasta (100% durum wheat semolina), and instant mashed potatoes. The products are distributed exclusively through retail channels as physical consumer goods, with no digital or software products.

Differentiator

Problem solved

Functional benefit

Brands

• Fortivac: Line of fortified wheat flours
• Golden Blue
• Maru Botana

Products and services

• Olive Oil (Aceite de Oliva / Golden Blue) Extra virgin olive oil and standard olive oil, including the Golden Blue glass-bottle sub-line, produced from Arbequina, Barnea, Picual, Mission, Sirio, and Leccino olives cultivated on company-owned orchards in the Famatina Valley, La Rioja, using cold-press extraction with acidity below 0.3%. Offered in 500ml glass and PET formats for Argentine households.
• Sunflower Oil (Aceite de girasol) Sunflower oil marketed as a source of vitamin E, available in 900ml, 1.5L, and 5L formats for everyday household cooking use.
• Balsamic Vinegar (Aceto balsámico) Balsamic vinegar with minimum acidity of 4%, available in 250ml PET and 500ml glass formats for salad dressings and cooking applications.
• Olives (Aceitunas) Green and black olives selected from Morixe's own estate in the Valle de Chilecito, available whole, sliced, and pitted in various sizes including XL, packaged for retail consumption.
• Oats (Avena) Oat products available in traditional, instant, and extra-fine varieties, positioned for breakfast, baking, and soups use cases.
• Cake Mixes (Bizcochuelos) Cake mixes in six flavors (pistachio, carrot cake, chocolate, lemon, orange, and vanilla), sold in 540g packages and positioned to produce taller, fluffier cakes for home baking.
• Canned Goods (Conservas) Canned goods including corn kernels, pineapple slices, tuna (shredded and loin, in oil and natural), mushrooms, palm hearts, and bell peppers for household pantry use.
• Flours (Harinas) including Fortivac fortified flours Wheat flour (000, 0000, leavening, whole wheat, pizza, strength), corn flour (polenta, arepa white and yellow), cachapas mix, and gluten-free cassava starch, including the fortified Fortivac sub-line and protein-enriched Harina Proteica for home baking and cooking.
• Breadcrumbs and Coating Mix (Pan Rallado y Rebozador) Breadcrumbs in 500g, 1kg, and 5kg sizes and coating mix in 500g and 1kg sizes, intended for baking or frying in household kitchens.
• Dry Pasta (Pastas Secas) Dry pasta made from 100% durum wheat semolina, available in short cut (mostachol, tirabuzón) and long cut (spaghetti, tallarín) varieties in 500g packages for household meal preparation.
• Instant Mashed Potatoes (Puré de Papas) Instant mashed potato mix marketed as easy, delicious, and practical, offered in 125g, 200g, and 1kg packages for quick household meal preparation.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Bunge Argentina: Global agribusiness and food ingredients company with Argentine operations in grain processing and oils. Adjacent competitor in input sourcing and branded oils for retail.
• Aceitera General Deheza (AGD): Major Argentine oilseed processor and edible oil producer. Overlaps with Morixe's sunflower oil and olive oil categories, though AGD is a much larger, B2B-heavy operator.
• Grupo Arcor: Argentina's largest confectionery and packaged food conglomerate, with biscuits, chocolate, and a growing presence in flour/pasta via Bagley. Wider category mandate but overlaps with Morixe in cookies/crackers and pantry staples.

Regional players

• La Anónima: Argentine Patagonia-based supermarket chain with a growing house-brand food portfolio. Relevant as a regional channel and own-brand competitor in Argentine pantry staples.

Direct peers

• Borges: Spanish olive oil and vinegar producer with global distribution. Direct competitor in extra virgin olive oil, particularly relevant to Morixe's export ambitions in Germany and Europe.
• Marolio: Argentine food manufacturer specializing in oils, canned vegetables, and pantry staples. Directly comparable in product mix and Argentine supermarket channel orientation.
• Mastellone Hnos (La Serenísima): Iconic Argentine dairy and food company with similar heritage and pantry diversification. Competes with Morixe in cheese, butter, and certain shelf-stable foods via shared supermarket distribution.
• Molinos Cañuelas: Argentine flour mill and oil producer with branded consumer products. Directly competes with Morixe in wheat flour and edible oils, with similar domestic-centric distribution.
• Molinos Río de la Plata: Argentina's largest branded food company, with a portfolio spanning flours, dry pasta, oils, rice, and snacks. Direct competitor to Morixe across most pantry categories, with similar retailer-led distribution and century-old heritage.
• De Cecco: Italian dry pasta manufacturer with strong export presence in Latin America. Direct competitor in premium dry pasta, the same category where Morixe launched its 100% durum wheat semolina line in 2020.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/morixe-hnos.-s.a.c.i.

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morixe Hermanos