I Love
I Love is a Hong Kong-based private company founded in 2010 that connects brands with consumers through marketing services and products. Founded by CEO Scott Davies, the firm reports more than 10,000 employees and operates from Sheung Wan.
- Company typePrivate
- Founded2010
- HeadquartersSheung Wan, Hong Kong SAR China
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
I Love firmographics
Firmographics- Name
- I Love
- Website
- https://i-love.com
- Company type
- Private
- Founded year
- 2010
- Headcount range
- 5,001–10,000 employees
- Short description
- I Love is a Hong Kong-based private company founded in 2010 that connects brands with consumers through marketing services and products. Founded by CEO Scott Davies, the firm reports more than 10,000 employees and operates from Sheung Wan.
- Ownership category
- akta.pro rank
I Love industry classification
Industry- Product category
- Marketing Services
- NAICS
- Marketing Consulting Services (541613)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Activation/Experiential Creative Agencies (MPAAAAAO)
- akta.pro secondary industries
- Brand Experience (BX) & Service Design (BPAFAEAI), Event Strategy & Experience Design (BPAFAGAA)
Keywords
Where I Love is headquartered
LocationHeadquarters
- HQ city
- Sheung Wan
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Markets served
I Love business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
I Love product offering
Product offeringCore offering
I Love is a startup that connects brands with consumers by offering marketing services and products. The company operates as a marketing services provider, facilitating brand-to-consumer engagement through its product and service offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing Services Marketing services that connect brands with consumers, designed for companies seeking to engage their target consumer base through specialized marketing initiatives.
- Marketing Products Marketing products offered to brands as part of the company's brand-to-consumer engagement offerings, complementing the company's marketing services portfolio.
Companies that use I Love
Customer profileIdeal customer profiles1 record
I Love technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
I Love competitors and assessment
Company assessmentBroad incumbents
- WPP: Largest global advertising holding company encompassing Ogilvy, Grey, GroupM, and VMLY&R — a broad incumbent whose portfolio overlaps entirely with I Love's marketing services offering.
- Publicis Groupe: Global advertising and communications holding company with major creative networks (Leo Burnett, Saatchi & Saatchi, Publicis) competing for the same brand-to-consumer marketing mandates.
- Dentsu: Japan-headquartered global advertising holding company with strong APAC and Hong Kong presence, offering the full spectrum of marketing services comparable to I Love.
Regional players
- Hakuhodo: Japan's second-largest advertising agency with deep APAC roots, offering integrated marketing services — a peer based on regional APAC presence and comparable services portfolio.
Direct peers
- Ogilvy: Global full-service advertising agency with strong APAC and Greater China presence offering creative, brand, and marketing services to multinational clients — directly comparable in offering and customer base.
- Grey Group: Global advertising agency with strong presence in Asia and a focus on brand-to-consumer connection, directly comparable to I Love's stated value proposition.
- Leo Burnett: Global creative advertising network competing for the same brand-building and campaign mandates that I Love targets, with similar creative-led agency model.
- BBDO: Global creative agency network offering brand advertising and integrated marketing services, with significant APAC footprint mirroring I Love's geographic positioning.
- Saatchi & Saatchi: Full-service global creative agency with deep APAC operations providing brand strategy, creative campaigns, and activation services comparable to I Love's stated offering.
- TBWA: Global creative advertising network known for disruptive brand work, with significant APAC operations offering services directly comparable to I Love's marketing offering.
Market position
Customer concentration
I Love social profiles
Digital presenceI Love financial estimates
Financial estimateRevenue estimate
Valuation estimate
I Love leadership team
Management profileNumber of profiles
Profiles1 record
I Love funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
I Love M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about I Love
What does I Love do?
I Love is a startup that connects brands with consumers by offering marketing services and products. The company operates as a marketing services provider, facilitating brand-to-consumer engagement through its product and service offerings.
When was I Love founded?
I Love was founded in 2010. It employs 5,001 to 10,000 people.
Where is I Love based?
I Love is headquartered in Sheung Wan, Hong Kong SAR China, in the Asia region.
Who are I Love's main competitors?
Broad incumbents on record are WPP, Publicis Groupe and Dentsu. Hakuhodo is listed as a regional player. Direct peers are Ogilvy, Grey Group, Leo Burnett, BBDO, Saatchi & Saatchi and TBWA.
Does I Love have an API?
No public API is recorded for I Love.
What industry is I Love in?
I Love's product category is Marketing Services. Its primary akta.pro industry code is MPAAAAAO, Activation/Experiential Creative Agencies, with a secondary code of BPAFAEAI, Brand Experience (BX) & Service Design. Its NAICS code is 541613 and its SIC code is 7311.