Hvidbjerg Bank

Name

Hvidbjerg Bank

Legal name

Hvidbjerg Bank A/S

Website

https://hvidbjergbank.dk

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Savings Institutions and Other Depository Credit Intermediation (52218), Depository Credit Intermediation (5221)

SIC

National Commercial Banks (6021), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Wealth Lending & Credit Solutions (Lombard/Margin, Mortgages, Structured Credit) (FSAAABAG)

akta.pro secondary industry

Corporate Cards & Expense Solutions (T&E, purchasing, fleet) (FSABAIAG)

Keywords

• Retail banking
• Housing finance
• Commercial banking
• Digital banking
• Investment services

Headquarters

HQ city

Hurup

HQ country

Denmark

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Interest Income: Traditional banking interest income from lending (mortgages, consumer loans, business loans) and interest paid on deposits. Works with Totalkredit for mortgage financing and DLR Kredit for commercial real estate.
2. Fee Income: Account fees, payment card fees (Dankort, MasterCard, VISA), transaction fees, and loan establishment fees.
3. Investment Product Commissions: Commission revenue from distribution of investment funds (BankInvest, Sparinvest) and investment advisory services. Provision income from investment services.
4. Insurance Referrals: Referral fees from insurance products offered through partners Privatsikring, Letpension, and PFA Pension.
5. BEC Stake Sale: One-time gain from sale of 1.34% ownership stake in BEC Financial Technologies to Nykredit for approximately 27 million DKK.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hvidbjerg Bank is a Danish regional savings bank that provides retail and commercial banking products, including deposit accounts, payment cards, consumer and mortgage loans (via Totalkredit), commercial real estate financing (via DLR Kredit), investment funds (via BankInvest and Sparinvest), pension and insurance products (via PFA/Letpension and Privatsikring), and business leasing (via Opendo). Services are delivered through five physical branches in North-West and Central Jutland, the NetBank web platform, the Mobilbank mobile app, and assigned personal advisors for full-service customers.

Product overview

Hvidbjerg Bank is a regional Danish savings bank (sparekasse) headquartered in Hvidbjerg, Thyholm, established in 1912. The bank operates a platform-plus-products architecture serving private individuals, businesses, and associations across Northwest Jutland with physical branches in Hvidbjerg, Struer, Holstebro, Viborg, and Hurup, plus digital channels (NetBank, Mobilbank). The core offering comprises three divisions: Privat (personal banking with accounts, cards, loans, housing finance via Totalkredit, insurance via Privatsikring and Letpension/PFA, pension products, and investment funds via BankInvest and Sparinvest), Erhverv (business banking with daily operations, commercial financing via DLR Kredit, Opendo leasing, MasterCard Business cards, and association management via Unioo), and Self-Service Digital (NetBank web banking and Mobilbank mobile app with MitID authentication, Apple Pay, Google Pay, Garmin Pay, Fitbit Pay). Youth segments are served through Young Money digital app, Alma-Albert children's accounts, Ung 12-17, and Unge 18-28 packages. Investment products include Investeringskonto FRI (unit-linked), Aktiesparekonto (share savings), KontoInvest (managed pension), and traditional pension accounts. The bank maintains compliance with MiFID II, PSD2, and AML regulations, with open banking enabling third-party integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Young Money: Digital allowance and savings app for children and youth (7-17 years) that makes managing pocket money fun and educational.
• BusinessPark Struer

Products and services

• NetBank Web-based online banking platform enabling account management, payments, transfers, budget planning, securities trading, Totalkredit overview, pension information via PensionsInfo, and direct advisor messaging. Accessed via MitID authentication from anywhere globally.
• Mobilbank (Mobile Banking) Mobile banking app for iPhone, iPad and Android devices enabling account access, payments, securities trading, currency conversion, card management and ATM/branch locator functionality. Enrolled through NetBank.
• Accounts (Konti) Multiple personal account types including salary account, basic savings, basic payment, budget management, shareholder savings, children's savings, grandchildren's savings, share savings account and notice deposit accounts, all accessed via NetBank.
• Payment Cards (Betalingskort) Payment card portfolio including withdrawal card, Dankort, VISA/Dankort, MasterCard variants (Young, Standard Debit, Standard Credit, Guld, Platinum), and business MasterCard cards (Business Standard, Business Guld, Business Platinum). Supports Apple Pay, Google Pay, Garmin Pay, Fitbit Pay and MobilePay.
• Consumer and Business Financing (Finansiering) Consumer and business financing products including car loans (billån), personal loans (forbrugslån), housing finance (boligfinansiering) and commercial real estate financing via DLR Kredit. Also covers business leasing through the Opendo partnership.
• Housing Finance (Boligfinansiering) Housing finance products intermediated in partnership with Totalkredit. Includes pre-approval certificates, mortgage loans with fixed or variable rates, up to 30-year interest-only periods and the KundeKroner customer discount program. DLR Kredit handles commercial real estate.
• Young Money Digital pocket money and savings app for children and youth aged 7-17 years. Features savings goals, chore-based rewards, bonus tracking, and MobilePay-style transfers. Requires both parent and child to be Hvidbjerg Bank customers.
• Insurance (Forsikringer) Insurance products distributed through partnerships with Privatsikring (property and casualty) and Letpension/PFA (life and pension). Includes life insurance, Letsikring (simplified life/credit life), critical illness, disability, children's pension, and income protection (LønSikring).
• Pension Products (Pension) Pension products including age savings (Aldersopsparing), capital pension (Kapitalpension), annuity pension (Ratepension), lifetime annuity (Livrente), pension insurance, PensionsInfo aggregation view and KontoInvest managed pension investment.
• Investment Services (Investering) Investment services covering MiFID II investor protection, risk diversification, investment strategy, investment funds and quality-enhanced investment advisory. Distribution partnerships with BankInvest and Sparinvest provide ongoing commission revenue.
• Investeringskonto FRI Unit-linked investment account with automatic investment of contributions into diversified funds (stocks, government bonds, mortgage bonds, corporate bonds globally). Features automatic dividend reinvestment, SKAT reporting, optional monthly contributions, no custody fees, no trading commissions, and responsible investment alignment via Sparinvest.
• Aktiesparekonto (Share Savings Account) Tax-advantaged share savings account offering 17% capital gains tax (vs. 27-42% standard), automatic SKAT settlement, loss offsetting, no impact on social benefits, and maximum annual contribution of 174,200 DKK (2026). Can hold Danish and foreign listed shares and funds.
• KontoInvest Managed pension investment product with automatic professional portfolio management. Offers risk-adjusted portfolios (KontoInvest Rente, 10, 30, 55, 75, Aktier, Danske Aktier) with automatic contribution investment, no trading commissions, and administration fee only.
• Shareholder Benefits Concept (Aktionærkoncept) Shareholder benefits package for Hvidbjerg Bank shareholders with minimum 100 shares who are full customers. Includes free Visa/Dankort and MasterCard Standard, free ATM withdrawals, account benefits, discounts on Totalkredit fees and loan establishment fees, and invitations to customer events.
• Association Banking (Foreningskonto) Banking services for associations located within the bank's market area. Includes account management, NetBank, payment cards, advisory services, free Unioo association management portal, and sponsorship opportunities. Cost-covering pricing with no profit margin.
• Business Leasing via Opendo Business leasing through Opendo partnership covering equipment, vehicles, machinery, and fleet management. Opendo is a sector-owned company with 15 financial institutions in ownership and 2,500+ advisors. Benefits include liquidity preservation, no VAT outlay, tax deductibility, flexible monthly payments, and Sale and Lease Back options.
• BusinessPark Struer Advisory Office Business advisory office located in BusinessPark Struer offering face-to-face meetings with Hvidbjerg Bank business advisors for banking partnerships and strategic planning discussions. Hosts themed business events on financing and leasing topics.

Quantifiable outcome

• Upgraded 2026 pre-tax profit guidance to 38-43 million DKK following BEC stake sale

Named customers6 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core.

• TotalkreditcoreStrategic or Co-development PartnerPreferred mortgage financing partner for private housing loans. Totalkredit recognized by Forbrugerrådet Tænk in August 2019. Offers KundeKroner loyalty program. Bank acts as intermediary receiving 275-3,275 DKK commission per loan.
• DLR KreditcoreStrategic or Co-development PartnerPartnership for commercial real estate mortgage financing. DLR Kredit offers loans of 60-80% of property value for agricultural, commercial, and residential investment properties.
• PrivatsikringcoreChannel Partner/ Reseller/ DistributorInsurance partner for property and casualty insurance products. Provides bundled insurance solutions for bank customers with combined banking and insurance services.
• PFA Pension / LetpensioncoreChannel Partner/ Reseller/ DistributorLife and pension insurance products through group insurance arrangements. Products include Letsikring (loan protection), critical illness coverage, and disability coverage.
• BankInvestcoreChannel Partner/ Reseller/ DistributorInvestment fund partner offering a broad range of investment funds and sustainable investment options. Bank receives ongoing commission for fund distribution.
• SparinvestcoreChannel Partner/ Reseller/ DistributorInvestment fund partner providing responsible investment solutions aligned with UN PRI principles. Offers Investeringskonto FRI product. Bank receives ongoing commission.
• OpendocoreChannel Partner/ Reseller/ DistributorLeasing partner through sector-owned company with 15 financial institutions in ownership. Provides equipment and vehicle leasing solutions for business customers.
• BEC Financial TechnologiescoreTechnology or IntegrationIT infrastructure and data center provider. Bank holds stake in BEC along with 12 other financial institutions. Provides core banking systems including NetBank, MobilBank, and budget planning tools.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Nykredit: Major Danish financial group that now owns BEC Financial Technologies (Hvidbjerg Bank's former core banking partner) and operates the Totalkredit mortgage brand that Hvidbjerg Bank distributes. Both a strategic partner and a competitive incumbent.
• Danske Bank: Denmark's largest bank and dominant incumbent across retail, business, and capital markets. Competes with Hvidbjerg Bank for the same Danish retail and SME customers but operates at vastly greater scale and with proprietary platforms.

Direct peers

• Nordjyske Bank: Danish regional bank in Northern Jutland formed through mergers of local banks. Comparable retail/SME focus, public listing, and reliance on partner-delivered investment and mortgage products.
• Lollands Bank: Small Danish regional bank with similar scale, public listing, and full-service retail/commercial banking model. Provides benchmark for valuation of small Danish regional franchises.
• Ringkjøbing Landbobank: Danish regional bank headquartered in Ringkøbing, Western Jutland — geographically adjacent to Hvidbjerg Bank. Similar customer base (retail, SMEs, agriculture), partnership-based mortgage and investment distribution, and public listing.
• Spar Nord Bank: Larger Danish regional bank with similar partnership-driven business model, broad retail and SME focus, and public listing. Provides scale-up comparison within the same Danish regional banking category.
• Djurslands Bank: Small publicly listed Danish regional bank serving the Djursland peninsula. Comparable employee count, branch network, and full-service retail/business banking offering through partner distributions.
• Møns Bank: Small publicly listed Danish regional bank serving Møn, Lolland-Falster, and Sjælland. Closely comparable in headcount, product mix, and partnership-driven distribution model.
• Jutlander Bank: Danish regional savings bank serving Northern Jutland with similar product suite (retail, business, housing finance partnerships, digital banking). Comparable scale, branch-based model, and customer segments make it the most direct peer to Hvidbjerg Bank.

Others

• BEC Financial Technologies: Danish core banking IT provider owned by 13 banks (now fully by Nykredit). Critical infrastructure partner for Hvidbjerg Bank's NetBank and MobilBank platforms; Hvidbjerg Bank divested its 1.34% stake to Nykredit in 2026.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HvidbjergBank

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hvidbjerg Bank