Yomo

What Yomo does

Yomo is a heritage Argentine ice cream retail brand and a trade name of Gitanes S.R.L., an Argentine limited liability company (Sociedad de Responsabilidad Limitada) headquartered in Rosario, Santa Fe Province. Operating under the brand since approximately 1970 — with first-party materials citing "more than 50 years" of experience — Yomo runs 4 physical retail branches at distinct Rosario intersections (Paraguay 1537; Pellegrini y Juan M. de Rosas; Pellegrini y Entre Ríos; Pellegrini y 1° de Mayo). The company is positioned as the "quintessential ice cream parlor of Rosario," serving individual consumers in a single-city catchment.

The product portfolio is organized across seven lines: Clásicos (classic cones, cups, and bulk ice cream by weight), Hogareños (home-style containers from 500g to 1.5kg, plus 800g premium frozen desserts such as Tiramisú and Chocopostre), Multipacks (bulk packs of 4–25 units including gluten-free options), Individuales (single servings such as Alfajor Helado and Bombón Escocés), Repostería (a winter line of hot/cold coffee, hot chocolate, brownies, pancakes, tortas, and waffles), Copas y Bandejas (premium cups and trays), and Tragos (ice cream-based alcoholic and non-alcoholic cocktails). A sub-brand, MIO, offers reduced-calorie pots. All products are priced in Argentine Pesos, ranging from approximately ARS $700 for a basic item to ARS $36,400 for premium multipacks.

The business operates a direct-to-consumer model with multiple ordering channels: in-store purchase, takeaway, phone orders via YOMO FONO (4495060 / 4495959), WhatsApp ordering (+543412030000), and home delivery to the Centro zone with a ARS $370 minimum order between 11:00 and 00:00. Marketing relies on organic social (Facebook, Instagram), event-tied promotional campaigns (FIFA World Cup 2026 2x1, Father's Day 2026 Alfajor Small), and direct customer contact via phone and WhatsApp. There is no disclosed headcount, revenue, AI/ML capability, app, API, external funding, or M&A activity. Yomo is privately held by Gitanes S.R.L. with no public listing.

Name

Yomo

Legal name

Gitanes S.R.L.

Website

https://yomo.com.ar

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Yomo is an Argentine heritage ice cream retail brand operating 4 branches in Rosario under Gitanes S.R.L., serving individual consumers with bulk ice cream, single-serving treats, frozen desserts, ice cream cocktails, and a winter bakery line since approximately 1970.

Ownership category

akta.pro rank

Product category

Ice Cream Retail

NAICS

Ice Cream and Frozen Dessert Manufacturing (31152), Ice Cream and Frozen Dessert Manufacturing (311520)

SIC

Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Ice Cream & Gelato Shops (THAFAGAA)

akta.pro secondary industry

Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE)

Keywords

• Ice cream retail
• Frozen desserts
• Artisan ice cream
• Ice cream parlors
• Homemade desserts

Headquarters

HQ city

Rosario

HQ country

Argentina

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ice Cream and Frozen Dessert Sales: Yomo generates revenue through the direct sale of ice cream products across multiple formats: bulk quantities (1kg, 1/2kg, 1/4kg), individual servings, multipacks, and specialty items including drinks, cups, trays, and bakery items. Sales occur through physical retail locations, takeaway, and delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Yomo manufactures and retails ice cream and frozen desserts directly to consumers through four physical branches in Rosario, Argentina. The product range spans classic bulk ice cream, individual servings, home-pack containers, multipacks, ice cream cups and trays, ice cream-based drinks, and seasonal bakery items, sold via in-store consumption, takeaway, phone, WhatsApp, and home delivery.

Product overview

Yomo is a rosarina (Rosario, Argentina) ice cream shop with over 50 years of experience and 4 branches. The company offers a diverse ice cream product portfolio organized into six main categories: Clásicos (classic cones, cups, and bulk ice cream), Hogareños (home-style containers and frozen desserts), Multipacks (bulk packs of 4-25 units including gluten-free options), Individuales (single servings), Repostería (hot/cold coffee and pastries for winter), Copas y Bandejas (cups and trays for serving), and Tragos (alcoholic and non-alcoholic ice cream-based beverages). The company also runs seasonal promotions. YOMO is a brand of Gitanes S.R.L.

Differentiator

Problem solved

Functional benefit

Brands

• MIO: Light ice cream pot line under the Yomo brand, featuring reduced-calorie options.

Products and services

• Clásicos Classic Yomo ice cream sold by weight in traditional polystyrene containers and as individual servings (cones, cups, candies), targeted at local Rosario consumers for in-store, takeaway, and home consumption.
• Hogareños Home-format ice cream containers ranging from 500g to 1.5kg pots, including light/lower-calorie MIO options and 800g premium frozen desserts (Tiramisú, Chocopostre, Mediterraneo, Frutilla), intended for at-home family consumption.
• Multipacks Bulk multipack ice cream products sold in packs of 4 to 25 units, including alfajores, bombons, palitos, barras, and specialty items such as Copa Stop sin Gluten and Palito Doppio sin Gluten, intended for families and group consumption.
• Individuales Single-serving impulse ice cream products including Alfajor Helado, Bombón Escocés, Bombón Suizo, Tricolor, and palitos (strawberry and chocolate-covered), aimed at impulse and on-the-go consumer purchases.
• Repostería (Winter Line) Winter-season bakery and café product line featuring hot and cold coffee drinks (café, cortado, premium), hot chocolate, brownies, pancakes, tortas, waffles, and cookies, intended for in-store consumption during colder months.
• Copas y Bandejas Premium ice cream cups and trays including Bandeja Chica/Exagerada/Classic/Premium/Carioca, Banana Split, Bombón Suizo, and named Copa variants (Sidney, Liz, Karin, Rebi, Vicky, Petit Ian), designed for special occasions and sharing.
• Tragos Alcoholic and non-alcoholic ice cream-based beverages including Milkshake, Lemon Champ (with champagne), Don Pedro (with whisky), Trago Largo, and Strawberry, sold for adult in-store and takeaway consumption.
• MIO (Sub-brand) Sub-brand line of light, reduced-calorie ice cream pots sold under the Yomo brand as part of the Hogareños home-format range.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Freddo: Premium Argentine ice cream chain founded in Buenos Aires; directly comparable as a brand-driven ice cream parlor chain operating in Argentina with a similar artisan positioning and multi-format product range.
• Via Emilia: Argentine artisanal ice cream parlor chain; directly comparable as a brand-positioned ice cream shop focused on premium flavors and cup/tray presentations targeting similar indulgence occasions.
• Grido: Largest Argentine ice cream chain with hundreds of franchised locations nationwide; directly comparable as a multi-store ice cream retailer competing for the same local consumer occasions but with materially larger scale.
• Mimo's: Established Argentine ice cream chain with multiple provincial locations; directly comparable as a multi-store ice cream retailer operating in the same country with overlapping product formats and impulse formats.
• Persicco: Buenos Aires-based premium ice cream parlor chain; directly comparable as a brand-led artisanal ice cream shop with similar product breadth, cup/tray formats, and premium positioning.

Broad incumbents

• Wall's (Unilever): Mass-market ice cream and impulse novelty brand under Unilever; comparable as a broad incumbent offering single-serve and multipack novelties that overlap directly with YOMO's Individuales and Multipacks lines.
• Ben & Jerry's: Global premium ice cream brand owned by Unilever; comparable as a larger incumbent in the indulgent ice cream category competing for similar premium treat occasions and lifestyle-driven consumers.
• Häagen-Dazs: Global premium ice cream brand operated by Nestlé; comparable as a broader incumbent in the premium ice cream category whose product portfolio competes with YOMO for premium-segment occasions.
• Nestlé Ice Cream: Global ice cream manufacturer and brand owner (including Häagen-Dazs, Nestlé, and others); comparable as a much larger industry incumbent whose mass and premium portfolios overlap with YOMO's product mix.

Regional players

• Heladerías Daniel: Rosario-based ice cream parlor chain and direct local competitor in the same city; comparable as a regional ice cream player competing for the same Rosario consumer base with similar traditional artisan positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/yomohelados
• Instagraminstagram.com/yomohelados
• LinkedInlinkedin.com/company/gitanes-srlrrhh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yomo