Serdika

What Serdika does

Serdika is a private for-profit inpatient rehabilitation hospital headquartered in Sofia, Bulgaria, founded in 2014 as part of the Medical Complex Serdika medical chain which has operated for more than 20 years. The facility operates 140+ beds across 82 rooms on four floors, served by 101-250 employees including 25+ medical specialists and 25+ nurses, and recorded more than 144,000 nursing procedures annually with an average inpatient length of stay of 24 days.

The hospital delivers rehabilitation services across neurology, orthopedics, oncology, post-surgical recovery, and pediatric care, operating as Bulgaria's first Center for Robotic Rehabilitation through its REGO sub-brand, which deploys Hocoma Lokomat Pro and exoskeleton technology. Clinical operations are supported by a multidisciplinary medical board across eight specialties, HeadApp cognitive therapy software, and a hospital-wide Health Management Information System.

Revenue is generated through two channels: Bulgarian NHIF clinical pathway reimbursement across neurology, orthopedics, and oncology programs (with daily rates ranging BGN 280-389 per day depending on pathway), and direct self-pay packages priced at BGN 2,500-5,000 for 14-28 day programs. Patient co-pay rates for NHIF-funded pathways range BGN 1,800-3,300, with full pathway rates of BGN 2,800-5,600. The hospital is led by Executive Director MD Emil Yankov and Managing Director Violeta Toncheva Magaeva, and has extended operations to Burgas via a partnership with Residence for Elderly Serdika.

Name

Serdika

Legal name

МБПЛР „Сердика" EOOD

Website

https://serdika.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Serdika is a private inpatient rehabilitation hospital in Sofia, Bulgaria, operating 140+ beds across neurology, orthopedics, oncology, and robotic rehabilitation, funded through NHIF clinical pathways and self-pay packages.

Ownership category

akta.pro rank

Product category

Rehabilitation Healthcare Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Health Services (8000), Services-Nursing & Personal Care Facilities (8050), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Orthopedic & Post-Surgical Rehabilitation Centers (HLADAJAI)

akta.pro secondary industries

Neurological Rehabilitation Therapy In-Home (e.g., Stroke, Parkinson’s) (HSABADAE), Orthopedic & Musculoskeletal Rehab In-Home (HSABADAF), Cognitive-Communication & Memory Rehab Therapy In-Home (HSABADAL), Hand Therapy & Upper-Extremity Rehab In-Home (HSABADAJ), Balance, Fall Prevention & Gait Training In-Home (HSABADAH)

Keywords

• Inpatient rehabilitation services
• Robotic neurorehabilitation
• Orthopedic post-surgical recovery
• Oncology palliative care
• Physiotherapy and speech therapy

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Clinical Pathway (NHS-Funded) Hospitalization: The primary revenue model is through Bulgarian National Health Insurance Fund (NHIF) clinical pathways. Patients are admitted via Referral No.7 from a general practitioner or specialist doctor. Clinical pathways cover neurology, orthopaedics, oncology, and surgical treatment categories. Patients pay an additional fee on top of the clinical pathway rate.
2. Private Self-Pay Packages: Patients without NHS referral or those whose clinical pathway term has expired can access private packages at three care levels (I, II, III) for durations of 12, 14, or 28 days. Packages include 24/7 medical supervision, twice-daily rehabilitation, nursing care, attendance, overnight stay, and meals.
3. Speech Therapy Procedures: Individual speech therapy sessions including diagnostic procedures (70 BGN) and therapeutic procedures for orofacial therapy, augmentative communication, respiratory gymnastics, and swallowing recovery, charged separately from hospital packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Serdika is an inpatient rehabilitation hospital providing 24/7 medical supervision and intensive rehabilitation across neurology (stroke, Parkinson's, multiple sclerosis), orthopaedics (post-surgical hip/knee replacement, fractures), oncology (palliative care), and trauma (head and spine injuries). It supplements core inpatient services with robotic neurorehabilitation (Lokomat, exoskeleton), cognitive therapy, physiotherapy, electrotherapy, and speech therapy. Related sub-brands include the REGO robotic rehabilitation center, Hospice Serdika for palliative long-term care, and an Elderly Residence for residential care.

Product overview

Rehabilitation Hospital Serdika operates as a unified medical complex offering inpatient rehabilitation as its core product, supplemented by specialized sub-brands and add-on modules. The core inpatient hospital provides 24/7 medical supervision and expert complex rehabilitation across neurology, orthopaedics, oncology, and post-surgical recovery, with over 140 beds and dedicated rehabilitation zones. Supporting sub-brands include: Hospice Serdika (palliative long-term care), Elderly Residence Serdika (residential care for seniors), and REGO Rehabilitation Center (the first dedicated robotic rehabilitation center in Bulgaria). Key technology add-on modules include: the Lokomat (Hocoma robotic gait training device), general robotic rehabilitation devices, an Exoskeleton (next-generation robot-assisted therapy), HeadApp Cognitive Therapy software, and a Health Management Information System with tablets at each bed for real-time procedure tracking. Additional services include Speech Therapy (logopedic therapy) and Physiotherapy. The hospital operates under the broader Medical Complex Serdika chain, which has been active for over 20 years, with the rehabilitation hospital itself opening in 2014. Services are delivered through Bulgarian clinical pathway financing (NHIF) and private pay packages.

Differentiator

Problem solved

Functional benefit

Brands

• REGO Rehabilitation Center: Center for robotic rehabilitation providing advanced neurorehabilitation services.

Products and services

• Rehabilitation Hospital Serdika (Inpatient) Core inpatient rehabilitation hospital offering 24/7 medical supervision and specialist rehabilitation care across neurology, orthopaedics, oncology, and surgical recovery. Features over 140 beds across 82 rooms on 4 floors with dedicated zones for balance/gait training, individual therapy, electrotherapy, and intensive rehabilitation. Accepts patients under Bulgarian NHIF clinical pathways and private pay packages.
• REGO Rehabilitation Center Dedicated robotic rehabilitation center, the first in Bulgaria, offering robot-assisted neurorehabilitation including Lokomat therapy and a wide range of upper and lower extremity robotic devices. Robotic therapies are available as separate paid procedures outside of standard hospital packages.
• Hospice Serdika Palliative care facility providing long-term care for chronically ill, disabled, and terminally ill patients with 24/7 medical supervision, individual complex rehabilitation, specialized wound care, regular clinical psychologist and speech therapist consultations, and on-site testing. Also provides transitional care for patients discharged from the rehabilitation hospital. Located in residential-style rooms with multifunctional beds and personal wardrobes.
• Elderly Residence Serdika Residential facility for elderly patients providing assistance with daily activities (feeding, bathing, dressing) and specialized healthcare and rehabilitation. Focuses on individual needs over extended periods, with a dedicated zone featuring multifunctional beds, personal wardrobes, wireless internet, and TV for long-term stays. Located in Burgas with a joint recovery and rehabilitation program with the Sofia hospital.
• Speech Therapy (Logopedic Therapy) Speech and language therapy for patients with communication disorders (aphasia, dysarthria, dysphagia) resulting from stroke, brain injury, brain tumor, or other neurological conditions. Includes diagnostic procedures (70 BGN), orofacial myofunctional therapy, augmentative and alternative communication therapy, respiratory gymnastics, and swallowing recovery. Provided for both children and adults.
• Physiotherapy Physiotherapy services using natural and preformed physical factors including electrical stimulation, ultrasound therapy, laser light, and magnetic therapy for recovery from traumatological, orthopedic, and neurological conditions. Provides muscle strength improvement, coordination and balance enhancement, and pain-relieving, anti-inflammatory, and regenerative effects.
• Charitable Robotic Rehabilitation Program Rehabilitation Hospital Serdika donates 20% of all procedures performed with the Lokomat Pro and other robotic devices at Bulgaria's first robotic rehabilitation center. Initiated by executive director MD Emil Yankov to provide access to children and adults in real need with potential for progress. Interested parties submit a request letter addressed to the hospital at [email protected].

Quantifiable outcome

• Average recovery within 24 days of hospital stay
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• HocomacoreTechnology or IntegrationHocoma is a Swiss company and global leader in the production of devices and solutions for human movement therapy with over 20 years of experience. Serdika uses Hocoma's Lokomat Pro system for robotic gait training. The partnership is central to Serdika's claim of hosting Bulgaria's first Center for Robotic Rehabilitation. The hospital also participates in a charity program donating 20% of all Lokomat and robotic device procedures to patients in need.
• Residence for Elderly 'Serdika' (Burgas)coreStrategic or Co-development PartnerJoint recovery and rehabilitation program between Rehabilitation Hospital Serdika (Sofia) and Residence for Elderly 'Serdika' in Burgas. This partnership enables elderly patients to receive extended care services and seamless transitions between acute rehabilitation and long-term care.
• Help Social Cause PatientsminorStrategic or Co-development PartnerSerdika's charitable program, led by executive director MD Emil Yankov, donates 20% of all procedures using Lokomat Pro and other robotic devices to patients in real need. Interested patients submit requests to [email protected] and are evaluated for potential progress in their condition.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Medical Park Hospitals: Turkish private hospital chain offering inpatient care across multiple specialties including rehabilitation. Comparable in its regional inpatient model and growing presence in neighboring markets.
• Helios (Fresenius): Largest European hospital operator with hundreds of inpatient facilities including rehabilitation centers in Germany and Spain. Comparable in acute and rehabilitative inpatient care, though at vastly greater scale.
• Mediclinic International: International private hospital group with inpatient facilities across Southern Africa, Middle East, and Europe. Comparable in its focus on private multi-specialty inpatient care and rehabilitation services.
• Asklepios Kliniken: One of Europe's largest private hospital operators with broad inpatient and outpatient services across Germany. Overlaps with Serdika in inpatient rehabilitation but operates at much greater scale and geographic breadth.
• Acibadem Healthcare Group: Leading Turkish private hospital group with strong inpatient rehabilitation offerings and expansion across CEE. Comparable as a regional inpatient operator with multi-specialty rehab capabilities serving medical tourism demand.

Direct peers

• Median Kliniken: Germany's largest operator of rehabilitation clinics with a network of inpatient rehab hospitals across multiple specialties. Directly comparable as an inpatient rehabilitation chain serving neurological, orthopedic, and post-surgical patients with intensive therapy hours.
• Tokuda Hospital Sofia: Japanese-affiliated private hospital in Sofia offering multi-specialty inpatient care including surgical and post-acute services. Direct Bulgarian peer competing for the same private and NHIF-funded patient pool.
• Schoen Clinic: Privately-owned German hospital group with strong focus on orthopedics, neurology, and psychosomatic medicine including inpatient rehabilitation. Comparable in its multi-specialty inpatient rehab model and proprietary clinical programs.

Regional players

• Medicorehab (Bulgaria): Bulgarian rehabilitation service provider operating in the same domestic market with comparable post-acute and neurological rehabilitation offerings. Direct competitor for NHIF-funded rehabilitation patients in Bulgaria.

Others

• VAMED: Austrian healthcare services provider specializing in hospital planning, rehabilitation center development, and operational services. Comparable as an enabler and operator of inpatient rehabilitation infrastructure across CEE.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCl9bxtzC2L6bBfWXsUBKj3g
• Facebookfacebook.com/serdikahospital

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serdika