Victory Curtains and Blinds

What Victory Curtains and Blinds does

Victory Curtains and Blinds is an Australian custom window furnishings manufacturer and direct-to-consumer retailer headquartered in Keysborough, Victoria. Founded circa 1989 in Melbourne, the company designs, produces, and professionally installs made-to-measure curtains, blinds, plantation shutters, and awnings for residential homeowners. Operating across five metropolitan service areas \u2014 Melbourne, Brisbane, Adelaide, Geelong, and Gold Coast \u2014 the business reports having served more than 100,000 Australian homeowners over 35+ years. Victory Blinds Pty Limited (ABN 98 009 675 709) is a privately held company operating as a subsidiary of Hunter Douglas Limited, a global window coverings conglomerate.

The company's product portfolio spans core window coverings categories: curtains (sheer, blockout, S fold, pinch pleat, pencil pleat, and electric), blinds (roller, venetian, vertical, roman, honeycomb, panel, veri shades, wooden, and sliding door configurations), shutters (timber, PVC, aluminium, and roller), and awnings (folding arm, straight drop, auto, wire guide, fixed guide, alpha, and spring roller). A motorisation line adds remote, app, and weather-sensor-driven automation compatible with smart home systems, and the Value Collection sub-brand offers a budget-tier range of curtains and blinds. Products are custom-manufactured to measure in the customer's home and installed by the company's own technicians.

The business model is a direct-to-consumer field-sales operation rather than a retail showroom model. Customers book a free, obligation-free in-home appointment with a local d\u00e9cor consultant who brings samples, takes measurements, advises on product selection, and provides a written quote. Orders require a 50% deposit with the balance due 48 hours before installation. Pricing is per unit based on size, fabric, and product type, with a Price Match Promise on like-for-like competitor quotes and ZIP Money buy now, pay later financing as a conversion lever. The company holds relevant Australian state building and contractor licences (QBCC 1178794, VBA CCB-L 56326, SA BLD 331639) and is a member of the Window Shading Association of Australia.

Name

Victory Curtains and Blinds

Legal name

Victory Blinds Pty Limited

Website

https://victoryblinds.com.au

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Victory Curtains and Blinds is an Australian custom window furnishings manufacturer and direct-to-consumer retailer, designing and installing made-to-measure curtains, blinds, shutters, and awnings for residential homeowners across five metropolitan service areas.

Ownership category

akta.pro rank

Product category

Window Furnishings

NAICS

Window Treatment Retailers (449122), Blind and Shade Manufacturing (337920), Blind and Shade Manufacturing (33792)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD)

akta.pro secondary industries

Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA), Curtains & Drapery Retail (Panels, Drapes, Sheers, Valances) (CRAIAKAC), Shutters Retail (Plantation, Interior/Exterior) (CRAIAKAE), Curtain, Blind & Shade Installation/Repair (HSAGAAAG)

Keywords

• Window furnishings
• Custom blinds
• Curtain installation
• Window shutters
• Motorised blinds

Headquarters

HQ city

Noble Park

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Custom Window Coverings Sales: One-time sale of custom-made curtains, blinds, shutters, and awnings. Products are manufactured to order based on in-home measurements. Pricing is determined by size, fabric choice, and product type with quotes provided during consultations.
2. Professional Installation Services: Installation services provided by trained technicians. A 50% deposit is required upfront with the remaining 50% due 48 hours prior to installation.
3. ZIP Buy Now Pay Later: Payment plan option through ZIP money allowing customers to spread payments over time, facilitating larger ticket purchases

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Victory Curtains and Blinds retails and installs custom-made window furnishings for Australian homeowners across curtains, blinds, shutters, and awnings. Offerings span ready-made and made-to-measure products, a Value Collection tier, and motorisation upgrades, with free in-home measure-and-quote plus professional installation services delivered through five Australian showrooms.

Product overview

Victory Curtains and Blinds is a custom window furnishings company offering a comprehensive portfolio of made-to-measure products. The core offerings include Curtains (Sheer, Blockout, S Fold, Pinch Pleat, Pencil Pleat, and Electric configurations), Blinds (Roller, Venetian, Vertical, Roman, Honeycomb, Panel, Veri Shades, Blockout, Wooden, and Sliding Door varieties), Shutters (Timber, PVC, Aluminium, and Roller Shutters), and Awnings (Folding Arm, Straight Drop, Auto, Wire Guide, Fixed Guide, Alpha, and Spring Roller). The company also offers Motorisation as an add-on enabling smart home integration for automated control. Products are custom-measured and professionally installed, with services covering five Australian locations (Melbourne, Brisbane, Adelaide, Geelong, and Gold Coast). The Value Collection sub-brand provides budget-friendly alternatives across key product categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Curtains Custom-made curtains for Australian homeowners, available in sheer, blockout, curtain-panel, and ready-made variants, supplied and installed to measure.
• Blinds Made-to-measure blinds for residential windows, offered in roller, venetian, roman, vertical, and panel glide formats, with custom fitting included.
• Shutters Plantation and other shutters (PVC, timber, aluminium, motorised) custom-installed on residential windows for light and privacy control.
• Awnings Exterior awnings supplied and installed for Australian homes for sun and weather protection on windows.
• Motorisation Systems Motorised control upgrade for compatible window furnishings, enabling automated operation of blinds, shutters, awnings or curtains.
• Value Collection Budget-tier range of selected window furnishings designed to provide a lower-priced custom-fitted alternative to the standard range, for cost-conscious Australian homeowners.
• Professional Installation Service End-to-end in-home measure, custom fitting, and installation service bundled with purchases of curtains, blinds, shutters, and awnings for residential customers.

Quantifiable outcome

• 37+ years experience in custom window furnishings
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Graber (Springs Window Fashions): Established North American manufacturer of custom blinds, shades, and motorised window coverings. Comparable on manufacturing capability, motorisation offering, and custom product portfolio, though primarily a dealer-channel operator.
• Hunter Douglas: Victory's parent company and the global market leader in custom window coverings. Highly comparable product portfolio (blinds, shutters, motorisation) with much broader geographic reach and an A&D / dealer-led GTM that contrasts with Victory's consumer in-home model.
• IKEA: Mass-market home furnishings retailer with a meaningful curtains, blinds, and blackout range in Australia. Represents the budget / DIY alternative channel that competes with Victory on commodity window covering SKUs.

Direct peers

• Kresta Blinds: Australian custom window furnishings retailer with showrooms and in-home consultations across curtains, blinds, shutters, and awnings. Directly comparable product mix, custom-manufacturing model, and Australian homeowner target customer.
• Blind City: Australian made-to-measure blinds, curtains, and shutters retailer offering in-home measure and quote service. Highly comparable custom retail model serving Australian homeowners with similar product breadth.
• CurtainWorld: Australian custom curtains, blinds, and shutters retailer operating showrooms plus an in-home consultation service. Closely comparable category mix, custom manufacturing, and direct-to-consumer service model in the same geography.
• The Shade Store: US custom window treatments retailer offering made-to-measure blinds, shades, drapery, and shutters with showroom-plus-in-home consultation model. Comparable custom-retail GTM and premium homeowner positioning, useful as an international benchmark.
• Luxaflex: Australian window coverings brand (also owned by Hunter Douglas) offering made-to-measure blinds, shutters, awnings, and motorised products via a showroom-and-dealer network. Closest direct peer given overlapping product range and shared parent.

Emerging players

• Blinds Online: Online-first Australian made-to-measure blinds retailer offering lower-priced roller, venetian, roman, and vertical blinds. Competes for the same Australian homeowner on price and convenience, representing the disruptive online channel.
• Mokum Textiles + Window Coverings: Australian premium soft-furnishings and window treatments brand. Competes in the higher-end made-to-measure curtains and blinds segment with similar decorator-led aesthetics and custom manufacturing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC-uODZX9SsBOYsSKpJRgnFg
• Facebookfacebook.com/victoryblinds
• Instagraminstagram.com/victoryblinds
• LinkedInlinkedin.com/company/victory-curtains-and-blinds

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Victory Curtains and Blinds