Victory Curtains and Blinds
Victory Curtains and Blinds is an Australian custom window furnishings manufacturer and direct-to-consumer retailer, designing and installing made-to-measure curtains, blinds, shutters, and awnings for residential homeowners across five metropolitan service areas.
- Company typePrivate
- Founded1989
- HeadquartersNoble Park, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Victory Curtains and Blinds does
Victory Curtains and Blinds is an Australian custom window furnishings manufacturer and direct-to-consumer retailer headquartered in Keysborough, Victoria. Founded circa 1989 in Melbourne, the company designs, produces, and professionally installs made-to-measure curtains, blinds, plantation shutters, and awnings for residential homeowners. Operating across five metropolitan service areas \u2014 Melbourne, Brisbane, Adelaide, Geelong, and Gold Coast \u2014 the business reports having served more than 100,000 Australian homeowners over 35+ years. Victory Blinds Pty Limited (ABN 98 009 675 709) is a privately held company operating as a subsidiary of Hunter Douglas Limited, a global window coverings conglomerate.
The company's product portfolio spans core window coverings categories: curtains (sheer, blockout, S fold, pinch pleat, pencil pleat, and electric), blinds (roller, venetian, vertical, roman, honeycomb, panel, veri shades, wooden, and sliding door configurations), shutters (timber, PVC, aluminium, and roller), and awnings (folding arm, straight drop, auto, wire guide, fixed guide, alpha, and spring roller). A motorisation line adds remote, app, and weather-sensor-driven automation compatible with smart home systems, and the Value Collection sub-brand offers a budget-tier range of curtains and blinds. Products are custom-manufactured to measure in the customer's home and installed by the company's own technicians.
The business model is a direct-to-consumer field-sales operation rather than a retail showroom model. Customers book a free, obligation-free in-home appointment with a local d\u00e9cor consultant who brings samples, takes measurements, advises on product selection, and provides a written quote. Orders require a 50% deposit with the balance due 48 hours before installation. Pricing is per unit based on size, fabric, and product type, with a Price Match Promise on like-for-like competitor quotes and ZIP Money buy now, pay later financing as a conversion lever. The company holds relevant Australian state building and contractor licences (QBCC 1178794, VBA CCB-L 56326, SA BLD 331639) and is a member of the Window Shading Association of Australia.
Victory Curtains and Blinds firmographics
Firmographics- Name
- Victory Curtains and Blinds
- Legal name
- Victory Blinds Pty Limited
- Website
- https://victoryblinds.com.au
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Victory Curtains and Blinds is an Australian custom window furnishings manufacturer and direct-to-consumer retailer, designing and installing made-to-measure curtains, blinds, shutters, and awnings for residential homeowners across five metropolitan service areas.
- Ownership category
- akta.pro rank
Victory Curtains and Blinds industry classification
Industry- Product category
- Window Furnishings
- NAICS
- Window Treatment Retailers (449122), Blind and Shade Manufacturing (337920), Blind and Shade Manufacturing (33792)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD)
- akta.pro secondary industries
- Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA), Curtains & Drapery Retail (Panels, Drapes, Sheers, Valances) (CRAIAKAC), Shutters Retail (Plantation, Interior/Exterior) (CRAIAKAE), Curtain, Blind & Shade Installation/Repair (HSAGAAAG)
Keywords
Where Victory Curtains and Blinds is headquartered
LocationHeadquarters
- HQ city
- Noble Park
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Victory Curtains and Blinds business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Custom Window Coverings Sales: One-time sale of custom-made curtains, blinds, shutters, and awnings. Products are manufactured to order based on in-home measurements. Pricing is determined by size, fabric choice, and product type with quotes provided during consultations.
- Professional Installation Services: Installation services provided by trained technicians. A 50% deposit is required upfront with the remaining 50% due 48 hours prior to installation.
- ZIP Buy Now Pay Later: Payment plan option through ZIP money allowing customers to spread payments over time, facilitating larger ticket purchases
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Standard Custom Products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Victory Curtains and Blinds product offering
Product offeringCore offering
Victory Curtains and Blinds retails and installs custom-made window furnishings for Australian homeowners across curtains, blinds, shutters, and awnings. Offerings span ready-made and made-to-measure products, a Value Collection tier, and motorisation upgrades, with free in-home measure-and-quote plus professional installation services delivered through five Australian showrooms.
Product overview
Victory Curtains and Blinds is a custom window furnishings company offering a comprehensive portfolio of made-to-measure products. The core offerings include Curtains (Sheer, Blockout, S Fold, Pinch Pleat, Pencil Pleat, and Electric configurations), Blinds (Roller, Venetian, Vertical, Roman, Honeycomb, Panel, Veri Shades, Blockout, Wooden, and Sliding Door varieties), Shutters (Timber, PVC, Aluminium, and Roller Shutters), and Awnings (Folding Arm, Straight Drop, Auto, Wire Guide, Fixed Guide, Alpha, and Spring Roller). The company also offers Motorisation as an add-on enabling smart home integration for automated control. Products are custom-measured and professionally installed, with services covering five Australian locations (Melbourne, Brisbane, Adelaide, Geelong, and Gold Coast). The Value Collection sub-brand provides budget-friendly alternatives across key product categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Curtains Custom-made curtains for Australian homeowners, available in sheer, blockout, curtain-panel, and ready-made variants, supplied and installed to measure.
- Blinds Made-to-measure blinds for residential windows, offered in roller, venetian, roman, vertical, and panel glide formats, with custom fitting included.
- Shutters Plantation and other shutters (PVC, timber, aluminium, motorised) custom-installed on residential windows for light and privacy control.
- Awnings Exterior awnings supplied and installed for Australian homes for sun and weather protection on windows.
- Motorisation Systems Motorised control upgrade for compatible window furnishings, enabling automated operation of blinds, shutters, awnings or curtains.
- Value Collection Budget-tier range of selected window furnishings designed to provide a lower-priced custom-fitted alternative to the standard range, for cost-conscious Australian homeowners.
- Professional Installation Service End-to-end in-home measure, custom fitting, and installation service bundled with purchases of curtains, blinds, shutters, and awnings for residential customers.
Quantifiable outcome
- 37+ years experience in custom window furnishings
- +1 more outcomes
Companies that use Victory Curtains and Blinds
Customer profileSegments1 record
Ideal customer profiles1 record
Victory Curtains and Blinds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Victory Curtains and Blinds partnerships and signals
Strategic signalScale indicators4 records
Recent moves1 record
Expansion highlights5 records
Victory Curtains and Blinds competitors and assessment
Company assessmentBroad incumbents
- Graber (Springs Window Fashions): Established North American manufacturer of custom blinds, shades, and motorised window coverings. Comparable on manufacturing capability, motorisation offering, and custom product portfolio, though primarily a dealer-channel operator.
- Hunter Douglas: Victory's parent company and the global market leader in custom window coverings. Highly comparable product portfolio (blinds, shutters, motorisation) with much broader geographic reach and an A&D / dealer-led GTM that contrasts with Victory's consumer in-home model.
- IKEA: Mass-market home furnishings retailer with a meaningful curtains, blinds, and blackout range in Australia. Represents the budget / DIY alternative channel that competes with Victory on commodity window covering SKUs.
Direct peers
- Kresta Blinds: Australian custom window furnishings retailer with showrooms and in-home consultations across curtains, blinds, shutters, and awnings. Directly comparable product mix, custom-manufacturing model, and Australian homeowner target customer.
- Blind City: Australian made-to-measure blinds, curtains, and shutters retailer offering in-home measure and quote service. Highly comparable custom retail model serving Australian homeowners with similar product breadth.
- CurtainWorld: Australian custom curtains, blinds, and shutters retailer operating showrooms plus an in-home consultation service. Closely comparable category mix, custom manufacturing, and direct-to-consumer service model in the same geography.
- The Shade Store: US custom window treatments retailer offering made-to-measure blinds, shades, drapery, and shutters with showroom-plus-in-home consultation model. Comparable custom-retail GTM and premium homeowner positioning, useful as an international benchmark.
- Luxaflex: Australian window coverings brand (also owned by Hunter Douglas) offering made-to-measure blinds, shutters, awnings, and motorised products via a showroom-and-dealer network. Closest direct peer given overlapping product range and shared parent.
Emerging players
- Blinds Online: Online-first Australian made-to-measure blinds retailer offering lower-priced roller, venetian, roman, and vertical blinds. Competes for the same Australian homeowner on price and convenience, representing the disruptive online channel.
- Mokum Textiles + Window Coverings: Australian premium soft-furnishings and window treatments brand. Competes in the higher-end made-to-measure curtains and blinds segment with similar decorator-led aesthetics and custom manufacturing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Victory Curtains and Blinds social profiles
Digital presenceVictory Curtains and Blinds compliance and trust
Trust signalCompliance2 records
Victory Curtains and Blinds financial estimates
Financial estimateRevenue estimate
Valuation estimate
Victory Curtains and Blinds leadership team
Management profileNumber of profiles
Victory Curtains and Blinds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Victory Curtains and Blinds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Victory Curtains and Blinds
What does Victory Curtains and Blinds do?
Victory Curtains and Blinds retails and installs custom-made window furnishings for Australian homeowners across curtains, blinds, shutters, and awnings. Offerings span ready-made and made-to-measure products, a Value Collection tier, and motorisation upgrades, with free in-home measure-and-quote plus professional installation services delivered through five Australian showrooms.
Is Victory Curtains and Blinds a public or private company?
Victory Curtains and Blinds is a private company. It is classified as corporate owned and is currently operating.
When was Victory Curtains and Blinds founded?
Victory Curtains and Blinds was founded in 1989. It employs 51 to 100 people.
Where is Victory Curtains and Blinds based?
Victory Curtains and Blinds is headquartered in Noble Park, Australia, in the Oceania region.
How does Victory Curtains and Blinds make money?
Three revenue lines are on record. Custom Window Coverings Sales are the primary driver. The others are professional Installation Services and ZIP Buy Now Pay Later.
Who are Victory Curtains and Blinds's main competitors?
Broad incumbents on record are Graber (Springs Window Fashions), Hunter Douglas and IKEA. Direct peers are Kresta Blinds, Blind City, CurtainWorld, The Shade Store and Luxaflex. Emerging players are Blinds Online and Mokum Textiles + Window Coverings.
Does Victory Curtains and Blinds have an API?
No public API is recorded for Victory Curtains and Blinds.
What industry is Victory Curtains and Blinds in?
Victory Curtains and Blinds's product category is Window Furnishings. Its primary akta.pro industry code is CRAIAKAD, Custom Drapery & Made-to-Measure Window Coverings Retail, with a secondary code of CRAIAKAA, Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical). Its NAICS code is 449122 and its SIC code is 5700.