Fun Valley
Fun Valley is a privately held Dutch recreational park in Eijsden combining beach access, group activities (paintball, lasergame, escape room, team building), children's parties, and signature events, serving families, corporates, schools, and festival organizers across the Limburg region.
- Company typePrivate
- Founded-
- HeadquartersEijsden, Netherlands
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Fun Valley does
Fun Valley Maastricht BV operates a single-site recreational beach and activity park in Eijsden, Netherlands, along the Maas river with views of Sint-Pietersberg. The park combines natural swimming water, water bike rentals, food and beverage outlets (Biercafé, Beachbar, food truck), and a diversified portfolio of group activities including paintball, outdoor lasergame, footgolf, archery, an escape room, and structured team-building programs. It is co-located with Ballorig Maastricht, an indoor/outdoor playground operating as a separate company but sharing parking and reservation infrastructure.
The business generates revenue through a multi-stream model: day tickets and entrance fees (€9.95–€10.95), subscription-style multi-visit Visitor Cards (Bronze/Silver/Gold tiers), per-participant activity pricing (€14.95–€114.50), children's birthday party packages, school trip bundles (€7.75 per child), food and beverage sales, and venue rentals for signature events including Cuba Beach Party, AfroVibz Beach Festival, and Mankind Festival. Booking infrastructure runs on third-party platforms (Recras, Eventix, Hipsy), and distribution is entirely direct-to-consumer via the multilingual website and on-site ticket counter.
Fun Valley serves four primary customer segments — families with young children, corporate groups (team building and bachelor/bachelorette parties), schools, and third-party event organizers — across a regional Limburg catchment that also targets Belgian and German cross-border visitors. The company operates seasonally (May–September for the beach; year-round for Ballorig) with 51–100 employees and is privately held with no disclosed investors, funding rounds, or ownership changes.
Fun Valley firmographics
Firmographics- Name
- Fun Valley
- Legal name
- Fun Valley Maastricht BV
- Website
- https://www.funvalleymaastricht.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Fun Valley is a privately held Dutch recreational park in Eijsden combining beach access, group activities (paintball, lasergame, escape room, team building), children's parties, and signature events, serving families, corporates, schools, and festival organizers across the Limburg region.
- Ownership category
- akta.pro rank
Fun Valley industry classification
Industry- Product category
- Recreational Park & Leisure Services
- NAICS
- Amusement Parks and Arcades (7131), All Other Amusement and Recreation Industries (71399)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL)
- akta.pro secondary industries
- Aquatic Playgrounds & Splash Pads (Spray Parks, Kids’ Water Play) (THAAABAE), Youth Adventure Camps & Summer Programs (THAAAOAB)
Keywords
Where Fun Valley is headquartered
LocationHeadquarters
- HQ city
- Eijsden
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Fun Valley business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Day tickets and entrance fees: Individual day tickets for beach access sold online (€9.95) or at counter (€10.95). Free for children up to 3 years. Discounted rates for seniors 65+ and students (€9.50). Revenue from parking (€3 per car).
- Group activities and packages: Revenue from pre-booked group activities including paintball (€28.50-€62.50), lasergame (€28.50), footgolf (€27.50), archery (€29.95), escape room (€114.50 per game), team building games (€14.95-€21.95), and adventure packages (€22.50). Prices vary by duration, complexity, and group size.
- Food and beverage: On-site horeca including Biercafé, Beachbar, and food truck. Serves drinks, snacks, meals, cocktails, and ice creams. Food and drink consumption required in horeca areas.
- Children's birthday parties: Various party packages including Ballorig parties (€13.50), Smulfeest (€16.50), paintball parties (€27.50), lasergame parties, footgolf parties (€20), and shooter parties (€22.50). Optional add-ons include themed cakes, cupcakes, and decorations.
- Visitor Cards and subscriptions: Multi-visit passes including Visitor Card (5x €47.50), Bronze (10x €89.50), Silver (15x €132.50), Gold (20x €175.00). Annual subscriptions for Ballorig (€119). These encourage repeat visits and customer loyalty.
- School trips: Structured school trip packages at €7.75 per child including fries, drink, and unlimited lemonade. Supervision free. Additional fruit available by pre-booking.
- Event venue rental: Private event hosting including Cuba Beach Party (€9.95-€10 ticket price), AfroVibz Beach Festival, Mankind Festival. Can rent specific locations or entire park for events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard day ticket for beach access |
| Subscription | Multi-year contract | Multi-visit passes for frequent visitors |
| Unit Pricing | Pay-as-you-go | Paintball packages (18+) |
| Unit Pricing | Pay-as-you-go | Outdoor lasergame |
| Unit Pricing | Pay-as-you-go | Footgolf sessions |
| Unit Pricing | Pay-as-you-go | Archery and crossbow shooting |
| Unit Pricing | Pay-as-you-go | Escape Room The Lodge |
| Unit Pricing | Pay-as-you-go | Six Elements Game team building |
| Unit Pricing | Pay-as-you-go | Twelve Elements Game team building |
| Unit Pricing | Pay-as-you-go | Extra Elements Game with raft building or archery |
| Unit Pricing | Pay-as-you-go | Adventure package |
| Unit Pricing | Pay-as-you-go | Beat the Bachelor(ette) party package |
| Unit Pricing | Pay-as-you-go | Life-size table football and sumo wrestling |
| Other | Pay-as-you-go | Quiz events |
| Other | Pay-as-you-go | Salsa workshop |
| Unit Pricing | Pay-as-you-go | Ballorig children's party |
| Unit Pricing | Pay-as-you-go | Smulfeest (cake decorating party) |
| Unit Pricing | Pay-as-you-go | School trip to Ballorig |
| Unit Pricing | Pay-as-you-go | Ballorig day admission |
| Unit Pricing | Pay-as-you-go | Birthday cakes and add-ons |
| One time/ perpetual license | Pay-as-you-go | Cuba Beach Party Summer |
| One time/ perpetual license | Pay-as-you-go | Cuba Beach Party Winter Edition |
| One time/ perpetual license | Pay-as-you-go | AfroVibz Beach Festival |
| One time/ perpetual license | Pay-as-you-go | Mankind Festival & Ibiza-Markt |
| Unit Pricing | Pay-as-you-go | Facility rentals and add-ons |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Fun Valley product offering
Product offeringCore offering
Fun Valley Maastricht BV operates a beach recreation park along the Maas river in Eijsden, Netherlands, selling day admission, water activities (pedal boats, swimming), a broad portfolio of paid group activities (paintball, outdoor lasergame, archery, footgolf, escape room, climbing/zip line/free fall adventure), team-building programs, children's birthday party packages, on-site food and beverage, and recurring hosted events such as Cuba Beach Party and AfroVibz Beach Festival.
Product overview
Fun Valley Maastricht is a multi-faceted leisure park offering a unified beach and group activities experience. The core Fun Valley Beach provides sun lounging, swimming, and water activities (pedal boats), complemented by food & beverage outlets (Biercafé, Beachbar, Foodtruck). Group activities span paintball, lasergame, archery, footgolf, escape rooms, team-building games (Six/Twelve Elements), adventure sports, and more. Children's parties are available both at Ballorig (indoor/outdoor playground sub-brand) and through themed activity packages. The park also hosts recurring events including Cuba Beach Party, AfroVibz Beach Festival, and Mankind Festival. Ticketing and bookings are managed through third-party platforms (Recras, Hipsy, Eventix).
Differentiator
Problem solved
Functional benefit
Products and services
- Fun Valley Beach Day Admission
- Paintball (multiple tiers)
- Outdoor Lasergame
- Footgolf
- Archery & Crossbow Shooting
- Escape Room The Lodge
- Team Building Games (Six / Twelve / Extra Elements)
- Adventure Package (Climbing Wall, Zip Line, Free Fall)
- Beat the Bachelor(ette) Party Package
- Living Table Football & Sumo Wrestling Giant inflatable table football and sumo wrestling in sumo suits in a covered, weatherproof venue, sold as an add-on to other bookings.
- Salsa Workshop Private group Latin dance workshop with a dance instructor, including private space and parking (price on request); suitable for bachelor parties, team building, and celebrations.
- Group Quiz Group quiz competition in a private room with beach access and parking, with optional add-ons including farmer's lunch, bittergarnituur, barbecue, and drinks packages (price on request).
- School Trip Package School outing package including indoor/outdoor playground access, fries, rocket ice cream, and unlimited lemonade at €7.75 per child; supervisors free; fruit available by pre-booking.
- Children's Birthday Party Packages Themed children's birthday party packages: Ballorig indoor playground party (€13.50/child), Smulfeest cake-decorating party (€16.50/child), Paintball party (€27.50/child), Laser game party, Sharpshooters archery party (€22.50/child), and Footgolf party (€20/child), each including food, drinks, and party extras.
- Cakes & Pastries (SweettArt add-on) Optional birthday cake add-ons for parties: whipped cream cake €14.95, number cake €50.00, themed cake €57.50, children's cake €20.00, and cupcakes €4.95 each (min 6), produced by SweettArt.
- On-site Food & Beverage (Biercafé, Beachbar, Foodtruck) On-site horeca comprising Biercafé (indoor café/bar with snacks, hot food, live sports on screens), Beachbar (outdoor terrace with cocktails, Slushies, ice cream), and Foodtruck (fries and quick snacks); consumption required in horeca areas.
- Cuba Beach Party (Summer & Winter Editions) Annual Latin-music beach party with salsa, bachata, kizomba, multiple DJ areas, international artists, dance workshops, and Caribbean dining; Summer edition at €9.95 entrance and Winter edition at €10 entrance, both with BBQ add-ons; organized in partnership with Salsa Brisa.
- AfroVibz Beach Festival Afrobeats and Amapiano beach festival featuring African music, food, and culture for ages 18+, running May 23 – September 5, 15:00–22:30, with ticketing via Eventix; organized with AfroVibz Soundsystem and HNS Events.
- Mankind Festival & Ibiza-Markt Two-day wellness and lifestyle festival combining market, retreat activities, healing workshops, sound healing, and Ibiza atmosphere, scheduled for June 27–28, 2026; day tickets and 2-day tickets with discount, children up to 3 free, workshops included; organized with mankind.coach.
- Water Bikes (Pedal Boats) Fleet of 10 water bikes available for 45-minute rental sessions allowing visitors to explore the lake with views of Sint-Pietersberg; €10 rental + €25 deposit.
- Visitor Card (Multi-Visit Pass) Multi-visit loyalty pass with bundled free parking: 5x €47.50, Bronze 10x €89.50, Silver 15x €132.50, and Gold 20x €175.00; Ballorig annual subscription at €119; encourages repeat visits and customer loyalty.
Quantifiable outcome
- Kids entertained for full day allowing parental relaxation
- +2 more outcomes
Companies that use Fun Valley
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
Fun Valley technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Fun Valley partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Salsa BrisacoreSalsa Brisa organizes and promotes the Cuba Beach Party events at Fun Valley. They handle artist bookings (national and international DJs and performers), event programming, and ticket promotion for these Latin dance beach parties.
- AfroVibz Soundsystem / HNS EventscoreAfroVibz brings African music festivals (Afrobeats, Amapiano) to Fun Valley's beach. HNS Events manages the AfroVibz Beach Festival including programming, ticketing (via Eventix), and promotion.
- Mankind Festival / mankind.coachcoreMankind Festival & Ibiza-Markt is a wellness/lifestyle festival held at Fun Valley. The event showcases products for wellbeing, animals, nature, and humanity with market vendors, workshops, and live entertainment.
- Lazar CuisineminorLazar Cuisine provides BBQ catering services during Cuba Beach Party events, offering special menu options like BBQ Buffet XXL that complement the beach party atmosphere.
- SweettArtminorSweettArt produces custom birthday cakes, number cakes, themed cakes, children's cakes, and cupcakes for Ballorig parties hosted at Fun Valley. Located in same building as Ballorig.
- BallorigcoreBallorig is an indoor and outdoor playground for children up to 13 years located in the same building as Fun Valley. While operating as separate companies with separate tickets, they share parking, reservation software, and some marketing. Ballorig bookings go through Fun Valley's website.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Fun Valley competitors and assessment
Company assessmentDirect peers
- Plaswijckpark: Family recreation park in Rotterdam offering diverse activities (playgrounds, animals, sports, events) under single admission. Directly comparable multi-activity family park model with day tickets, party packages, and group bookings.
- Speelpark Oud Valkeveen: Family recreation park near Amsterdam with playground, amusement rides, and outdoor activities for families and groups. Comparable Dutch family park targeting similar day-trip and birthday party segments.
- Duinrell: Combined amusement park and holiday resort near the Dutch coast, offering family attractions, water play (Tikibad), and accommodation. Comparable family-focused recreation destination with diverse activity portfolio.
- Ballorig: Indoor and outdoor playground chain for children up to ~12 years, located in the same building as Fun Valley with shared parking and reservation infrastructure. Direct co-location partner and adjacent playground competitor with annual subscriptions and party packages.
- Monkey Town: Dutch chain of indoor playgrounds and family entertainment centers with party packages and admission-based pricing. Comparable indoor/outdoor family entertainment concept with multi-site footprint.
Broad incumbents
- Center Parcs Netherlands: Large family-focused holiday park operator with extensive activity portfolios (swimming, sports, kids' activities) across multiple Dutch/Belgian locations. Comparable family activity bundle model but at much larger scale with accommodation.
- Avonturenpark Hellendoorn: Established Dutch adventure theme park with rides, attractions, and family activities. Comparable adventure/family recreation positioning but larger-scale theme park with capital-intensive rides.
- Landal GreenParks: Major Dutch/Belgian holiday park chain with family activities, playgrounds, and recreation programming at multiple sites. Overlaps in family recreation activities but adds multi-day accommodation component.
- Walibi Holland: Larger Dutch theme park operator with rides, attractions, and themed experiences. Operates in the same family leisure segment but at significantly larger scale with capital-intensive rides and attractions.
Regional players
- JoyZone / Hocus Pocus Escape Rooms: Dutch escape room and adventure activity chains operating across multiple Dutch cities. Comparable activity-based offerings (escape rooms, team building) serving corporate and group segments in the same regional market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Fun Valley social profiles
Digital presenceFun Valley financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fun Valley leadership team
Management profileNumber of profiles
Fun Valley funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fun Valley M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fun Valley
What does Fun Valley do?
Fun Valley Maastricht BV operates a beach recreation park along the Maas river in Eijsden, Netherlands, selling day admission, water activities (pedal boats, swimming), a broad portfolio of paid group activities (paintball, outdoor lasergame, archery, footgolf, escape room, climbing/zip line/free fall adventure), team-building programs, children's birthday party packages, on-site food and beverage, and recurring hosted events such as Cuba Beach Party and AfroVibz Beach Festival.
Is Fun Valley a public or private company?
Fun Valley is a private company. It is classified as unknown and is currently operating.
When was Fun Valley founded?
Fun Valley was founded in -1. It employs 51 to 100 people.
Where is Fun Valley based?
Fun Valley is headquartered in Eijsden, Netherlands, in the Europe region.
How does Fun Valley make money?
Seven revenue lines are on record. Day tickets and entrance fees are the primary driver. The others are group activities and packages, food and beverage, children's birthday parties, visitor Cards and subscriptions, school trips and event venue rental.
Who are Fun Valley's main competitors?
Direct peers on record are Plaswijckpark, Speelpark Oud Valkeveen, Duinrell, Ballorig and Monkey Town. Broad incumbents are Center Parcs Netherlands, Avonturenpark Hellendoorn, Landal GreenParks and Walibi Holland. JoyZone / Hocus Pocus Escape Rooms is listed as a regional player.
Does Fun Valley have an API?
No public API is recorded for Fun Valley.
What industry is Fun Valley in?
Fun Valley's product category is Recreational Park & Leisure Services. Its primary akta.pro industry code is THAJAEAL, Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks), with a secondary code of THAAABAE, Aquatic Playgrounds & Splash Pads (Spray Parks, Kids’ Water Play). Its NAICS code is 7131 and its SIC code is 7900.