T.A.P.S.

What T.A.P.S. does

T.A.P.S. (Technology, Applications, Process, Strategy) psc is a privately held hospitality technology consulting firm headquartered in Orlando, Florida. The firm delivers advisory and execution services to hotels and resorts across four pillars: Owner Representation, Outsourced CTO/IT, Project Management, and Security & Compliance. Its brand acronym (Technology, Applications, Process, Strategy) reflects a methodology that spans technology selection, application implementation, process redesign, and strategic planning for hospitality operators.

The firm is built around founder Steven Heselius, a 30-year hospitality technology veteran, supported by a small senior bench including Howard Gagnon, Margarita Gonzalez, and Maria Varon. T.A.P.S. operates as a boutique consultancy without proprietary software products, monetizing through project-based and retained advisory engagements rather than licensing or platform fees. Its reference base includes named engagements such as The Riviera - Palm Springs and Margaritaville Island Hotel Pigeon Forge, spanning both independent and branded hospitality segments.

Beyond its U.S. base, T.A.P.S. has extended its delivery footprint into South America, the Caribbean, the Balkans, the Middle East, and Asia, accumulating more than 40 domestic and international engagements. The firm is founder-owned with no disclosed outside funding, no public revenue figures, and no documented AI/ML practice, positioning it as a relationship-driven, expertise-led boutique rather than a scaled technology vendor.

Name

T.A.P.S.

Legal name

T.A.P.S. psc

Website

https://tapspsc.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

T.A.P.S. is a privately held, Orlando-based hospitality technology consultancy advising hotels and resorts on owner representation, outsourced CTO/IT, project management, and security and compliance engagements worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Consulting Services: TAPS generates revenue through professional consulting engagements for hospitality companies. Services include owner representation, outsourced CTO/IT services, project management, and security and compliance consulting. Engagement types span strategic advisory, implementation management, and ongoing operational support. Revenue is likely project-based or retainer arrangements typical of management consulting.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

T.A.P.S. psc is a hospitality technology consulting firm that advises hotels and resorts on technology strategy, selection, implementation, and operations. Its core offerings include Owner Representation, Outsourced CTO and IT Services, Project Management, and Security and Compliance consulting, supported by sub-advisory work across technology, applications, process, and strategy domains.

Product overview

T.A.P.S. (Technology, Applications, Process, Strategy) is a hospitality technology consulting company offering a comprehensive suite of services for hotels and resorts. The portfolio includes Owner Representation (opening/renovation transitions, technology budgeting, standards & compliance), Outsourced CTO & IT Services (strategic roadmap, advisory board, discovery & optimization, network design, system selection), Project Management (initiation through monitoring & control), Security and Compliance (assessments, audits, business impact analysis, data governance), and four solution pillars: Technology Solutions (network, internet, entertainment, telecommunications, energy management), Applications Solutions (property management, reservations, CRM, POS, revenue management), Process Solutions (procurement, vendor management, asset management), and Strategy Solutions (revenue strategy, data strategy, business intelligence, advisory board). These interconnected service areas work together to provide end-to-end hospitality technology consulting from concept through operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Owner Representation Provides owner representation services covering opening, renovation, and transitions; technology budgeting and forecasting; and technology standards and compliance oversight for hotel technology requirements.
• Outsourced CTO and IT Services

Quantifiable outcome

• Completed technology implementation in 2 weeks that typically requires 2+ months

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Cushman & Wakefield (Hospitality): Global commercial real estate firm with hospitality practice delivering investment advisory, asset management, and consulting. Comparable to TAPS at the enterprise end of the market, with much broader portfolio.
• CBRE Hotels: Global real estate services firm with dedicated hospitality investment and advisory practice. Competes with TAPS for owner-representation and asset-level technology advisory mandates.
• JLL Hotels & Hospitality: Major global real estate services firm with a dedicated hotels and hospitality group offering advisory, valuation, and asset management. Represents scaled incumbent competition for enterprise hospitality clients.
• Deloitte (Hospitality & Tourism): Big-4 professional services firm with a hospitality sector practice providing strategy, technology, and operations consulting. Competes with TAPS on larger, multi-workstream hospitality engagements.

Direct peers

• HVS: Long-established hospitality consulting firm providing valuation, feasibility, and advisory services to hotels, resorts, and mixed-use developments. Highly comparable to TAPS in vertical focus and advisory-led delivery model.
• Hotel Asset Value Enhancement (HotelAVE): Boutique hospitality asset management and consulting firm providing operational, technology, and renovation advisory to hotel owners and operators. Closely comparable in size, vertical focus, and service style.
• The BHN Group: Hospitality consulting firm providing operational, technology, and project advisory to hotels and resorts. Similar boutique positioning and hospitality-only focus to TAPS.
• Cayuga Hospitality Group: Independent hospitality advisory firm serving hotels, resorts, and restaurants with consulting, asset management, and technology-related services. Comparable niche-positioned competitor in hospitality technology advisory.
• The Highland Group: Hospitality industry management consulting firm focused on strategy, operations, and technology advisory for hotels and resorts. Closely aligned niche competitor in hospitality-only consulting.
• Horwath HTL: Global hospitality consulting brand (legacy Horwath) offering hotel advisory, feasibility, asset management, and operator-search services. Directly comparable to TAPS in client base and consulting service mix.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tapspsc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about T.A.P.S.