Care Twentyone
Care Twentyone is a Japanese publicly listed comprehensive welfare enterprise operating 338 home-visit care stations and 148 residential facilities across Japan, delivering 16+ service lines including paid senior housing (PLAISANT brand), dementia care, disability employment support, and licensed childcare under the national long-term care insurance system.
- Company typePublic
- Founded1993
- HeadquartersOsaka, Japan
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Care Twentyone does
Care Twentyone (株式会社ケア21, TSE Standard ticker 2373) is a publicly listed Japanese comprehensive welfare enterprise (総合福祉企業) founded in 1993 in Osaka. As of FY2025 (ending October 2025), the company operates 338 home-visit care stations and 148 facility-based care establishments across Kansai, Kanto, Chubu, Kyushu, Tohoku, and Hiroshima, with additional subsidiaries in Vietnam (Hanoi, 2020) and China (Shanghai, 2020). The company delivers 16+ distinct service lines spanning home-based care (visiting care, home-visit nursing, acupuncture/massage, pharmacy), residential senior housing under the PLAISANT brand series (Luxe, Grand, Maison), dementia group homes and small-scale multifunctional care under the Tanoshii-ie (たのしい家) brand, day services, disability employment support (Relees series), licensed childcare, caregiver training schools, dining operations, and real estate brokerage for facility development.
Revenue is generated primarily through fee-for-service claims under Japan's national long-term care insurance (介護保険制度) and disability welfare system, supplemented by out-of-pocket copayments and premium-tier housing fees. Pricing is government-regulated at the service-unit level with monthly billing cadence, varying by care need level (要支援1-2, 要介護1-5). Distribution is direct through owned-and-operated care stations, residential facilities, day centers, a phone inquiry hotline (0120-944-821), and a dedicated facility search portal (tanoshii-ie.jp). The customer base consists of individual elderly Japanese citizens and their families as the primary segment, with secondary segments in disability employment support and licensed childcare.
Care Twentyone reported consolidated FY2025 revenue of ¥48.158 billion (6.1% YoY growth) with 9,322 total employees (6,319 full-time + 3,003 part-time). The company is led by President Yoda Masashi (依田雅) and Chairman/CCO Yoda Hira (依田平), with the founding Yoda family retaining significant ownership. The "9 Management Principles" philosophy emphasizing human dignity and "100-year company" framing underpins the corporate culture and HR practices (notably a 92% regular employment ratio for mid-career hires in FY2023).
Care Twentyone firmographics
Firmographics- Name
- Care Twentyone
- Legal name
- CARE TWENTYONE CORPORATION
- Website
- https://care21.co.jp
- Company type
- Public
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Care Twentyone is a Japanese publicly listed comprehensive welfare enterprise operating 338 home-visit care stations and 148 residential facilities across Japan, delivering 16+ service lines including paid senior housing (PLAISANT brand), dementia care, disability employment support, and licensed childcare under the national long-term care insurance system.
- Ownership category
- akta.pro rank
Care Twentyone industry classification
Industry- Product category
- Senior Care Services
- NAICS
- Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (624120), Nursing Care Facilities (Skilled Nursing Facilities) (62311)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Skilled Nursing Care Facilities (8051), Services-Social Services (8300)
- akta.pro primary industry
- Luxury / High-End Assisted Living Communities (HLADABAD)
- akta.pro secondary industries
- Social Adult Day Care (Non-Medical Senior Day Programs) (HLADAIAB), Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB), Dementia & Alzheimer’s Respite Care (HSABAGAF), Elder Services & Aging Support (BPAGAEAF)
Keywords
Where Care Twentyone is headquartered
LocationHeadquarters
- HQ city
- Osaka
- HQ country
- Japan
- HQ region
- Asia
Offices4 records
Markets served
Care Twentyone business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Facility Operations Revenue: Revenue from operating paid senior housing (有料老人ホーム), dementia group homes (グループホーム), day care services (デイサービス), and small-scale multi-functional facilities. Includes accommodation fees, care service fees, and meal service fees under national long-term care insurance system.
- Visiting Care Services: Home-visit nursing, home medical care support, acupuncture/massage visits, and pharmacy services. Revenue primarily from national insurance claims and out-of-pocket payments.
- Disability Support Services: Short-term stays, day services, employment support (Type A/B), and disability employment programs for people with disabilities. Includes rehabilitation services and job placement assistance.
- Childcare Services: Operating licensed nursery schools (認可保育園) providing early childhood education and care services.
- Human Resources Services: Caregiver certification training schools, human resources introduction/recruitment services, and life support services.
- Dining and Meal Services: Facility dining operations and meal delivery services (おいしい食卓便) for facility residents and external customers.
- Real Estate Services: Property owner services for developing and establishing care facilities, disability facilities, and childcare facilities on owned land.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Care services priced under national insurance system with copayments based on care need level (要支援1-2, 要介護1-5) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Care Twentyone product offering
Product offeringCore offering
Care Twentyone operates a comprehensive welfare enterprise delivering 17 service lines including home-visit care, fee-based senior nursing homes, dementia group homes, day services, home nursing, disability support and employment programs, licensed childcare, caregiver training, dining, and welfare equipment rental. Services are delivered directly through 338 home-visit care stations and 148 owned residential and day-care facilities across Japan, with revenue sourced primarily from the national long-term care insurance system, supporting insurance schemes, and out-of-pocket fees.
Product overview
Care Twentyone operates as a comprehensive welfare enterprise (総合福祉企業) offering a diverse portfolio of care and welfare services across Japan. The company's service offerings span 17 distinct service lines organized into facility-based care (有料老人ホーム, グループホーム, デイサービス), home-based care (訪問介護, 訪問看護, 居宅介護支援), and social support services (障がい者支援, 保育, 海外事業). Key product sub-brands include the PLAISANT series (プレザンリュクス, プレザングラン, プレザンメゾン) for fee-based nursing homes, and たのしい家 for dementia group homes and small-scale multifunctional care. Recent expansions include Relees (リールス) brand for disability and rehabilitation services. The company operates across four main business segments: home-based care, facility-based care, other welfare services, and overseas operations, serving Japan's aging population through a network of stations and facilities nationwide.
Differentiator
Problem solved
Functional benefit
Brands
- PLAISANT（プレザン）: Series of paid elderly homes including PLAISANT LUXE, PLAISANT GRAND, and PLAISANT MAISON
- たのしい家
- プレザングラン
- プレザンリュクス
- プレザンメゾン
- たのしい家
- たのしい家
- Life Plus（ライフプラス）
Products and services
- Home-Visit Care Service (訪問介護事業) Professional in-home care assistance enabling elderly individuals to live independently; delivered through 338 care stations nationwide.
- PLAISANT LUXE (プレザンリュクス) Senior Living
Companies that use Care Twentyone
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Care Twentyone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Care Twentyone partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Benesse Style Care (ベネッセスタイルケア)minorIn February 2009, Care21 took over operation of nursing care insurance and non-insurance care services in Fukuoka City from Benesse Style Care (based in Shibuya, Tokyo). This acquisition marked Care21's entry into the Fukuoka market.
Scale indicators6 records
Recent moves9 records
Expansion highlights5 records
Care Twentyone competitors and assessment
Company assessmentDirect peers
- Message Co., Ltd. (株式会社メッセージ, 2405): TSE Standard-listed operator focused on paid elderly homes (primarily "Ayakami" and other branded senior housing), with group homes and home care. Closely matches Care21's facility-based core and its TSE Standard listing profile.
- Benesse Style Care Co., Ltd. Subsidiary of Benesse Holdings operating fee-based nursing homes, group homes, and home care services across Japan. Care21 acquired its Fukuoka operations from Benesse Style Care in 2009, demonstrating direct overlap in service mix and target customer.
- Care Service Co., Ltd. (株式会社ケアサービス, 2425): TSE Standard-listed comprehensive care provider operating home-visit care, day services, and welfare equipment rental with a strong Tokyo-area footprint. Direct comparable on home-based care delivery model and exchange-listing scale.
- Sompo Care Inc. Subsidiary of Sompo Holdings operating paid elderly homes, group homes, day services, and home-visit care across Japan. One of the largest comprehensive care operators in the country and the most directly comparable scaled peer to Care21's multi-service welfare model.
- Charm Care Corporation (株式会社チャーム・ケア, 7082): TSE Standard-listed operator of fee-based nursing homes ("Charm" brand) focused primarily on the Kansai region. Highly comparable to the PLAISANT Maison/Grand mid-range tier of Care21's portfolio and a direct facility-level competitor.
- Yasashii Te Co., Ltd. (株式会社やさしい手, 2164): TSE Growth-listed home-visit care specialist offering in-home care, facility operations, and life support services. Strong overlap with Care21's home-visit and care management segment, though smaller and less diversified into paid elderly homes.
- Tsukui Co., Ltd. (株式会社ツクイ, 2398): TSE Standard-listed comprehensive welfare company offering day services, home-visit care, group homes, and paid elderly homes across Japan. Highly comparable in scope, public-market listing tier, and revenue scale to Care21.
Broad incumbents
- Nichii Gakkan Co., Ltd. (株式会社ニチイ学館, 9792): Large, long-established operator of home-visit nursing/care, medical-related staffing, and educational services across Japan. Substantially larger than Care21 and broader in scope (includes medical staffing and BPO), but the home-visit care business directly overlaps with Care21's 338 stations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Care Twentyone social profiles
Digital presenceCare Twentyone compliance and trust
Trust signalCompliance3 records
Care Twentyone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Care Twentyone leadership team
Management profileNumber of profiles
Profiles2 records
Care Twentyone subsidiaries and ownership
Company hierarchySubsidiaries8 records
Care Twentyone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Care Twentyone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Care Twentyone
What does Care Twentyone do?
Care Twentyone operates a comprehensive welfare enterprise delivering 17 service lines including home-visit care, fee-based senior nursing homes, dementia group homes, day services, home nursing, disability support and employment programs, licensed childcare, caregiver training, dining, and welfare equipment rental. Services are delivered directly through 338 home-visit care stations and 148 owned residential and day-care facilities across Japan, with revenue sourced primarily from the national long-term care insurance system, supporting insurance schemes, and out-of-pocket fees.
Is Care Twentyone a public or private company?
Care Twentyone is a public company. It is classified as public and is currently operating.
When was Care Twentyone founded?
Care Twentyone was founded in 1993. It employs 5,001 to 10,000 people.
Where is Care Twentyone based?
Care Twentyone is headquartered in Osaka, Japan, in the Asia region.
How does Care Twentyone make money?
Seven revenue lines are on record. Facility Operations Revenue is the primary driver. The others are visiting Care Services, disability Support Services, childcare Services, human Resources Services, dining and Meal Services and real Estate Services.
Who are Care Twentyone's main competitors?
Direct peers on record are Message Co., Ltd. (株式会社メッセージ, 2405), Benesse Style Care Co., Ltd., Care Service Co., Ltd. (株式会社ケアサービス, 2425), Sompo Care Inc., Charm Care Corporation (株式会社チャーム・ケア, 7082), Yasashii Te Co., Ltd. (株式会社やさしい手, 2164) and Tsukui Co., Ltd. (株式会社ツクイ, 2398). Nichii Gakkan Co., Ltd. (株式会社ニチイ学館, 9792) is listed as a broad incumbent.
Does Care Twentyone have an API?
No public API is recorded for Care Twentyone.
What industry is Care Twentyone in?
Care Twentyone's product category is Senior Care Services. Its primary akta.pro industry code is HLADABAD, Luxury / High-End Assisted Living Communities, with a secondary code of HLADAIAB, Social Adult Day Care (Non-Medical Senior Day Programs). Its NAICS code is 623312 and its SIC code is 8050.