ADDCN Technology

What ADDCN Technology does

ADDCN Technology (數字科技股份有限公司) is a Taiwan-based, publicly listed internet company founded in 2007 that operates a portfolio of eight vertical online marketplace platforms serving Taiwanese consumers and small businesses. Core platforms include 591房屋交易 (real estate transactions), 8891汽車交易 (automotive trading), 518熊班 (job recruitment), 8591寶物交易 (virtual goods trading), 100室內設計 (interior design), 出任務 (task-based freelance), 找師傅 (home service matching), and 小雞上工 (part-time and gig work). The flagship 591 and 8891 brands are dominant in Taiwan's housing and automotive classifieds markets and anchor the company's scale with combined registered membership of 16 million users across the portfolio; 8591 also operates in Hong Kong (8591.com.hk), the company's only meaningful geographic expansion.

The company generates revenue through four primary streams: marketplace commissions and transaction fees (notably on virtual goods via 8591), paid listings and premium placement with recurring subscription tiers for power users, display and targeted advertising sold across its 16-million-member ecosystem, and recruitment/job-posting fees on 518熊班 and 小雞上工. Distribution is entirely self-serve and product-led: users access platforms via responsive websites and dedicated iOS/Android apps, with growth driven organically by network effects between buyers and sellers and free-to-paid conversion of basic listings. Marketing leverages SEO and content from 591實價登錄 and 591新建案 data products, plus selective celebrity brand ambassador campaigns (e.g., singer 盧廣仲 for 小雞上工 in 2026). Pricing is not publicly disclosed; the model is freemium-to-paid across all verticals.

ADDCN has publicly committed to deploying AI technology across the platform portfolio to enhance matching, search, and user experience, positioning AI as a horizontal capability layer rather than a standalone product. Headcount of 51–100 employees reflects an asset-light marketplace model where most content is user-generated. The company is publicly listed on Taiwan's OTC market (上櫃), with a 2025 market capitalization of NT$109 billion and financial metrics including 2025 revenue of NT$73.87B, EBITDA of NT$31.19B, operating income of NT$29.47B, net income of NT$26.63B, average operating margin of 39% and average ROE of 35% over 2022–2024, placing ADDCN among Taiwan's most profitable mid-tier internet companies and earning 2025 Taiwan FINI 100 recognition across the Mid-Tier Potential, Top 10 Profitability, and Top 10 Shareholder Returns categories.

Name

ADDCN Technology

Legal name

數字科技股份有限公司

Website

https://addcn.com.tw

Company type

Public

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

ADDCN Technology is a Taiwan-based public internet company that operates eight vertical online marketplace platforms—including housing (591), automotive (8891), jobs (518), virtual goods (8591), and part-time work (小雞上工)—serving 16 million registered members across Taiwan and Hong Kong.

Ownership category

akta.pro rank

Product category

Online Classifieds & Marketplace Platforms

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Peer-to-Peer (C2C) Resale Marketplaces (CRAFAGAM)

Keywords

• Online classifieds platforms
• Vertical marketplace network
• Real estate listings
• Automotive marketplace
• Job recruitment platforms

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Marketplace Transaction Fees: ADDCN charges transaction fees or take rates on completed marketplace transactions across its virtual goods, housing, and automotive platforms.
2. Listing & Subscription Fees: Paid listings, premium placement, and subscription tiers for power users across all platform verticals.
3. Advertising Revenue: Display and targeted advertising sold to brands and businesses across the 16M-member platform ecosystem.
4. Recruitment & Job Posting Fees: Revenue from job listings, employer subscriptions, and recruitment-related services on 518熊班 and 小雞上工 platforms.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ADDCN Technology operates a portfolio of eight vertical online marketplace platforms serving Taiwan consumers and SMBs. Its platforms connect buyers and sellers across real estate (591), automotive (8891), jobs and gig work (518, 小雞上工), virtual goods (8591), interior design (100), freelance tasks (出任務), and home services (找師傅), earning revenue through listing fees, subscriptions, advertising, and marketplace commissions.

Product overview

ADDCN Technology (數字科技) operates a multi-platform portfolio strategy comprising eight distinct online marketplace and service platforms. The ecosystem includes: 591房屋交易 (real estate transaction platform), 8891汽車交易 (automotive trading platform), 518熊班 (job recruitment platform), 8591寶物交易 (virtual goods marketplace), 100室內設計 (interior design platform), 出任務 (freelance task platform), 找師傅 (home services matching), and 小雞上工 (part-time job platform). Collectively, these platforms serve 16 million registered members, representing Taiwan's network of digital consumer service platforms spanning property, automotive, employment, and lifestyle service verticals.

Differentiator

Problem solved

Functional benefit

Brands

• 591房屋交易: Real estate listing and transaction platform serving Taiwan market
• 8891汽車交易
• 518熊班
• 8591寶物交易
• 100室內設計
• 出任務
• 找師傅
• 小雞上工

Products and services

• 591房屋交易 (591 Housing Transaction)

Quantifiable outcome

• 39% average operating profit margin (2022–2024)
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Autohome (汽车之家): China's leading auto listings and information platform, directly comparable to ADDCN's 8891汽車交易. Operates a different geography but with near-identical product (new/used car listings, pricing, dealer ads) and business model.
• JobStreet (SEEK/Recruit group): Leading Southeast Asia jobs marketplace with similar SMB/individual dynamics to 518 and 小雞上工. Comparable in product/audience but operates across SEA rather than Taiwan-only.

Broad incumbents

• PChome Online (網路家庭): Largest Taiwan e-commerce platform with a marketplace offering that competes broadly with several ADDCN verticals (especially 8891 auto and 8591), and serves the same SMB/consumer base with similar ad-supported monetization.
• Realtor.com (Move, Inc.): US residential real estate portal under News Corp/CoStar, offering listings and pricing data similar to 591. Comparable category leader in a non-overlapping geography.
• Shopee Taiwan (Sea Limited): Leading C2C marketplace in Taiwan backed by Sea Limited, competing with ADDCN's 8591, 8891 auto, and increasingly other verticals through its super-app strategy. Wider regional presence but similar take-rate marketplace economics.
• Rightmove: UK's dominant residential property portal — strong analogue to 591 housing as a category-leading real estate classifieds platform with subscription listing fees and advertising monetization in a single-country market.
• Zillow Group: US leader in real estate listings and pricing data — directly analogous to ADDCN's 591 in business model (listings + proprietary transaction data + ads), but at much larger scale and in a different geography.

Direct peers

• 104 Corp (104人力銀行): Taiwan's largest job recruitment platform, directly competing with ADDCN's 518熊班 and 小雞上工 in the same vertical with overlapping SMB and individual job-seeker audiences. Closest direct peer for the jobs vertical.
• Ruten (露天拍賣, Yahoo Taiwan): Taiwan's largest C2C auction and marketplace site, directly competing with 8591寶物交易 in virtual goods and overlapping with ADDCN's general classifieds activity. Operates with marketplace commission and listing fee economics similar to ADDCN's.
• Carousell: Major C2C marketplace across Southeast Asia with vertical-specific spin-offs in auto and property. Closest Asia-Pacific peer for the multi-vertical classifieds/marketplace model ADDCN operates.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/addcn-technology-co-ltd-5287-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADDCN Technology