Zhejiang Ming Jewelry

Name

Zhejiang Ming Jewelry

Legal name

明牌珠宝股份有限公司

Website

https://mingr.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Zhejiang Ming Jewelry is a Chinese jewelry designer, manufacturer, and retailer founded in 1987, operating 1,000+ stores nationwide and selling gold, diamond, and platinum jewelry to individual consumers via sub-brands including Ming Family Gold Heritage and SOULGOLD.

Ownership category

akta.pro rank

Product category

Fine Jewelry

NAICS

Jewelry Retailers (45831), Jewelry and Silverware Manufacturing (33991), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)

akta.pro secondary industries

Colored Gemstone Jewelry (CRAKAAAB), Fine Jewelry Wholesale & Trading (CRAKAAAL), Wedding Bands (Bridal Rings) (CRAKACAB)

Keywords

• Gold jewelry retail
• Fine jewelry manufacturing
• Diamond jewelry products
• Platinum jewelry retail
• Custom jewelry design

Headquarters

HQ city

Shaoxing

HQ country

China

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. 珠宝产品零售: 通过线上线下渠道销售黄金、钻石、铂金等珠宝首饰产品，包括古法金饰、镶嵌珠宝、手串项链等多元化产品线

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Zhejiang Ming Jewelry designs, manufactures, and sells gold, diamond, platinum, and K-gold jewelry under the Mingr master brand and the Ming Family Gold Heritage and SOULGOLD Xiaojinxi sub-brands. The company distributes through a nationwide network of direct and franchise stores complemented by WeChat, Douyin, Xiaohongshu, and Weibo digital channels, and offers an Enterprise Gift Customization service for corporate buyers.

Differentiator

Problem solved

Functional benefit

Brands

• 明牌传家金: Heritage gold series under Ming Jewelry brand
• SOULGOLD小金喜
• 企礼定制

Products and services

• Ming Family Gold Heritage (明牌传家金) Heritage-focused gold jewelry sub-brand targeting consumers seeking traditional, culturally resonant fine gold pieces for gifting, weddings, and milestone occasions.
• SOULGOLD Xiaojinxi (SOULGOLD小金喜) Youthful lifestyle gold jewelry sub-brand positioned for trend-conscious consumers, aligned with the 潮酷萌趣 (Trendy & Cute) product category.
• Premium Art Gold (臻艺黄金) Gold jewelry product line featuring the company's ancient-method gold craftsmanship, including named series such as 四时合美, 一路生花, 炽焰, 金见星河, 金穹, 归圆, and 瑞兽·金马.
• Fashion Setting (时尚镶嵌) Diamond Jewelry Diamond-set fine jewelry product line including the 御钻珍华 series, designed for personal wear, gifting, and milestone occasions.
• Pure Platinum (纯净铂金) Pure platinum fine jewelry product line marketed for customers seeking platinum pieces for personal wear and gifting.
• Cross-border Collaboration Jewelry (跨界联名) Co-branded and cross-industry collaboration jewelry pieces developed in partnership with external brands or IP holders, extending the company's reach into collectible and gift categories.
• Enterprise Gift Customization (企礼定制) Customized jewelry and gold gifting service for corporate and business buyers requiring bulk or bespoke pieces for employee rewards, customer gifts, and partnership mementos.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Direct peers

• Chow Tai Seng Jewellery: Shenzhen-listed Chinese jewelry retailer specializing in diamond and gold jewelry with a large franchise store network. Direct competitor on store model (direct + franchise), product mix, and Chinese tier-2/3 city expansion strategy.
• DR (Darry Ring): China-based engagement and wedding jewelry brand with strong direct-to-consumer and digital marketing presence. Comparable to Ming Jewelry on bridal occasion demand and on the use of Chinese social platforms for customer acquisition.
• I Do: Chinese bridal-focused diamond jewelry brand. Directly comparable on the wedding and engagement occasion demand that Ming Jewelry also serves, particularly through its wedding/bridal product positioning.
• Zhongjin Gold (China Gold): Major Chinese gold bullion and jewelry producer-retailer. Comparable to Ming Jewelry on precious-metal product mix, investment-grade gold positioning, and Chinese retail network scale.
• CHJ Jewellery (Fiyta Holdings affiliate): Shenzhen-listed jewelry company operating branded gold and fashion jewelry stores in China. Overlaps with Ming Jewelry in product categories, omni-channel retailing, and youth-oriented sub-brands.
• Chow Tai Fook Jewellery Group: Hong Kong-listed, Greater China-focused gold and diamond jewelry retailer with thousands of stores. Directly comparable to Ming Jewelry in product mix (gold, diamond, platinum), occasion-driven gifting positioning, and Chinese consumer target market, but at materially larger scale.
• Luk Fook Holdings: Hong Kong-listed jewelry retailer with mainland China store operations spanning gold, platinum, and diamond jewelry. Comparable in assortment, gifting-occasion focus, and franchise-style expansion into mainland Chinese cities.
• Lao Feng Xiang: Shanghai-listed heritage Chinese gold jewelry brand with deep national retail presence. Closely comparable to Ming Jewelry's precious-metal-led assortment and traditional craftsmanship positioning, and competes in the same Chinese gifting occasions.

Broad incumbents

• Pandora: Global jewelry brand known for accessible fashion and silver-based pieces. Comparable as a reference point for Ming's Trendy & Cute / SOULGOLD sub-brand targeting younger consumers, though Pandora's silver focus differs from Ming's gold-led mix.
• Tiffany & Co. Global luxury jewelry brand (LVMH-owned). Overlaps with Ming Jewelry's higher-end diamond and platinum jewelry segments but competes on luxury brand equity and global pricing power rather than Chinese gifting volume.

Market position

Customer concentration

• LinkedInlinkedin.com/company/zhejiang-ming-jewelry-co-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zhejiang Ming Jewelry