CPRE

What CPRE does

CPRE Kent is the Kent branch of CPRE (the Campaign to Protect Rural England), a registered charity (number 1092012, company number 4335730) founded nationally in 1926 and approaching its centenary in 2026. The organization operates from a single office in Charing, Kent, with five paid staff — a Director (Andrea Griffiths), two Planners, an Office Manager, and a Communications & PR Manager — supported by a Board of Trustees and a volunteer network organized across 12 district groups covering all of Kent's local authority areas. Its mission is to protect and enhance the Kent countryside through advocacy in planning consultations, campaigns against inappropriate development, hedgerow restoration, dark skies protection, and public engagement.

The charity's product surface consists of advocacy services, member publications, and conservation projects rather than technology products. Core offerings include the biannual Kent Countryside Voice magazine, the interactive CPRE Kent Threats Map, the Hedgerow Heroes restoration project (targeting 100 miles of hedgerows), the Medway Dark Skies Project, an events program anchored on the Kent County Show, and a Planning Hotline for members. Revenue is generated entirely through individual membership subscriptions (£36-£84/year), one-off and recurring donations via the CAF Donate platform, and legacy bequests — with no government funding. Distribution is community-led across 12 district groups, supplemented by a WordPress website, email newsletters via Octopus, social media (Facebook, Twitter), and the biannual print magazine mailed to members.

CPRE Kent is governed by a Board of Trustees chaired by Ben Moorhead DL, with Jonathan Tennant as President and three Vice-Presidents. Strategic activity centers on responding to local planning consultations, opposing specific developments (e.g., solar farms, quarrying), supporting community action groups, and partnering with organizations including Kent Wildlife Trust, RSPB, Rescue Hoads Wood, and Medway Council. There is no disclosed revenue, no funding rounds, no M&A activity, and no proprietary technology stack beyond standard nonprofit digital tools.

Name

CPRE

Legal name

CPRE Kent

Website

https://cprekent.org.uk

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

11–50 employees

Short description

CPRE Kent is the Kent branch of the national countryside charity CPRE, operating as a registered charity with 5 staff and 12 district volunteer groups to advocate against inappropriate development, protect Kent's countryside, and engage in planning consultations on behalf of individual members and community groups.

Ownership category

akta.pro rank

Product category

Environmental Advocacy and Countryside Protection

NAICS

Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (8133)

akta.pro primary industry

Land Trusts & Protected Areas (BPAGAGAC)

Keywords

• Countryside protection
• Planning consultation
• Environmental advocacy
• Charity membership
• Rural conservation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership subscriptions: Annual membership fees ranging from £36 (Campaign) to £84 (Household) per year, with monthly options starting at £3. Members receive biannual Kent Countryside Voice magazine, national Countryside Voices magazine, access to planning hotline, and discounted attraction entry.
2. Donations: One-time and recurring donations from supporters. Suggested donation amounts of £5, £10, £20 through CAF Donate platform. The organization relies heavily on voluntary contributions.
3. Legacy bequests: Individuals can leave gifts to CPRE Kent in their wills. This represents a significant long-term funding source for the charity.
4. No government funding: CPRE Kent receives no funding other than from members and supporters. The organization is explicitly funded through voluntary contributions, memberships, and legacies.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

CPRE Kent is a registered countryside charity that campaigns to protect Kent's wider countryside from inappropriate development. It offers membership subscriptions, donations and legacy giving, the biannual Kent Countryside Voice magazine, a Threats Map of damaging development proposals, hedgerow restoration and dark skies projects, planning consultation responses, a member Planning Hotline, and community events and volunteering programmes across 12 district groups.

Product overview

CPRE Kent is a countryside charity (the Kent branch of the Campaign to Protect Rural England), not a technology company. The organization offers a suite of advocacy, campaigning, and member services focused on protecting Kent's countryside. Core offerings include the Kent Countryside Voice membership magazine, the CPRE Kent Threats Map (showing development threats), the Hedgerow Heroes hedgerow restoration project, the Medway Dark Skies light pollution initiative, an events program including the annual Kent County Show, a membership program with benefits including newsletters and attraction discounts, volunteering opportunities, legacy giving options, and professional planning response services including a member Planning Hotline. These products and services work together to provide a comprehensive program of countryside protection, community engagement, and public advocacy for Kent.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Program Membership program offering benefits including the Kent Countryside Voice magazine, national CPRE magazine, local events, attraction discounts, policy newsletters, planning hotline access, and automatic membership to national CPRE. Tiers: Campaign £36/year, Individual £60/year, Household £84/year, Parish council/group £60/year.
• Kent Countryside Voice Magazine Biannual membership magazine featuring news stories, campaign updates, opinions, in-depth features, and updates on the organization's countryside protection work. Published in Spring/Summer and Autumn/Winter editions, also available as PDF downloads.
• CPRE Kent Threats Map Interactive map displaying the most damaging development proposals threatening Kent's countryside, allowing users to identify and understand threats to the county's rural areas.
• Hedgerow Heroes Project Hedgerow conservation initiative engaging volunteers to protect and restore hedgerows across Kent, with the project working toward a centenary goal of establishing 100 miles of hedgerows.
• Medway Dark Skies Project Project focused on light pollution awareness and dark sky protection in the Medway area, including events such as bat walks, moth mornings, and educational activities about nocturnal wildlife.
• Events Program Programme of events including the annual Kent County Show, Love Your Countryside Day, wildlife walks, webinars, and community engagement activities for members and supporters.
• Volunteering Opportunities Volunteer programs supporting fundraising, specialist advice, governance, planning investigation, social media management, website maintenance, and other activities supporting countryside protection efforts.
• Legacy Giving / Will Planning Legacy giving programme allowing supporters to leave gifts to CPRE Kent in their wills, including a will planner tool and information on legacy giving options.
• Planning Responses and Consultations Expert responses to planning applications, appeals, and government consultations on behalf of members and supporters, including submissions on Local Plans, solar farms, housing developments, and infrastructure projects.

Quantifiable outcome

• Ash Levels Solar Farm rejected unanimously 10-0 by Dover District Council planning committee
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Kent Wildlife TrustcoreStrategic or Co-development PartnerCPRE Kent works closely with Kent Wildlife Trust on wildlife protection issues. The organizations collaborate on planning consultations where wildlife and habitat concerns overlap, and CPRE Kent has suggested Kent Wildlife Trust as appropriate for ecological oversight and delivery in site restoration projects such as Hoad's Wood.
• RSPBminorStrategic or Co-development PartnerCPRE Kent mentions working with RSPB (Royal Society for the Protection of Birds) as a 'sister charity' to ensure nature is protected from and/or integrated into development, not lost to development.
• Save Ash LevelsminorStrategic or Co-development PartnerCoalition partner in opposing the Ash Levels Solar Farm development. CPRE Kent liaised with Save Ash Levels and others to submit responses to the appeal hearing regarding Richborough Fort scheduled monument.
• Rescue Hoads WoodcoreStrategic or Co-development PartnerCPRE Kent was heavily involved in the campaign led by Rescue Hoads Wood to address illegal waste dumping at Hoad's Wood SSSI. The organizations continue to push together for satisfactory site restoration and long-term protection.
• Kent Moth GroupminorStrategic or Co-development PartnerPartner in Medway Dark Skies project events. Kent Moth Group collaborates with CPRE Kent on moth trapping mornings and wildlife monitoring activities.
• National CPREcoreOthersCPRE Kent is the Kent branch of CPRE, the countryside charity (national organization). Membership automatically includes national CPRE membership. CPRE Kent helped draft the national response to NPPF consultation.
• Medway CouncilminorStrategic or Co-development PartnerCPRE Kent partners with Medway Council on Medway Dark Skies project, including events at Riverside Country Park such as bat walks and moth mornings.
• S & SE In BloomminorStrategic or Co-development PartnerCPRE Kent collaborates with S & SE In Bloom on the 2026 competition, focusing on wildlife initiatives.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Wildlife Trusts: Umbrella federation of 46 local wildlife trusts across the UK including Kent Wildlife Trust. Shares CPRE Kent's planning-consultation engagement model but focuses on wildlife reserves and habitat management rather than broader countryside planning.
• National Trust: Major UK heritage and conservation charity with a membership model and countryside-protection remit similar to CPRE Kent, but operating at massive national scale with significant land ownership and visitor operations. Comparable advocacy goals but vastly larger resources.
• RSPB (Royal Society for the Protection of Birds): The UK's largest nature conservation charity. CPRE Kent explicitly lists RSPB as a 'sister charity' and works alongside it on integrating nature protection into development planning — comparable in advocacy model but operating at national scale with a more species-specific remit.

Direct peers

• Kent Wildlife Trust: Kent-based conservation charity that, like CPRE Kent, campaigns to protect habitats, manages land, and engages with planning consultations. The two organizations actively collaborate on wildlife protection and restoration issues, making them direct operational peers within the same county.
• CPRE (Campaign to Protect Rural England): The national parent organization of CPRE Kent. Operates the same countryside-protection mission across England, runs identical membership/donation programs, and shares brand, campaigns, and policy advocacy infrastructure. Membership in the Kent branch automatically includes national CPRE membership.

Emerging players

• Campaign for Better Transport: UK charity campaigning for sustainable transport. CPRE Kent operates a specialist transport committee, indicating overlap in opposing inappropriate infrastructure and advocating for rural-friendly transport planning — similar advocacy structure but narrower remit.
• Woodland Trust: UK charity focused on woodland conservation and creation. CPRE Kent's Hedgerow Heroes project overlaps with Woodland Trust's tree/hedgerow planting mission; both engage volunteers and respond to planning threats to trees and hedgerows in Kent.
• Civic Voice: National charity for civic and heritage protection in England. Mirrors CPRE Kent's planning-consultation engagement and community-empowerment model, but focused on built heritage and townscapes rather than countryside and rural landscapes.
• Friends of the Earth: UK environmental advocacy organization. Shares CPRE Kent's planning-system engagement and environmental campaign model, but focuses on climate, energy, and broader environmental policy rather than countryside-specific concerns.

Others

• Green Alliance: UK environmental policy think tank. While not a grassroots membership charity, it operates in the same environmental-policy ecosystem and influences the planning and countryside-protection agenda that CPRE Kent engages with at a local level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CPREKent
• Facebookfacebook.com/CPREKent
• LinkedInlinkedin.com/company/cpre-protect-kent

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CPRE