What Shandong Publishing & Media does

Shandong Publishing & Media Co., Ltd. (山东出版传媒股份有限公司, SSE:601019) is a state-owned, Shanghai-listed publishing and media conglomerate headquartered in Jinan, Shandong Province, China. Founded in December 2011 as the listed vehicle of Shandong Publishing Group, the company operates a vertically integrated value chain spanning content creation, publishing, printing, materials supply, distribution, and retail across more than a dozen wholly-owned subsidiaries — including Shandong People's Publishing House, Shandong Education Publishing House, Shandong Science & Technology Publishing House, Tomorrow Publishing House (children's), Qi-Lu Press (classical literature), Shandong Fine Arts Publishing House, Shandong Literature & Arts Publishing House, Shandong Friendship Publishing House, Shandong Pictorial Publishing House, Shandong Electronic & Audio-Visual Publishing House, Shandong Digital Publishing Media, Shandong Xinhua Bookstore Group (retail and distribution), and Shandong Xinhua Printing.

Core products span traditional publishing (books, periodicals, audio-visual products across politics, literature, education, science, art, and children's categories), educational informationization products (smart-campus platforms, digital learning resources, agent distribution with People's Education Press), digital publishing platforms (DM digital editing system, reading platforms, audio-video-image content, platform operations and community operations), and adjacent new media services (live streaming studio build-out, promotional video production). Underlying technology includes proprietary textbook management, book quality inspection, and printing progress systems, alongside a multi-dimensional digital publishing product matrix of image libraries, resource libraries, knowledge bases, material libraries, question banks, and USB-based new media publications.

The company makes money primarily through one-time-license book and periodical publication and distribution (the core publishing business under pricing managed per-title by subsidiary publishers), supplemented by transaction fees on education information technology distribution, and professional services revenue from data center maintenance, platform operations, system integration, and customized enterprise digitization solutions (including blockchain, machine vision, and digital collectibles). Go-to-market relies on both direct channels — notably the owned Shandong Xinhua Bookstore physical network and Tmall/JD.com storefronts — and indirect channel partners including e-commerce platforms and international co-publishing agreements. Customer segments are diversified across educational institutions and students (primary), government bodies procuring party-building and ideological publications, and general readers, with primary operations concentrated domestically within China.

Name

Shandong Publishing & Media

Legal name

山东出版传媒股份有限公司

Website

https://sdcbcm.com

Company type

Public

Founded year

2011

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Shandong Publishing & Media (SSE:601019) is a state-owned, Shanghai-listed publishing and media conglomerate headquartered in Jinan, China. It operates a vertically integrated value chain spanning book publishing, printing, distribution, retail (Xinhua Bookstore), and digital publishing across 12+ subsidiary publishing houses, serving educational institutions, government buyers, and general readers primarily in Shandong province.

Ownership category

akta.pro rank

Product category

Publishing Services

NAICS

Book Publishers (51313), Book Publishers (513130), Periodical Publishers (513120)

SIC

Books: Publishing Or Publishing & Printing (2731), Periodicals: Publishing Or Publishing & Printing (2721), Book Printing (2732)

akta.pro primary industry

Genre & Category Publishing (Romance, Mystery/Thriller, Sci‑Fi/Fantasy, etc.) (MPAJAAAB)

akta.pro secondary industries

Institutional & Custom Publishing (Coursepacks, Campus/Corporate Training) (MPAJABAL), Education & Campus Channel Distribution (Schools, Campus Stores, Courseware Resellers) (MPAJAKAG), Digital Publishing Platforms (News/Magazines) (BPAMAJAE), Government & Public Policy Publishing (Regulations, Gazettes, Legislative Tracking) (MPAJACAI)

Keywords

• Book publishing
• Educational materials
• Printing services
• Digital publishing
• Book distribution

Headquarters

HQ city

Jinan

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. 出版物出版与发行: Core publishing business covering book, periodical, and audio-visual product publication and distribution through owned and partner distribution channels.
2. 发行与零售: Distribution and retail of published materials through physical bookstores and e-commerce channels.
3. 数字出版发行: Digital publishing including electronic publications, internet publications, audio-visual products, and broadcasting program production.
4. 教育信息化产品代理: Distribution of educational information technology products and resources in partnership with authoritative educational resource institutions and publishers.
5. 信息技术运维服务: Professional IT services including data center maintenance, platform operations, and information system integration for publishing and education sectors.
6. 数字化解决方案: Customized digital solutions for enterprise digitization, including publishing big data, blockchain applications, machine vision, and digital collection technologies.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Shandong Publishing & Media is a state-owned publishing and media conglomerate that publishes books, periodicals, and audio-visual products across more than twelve subsidiary publishing houses covering politics, education, science, literature, art, and children's categories. It operates a vertically integrated value chain spanning content creation, printing, materials supply, and retail distribution through its owned Shandong Xinhua Bookstore network and e-commerce storefronts. Through its digital subsidiary, it offers digital editing platforms, e-books, educational informatization products, and customized digital transformation solutions for publishing and education sectors.

Product overview

Shandong Publishing & Media Co., Ltd. (山东出版传媒股份有限公司) operates as a comprehensive publishing and media conglomerate with a multi-segment business architecture. The core publishing business encompasses traditional publishing (books, periodicals, audio-visual products), distribution through the extensive Xinhua Bookstore network, printing, and materials supply. The product portfolio includes award-winning fine publications across literature, education, science, art, and children's categories. The company has developed significant digital capabilities through subsidiaries like 山东数字出版传媒有限公司, offering DM数字编辑系统 (digital editing platform), 数字化解决方案 (digital solutions including big data, blockchain, AI/VR/AR/MR), 教育信息化 products, and 新媒体服务 (new media services including live streaming and video production). The digital publishing division provides platforms across reading content, audio-video-image media, community operations, and enterprise operations, representing a platform-plus-modules architecture integrating traditional publishing with digital transformation.

Differentiator

Problem solved

Functional benefit

Brands

• 山东人民出版社: People's publishing house under the group
• 山东教育出版社
• 山东科学技术出版社
• 明天出版社
• 齐鲁书社
• 山东文艺出版社
• 山东友谊出版社
• 山东画报出版社
• 山东美术出版社
• 山东电子音像出版社
• 山东数字出版传媒
• 山东新华书店

Products and services

• Publishing (出版)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• 山东工艺美术学院coreStrategic or Co-development PartnerStrategic cooperation agreement signed between Shandong Publishing & Media Co., Ltd. and Shandong Academy of Arts and Crafts to leverage enterprise and university synergies, deepening school-enterprise collaboration and promoting 'culture + education' and 'publishing + art' integration.
• 山东省作家协会coreStrategic or Co-development PartnerStrategic cooperation agreement signed between the company and Shandong Writers Association to support literary creation and publishing in Shandong province.
• 西班牙塞尔卡出版社 (Spain - Cerroja Publisher)minorGTM or Marketing PartnerShandong Literary Publishing House signed a strategic cooperation agreement with Spain's Cerroja Publisher for international publishing rights exchange and co-publishing.
• 人民文学出版社minorChannel Partner/ Reseller/ DistributorDistribution partnership for literary works, with cross-publication of literary titles between publishers.
• 人民教育出版社coreChannel Partner/ Reseller/ DistributorShandong Digital Publishing Media Co., Ltd. partners with People's Education Press for educational resource distribution and content agency.
• 中国人民大学minorChannel Partner/ Reseller/ DistributorEducational content resource cooperation with Renmin University of China for educational information products.
• 国家新闻出版署coreOthersRegulatory oversight and policy guidance from the National Press and Publication Administration.
• 第32届北京国际图书博览会 (BIBF)minorGTM or Marketing PartnerShandong publishing group participated in the 32nd Beijing International Book Fair with collective signing ceremonies and international rights exhibition.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• China South Publishing & Media Group: Hunan-based Chinese provincial state-owned publishing group and Shanghai-listed peer, operating book publishing, printing, and distribution across multiple subsidiaries in a structure almost identical to Shandong Publishing & Media.
• Central China Land Media: Henan-based provincial state-owned publishing and media group on the Shenzhen Stock Exchange, combining book publishing, newspaper publishing, and distribution — directly comparable as another regional Chinese publishing SOE.
• Anhui Xinhua Media: Shanghai-listed Chinese provincial publishing SOE operating educational publishing and Xinhua Bookstore distribution; the closest peer in terms of textbook/educational publishing plus bookstore distribution mix.
• Reader Media Group: Shanghai-listed Chinese publishing group built around periodicals and book publishing; comparable in listed Chinese publishing exposure and digital content monetization efforts.
• Jiangsu Phoenix Publishing & Media: Another large Chinese provincial state-owned publishing group listed on the Shanghai Stock Exchange, with a similar vertically integrated book publishing, printing, and distribution model spanning multiple subsidiary publishing houses. Most directly comparable in scale and SOE structure.

Broad incumbents

• China Publishing Group Corporation: National-level Chinese state-owned publishing conglomerate that controls People's Publishing House, Commercial Press, and other major central publishers — a much larger incumbent operating across the same Chinese book publishing value chain.
• People's Education Press: National-level Chinese educational publisher controlled by the Ministry of Education and a partner of Shandong's digital publishing arm — comparable as the dominant incumbent in the textbook publishing segment.
• CITIC Press: Major Chinese trade and business book publisher listed on the Shenzhen Stock Exchange; broader incumbent in the Chinese book publishing space with strong trade-book catalog and digital capabilities.

Regional players

• Phoenix Publishing & Media: Jiangsu-based publishing group with overlap in educational and digital publishing; regional peer serving a different Chinese province but competing for the same national curriculum and digital content opportunities.

Emerging players

• China Literature (Yuewen Group): Tencent-backed digital reading and online literature platform; an emerging player overlapping with Shandong's digital publishing and reading platform initiatives rather than print publishing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shandong Publishing & Media