What Achilles Brandstoffen Maatschappij does

Achilles Brandstoffen Maatschappij B.V. (ABM) is a Dutch private limited company operating a nationwide network of 33-36 AVIA-branded fuel stations across the Netherlands, spanning from Farmsum (Groningen) to Maastricht (Limburg). Headquartered in Den Haag and employing more than 250 people, ABM runs both manned and unmanned stations under a brand licensing and franchise arrangement with Coöperatie AVIA Nederland U.A. Beyond conventional fuel retail (Euro 95 E10, Super Plus 98 E5, diesel, Ecosave diesel, HVO20, HVO100, LPG, CNG, LNG, and AdBlue) and lubricants, ABM operates EV charging infrastructure (AC with Dynamic Load Balancing plus DC fast chargers), car wash facilities (Kärcher roll-overs, chain wash, and self-service wash boxes), and on-site retail concepts including Coffee Fellows, De Broodtrommel, and FrietAVIA. The company monetizes primarily through the margin between wholesale procurement and retail fuel pricing, per-kWh EV charging fees, car wash transactions, and modest subscription and loyalty fees on its digital products.

The company's flagship B2B product is the AVIA Card, a unified fleet management card that consolidates fuel purchases, EV charging, and car wash on a single platform with weekly consolidated invoicing, per-driver and per-vehicle PIN codes, day/week spending limits, and fuel-type authorizations. The card is free for fueling use; adding EV charging capability costs €7.50 per month. ABM serves two primary segments in parallel: business and fleet operators (SMEs and enterprise transport, logistics, and service companies) acquired via the AVIA Card program with per-customer negotiated volume pricing, and individual motorists served through both manned and unmanned stations, loyalty programs (ViaAVIA points-based rewards, Clubsparen sports-club donations of 1 cent per litre, and the Waspas car wash subscription), and on-site retail.

ABM's distribution leverage comes from the AVIA cooperative network: the AVIA Card gives fleet customers access to 2,300+ AVIA partner stations across Europe (1,200 in the Netherlands and 1,100 elsewhere) and 275,000+ public EV charge points in 27 countries, effectively multiplying ABM's reach well beyond its owned footprint. Revenue mechanics combine high-volume, low-margin fuel pass-through at owned stations with higher-margin recurring and per-transaction revenue from EV charging, car wash, fleet subscription fees, and on-site retail.

Name

Achilles Brandstoffen Maatschappij

Legal name

Achilles Brandstoffen Maatschappij B.V.

Website

https://abmy.nl

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Achilles Brandstoffen Maatschappij (ABM) operates 33-36 AVIA-branded fuel stations across the Netherlands, offering fuel, EV charging, car wash, and on-site retail to individual motorists and business fleet operators via the AVIA Card fleet platform.

Ownership category

akta.pro rank

Product category

Fuel Retail / Mobility Services

NAICS

Gasoline Stations (4571), Gasoline Stations and Fuel Dealers (457), Fuel Dealers (45721)

akta.pro primary industry

Fleet Fuel, Toll & Expense Management Programs (TLABAHAL)

akta.pro secondary industries

Fleet Management Services (Lifecycle, Compliance, Safety, Driver Programs) (TLABAHAJ), EV Fleet Management & Charging Solutions (THADAKAJ), EV & Fleet Charging Equipment (AC/DC chargers, depot charging systems) (IMAGAHAF)

Keywords

• Fuel retail stations
• Fleet card services
• EV charging network
• Car wash services
• Mobility services

Headquarters

HQ city

Hague

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Sales at Owned Stations: ABM generates revenue by selling petroleum products (Euro 95 E10, Super Plus 98 E5, regular diesel, Ecosave diesel, HVO, LPG, CNG) directly to consumers at its 33-36 owned AVIA-branded stations across the Netherlands. Revenue is derived from the margin between wholesale procurement and retail fuel prices.
2. AVIA Card Fleet Card Fees: The AVIA Card is free for fueling use. For EV charging, the card costs €7.50 per month. Revenue comes from transaction fees embedded in fuel/charging prices at partner stations, monthly subscription for charging functionality, and volume-based rebates negotiated with business customers.
3. EV Charging: ABM provides AC and DC fast charging at its stations, generating revenue per kWh charged. Charging can be paid via the AVIA Card (with monthly subscription) or ad hoc.
4. Car Wash Services: Revenue from car wash services at stations including chain wash, roll-over (Kärcher), and self-service wash boxes. Payment via pin, cash, or the Waspas wash card. Car wash is also included in the AVIA Card for business customers.
5. Loyalty Programs (ViaAVIA & Clubsparen): ViaAVIA is a points-based loyalty program where customers earn points on fuel and shop purchases, redeemable for discounts on car wash, day trips, products, or donations. While the program itself is free to operate, it drives repeat fuel purchases and customer loyalty.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Achilles Brandstoffen Maatschappij B.V. (ABM) operates a network of 33-36 AVIA-branded fuel stations across the Netherlands, selling petroleum products (Euro 95 E10, Super Plus 98 E5, diesel, HVO20/HVO100 biodiesel, LPG, CNG) and providing EV charging (AC and DC), car wash services, on-site retail shops, and lubricants. Its flagship offering, the AVIA Card, is a combined fleet tank-and-charge card that consolidates fuel, EV charging, and car wash billing for business fleet operators across more than 2,300 connected European stations.

Product overview

Achilles Brandstoffen Maatschappij (ABM) operates a network of 33-36 AVIA-branded gas stations across the Netherlands, offering a comprehensive mobility ecosystem rather than just fuel sales. The core product is the AVIA Card, a combined tank-and-charge card enabling businesses to manage mixed fleets of fuel and electric vehicles through centralized billing. Supporting services include charging infrastructure (AC and DC stations), car wash facilities (roll-overs, chain wash, wash boxes), and retail shops featuring Coffee Fellows, De Broodtrommel, and FrietAVIA brands. Loyalty programs include ViaAVIA (points-based) and Clubsparen (1 cent per liter to clubs). The fuel portfolio spans conventional options (Euro 95, diesel) to sustainable alternatives like HVO20 and HVO100 biodiesel. Additional offerings include lubricants and AdBlue.

Differentiator

Problem solved

Functional benefit

Brands

• Coffee Fellows: Coffee brand available at various AVIA locations, offering freshly ground coffee, cappuccinos, espressos, muffins, and bagels.
• De Broodtrommel
• FrietAVIA
• ViaAVIA
• Waspas
• Clubsparen

Products and services

• AVIA Card

Quantifiable outcome

• More than 2,300 connected fuel stations in Europe (1,200 in NL + 1,100 in Europe) accessible via a single AVIA Card
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Coöperatie AVIA Nederland U.A.coreChannel Partner/ Reseller/ DistributorABM operates under a brand licensing and franchise arrangement with Coöperatie AVIA Nederland U.A., using the AVIA brand name and gaining access to the AVIA station network across Europe (2,300+ stations). ABM's stations carry the AVIA brand, and the AVIA Card is powered by the AVIA cooperative's infrastructure and network agreements.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Esso Nederland: Esso operates a major Dutch fuel station network with its own Esso Card for fleet customers. Direct competitor with similar fuel-plus-fleet-card offering; serves as a benchmark for B2B pricing and network reach.
• Tinq: Independently operated Dutch fuel station chain with a Tinq fleet card and EV charging. Comparable mid-tier peer serving SME fleet customers with a similar tank-card-plus-charging proposition.
• TotalEnergies Nederland: TotalEnergies operates Dutch fuel stations with the TotalEnergies Fleet Card, EV charging, and car wash offerings. Directly competes in the same B2B fleet and consumer pump markets with similar bundled-mobility proposition.
• Shell Nederland: Shell operates one of the largest fuel station networks in the Netherlands with extensive Shell Recharge EV infrastructure and the Shell Fleet Card. Directly comparable in core offering (fuel + EV + car wash + fleet card) and significantly larger scale.
• BP Nederland: BP operates a substantial Dutch fuel station network with BP Pulse EV charging and the BP Fleet Card. Same B2B/B2C dual-segment model as ABM, with fleet payment and consolidated billing features that directly overlap the AVIA Card.
• Tango: Dutch fuel station chain of similar size to ABM with owned stations across the Netherlands. Most directly comparable mid-sized competitor in terms of network footprint, B2B fleet orientation, and exposure to Dutch fuel-volume trends.

Emerging players

• Allego: European EV charging network with significant Dutch presence, targeting highway and urban charging for both consumers and fleets. Comparable in the EV charging portion of ABM's offering and relevant for fleet-card charging partnerships.
• Fastned: Dutch-headquartered fast-charging network operating high-power EV charging hubs across the Netherlands and Europe. Comparable as a substitute for ABM's EV charging offer and a potential threat/pillar for fleet electrification.
• OrangeGas: Dutch supplier of sustainable fuels including HVO100, bio-LNG and bio-CNG at its own and partner stations. Comparable in the sustainable-fuel segment of ABM's portfolio and a competitor for fleet sustainability contracts.

Broad incumbents

• Coöperatie AVIA Nederland U.A. The Dutch AVIA cooperative and brand owner that licenses the AVIA brand to ABM and other members, and operates the wider European AVIA network. While not a direct customer competitor, it is the central infrastructure and brand platform ABM depends on, and is broadly comparable as a multi-site fuel-retail network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tankstations.achillesbrandstoffenmaatschappij
• LinkedInlinkedin.com/company/achilles-brandstoffen-maatschappij-b.v.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Achilles Brandstoffen Maatschappij