Rubin Worldwide
Rubin Worldwide is a founder-owned technology economics advisory firm, founded in 1994, that provides IT benchmarking data, proprietary analytics, and strategic advisory services to Fortune 500 enterprises, government entities, and heads of state based on a 30+ year proprietary database.
- Company typePrivate
- Founded1994
- HeadquartersPound Ridge, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Rubin Worldwide does
Rubin Worldwide is a private, founder-owned technology economics advisory firm founded in 1994 by Dr. Howard Rubin. The company maintains what it describes as the world's largest database in technology economics, with continuous data capture since 1994 across more than 20 industry sectors, covering organizations that account for approximately 20% of world GDP and over $100B in annual IT spending. Its product portfolio centers on IT benchmarking data, proprietary analytics and forecasting models, next-generation Technology Economy indicators (distributed through the affiliated Technology Economic Institute), and bespoke advisory services. The customer base includes Fortune 500 enterprises (heavily weighted to financial services and insurance, with 350+ financial services firms and 270+ insurance companies covered annually), pharmaceuticals, technology, energy, media companies, and government entities including The Federal Reserve and multiple foreign heads of state.
The business operates on a hybrid revenue model: subscription/recurring revenue from benchmarking data access combined with professional services revenue from advisory engagements and retainers. Distribution is sales-led and direct, with initial outreach captured through a website contact form, supported by a referral pipeline generated through Dr. Howard Rubin's senior advisor roles at BCG and Gartner and historical advisory work with McKinsey, Deloitte, E&Y, PwC, and Cap Gemini. Thought leadership is reinforced through academic affiliations (Hunter College Professor Emeritus, MIT CISR Research Affiliate) and a Pearson/Financial Times video series. The firm is co-led by Dr. Howard Rubin (Founder and CEO) and Jed Rubin (Co-founder, Principal, and Director of Operations), with no disclosed headcount, no external funding, no M&A history, and no public pricing.
Strategically, the company functions as a specialist data-and-advisory boutique whose moat is the 30-year proprietary dataset, the founder's domain reputation, and the embedded relationships with major consulting and analyst firms. Key risks include founder/key-person dependency on Dr. Howard Rubin, the absence of any disclosed AI/ML capability at a time when competitors are embedding AI into analytics, and the lack of a self-serve or productized distribution model that would scale beyond high-touch enterprise advisory.
Rubin Worldwide firmographics
Firmographics- Name
- Rubin Worldwide
- Legal name
- Rubin Worldwide
- Website
- https://rubinworldwide.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rubin Worldwide is a founder-owned technology economics advisory firm, founded in 1994, that provides IT benchmarking data, proprietary analytics, and strategic advisory services to Fortune 500 enterprises, government entities, and heads of state based on a 30+ year proprietary database.
- Ownership category
- akta.pro rank
Rubin Worldwide industry classification
Industry- Product category
- Technology Economics & IT Benchmarking Advisory
- NAICS
- Marketing Research and Public Opinion Polling (541910), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data Analytics & Business Intelligence Services (BPAHALAC)
- akta.pro secondary industries
- Competitive Intelligence & Benchmarking (BPAHALAB), Data, Analytics & AI Consulting (BPAHAEAF), Advanced Analytics & Data Science Services (BPAEAHAE)
Keywords
Where Rubin Worldwide is headquartered
LocationHeadquarters
- HQ city
- Pound Ridge
- HQ country
- United States
- HQ region
- North America
Markets served
Rubin Worldwide business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- IT Benchmarking Data & Analytics: Revenue generated from providing IT benchmarking data and proprietary analytics to enterprise clients. The database monitors technology-economic trends across organizations representing 20% of world GDP.
- Advisory Services & Consulting: Professional advisory services provided to Fortune 500 companies, world leaders, and heads of state on technology economics and national competitive technology strategies. Includes retainer services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Rubin Worldwide product offering
Product offeringCore offering
Rubin Worldwide sells a proprietary IT benchmarking database and predictive analytics that span 30+ years and 20% of the world's economy, used by leading organizations to benchmark technology performance and forecast future business opportunities. The firm complements this data offering with bespoke advisory and consulting services delivered to Fortune 500 companies, governments, and heads of state, leveraging the Technology Economy Indicators distributed through its partner Technology Economic Institute.
Product overview
Rubin Worldwide offers a unified portfolio of technology economics solutions centered on IT benchmarking data, proprietary analytics, and advisory services. The core offering includes the company's proprietary database spanning 30+ years of data covering 20% of the world's GDP, paired with next-generation Technology Economy indicators. Historical products include metricnet.com (launched 1999), the Worldwide IT Benchmark Report, and the IT Measurement Desk Reference. Advisory services for Fortune 500 companies complement the data-driven intelligence offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- IT Benchmarking Data Proprietary IT benchmarking data spanning 30+ years that monitors technology-economic trends across companies and organizations in more than 20 sectors, accounting for roughly 20% of the world's GDP and equivalent technology spending. Used by leading organizations (and by analysts including Gartner Inc.) to benchmark performance and forecast future business opportunities.
- Proprietary Analytics and Models Advanced analytics and predictive models that enable organizations to benchmark technology performance and forecast future business opportunities across sectors and geographies.
- Advisory Services Consulting and advisory services delivered to Fortune 500 companies and world leaders, including IT benchmarking, technology economics analysis, and strategic decision support. Coverage also includes retainer-based advisory for ongoing engagements.
- Technology Economy Indicators Next-generation indicators providing strategic and tactical insights for improving organizational business and operational outcomes, delivered through the Technology Economic Institute (teinstitute.org).
Quantifiable outcome
- Database monitors organizations representing 20% of world GDP
- +3 more outcomes
Companies that use Rubin Worldwide
Customer profileNamed customers28 records
Segments3 records
Ideal customer profiles3 records
Rubin Worldwide technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Rubin Worldwide partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Technology Economic InstitutecoreRubin Worldwide partners with Technology Economic Institute to provide Technology Economy indicators. The institute distributes the indicators developed by Rubin Worldwide, expanding access to their analytics and benchmarking data.
- MIT CISRcoreDr. Howard Rubin serves as a MIT CISR Research Affiliate, contributing to academic research in technology economics and benchmarking methodologies. This relationship provides access to cutting-edge research and academic credibility.
- BCG (Boston Consulting Group)coreDr. Howard Rubin serves as a BCG Senior Advisor, providing technology economics expertise to BCG's consulting engagements with Fortune 500 clients worldwide.
- Gartner Inc.coreDr. Howard Rubin serves as a Gartner Senior Advisor. The company's proprietary database is used by Gartner analysts for their research and benchmarking reports. Jed Rubin led creation of IT Key Metrics Report at Gartner.
- McKinsey & CominorDr. Rubin has advised McKinsey on benchmarking methodologies and technology economics consulting approaches for enterprise clients.
- DeloitteminorDr. Rubin has advised Deloitte on benchmarking and technology economics for client engagements worldwide.
- E&Y (Ernst & Young)minorDr. Rubin has advised E&Y on benchmarking methodologies for technology economics consulting.
- PwCminorDr. Rubin has advised PwC on benchmarking and technology economics consulting approaches.
- Cap GeminiminorDr. Rubin has advised Cap Gemini on benchmarking methodologies and technology economics consulting.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Rubin Worldwide competitors and assessment
Company assessmentDirect peers
- IDC: Premier global provider of IT market intelligence, benchmarking, and advisory services to enterprise technology buyers. Directly comparable to Rubin Worldwide's IT benchmarking and analytics offerings across multiple industry verticals.
- APQC: Non-profit benchmarking and best-practices organization with proprietary cross-industry performance databases. Comparable as a benchmarking and metrics-focused organization serving enterprise functions including IT.
- Forrester Research: Global research and advisory firm delivering technology benchmarking, economic analysis, and strategic guidance to enterprise clients and technology vendors. Closely comparable in delivering IT economics and benchmarking research.
- The Hackett Group: Specialized benchmarking and advisory firm focused on IT, finance, and procurement performance, with proprietary best-practice databases. Directly comparable in the niche of enterprise IT benchmarking that anchors Rubin Worldwide's offering.
- Information Services Group (ISG): Global technology research and advisory firm with benchmarking services for IT sourcing, digital transformation, and operational performance. Comparable as a benchmarking-led advisor serving Fortune 500 buyers.
- METAGroup: Predecessor IT advisory firm (acquired by Gartner in 2005) where Jed Rubin created the original benchmarking service. Highly comparable historically in IT benchmarking research and advisory.
Broad incumbents
- McKinsey & Company: Global management consulting firm with McKinsey Technology and IT benchmarking practices advising enterprise and government clients. Dr. Rubin has advised McKinsey on benchmarking methodologies, making it a clear comparable.
- Bain & Company: Global management consulting firm with deep technology benchmarking capabilities serving Fortune 500 clients. Comparable as a high-end advisory channel that competes and partners in IT economics engagements.
- Gartner: Global IT research and advisory giant that uses Rubin Worldwide's database in its own analyst reports. Jed Rubin previously led the IT Key Metrics Report at Gartner, and Dr. Howard Rubin serves as a Gartner Senior Advisor, making it the closest established comparable in IT benchmarking.
Emerging players
- BARC (Business Application Research Center): Data and analytics research firm specializing in enterprise software, data management, and BI benchmarking. Comparable in the data-driven research and benchmarking niche serving enterprise decision-makers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Rubin Worldwide social profiles
Digital presenceRubin Worldwide financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rubin Worldwide leadership team
Management profileNumber of profiles
Profiles2 records
Rubin Worldwide funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rubin Worldwide M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rubin Worldwide
What does Rubin Worldwide do?
Rubin Worldwide sells a proprietary IT benchmarking database and predictive analytics that span 30+ years and 20% of the world's economy, used by leading organizations to benchmark technology performance and forecast future business opportunities. The firm complements this data offering with bespoke advisory and consulting services delivered to Fortune 500 companies, governments, and heads of state, leveraging the Technology Economy Indicators distributed through its partner Technology Economic Institute.
Is Rubin Worldwide a public or private company?
Rubin Worldwide is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rubin Worldwide founded?
Rubin Worldwide was founded in 1994. It employs 1 to 10 people.
Where is Rubin Worldwide based?
Rubin Worldwide is headquartered in Pound Ridge, United States, in the North America region.
How does Rubin Worldwide make money?
Two revenue lines are on record. IT Benchmarking Data & Analytics are the primary driver. The others are advisory Services & Consulting.
Who are Rubin Worldwide's main competitors?
Direct peers on record are IDC, APQC, Forrester Research, The Hackett Group, Information Services Group (ISG) and METAGroup. Broad incumbents are McKinsey & Company, Bain & Company and Gartner. BARC (Business Application Research Center) is listed as an emerging player.
Does Rubin Worldwide have an API?
No public API is recorded for Rubin Worldwide.
What industry is Rubin Worldwide in?
Rubin Worldwide's product category is Technology Economics & IT Benchmarking Advisory. Its primary akta.pro industry code is BPAHALAC, Data Analytics & Business Intelligence Services, with a secondary code of BPAHALAB, Competitive Intelligence & Benchmarking. Its NAICS code is 541910 and its SIC code is 8742.