The Seabrook of Hilton Head

What The Seabrook of Hilton Head does

The Seabrook of Hilton Head is a nonprofit, tax-exempt Continuing Care Retirement Community (CCRC) founded in October 1982 and located on a 21-acre gated campus at 300 Woodhaven Drive, Hilton Head Island, South Carolina. It serves active adults aged 55 and older and their families through an integrated continuum spanning independent living, assisted living, skilled nursing, and rehabilitation on a single site. The community offers six distinct apartment suite models (from a 467 sq. ft. studio to a 1,453 sq. ft. two-bedroom), the Fraser Health Center (a CMS 5-Star-rated, Medicare-certified skilled nursing facility with 33 private rooms), and an on-site Home Health & Wellness department, supported by amenities including dining, an auditorium, fitness facilities, a heated pool, a woodworking shop, and programmed social activities.

Revenue is generated through three membership structures: (i) an Entry Fee Contract with a 50% refundable entrance fee (refunded to the resident or heirs once a comparable unit is reoccupied), (ii) a Declining Balance contract that amortizes 25% per year over four years with no remaining refund thereafter (48-month plan at 2% per month plus a 4% admin fee), and (iii) a Rental Program with a one-time entrance fee typically under $10,000 and a slightly higher monthly fee. Recurring monthly service fees cover housekeeping, dining, transportation, activities, and access to care services. Additional revenue is derived from Home Health & Wellness services (pill management, medication reminders, private duty nursing) and from Fraser Health Center daily rates (discounted for members after one year of residency), with Medicare reimbursing up to 100 days of qualifying short-term rehabilitation stays.

Go-to-market is a direct sales model: a sales team and real estate liaison qualify prospects through scheduled visits, virtual tours, model apartment tours, a medical evaluation, and a personal financial statement listing liquid assets. The Seabrook markets through its website with virtual tours, an Instagram channel (@theseabrookofhhi), an email newsletter, community events, and word-of-mouth referrals. The community operates debt-free with no borrowing for capital expenditures, is governed by a Board of Trustees (five elected resident members and six community business leaders), and runs the Seabrook Foundation Fund to support social accountability. Recent operational moves include the May 2025 partnership with Restaura for elevated dining and hospitality and senior leadership appointments in 2024, including Matt Uppenbrink as Executive Director and Oliver Charlot as CFO.

Name

The Seabrook of Hilton Head

Legal name

The Seabrook of Hilton Head, Inc.

Website

https://www.theseabrook.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

The Seabrook of Hilton Head is a nonprofit Continuing Care Retirement Community founded in 1982 on a 21-acre Hilton Head Island campus, serving 55+ residents through independent living apartments, the CMS 5-Star Fraser Health Center skilled nursing facility, home health services, and amenities, funded via entry-fee, declining-balance, and rental membership contracts.

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Community (Senior Living Services)

NAICS

Continuing Care Retirement Communities (623311), Nursing Care Facilities (Skilled Nursing Facilities) (623110)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Nonprofit / Faith-Based CCRCs (HLADAEAC)

akta.pro secondary industry

Single-Site CCRCs (HLADAEAE)

Keywords

• Continuing care retirement community
• Senior independent living
• Skilled nursing services
• Retirement community apartments
• Senior rehabilitation care

Headquarters

HQ city

Hilton Head Island

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Entrance Fee Contracts: New residents pay a one-time upfront payment (Entry Fee Payment) to become members and reside in the condominium. Residents or their heirs receive a 50% refund once a comparable unit is reoccupied. Declining Balance option amortizes by 25% per year for first four years with no remaining refund after four years (2% per month plus 4% admin fee).
2. Monthly Service Fees: Ongoing monthly service fees cover a range of services and amenities including housekeeping, dining, transportation, activities, and access to care services. Additional second person fee applies for two members entering the same residence.
3. Rental Program: Select apartments available under rental agreement with one-time entrance fee typically under $10,000 and slightly higher monthly fee than entrance fee contracts. Provides access to all amenities and services.
4. Healthcare Services: Home Health & Wellness Department provides health services including pill management, med reminders, allergy shots, Private Duty services, and Fraser Health Center services for a fee. Medicare covers up to 100 days of short-term rehabilitation with qualifying hospital stay.
5. Care Services at Fraser Health Center: Members who have been residents for a year can take advantage of discounted daily rates at the Fraser Health Center. Skilled nursing, rehabilitation, and respite care services available at Medicare-certified facility.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Seabrook of Hilton Head operates a nonprofit Continuing Care Retirement Community (CCRC) on a 21-acre Hilton Head Island campus, selling membership in three residency formats (condominium purchase, entry-fee contract, and studio rental) and delivering a complete care continuum from independent living through skilled nursing and rehabilitation at the on-site Fraser Health Center, supplemented by home health, dining, transportation, and lifestyle amenities for residents aged 55 and over.

Product overview

The Seabrook of Hilton Head is a Continuing Care Retirement Community (CCRC) offering a portfolio of six distinct apartment suite models (The Scallop studio through The Auger 2-bedroom), complemented by the Fraser Health Center for skilled nursing and rehabilitation, Home Health & Wellness services, and dining through a Restaura partnership. Residents can choose flexible membership contracts with declining balance, 50% refund, or rental options. The community provides comprehensive amenities and activities as part of its integrated senior living ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Fraser Health Center: A premier CMS 5-Star rated, licensed, Medicare-certified Skilled Nursing and Rehabilitation Health Center offering 33 private rooms with physical, occupational, and speech therapy services, as well as respite care.

Products and services

• The Scallop (Studio Apartment) 467 sq. ft. studio apartment residence with lagoon, courtyard, or wooded views, private balcony, full kitchen, and wheelchair accessibility, offered as part of The Seabrook's independent living residency options for seniors 55+.
• The Olivia (One-Bedroom Apartment) 650 sq. ft. one-bedroom, one-bathroom apartment with living room, kitchen, bedroom, and private balcony views, offered as a standalone independent living residence at The Seabrook.
• The Nautilus I (Two-Bedroom Apartment) 1,167 sq. ft. two-bedroom, two-bathroom apartment with living room, dining room, master bedroom, and second bedroom, offered as a standalone independent living residence at The Seabrook.
• The Nautilus II (Two-Bedroom Apartment) Two-bedroom apartment variant with living room, kitchen, master bedroom, and second bedroom, offered as a standalone independent living residence at The Seabrook.
• The Sundial (Two-Bedroom with Den Apartment) 1,400 sq. ft. two-bedroom, two-bathroom apartment with den, including living room, study, dining room, kitchen, master bedroom, and second bedroom, offered as a standalone independent living residence at The Seabrook.
• The Auger (Two-Bedroom Apartment) 1,453 sq. ft. two-bedroom, two-bathroom apartment with a large 25'4\" x 16' living room, kitchen, master bedroom, and guest suite, offered as a standalone independent living residence at The Seabrook.
• Fraser Health Center (Skilled Nursing and Rehabilitation) CMS 5-Star rated, Medicare-certified skilled nursing, rehabilitation, and respite care health center with 33 private rooms providing physical, occupational, and speech therapy, delivered to residents on The Seabrook's 21-acre campus; Medicare covers up to 100 days of short-term rehabilitation with a qualifying 3-night hospital stay.
• Home Health & Wellness Services Licensed home health services delivered to residents in their residences, including pill management, medication reminders, allergy shots, and Private Duty services, provided under registered nurse direction by The Seabrook's Home Health & Wellness Department.
• Dining Services Farm-to-table dining program delivered through the Restaura partnership, featuring locally sourced ingredients, gourmet menus with dietary accommodations (gluten-free, vegetarian, low-sodium), and interactive culinary events such as cooking demonstrations and wine tastings for Seabrook residents.

Quantifiable outcome

• Gold winner in three categories: Best Independent Living, Best Apartment Community, and Best Nursing Home at Lowcountry's Best awards
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• RestauracoreStrategic or Co-development Partner · 12 May 2025Restaura has officially arrived at The Seabrook of Hilton Head to deliver unapologetically delicious dining and elevated hospitality experiences. This partnership brings fresh, locally inspired menus curated with creativity and care, personalized service, and vibrant dining spaces. Matthew Uppenbrink (CEO of The Seabrook) and Joseph Cuticelli (CEO of Restaura) are aligned in their mission to redefine exceptional service and culinary excellence in senior living.
• Local Farmers, Fishermen, and ArtisansminorOthersThe Seabrook has forged strong partnerships with nearby farmers, fishermen, and artisans on Hilton Head Island to source the finest local ingredients. This includes fresh seafood from nearby coastal waters and farm-fresh produce from the island soil, supporting both the local community and providing a farm-to-table dining experience.
• Senior Industry Professionals (Bluffton/Hilton Head region)minorOthersPaige Zofcak, Real Estate Liaison, is an active member of the Senior Industry Professionals group for the Bluffton/Hilton Head region, a professional network of senior living industry professionals.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Cypress of Hilton Head: A life care/continuing care retirement community also located on Hilton Head Island, directly competing for the same retiree demographic with a comparable continuum of independent living, assisted living, and skilled nursing services.
• Five Star Senior Living: Operator of independent living, assisted living, and skilled nursing communities of similar scale, including CCRCs, with a comparable service-driven, multi-revenue-stream model (entrance fees, monthly fees, ancillary care).
• Brandywine Living: Regional senior living operator with assisted living, memory care, and independent living offerings in the Mid-Atlantic and Southeast, providing a comparable boutique, amenity-rich positioning to The Seabrook.

Broad incumbents

• Brookdale Senior Living: The largest U.S. senior living operator, offering independent living, assisted living, memory care, and continuing care retirement communities across the country; a broad incumbent comp for size, service mix, and scale economies.
• Atria Senior Living: National senior living operator with a portfolio of independent living, assisted living, and memory care communities; comparable to The Seabrook in service breadth and target demographic, but at meaningfully larger scale.
• Life Care Services: Manager of one of the largest U.S. CCRC and senior living portfolios under management contracts; directly comparable to the CCRC operating model and continuum-of-care positioning of The Seabrook.
• Sunrise Senior Living: Established national operator of assisted living and memory care communities with a similar service-led, high-amenity positioning targeted at upper-income seniors.
• Erickson Senior Living: Large-scale CCRC operator with a campus-based, continuum-of-care model highly comparable to The Seabrook's, including independent living through skilled nursing on a single campus.
• National HealthCare Corporation: Operates skilled nursing and assisted living communities, with a Medicare-certified nursing component directly comparable to the Fraser Health Center's Medicare-certified skilled nursing operations.

Regional players

• Sonata Senior Living: Florida-based operator of independent living, assisted living, and memory care communities; similar amenity-driven, hospitality-style model to The Seabrook, though in a different geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/theseabrookofhhi
• Facebookfacebook.com/theseabrookhhi
• LinkedInlinkedin.com/company/the-seabrook-of-hilton-head-making-life-easy

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Seabrook of Hilton Head