Geberit

What Geberit does

Geberit is a European market leader in sanitary products that designs, manufactures, and distributes a full-stack portfolio spanning visible bathroom products, behind-the-wall installation systems, and supply-and-drainage piping. The visible product line includes shower toilets (Geberit AquaClean Alba), wall-hung and standing toilets, urinals, bidets, washbasins and bathroom furniture, mirrors, taps, shower surfaces and baths; the hidden-systems portfolio comprises installation frames (Geberit Duofix, GIS, Kombifix), supply piping (FlowFit, PushFit, Mepla, the Mapress family in stainless steel, carbon steel, copper, and CuNiFe variants), and sound-insulated drainage (Silent-db20, Silent-PP, Silent-Pro, PE), plus electronic WC and urinal controls and hygiene flushing units. The technical architecture is modular and integrated: installation frames support a range of bathroom fixtures, supply systems distribute drinking water and heating, drainage systems evacuate waste, and electronic controls and hygiene modules operate on top — all designed to interoperate as a single sanitary infrastructure system rather than as standalone products.

The company pursues a dual go-to-market. The primary B2B motion is sales-led, targeting professional installers, plumbers, sanitary contractors, and architects with technical sales support, a dedicated customer service line, the Geberit professional catalog (catalog.geberit.nl with account registration), BIM data for Autodesk Revit, professional training and certification through Geberit Campus, and digital tools for planners. The B2C motion is direct-to-consumer, served through an e-commerce webshop, an online product catalog, a showroom locator network that lets consumers experience products in retail showrooms, and digital advisory services including live chat, chatbot, and a free home advisory service attached to the AquaClean shower toilet line.

Revenue is generated primarily through one-time product sales across both B2B (systems, frames, piping, ceramics) and B2C (toilets, shower toilets, furniture, accessories), with an attached recurring stream of spare parts and consumables for shower toilets and other installed products. Pricing is not publicly disclosed on the website; professional pricing appears to be quote-based or account-gated, while consumer pricing is established at the point of sale through the webshop or showroom network. Marketing investment supports the dual motion via a broad digital stack that includes Google Ads, Meta (Facebook and Instagram) advertising, Pinterest, LinkedIn Insight Tag, YouTube and Vimeo video, MS Clarity behavioural analytics, programmatic display via Xandr, Adform, Plista, and Sizmek, plus owned email (newsletter) and live engagement (live chat and chatbot). The Group is described as a European market leader with more than 150 years of experience in water technology and a workforce of 10,000+ employees, serving markets across the EU, EEA, Switzerland, and the United Kingdom; the Dutch entity covered by this dataset, Geberit B.V., operates from Nieuwegein.

Name

Geberit

Legal name

Geberit B.V.

Website

https://geberit.nl

Company type

Private

Founded year

1878

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Geberit is a European market leader in sanitary products, manufacturing bathroom fixtures, behind-the-wall installation systems, supply and drainage piping, and the AquaClean shower toilet line. It sells to B2B installers, plumbers, contractors, and architects through trade channels and to consumers through an e-commerce webshop and showroom network.

Ownership category

akta.pro rank

Product category

Sanitary Products and Installation Systems

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220)

SIC

Sanitary Services (4950)

akta.pro primary industry

Restroom & Hygiene Dispensing Systems (Commercial/Industrial) (IMAHALAH)

Keywords

• Sanitary installation systems
• Bathroom ceramics
• Shower toilet systems
• Piping supply systems
• Drainage pipe systems

Headquarters

HQ city

Nieuwegein

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Sanitary Products B2C: Sale of bathroom products directly to consumers through e-commerce webshop, including toilets, washbasins, shower toilets (AquaClean), bathroom furniture, and accessories. Revenue is generated through one-time product sales and repeat purchases of consumables and spare parts.
2. Professional Installation and Piping Systems B2B: Sale of installation systems (Duofix, GIS, Kombifix), flushing systems, supply and drainage piping systems, and bathroom ceramics to professional installers, plumbers, and contractors. Products are distributed through direct sales relationships and professional channels.
3. Spare Parts and Consumables: Ongoing revenue from replacement parts, consumables for shower toilets, and maintenance products across all product categories.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Geberit manufactures and sells sanitary products and installation systems, including shower toilets (AquaClean), wall-hung and standing toilets, washbasins, bathroom furniture, and bathroom ceramics for consumers, alongside professional installation systems (Duofix, GIS, Kombifix), supply piping systems (FlowFit, PushFit, Mepla, Mapress), and drainage piping systems (Silent-db20, Silent-PP, Silent-Pro, PE) for installers and construction professionals. The company also offers electronic control systems, hygiene flushing solutions, and digital BIM planning tools for architects.

Product overview

Geberit is a European market leader in sanitary products, offering a comprehensive portfolio organized into bathroom products and installation/piping systems. The bathroom product line includes Geberit AquaClean shower toilets, wall-hung and standing toilets, urinals, bidets, washbasins and furniture, bathroom furniture (iCon series), mirrors and mirror cabinets, taps and fixtures, shower areas (douche floors, shower channels, walk-in showers), and baths. The installation and piping systems division comprises Geberit Duofix (wall-hung installation system), Geberit GIS (dry construction system), and Geberit Kombifix (installation elements), along with supply piping systems including Geberit FlowFit, PushFit, Mepla, and the Mapress family (stainless steel, C-steel, copper, and specialty variants), and drainage systems including Silent-db20, Silent-PP, Silent-Pro, and PE. The company also offers electronic control systems, hygiene flushing solutions, and BIM digital planning tools. The product architecture follows a modular approach where core installation systems (Duofix, GIS) support various bathroom fixtures, supply systems enable water distribution, and drainage systems handle waste removal, all designed to work together as an integrated sanitary infrastructure system.

Differentiator

Problem solved

Functional benefit

Brands

• Geberit AquaClean: Shower toilet product line featuring the Geberit AquaClean Alba and other douchewc products
• Geberit Duofix
• Geberit Mix & Match
• Geberit FlowFit
• Geberit GIS
• Geberit Mapress
• Geberit Mepla
• Geberit PushFit
• Geberit Monolith
• Geberit Campus

Products and services

• Geberit AquaClean Alba
• Geberit Duofix
• Geberit Mix & Match
• Geberit FlowFit
• Geberit GIS
• Geberit Kombifix
• Geberit Mepla
• Geberit Mapress Stainless Steel
• Geberit Mapress C-Steel
• Geberit Mapress Copper
• Geberit Silent-db20
• Geberit Silent-PP
• Geberit Silent-Pro
• Geberit PE
• Geberit Monolith Sanitairmodules
• Geberit CleanFloor
• Bedieningsplaten (Flush Control Plates)
• Electronic WC Controls
• Urinal Control Systems
• Geberit Hygiene System
• Geberit PushFit
• Geberit BIM / Revit Plug-in

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• Google Ireland Limited (Google Analytics, Google Signals, Google Ads, DoubleClick, Google Maps, YouTube, Google Consent Mode API, Google Customer Match)coreTechnology or IntegrationGoogle provides multiple marketing technology services including website analytics, advertising platforms (Google Ads, DoubleClick), video hosting (YouTube), mapping services (Google Maps), consent management, and customer match retargeting. Geberit uses these tools for website analytics, paid advertising, and content delivery.
• Meta Platforms Inc (Facebook, Instagram, Meta Conversion API)coreTechnology or IntegrationMeta provides social media advertising platforms and conversion tracking through Facebook Custom Audiences and Meta Conversion API for remarketing and targeted advertising campaigns.
• Autodesk (BIM Plug-in)coreTechnology or IntegrationGeberit provides BIM data plug-in for Autodesk Revit software, enabling architects and planners to incorporate Geberit products directly into building information modeling projects.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Duravit AG: Duravit is a German sanitary ceramics and bathroom furniture manufacturer with comparable European market positioning, directly competing in bathroom ceramics, washbasins, and wellness products.
• Uponor Corporation: Uponor is a leading European manufacturer of plumbing and heating piping systems for residential and commercial buildings, directly competing with Geberit's FlowFit, Mepla, and Mapress supply piping families in the professional installer channel.
• Toto Ltd. Toto is the global leader in shower toilet (washlet) technology and a direct competitor to Geberit's AquaClean line, with strong consumer brand recognition and expanding European presence in the same category.
• Hansgrohe: Hansgrohe is a leading German manufacturer of bathroom and shower products with a strong professional installer presence in Europe, directly comparable to Geberit's bathroom ceramics, shower, and fittings categories.
• Roca Sanitario: Roca is a Spanish-headquartered global sanitary products manufacturer with a strong European presence, offering bathroom ceramics, installation systems, and faucets that directly overlap with Geberit's product portfolio.
• Grohe (LIXIL): Grohe, owned by LIXIL, is one of the largest European sanitary fittings and installation systems competitors, overlapping directly with Geberit's bathroom fittings, installation, and piping portfolios and serving the same professional installer and consumer channels.
• Ideal Standard International: Ideal Standard is a European manufacturer of bathroom and sanitary products with comparable professional and consumer channels, competing directly in ceramics, fittings, and installation systems.
• Villeroy & Boch: Villeroy & Boch manufactures bathroom ceramics, sanitary ware, and wellness products, directly competing with Geberit's visible bathroom product lines including toilets, washbasins, and bathroom furniture.
• Viega Holding GmbH & Co. KG: Viega is a German family-owned manufacturer of installation, piping, and drainage systems with strong European market positioning in press-fit technology and concealed cisterns, directly comparable to Geberit's behind-the-wall systems portfolio.

Broad incumbents

• Kohler Co. Kohler is a large global kitchen and bathroom manufacturer with a broader portfolio including faucets, ceramics, and intelligent bathroom products; it overlaps with Geberit's visible product categories and competes across both B2B professional and B2C consumer channels.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/GeberitTV
• LinkedInlinkedin.com/company/geberit
• Instagraminstagram.com/geberit
• Facebookfacebook.com/Geberit
• Xx.com/Geberit_NL

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geberit