What K2 Internet does

K2 Internet (Grupa K2) is a Warsaw-based full-service interactive digital agency founded in 1997/1999, operating multiple specialized divisions including K2 Create (integrated creative and brand campaigns), K2 Precise (precision marketing, media planning, programmatic, SEO/SEM), K2 Digital Products (UX/UI, web and mobile development), Fabrity (Drupal-based software development and digital transformation), Oktawave (cloud services), and PerfectBot (AI-powered conversational platform). The company generates revenue primarily through project-based professional services engagements — campaign strategy and creative, media planning and buying, custom software and web development, mobile applications, and e-commerce platforms — sold via direct enterprise sales and competitive tenders. It has served 984 cumulative customers over 25 years, winning 217 industry awards, and maintains marquee accounts across Polish banking (PKO Bank Polski, Bank Pekao), insurance (Warta, Nationale Nederlanden), FMCG (Pepsi, Żubrówka, Desperados), retail (Leroy Merlin, Carrefour, Saturn), energy (PGE), public sector (Polish Ministry of Health e-health portal serving 38M citizens), and entertainment (CD PROJEKT RED, Netflix). Pricing is custom and quote-driven on multi-year contracts; no public tiers exist.

The company's technology stack includes proprietary AI capabilities through PerfectBot — Polish-language NLP-driven chatbot automation deployed on Facebook Messenger with BLIK payment integration — and generative AI used to compose personalized music for the Desperados Nocturno campaign. In 2023, the K2 Create and K2 Precise divisions merged with Altavia Kamikaze to form Altavia Kamikaze + K2, joining the international Altavia group and expanding cross-border service delivery into Czechia, Slovakia, Hungary, Romania, Greece, and Turkey. The primary operating entity is Agencja K2 sp. z o.o. (KRS 0000435988), a subsidiary of Fabrity Holding S.A. (formerly K2 Holding S.A., KRS 000059690), which is publicly listed on the Warsaw Stock Exchange under ticker K2I.

Customer acquisition relies on direct enterprise sales ([email protected]), dedicated division leads (Marta Kubik for media, Zofia Mozga for creative), competitive tender processes for large institutional clients, and a referral network built on 25 years of brand recognition in Poland. Distribution extends regionally into CEE through the Altavia partnership. The company reports no venture capital or private equity funding; a 2000 bmp Ventures investment is noted but at an undisclosed amount. No current revenue, ARR, or valuation figures are disclosed in the source data.

Name

K2 Internet

Legal name

Agencja K2 sp. z o.o.

Website

https://k2.pl

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

K2 Internet is a Warsaw-based full-service interactive digital agency offering marketing, creative, media, software development, and AI chatbot services to enterprise clients across Polish banking, insurance, FMCG, retail, public sector, and entertainment; it operates through divisions including K2 Create, K2 Precise, PerfectBot, Oktawave, and Fabrity under Fabrity Holding S.A.

Ownership category

akta.pro rank

Product category

Digital Marketing & Advertising Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

Keywords

• Digital marketing services
• Marketing technology solutions
• AI chatbot development
• Software development services
• Precision marketing agency

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing & Creative Services: Comprehensive marketing services including integrated campaigns, ATL communication, digital communication, social media marketing, precision marketing, SEO/SEM, content marketing, CX/UX design, and marketing automation
2. Software Development & Digital Products: Custom software development, web applications, mobile applications, e-commerce platforms, and digital product development using technologies including Drupal 8, responsive web design, and cloud solutions
3. Media Planning & Buying: Performance multiscreen campaigns combining TV and digital video, programmatic advertising, social media advertising

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

K2 Internet is a digital agency group delivering integrated marketing, creative communications, media planning and buying, software development, and AI-driven chatbot solutions to enterprise clients. The group operates through divisions including K2 Create (creative campaigns and branding), K2 Precise (performance media and analytics), K2 Digital Products (UX and digital product development), Fabrity (Drupal-based software development), Oktawave (cloud services), and PerfectBot (AI chatbot automation on Facebook Messenger). Services span strategy, ATL/digital creative, social media, SEO/SEM, mobile app development, e-commerce platforms, and conversational AI, sold as project-based, quote-driven engagements to enterprise customers across Poland and Europe.

Product overview

K2 Internet (Grupa K2) is a digital agency group operating a platform of specialized service divisions. The core offering is digital marketing and creative services through K2 Create (integrated campaigns, branding, social media) and K2 Precise (precision marketing, programmatic, SEO/SEM, marketing automation). These are supported by Fabrity (Drupal/software development), K2 Digital Products (UX design, web and mobile development), PerfectBot (AI chatbot automation), and Oktawave (cloud strategy). K2 Create and K2 Precise recently merged with Altavia Kamikaze to expand creative and martech capabilities under the international Altavia group. The group serves 984 customers across sectors including retail, finance, pharma, energy, public sector, and entertainment.

Differentiator

Problem solved

Functional benefit

Products and services

• K2 Create Integrated marketing and communication services including campaign strategy, ATL and digital creative, social media communication, brand strategy, and branding for enterprise clients.
• K2 Precise Precision marketing and media services covering digital campaigns, performance multiscreen (TV + digital video), programmatic, social media, SEO/SEM, business intelligence, analytics, and marketing automation.
• K2 Digital Products Digital product design and development covering UX/visual design, front-end and back-end development, e-commerce platforms, mobile applications, and responsive web solutions for enterprise clients.
• Fabrity Software development and digital transformation services, specializing in Drupal-based web development, enterprise websites, and custom web applications for banking, public sector, and corporate clients.
• PerfectBot AI-powered chatbot platform with Polish-language natural language processing for customer service automation, promotional lotteries, and interactive marketing campaigns, primarily operating via Facebook Messenger with integrations including BLIK payments and InteliWISE NLP.
• Oktawave Cloud infrastructure and strategy services supporting digital transformation initiatives for enterprise clients.

Quantifiable outcome

• Increased e-commerce revenue by 74% for Leroy Merlin
• +5 more outcomes

Named customers22 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability9 records

Feature2 records

Partnerships

One partnership is on record.

• Altavia KamikazecoreStrategic or Co-development PartnerK2 Create and K2 Precise merged with Altavia Kamikaze to form Altavia Kamikaze + K2, a comprehensive creative, media, and martech organization as part of the international Altavia group. This strategic merger combines K2's digital expertise with Altavia's global network, expanding service offerings in creative, media, and marketing technology solutions.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Omnicom Group: Global advertising holding company encompassing BBDO, DDB, TBWA and media networks including Omnicom Media Group. Operates in Poland and competes for the same enterprise and FMCG clients that K2 serves (PepsiCo, Carrefour, Polpharma).
• WPP: Largest global advertising holding company with agencies including Ogilvy, VMLY&R, GroupM, and Hogarth operating in Poland. Comparable on integrated creative, media, and production services; competes for the same Polish and Central European enterprise RFPs.
• Publicis Groupe: Global advertising holding company with deep Polish operations (Publicis Groupe Poland, Starcom, Saatchi & Saatchi, Leo Burnett Warsaw). Most directly comparable as a peer given K2's recent merger with Altavia puts it inside an international network, mirroring Publicis' integrated creative, media, and martech offering.
• Dentsu: Global advertising holding company with significant Central European operations (Dentsu Creative, Dentsu Media). Comparable integrated agency-plus-technology proposition and competes for the same digital transformation and martech RFPs.
• Havas: Global advertising holding company with Havas Creative, Havas Media, and digital/consulting arms operating across Europe. Comparable integrated creative-media-technology model and competes for the same European enterprise engagements.

Direct peers

• McCann Worldgroup: Global creative advertising network with McCann Warsaw operations. Direct peer on integrated campaign work, brand storytelling, and creative production for FMCG and enterprise clients.
• VMLY&R: WPP-owned digital creative and commerce agency network focused on brand experience, commerce, and martech integration. Closely comparable to K2 Digital Products and the integrated creative/technology offering that K2 markets.
• Ogilvy: Global creative agency network with strong Polish presence (Ogilvy Warsaw). Direct competitor for brand strategy, integrated campaigns, and social media work for the same enterprise and FMCG clients.
• BBDO Worldwide: Global creative advertising network with BBDO Poland. Direct competitor for creative campaigns and brand strategy engagements, including for FMCG brands like PepsiCo that K2 also serves.

Emerging players

• Accenture Song: Accenture's creative and digital transformation arm, increasingly competing with traditional agencies for large digital transformation engagements. Comparable where K2 sells integrated marketing-technology solutions to banks, insurers, and governments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/k2internet
• Facebookfacebook.com/k2internet
• LinkedInlinkedin.com/company/k2-create
• Xx.com/k2_internet

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about K2 Internet