Zilla & Brook

What Zilla & Brook does

Zilla & Brook is a boutique public relations agency headquartered in Fitzroy, Melbourne, founded circa 2011 and led by Director Fiona Brook with Account Coordinator Mia Smale. The firm specialises in arts, design, festivals, and hospitality communications, offering four integrated service lines: media relations (across local, national and international lifestyle, culture, food and beverage, arts, travel, trade and business media), strategic cross-promotion (aligning clients with major events and festivals), content creation (copywriting, press releases, marketing collateral and social media), and product/venue launches (VIP, guestlist and stakeholder management). Its client base of 21+ organisations spans arts festivals (Melbourne Fringe, St Kilda Festival, St Kilda Film Festival, Midsumma, FUSE Festival, Mullum Roots Festival, Wangaratta Festival of Jazz & Blues, Sorrento Writers Festival, Kindred People), galleries and museums (Art Gallery of Ballarat, Linden New Art, Melbourne Holocaust Museum), performing arts (Monash Performing Arts Centres, NICA, Bloomshed), government arts programmes (Darebin Arts Speakeasy, FUSE Festival, Victorian Architecture Awards), and lifestyle/hospitality clients (Minamishima, Colt Dining).

The business operates as a B2B professional services firm using a sales-led, relationship-driven go-to-market model built on long-term retainers and project-based engagements. Revenue is generated through professional services fees — there is no software product, proprietary platform, or disclosed pricing model. The firm's competitive positioning centres on deep vertical specialisation in the Melbourne arts and cultural ecosystem, with documented campaign outcomes including 303 media hits for St Kilda Festival 2026, 1,283 media hits valued at over $14M for Melbourne Fringe 2024, and $31.9M in PR value with 21M+ audience reach for Melbourne Fringe 2025.

The agency has no proprietary technology, no patents, no external funding, and no disclosed ownership beyond the founder. Distribution is direct-to-client with operations confined to Australia (primarily Victoria/Melbourne), and the company carries no regulatory dependencies, certifications, or compliance obligations beyond standard business registration. Marketing channels rely on organic social media (Instagram) and earned media coverage as proof points rather than paid acquisition.

Name

Zilla & Brook

Legal name

Zilla & Brook

Website

https://www.zillaandbrook.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Zilla & Brook is a Melbourne-based boutique PR agency specialising in arts, design, festival and hospitality communications, serving 21+ clients including major Australian festivals, galleries, museums and cultural institutions with media relations, content creation, and event publicity services.

Ownership category

akta.pro rank

Headquarters

HQ city

Fitzroy

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Public Relations Services: Professional services revenue through retained PR agency relationships and project-based work. Services include media relations, strategic communications, content creation, and event publicity for arts, culture, and lifestyle clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Zilla & Brook is a boutique public relations agency based in Fitzroy, Melbourne, providing media relations, strategic cross-promotion, content creation, and product/venue launch support. The firm specialises in the arts, design, festivals, food, beverage, and lifestyle sectors, serving organisations and brands seeking sector-specific publicity expertise.

Product overview

Zilla & Brook is a Public Relations agency offering a unified suite of communications services focused on the arts, design, food, beverage and lifestyle sectors. The agency's core offering comprises four integrated service lines: Media Relations (fostering media relationships across all platforms), Strategic Cross Promotion (aligning clients with major events and festivals), Content Creation (copywriting, press releases, and marketing collateral), and Product and Venue Launches (VIP and stakeholder management). Rather than a software product, Zilla & Brook delivers professional PR services across diverse creative industry clients including arts festivals, galleries, theatres, restaurants, and cultural institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Relations
• Strategic Cross Promotion
• Content Creation
• Product and Venue Launches

Quantifiable outcome

• $31.9M PR value with 21M+ audience reach for Melbourne Fringe 2025
• +2 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pump PR: Melbourne-based boutique public relations agency working across lifestyle, hospitality, food and beverage. Directly comparable as a similarly sized Australian boutique PR firm competing for the same lifestyle and hospitality client base in Victoria.
• Magnum & Co: Australian creative communications agency with a stated focus on arts, lifestyle and culture. Closely comparable positioning to Zilla & Brook in the niche Australian arts/lifestyle PR segment.
• Buchan Consulting: Australian boutique communications consultancy providing PR and stakeholder engagement services. Comparable as another independent Australian boutique competing in the same professional services category.
• Icon Agency: Melbourne-headquartered creative communications agency with lifestyle, arts and consumer clients. Comparable as a similarly positioned Australian boutique creative communications firm.

Broad incumbents

• Edelman Australia: Australian arm of global PR holding group Edelman. Comparable as a larger, broader incumbent offering overlapping PR services including arts, culture and corporate communications.
• FleishmanHillard Australia: Global PR network with Australian operations delivering media relations and corporate communications. Comparable as a broader incumbent competing for the same corporate and consumer communications mandates.
• Hill+Knowlton Strategies Australia: Global public relations firm with a Sydney and Melbourne presence. Comparable as a broad incumbent offering media relations and strategic communications across sectors including arts and culture.
• Ogilvy PR Australia: Australian arm of the Ogilvy network delivering PR and creative communications. Comparable as a broader incumbent offering integrated communications services that overlap with Zilla & Brook's media relations and content offering.
• WE Communications Australia: Global communications agency with Asia-Pacific operations including Australia. Comparable as a broader incumbent offering media relations, content and strategic communications to consumer and culture clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/zillaandbrook
• Xx.com/zillaandbrook
• Facebookfacebook.com/ZillaAndBrook

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zilla & Brook