Shinto
Shinto Co., Ltd. (新東株式会社) is a Japanese manufacturer of ceramic roof tiles and lightweight steel-stone composite roofing systems, serving residential builders, roofers, and renovation contractors across Japan via five JIS-certified factories and a B2B distribution network.
- Company typePublic
- Founded1963
- HeadquartersTakahama, Japan
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Shinto does
Shinto Co., Ltd. (新東株式会社) is a Japanese manufacturer of ceramic roof tiles and high-performance roofing systems headquartered in Takahama City, Aichi Prefecture. Founded in 1963 and listed on the Tokyo Stock Exchange Standard Market (code 5380) with an additional listing on the Sapporo Stock Exchange Main Market since January 2024, the company operates five JIS-certified factories (Headquarters, Miyanoura, Konan, Niike, Akashi) producing a portfolio that includes F-type flat tiles (CERAM-F1/F2/F3/F FLAT/FS), S-type curved tiles (CERAM-21), traditional J-type Japanese tiles, high-reflectivity tiles (CERAM-FF), disaster-prevention tiles (S-PRO), and a comprehensive lineup of ultra-lightweight steel-stone composite shingles (SHINTOかわらS, SII, CORONA, MILANO, SENATOR, ECOR, HOOK SHINGLE, S-SHINGLE) weighing approximately 5.75-7.37 kg/m², roughly 1/9 the weight of clay tiles.
The company's technology centers on proprietary firing processes, patented waterproofing shapes, interlocking clip systems for typhoon and seismic resistance, and integration with photovoltaic modules (Visola, Sunpress) plus HEMS and battery storage. It holds non-combustible material certifications (NM-3658, NE-0049-1) and ISO 14001 environmental management certification, and is certified as an Aichi Brand Enterprise with a 2013 Good Design Award for the CERAM-F Flat System Tile.
Shinto's business model is B2B sales-led, distributing through building material wholesalers, hardware stores, roofing contractors, and construction companies across Japan via regional offices (Tokyo Branch, Tsuchiura distribution center) plus a registered Sharp Solar Power System dealer relationship (S1693) for PV-integrated solutions. Revenue streams comprise one-time hardware sales of tile systems, lightweight steel-stone composites, and solar power systems. Recent operational disclosures (May-July 2026), including withdrawal of the full-year forecast, Q3 forecast variance, inventory-related shipping suspension, and designation as a monitored/security-pending stock on the exchange, indicate material performance concerns not yet quantified in publicly available filings.
Shinto firmographics
Firmographics- Name
- Shinto
- Legal name
- 新東株式会社 (SHINTO COMPANY LIMITED)
- Website
- https://shintokawara.co.jp
- Company type
- Public
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Shinto Co., Ltd. (新東株式会社) is a Japanese manufacturer of ceramic roof tiles and lightweight steel-stone composite roofing systems, serving residential builders, roofers, and renovation contractors across Japan via five JIS-certified factories and a B2B distribution network.
- Ownership category
- akta.pro rank
Shinto industry classification
Industry- Product category
- Roofing Materials Manufacturing
- NAICS
- Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110), Roofing, Siding, and Insulation Material Merchant Wholesalers (42333), Asphalt Shingle and Coating Materials Manufacturing (324122)
- SIC
- Structural Clay Products (3250), Asphalt Paving & Roofing Materials (2950)
- akta.pro primary industry
- Clay & Concrete Roof Tiles (IMADAFAC)
- akta.pro secondary industries
- Solar Roofing & Roof-Mounted PV Systems (IMADAFAO), Asphalt Shingles (IMADAFAA), Roofing Materials Retail (Shingles, Underlayment, Flashing) (CRAIAEAC), Soffit, Fascia & Eaves Repair/Replacement (HSAPAKAH)
Keywords
Where Shinto is headquartered
LocationHeadquarters
- HQ city
- Takahama
- HQ country
- Japan
- HQ region
- Asia
Offices7 records
Markets served
Shinto business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Roof Tile Manufacturing and Sales: Core revenue from manufacturing and selling ceramic roof tiles including F-type, S-type, and J-type configurations. Product categories include standard tiles, disaster-resistant tiles, and specialized system roof tiles. One-time product sales with distribution through building material channels.
- Solar Power Systems: Photovoltaic solar power systems sold as integrated roof solutions including roof-mount type and tile-integrated systems. Revenue from solar modules, batteries, and HEMS (Home Energy Management Systems) accessories.
- Lightweight Roofing Materials: Sales of lightweight steel-stone composite roofing products (SHINTOかわらS, CORONA, MILANO, SENATOR, ECOR, HOOK SHINGLE, S-SHINGLE) for renovation and new construction markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tile products priced per unit with volume discounts for contractors |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Shinto product offering
Product offeringCore offering
Shinto Co., Ltd. manufactures and sells ceramic roof tiles (三州瓦) and lightweight hybrid roofing materials for Japanese residential construction. Its product portfolio spans traditional F-type, S-type, and J-type ceramic tiles, disaster-prevention tiles (S-PRO), system-integrated tiles, ultra-lightweight steel-stone composite renovation products (SHINTO Kawara S, CORONA, MILANO, SENATOR, ECOR, HOOK SHINGLE, S-SHINGLE), and roof-integrated photovoltaic solar power systems with HEMS connectivity. Products are produced across five JIS-certified factories and sold through building material wholesalers, roofing contractors, construction companies, and hardware retailers in Japan.
Product overview
Shinto Co., Ltd. is a Japanese roofing materials manufacturer offering a comprehensive portfolio of ceramic tiles and lightweight steel roofing products. The core product line consists of ceramic tile (陶器瓦) families: F-type flat tiles (CERAM-F1, F2, F3, F FLAT, FS), S-type curved tiles (CERAM-21), and traditional J-type tiles (JAPANESE-TYPE), complemented by high-performance offerings including disaster-prevention tiles (防災瓦「S-PRO」), system tiles (システム瓦) with reduced waste, and high-reflectivity tiles (CERAM-FF). The ultra-lightweight steel roofing category covers renovation products (SHINTOかわらS, SⅡ, CORONA, MILANO, SENATOR, ECOR) and interlocking shingles (HOOK SHINGLE, S-SHINGLE), all using natural stone and galvalume steel plate hybrids. Solar power generation systems (太陽光発電システム) are offered as roof-integrated tiles or stand-alone installations with battery storage and HEMS integration. The company also manufactures decorative ridge tiles (鬼瓦家守) and eco-products including environmental tiles and rooftop greening systems.
Differentiator
Problem solved
Functional benefit
Brands
- CERAM Series: Ceramic tile roofing products including CERAM-F, CERAM-F2, CERAM-F3, CERAM-FS, CERAM-F FLAT, CERAM-21, and JAPANESE-TYPE
- SHINTOかわらS
- SHINTOかわらSII
- CORONA
- MILANO
- SENATOR
- ECOR
- HOOK SHINGLE
- S-SHINGLE
- S-PRO (防災瓦)
- システム瓦
- Visola (太陽光発電システム)
- 鬼瓦家守 (Onigawara Iemori)
Quantifiable outcome
- Roof waste reduced to approximately 1/5 with system tile construction
- +2 more outcomes
Companies that use Shinto
Customer profileSegments3 records
Ideal customer profiles4 records
Shinto technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Shinto partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sharp CorporationcoreRegistered dealer for Sharp residential solar power systems (Registration Number S1693). Provides integrated photovoltaic solutions combining Sharp solar modules with Shinto roof tiles. Partnership enables bundling of solar power systems with roof installation projects.
Scale indicators5 records
Recent moves11 records
Expansion highlights5 records
Shinto competitors and assessment
Company assessmentOthers
- Sharp Corporation: Solar PV module manufacturer and Shinto's registered dealer partner (Registration S1693). Adjacent relationship: Sharp supplies modules Shinto bundles into roofing, and Sharp's own residential PV business competes with Shinto's integrated offering.
Broad incumbents
- CertainTeed (Saint-Gobain): Major North American roofing manufacturer offering asphalt, metal, and solar-integrated roofing systems as part of Saint-Gobain's building products portfolio. Comparable as an incumbent moving into integrated solar roofing.
- Owens Corning: Global incumbent roofing materials manufacturer with asphalt shingles and roof systems. Competes with Shinto's ceramic and lightweight steel roofing in any cross-border expansion and serves as a benchmark for branded roofing scale.
- LIXIL Corporation: Japan's largest building materials and housing products group, offering roofing products as part of a much broader portfolio (siding, windows, kitchens, bathrooms). Comparable as a large incumbent competing in the same Japanese residential roofing market across multiple materials.
- Boral Limited: Australia-headquartered building materials group with clay and concrete roof tiles plus masonry products. Comparable incumbent offering ceramic/clay roofing at scale across Asia-Pacific markets.
- Wienerberger AG: Global leader in clay roof tiles and ceramic building products, operating across Europe and beyond. Direct category competitor to Shinto's ceramic tile manufacturing business at international scale.
- Panasonic Corporation: Major Japanese electronics and housing group with a residential solar PV and energy storage business. Competes with Shinto's Visola integrated solar-roof offering via module-level systems sold direct to homeowners.
- GAF Materials: One of North America's largest roofing manufacturers (asphalt shingles, TPO, solar-integrated Timberline Solar). Relevant incumbent comparable for branded roofing scale and solar-roofing roadmap.
Direct peers
- Marudai Sangyo Co., Ltd. Another long-established Japanese ceramic roof tile (iwanе/kawara) manufacturer producing F-type, S-type, and J-type tiles for new construction and renovation. Most direct comparable on product line, customer base, and Japan-only distribution model.
Emerging players
- Tesla, Inc. Solar Roof and Powerwall product line that bundles integrated PV roofing with energy storage. Sets the benchmark for premium solar-roof branding and represents a long-term competitive threat to integrated-roofing economics that Shinto is pursuing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Shinto social profiles
Digital presenceShinto compliance and trust
Trust signalCompliance9 records
Shinto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shinto leadership team
Management profileNumber of profiles
Profiles1 record
Shinto subsidiaries and ownership
Company hierarchySubsidiaries2 records
Shinto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shinto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shinto
What does Shinto do?
Shinto Co., Ltd. manufactures and sells ceramic roof tiles (三州瓦) and lightweight hybrid roofing materials for Japanese residential construction. Its product portfolio spans traditional F-type, S-type, and J-type ceramic tiles, disaster-prevention tiles (S-PRO), system-integrated tiles, ultra-lightweight steel-stone composite renovation products (SHINTO Kawara S, CORONA, MILANO, SENATOR, ECOR, HOOK SHINGLE, S-SHINGLE), and roof-integrated photovoltaic solar power systems with HEMS connectivity. Products are produced across five JIS-certified factories and sold through building material wholesalers, roofing contractors, construction companies, and hardware retailers in Japan.
Is Shinto a public or private company?
Shinto is a public company. It is classified as public and is currently operating.
When was Shinto founded?
Shinto was founded in 1963. It employs 101 to 250 people.
Where is Shinto based?
Shinto is headquartered in Takahama, Japan, in the Asia region.
How does Shinto make money?
Three revenue lines are on record. Roof Tile Manufacturing and Sales are the primary driver. The others are solar Power Systems and lightweight Roofing Materials.
Who are Shinto's main competitors?
Sharp Corporation is listed as an others. Broad incumbents are CertainTeed (Saint-Gobain), Owens Corning, LIXIL Corporation, Boral Limited, Wienerberger AG, Panasonic Corporation and GAF Materials. Marudai Sangyo Co., Ltd. is listed as a direct peer. Tesla, Inc. is listed as an emerging player.
Does Shinto have an API?
No public API is recorded for Shinto.
What industry is Shinto in?
Shinto's product category is Roofing Materials Manufacturing. Its primary akta.pro industry code is IMADAFAC, Clay & Concrete Roof Tiles, with a secondary code of IMADAFAO, Solar Roofing & Roof-Mounted PV Systems. Its NAICS code is 327110 and its SIC code is 3250.