Earth Corporation

What Earth Corporation does

Earth Corporation is a Tokyo-headquartered Japanese consumer goods manufacturer founded in 1892, listed on the Prime Market of the Tokyo Stock Exchange (TYO: 4985) and affiliated with the Otsuka Group since 1970. The company manufactures and sells pharmaceuticals, quasi-drugs, medical tools, and household products organized into two segments: Household Products Business (82.1% of FY2025 sales, ¥156.7 billion) covering insecticides and repellents (Gokiburi Hoi-Hoi, Earth No-mat, Saratekuto, Nachurasu, Hadamamo), bath products (Bathclin, Bath Roman, Kiki-yu, BARTH), oral care (Mondamin), deodorizers, cleaning products, gardening products, and pet products; and General Environment and Sanitation Business (17.9%, ¥34.1 billion) providing B2B hygiene management services to food, pharmaceutical, and packaging manufacturers through annual contracts and consulting. FY2025 consolidated sales were ¥190.8 billion with operating income of ¥6.42 billion (FY2024 actual).

The company's technical base combines proprietary manufacturing systems — Earth Forecast System (EFS) for demand-driven production management, original inspection devices for quality assurance, the MA-T System platform, and a Skill-up Training system — with an R&D Center featuring pest-breeding rooms housing over 90 species and millions of insects, enabling annual launches of 100+ new products and a portfolio of 340 patents and 183 design rights. The go-to-market model relies on a large domestic sales representative network supplemented by EMAL specialist groups executing retail merchandising across Japan, plus wholly-owned overseas subsidiaries in Thailand, Vietnam (with a 600-strong direct sales force), Malaysia, the Philippines, and China, with exports reaching approximately 40 countries. Earth Corporation is part of the Otsuka Group conglomerate and has 1,434 non-consolidated employees as of December 31, 2024.

Name

Earth Corporation

Legal name

Earth Corporation

Website

https://corp.earth.jp

Company type

Public

Founded year

1892

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Earth Corporation is a Tokyo-based, Otsuka-affiliated Japanese consumer goods manufacturer founded in 1892, producing insecticides, bath products, oral care, cleaning, gardening, and pet products (¥190.8 billion FY2025 sales) alongside B2B hygiene management services for industrial customers.

Ownership category

akta.pro rank

Product category

Household Consumer Products Manufacturing

NAICS

Soap and Cleaning Compound Manufacturing (32561), Pesticide and Other Agricultural Chemical Manufacturing (32532)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro industry

PRIMARYCRAJAOAA

All-Purpose Eco Cleaners

Consumer Products & Retail/Household Products & Cleaning Supplies/Eco-Friendly Cleaning Products

SECONDARYIMAMAGAB

Away-from-Home (AFH) Tissue & Wipers (Commercial/Institutional)

Industrials, Manufacturing & Construction/Paper & Forest Products/Tissue & Hygiene Paper Products

SECONDARYIMAMAGAJ

Hygiene Packaging & Dispensing Systems (Dispenser Systems, Packs)

Industrials, Manufacturing & Construction/Paper & Forest Products/Tissue & Hygiene Paper Products

SECONDARYCRAJAMAM

Natural/Eco All-Purpose Cleaners

Consumer Products & Retail/Household Products & Cleaning Supplies/All-Purpose Cleaners

Keywords

• Household insecticides
• Pest control products
• Bath products
• Oral care products
• Industrial hygiene services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices21 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Household Products Business: Manufacture and sale of consumer household products including insecticides & repellents, bath products, oral care (Mondamin), deodorizers, cleaning products, hygiene products, gardening products, and pet products. Products sold through retail stores, e-commerce, and direct sales channels in Japan and overseas. FY2025 sales: 156.652 billion yen (82.1% of total).
2. General Environment and Sanitation Business: Hygiene management services for food, pharmaceutical, and packaging industries including pest control, building cleaning, and sanitary management consulting. Revenue generated through annual service contracts and one-time contracts. FY2025 sales: 34.148 billion yen (17.9% of total).
3. Overseas Operations: Local subsidiaries in Thailand, Vietnam, Malaysia, Philippines, and China manufacture and sell household insecticides, daily essentials, and pest control products. Vietnam has 600-strong sales team serving small personally-owned shops. China operations include manufacturing plants in Tianjin and Suzhou.

Go-to-market motion3 records

Distribution channels9 records

Marketing channels7 records

Core offering

Earth Corporation manufactures and sells household consumer products including insecticides and repellents, bath products, oral care (Mondamin), deodorizers, cleaning products, gardening products, and pet products. The company also operates a General Environment and Sanitation Business providing professional hygiene management services (pest control, building cleaning, contamination prevention) to food, pharmaceutical, and packaging industries through annual service contracts.

Product overview

Earth Corporation is a diversified consumer goods company offering a broad portfolio of household products organized into two main business segments: Household Products Business (82.1% of sales, 156.652 billion yen) and General Environment and Sanitation Business (17.9%, 34.148 billion yen). The Household Products Business encompasses four product categories: Insecticides & Repellents (featuring brands like Gokiburi Hoi-Hoi, Earth No-mat, Saratekuto, Nachurasu, and new launch Hadamamo), Homecare Products (including Mondahmin oral care with its major 2025 brand renewal, Bathclin/Bath Roman/Kiki-yu/BARTH bath products, and cleaning/deodorant products like Raku Hapi and Sukki-ri!), Gardening Products (Garden Corner sub-brand with Earth Garden Lohapi and O-uchi no Kusa Korori), and Pet Products. The company also develops proprietary MA-T System technology. The General Environment and Sanitation Business provides B2B quality hygiene management services for industrial customers. This is a multi-brand, multi-category portfolio rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Gokiburi Hoi-Hoi: Cockroach trap product line
• Earth No-mat
• Saratekuto
• Nachurasu
• Bathclin
• Bath Roman
• Kiki-yu
• BARTH
• Mondahmin
• Mondahmin Kids
• Sukki-ri!
• Hadamamo
• Hoy Hoy Trap-A-Roach
• Onpo
• Sofre
• Onso
• INCENT
• MOLTY
• ARS

Products and services

• Gokiburi Hoi-Hoi Longtime bestseller cockroach trap product for Japanese households in the Insecticides & Repellents category.
• Earth No-mat Longtime bestseller household insecticide product for Japanese consumers.
• Saratekuto Insect repellent brand increasingly sought-after in recent years.
• Nachurasu Anti-cockroach product using no chemical insecticide ingredients.
• Hadamamo New insect repellent product launched in spring 2026 in the Insecticides & Repellents segment.
• Bathclin Major bath salts brand and flagship product in the Bath Products category.
• Bath Roman Longtime favorite bath product and carbonated bubble bath launched in 1964.
• Kiki-yu Carbonated bubble bath product with solid sales performance.
• BARTH High-value-added neutral bicarbonate bath salt brand.
• Mondahmin Oral care product series fighting cavities, gingivitis, and bad breath, with major brand renewal completed end of August 2025.
• Mondahmin Kids Children-specific oral care product under the Mondahmin series.
• Sukki-ri! Deodorizer and air freshener series with long-lasting effects and pleasing design.
• Aller-block Hygiene product series designed for modern people suffering from pollen, viruses, and house dust.
• Earth Garden Lohapi Insecticide for vegetables, fruits, and flowers utilizing accumulated Earth technology.
• O-uchi no Kusa Korori Environmentally-friendly herbicide product for home garden use.
• INCENT Hair growth formula product for men, combining years of herbal medicine research with modern scientific efficacy evidence.
• MOLTY Hair growth formula product for women.
• General Environment and Sanitation Business B2B hygiene management services for food, pharmaceutical, and packaging material production industries including pest control, building cleaning, foreign substance contamination prevention, food poisoning prevention, and audit/consulting services offered through annual contracts, one-time contracts, and consulting engagements.

Quantifiable outcome

• FY2024 consolidated sales of ¥169.2 billion with operating income of ¥6.42 billion
• +4 more outcomes

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• BloombergminorOthersStock quote provider. Earth Corporation's stock (4985:JP) is quoted on Bloomberg.
• Industry-Academia-Government PartnersminorStrategic or Co-development PartnerJoint research and development efforts through industry-academia-government collaboration. Strengthening technological development capabilities in the General Environment and Sanitation Business through partnerships with academic and research institutions.
• IntegreX Inc.minorOthersThird-party agency for external reporting contact point. IntegreX Inc. operates the external contact point for receiving inquiries and reports from business partners regarding Earth Corporation's compliance with laws and corporate ethics.

Scale indicators20 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• SC Johnson & Son: Global household products giant (Raid, OFF!, Baygon) operating in insecticides, cleaning, and homecare. Competes with Earth's international insecticide ambitions in ASEAN markets and provides a comparable global benchmark for category economics.
• Reckitt Benckiser Group: Global consumer health and hygiene company with brands like Dettol, Lysol, Finish. Comparable through professional hygiene management services (Earth's B2B General Environment and Sanitation Business) and household cleaning categories.
• Henkel AG & Co. KGaA: German multinational with consumer brands in laundry/home care (Persil, Purex, Bref) and adhesives. Comparable through broad household cleaner portfolio and B2B industrial hygiene/adhesive applications similar to Earth's sanitation services.
• Kao Corporation: Major Japanese FMCG giant with overlapping categories including bath (Bub), oral care, household cleaning (Magica, Quickle), and insecticides. Much larger scale and broader portfolio make Kao a broad incumbent that competes with Earth in several household categories.

Direct peers

• S.C. Johnson Professional: B2B-focused division of SC Johnson providing professional cleaning and hygiene solutions to industrial customers. Comparable to Earth's General Environment and Sanitation Business serving food, pharmaceutical, and packaging manufacturers.
• Lion Corporation: Japanese household products manufacturer specializing in oral care (CLINICA, Etiquette), bath, and cleaning products. Most direct Japanese competitor in oral care (vs. Mondamin), bath products, and household cleaners, with comparable B2C retail distribution model in Japan and Southeast Asia.
• Dainihon Jochugiku Co., Ltd. Long-established Japanese manufacturer of household insecticides, mosquito coils (Kinchō brand), and pest control products. Direct competitor in the core Japanese insecticide and repellent category where Earth Corporation leads with Gokiburi Hoi-Hoi.
• Fumakilla Limited: Japanese household insecticide and pest control specialist (Vape mosquito products, Black Cap cockroach traps). Direct competitor to Earth's Gokiburi Hoi-Hoi and overall Japanese insecticide leadership, with similar size and category focus.
• Kobayashi Pharmaceutical Co., Ltd. Japanese household pharmaceutical and consumer products company with overlapping categories in oral care, bath additives, household cleaners, and OTC quasi-drugs. Direct competitor in Japanese drugstore/retail channels for homecare and personal care products.

Regional players

• Earth Chemical (historical) / Earth Corporation Vietnam: Earth Corporation's own regional subsidiary in Vietnam (formerly A My Gia Joint Stock Company) operating in household cleaners and pest control. Demonstrates the regional acquisition model that other Southeast Asian consumer products companies (e.g., Lion, Kao subsidiaries) emulate.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/EarthOfficialJP
• Facebookfacebook.com/earthcorporationph

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Earth Corporation