New Motion

What New Motion does

New Motion B.V. is a privately held Dutch industrial equipment manufacturer founded in 2004 and headquartered in Middelburg, Zeeland. The company designs and manufactures stainless steel (RVS 304) conveyor and handling systems engineered specifically for the food and beverage industry, serving both large food manufacturers directly and machine builders (OEMs) that integrate New Motion's conveyors into complete factory deliveries.

Its product portfolio spans standardized belt conveyors (BC-S/C/E), knife-edge conveyors (KEC-S/C), modular belt conveyors (MBC-S/C/E and MBCC-C), roller conveyors including a pallet handling range (RC, RCP), rotating tables (RT), and modular UV-C disinfection tunnels. Alongside standardized catalog items, the firm executes custom turn-key projects such as wedge conveyors, twist conveyors, high-speed merge systems (capable of merging a pouch every 0.38 seconds), and pull-nose conveyors. All design, engineering (AutoCAD layout, control technology, WTB/electrical integration), and fabrication are performed in-house at the Middelburg facility.

The business model is project-based: sales engineers work from initial customer inquiry through AutoCAD layout and quote preparation to engineering and production handover, with pricing determined per project and no public list pricing. Revenue streams are one-time equipment sales of both standardized catalog conveyors and bespoke turn-key systems. The company is founder-owned (Peter Vermunt sits on the Directie), has approximately 30 employees, has never raised external funding, and reports no subsidiaries, acquisitions, or international office locations beyond its Netherlands base.

Name

New Motion

Legal name

New Motion B.V.

Website

https://new-motion.nl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

New Motion B.V. designs and manufactures custom stainless steel conveyor and handling systems — including belt, knife-edge, modular, and UV-C disinfection conveyors — for large food manufacturers and machine builders (OEMs), delivering turn-key projects from its Middelburg, Netherlands facility.

Ownership category

akta.pro rank

Product category

Industrial Conveyor and Handling Systems

NAICS

Food Product Machinery Manufacturing (333241), Conveyor and Conveying Equipment Manufacturing (333922)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro primary industry

Bulk Handling & Conveying for Processing Lines (Augers, Elevators, Conveyors) (AFAAAJAJ)

akta.pro secondary industry

Conveying, Feeding & Accumulation Systems (Packaging Lines) (IMAHAOAK)

Keywords

• Food industry conveyors
• Stainless steel handling systems
• Hygienic conveyor manufacturing
• Turn-key conveyor projects
• UV-C disinfection tunnels

Headquarters

HQ city

Middelburg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Conveyor Systems: Design, engineering and manufacturing of custom conveyor and handling systems for food industry clients. Both standardized conveyors and complex turn-key projects are delivered, with pricing based on project scope and specifications.
2. Standardized Conveyor Products: Sale of standardized conveyor products including belt conveyors, modular belt conveyors, knife edge conveyors, roller conveyors, rotating tables, and UV-C disinfection tunnels from product catalog.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

New Motion designs, engineers, and manufactures stainless steel conveyor and handling systems for the food industry, offering both standardized catalog products (belt, knife edge, modular belt, roller conveyors, rotating tables, UV-C disinfection tunnels) and custom turn-key project solutions (high-speed mergers, wedge, twist, and pull nose conveyors). All design and manufacturing is performed in-house at the Middelburg facility, with food-grade hygienic design and SEW motor drives as standard features.

Product overview

New Motion offers a comprehensive portfolio of conveyor and handling systems specifically designed for the food and beverage industry. The product range includes multiple conveyor types: Belt Conveyors (BC-C, BC-E, BC-S) using fabric belts for straight, curved, and elevating applications; Knife Edge Conveyors (KEC-C, KEC-S) for small individual products; Modular Belt Conveyors (MBC-C, MBC-E, MBC-S, MBCC-C) using modular plastic links for robust, low-maintenance transport; Roller Conveyors (RC, RCP) for pallet handling and accumulation; a Rotating Table (RT) for buffering, inspection, and packing; and UV-C Disinfection Tunnels for surface sterilization. All products feature RVS (stainless steel) construction with food-grade materials, SEW motor drives, and optional control cabinets. The company also develops custom project solutions including wedge conveyors, twist conveyors, high-speed mergers, pull nose conveyors, dividers/mergers, and multi-switch conveyors. Both design and manufacturing are performed in-house at their Middelburg facility.

Differentiator

Problem solved

Functional benefit

Products and services

• BC-C Belt Conveyor – Curved Curved fabric belt conveyor featuring two conical rollers with small transfer diameters, commonly used across multiple industries. Uses a PU 2-layer anti-static blue foodgrade belt with RVS-lagered plastic wheels, designed for food industry conveyor applications.
• BC-E Belt Conveyor – Elevating Elevating (inclined) fabric belt conveyor designed for easy cleaning to raise products. Can be equipped with high friction belt types or cleats, and is also available as a Z-band conveyor, used primarily for unpackaged products.
• BC-S Belt Conveyor – Straight Straight fabric belt conveyor applied throughout the production process from raw materials to end-of-line. Features hygienic design, industrial quality, food-safe standards, and standard components, with belt guided by bollering on the roller.
• KEC-C Knife Edge Conveyor – Curved Curved knife edge belt conveyor for small products transported individually rather than in bulk. Standard equipped with RVS Ø16mm knife rollers with RVS needle bearings, with drive via a conical drive roll with vulcanized friction material.
• KEC-S Knife Edge Conveyor – Straight Standard straight knife edge belt conveyor applied for small products not transported in bulk. Standard equipped with RVS Ø16mm knife rollers with RVS needle bearings, optionally available with Ø8mm plastic rollers or Ø6mm fixed plastic knife edge.
• MBC-C Modular Belt Conveyor – Curved Curved conveyor consisting of modular plastic links fully enclosed in belt guides, making it robust and low-maintenance. Suitable for both food and non-food environments with hygienic design, used for packaged products in end-of-line transport with available angles up to any desired degree.
• MBC-E Modular Belt Conveyor – Elevating Elevating modular belt conveyor for raising products. Can be equipped with cleats or friction modules and various side guides for bulk products, and is also available with curves or as a Z-modular belt conveyor.
• MBC-S Modular Belt Conveyor – Straight Straight conveyor consisting of modular plastic links fully enclosed in belt guides, making it robust and low-maintenance. Suitable for both food and non-food environments, and particularly suitable for packaged products in end-of-line transport.
• MBCC-C Modular Belt Conveyor Compact – Curved More compact than the MBC-C series, as no straight section is required before and after the curve. Used for end-of-line transport as well as bag and box transport. Standard available in 45°, 90°, and 180° curves.
• RC Roller Conveyor Roller conveyor offered with three drive concepts: chain drive with continuous chain under plastic chain heads with plastic rollers in RVS frame; Poly-V drive with profiled belts over plastic pulleys; and round belt drive with strings over diabolo pulleys and grooved rollers with galvanized rollers in a powder-coated frame.
• RCP Roller Conveyor Pallet Pallet roller conveyor that is also used in the New Motion Palletiser. Part of a complete pallet handling assortment including pallet magazine/destacker, chain conveyor with 90° pop-up transfer, intake roller conveyors, and various roller conveyor executions.
• RT Rotating Table Industrial rotating turntable with hygienic design, made of RVS 304 with round tube frame support. Used as buffer table, inspection table, and packing table. Table diameter available in Ø 900mm, Ø 1,200mm, and Ø 1,500mm.
• UV-C Disinfection Tunnel Modular UV-C conveyor tunnel that uses ultraviolet light in the 200–280nm spectrum to disinfect product surfaces by damaging the DNA of microorganisms and preventing colony formation, achieving 99.9% effectiveness against bacteria, viruses, yeasts, and molds. Standard length approximately 2,600mm with belt widths of 200mm, 300mm, 400mm, 500mm, and 600mm, and can be equipped with air knife, blower, and/or ionizer.
• Custom Turn-Key Conveyor and Handling Projects Bespoke design, engineering, and manufacturing service for complete conveyor and handling systems tailored to customer specifications, including wedge conveyors, twist conveyors, high-speed merge systems, pull nose conveyors, dividers/mergers, and multi-switch conveyors. Each project combines standardized building blocks with customized configuration and integrates mechanical engineering, control technology, and electrical systems.

Quantifiable outcome

• 99.9% bacteria and virus elimination with UV-C disinfection tunnels
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Habasit: Direct peer in conveyor and power transmission belts, including food-grade fabric and modular belts. Both companies supply components and engineered solutions into food processing and packaging lines across Europe.
• mk Technology Group: Direct peer and competitor in profile-based conveyor and linear motion systems for industrial automation, including food and packaging. mk Technology Group overlaps with New Motion's standardized modular belt and roller conveyor offerings.
• Intralox: Direct peer in food-industry conveyor belts and modular plastic belt conveying systems. Both companies serve large food manufacturers with hygienic, modular conveying solutions, although Intralox operates at significantly larger global scale.
• Dorner (Regal Rexnord): Direct peer in custom and modular conveyor systems for industrial and food applications. Dorner competes in belt, chain, and pallet handling conveyors with a broader scale and North American footprint.
• FlexLink (Coesia): Direct peer in automated conveyor systems for food and consumer goods manufacturing. FlexLink's modular aluminum and stainless steel conveyors target the same end-of-line and process-conveying use cases as New Motion, with stronger global reach.

Broad incumbents

• Marel: Broad incumbent in food processing equipment, offering turn-key processing and handling solutions. Overlaps with New Motion at the food-handling interface but operates at a much larger scale and broader product portfolio.
• GEA Group: Broad incumbent in food processing equipment and engineering, supplying complete processing lines including integrated conveying. New Motion could serve as a component supplier into GEA-style turn-key projects.
• Regal Rexnord: Broad incumbent in industrial power transmission and conveying, including conveyor chains and engineered conveying systems used in food processing. Sits upstream of New Motion as a component supplier and competes broadly in conveying applications.
• Tsubaki: Broad incumbent in industrial chains, conveyor chains, and power transmission products used in food processing lines. Provides components that may overlap with New Motion's chain-driven roller conveyor offerings.

Emerging players

• Ryson International: Emerging player in vertical conveying and spiral conveyors for food and packaging lines. Comparable as a niche specialist in space-efficient conveying solutions, similar to New Motion's wedge conveyors.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/new-motion_2

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Motion