SV Juliana '31
SV Juliana '31 is a Dutch amateur football association founded in 1931 in Malden, Netherlands. It offers KNVB-affiliated youth, senior, and walking football programs, supported by membership dues, local business sponsorships (Business Club Malden), and community events.
- Company typePrivate
- Founded1931
- HeadquartersMalden, Netherlands
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What SV Juliana '31 does
SV Juliana '31 is a Dutch amateur football (soccer) club (sportvereniging) founded in 1931 and based in Malden, Gelderland, Netherlands. The club operates from Sportpark de Broeklanden and is affiliated with the KNVB (Royal Dutch Football Association). It runs competitive and recreational teams across youth, senior (Saturday Za-1 and Sunday Zo-1), and walking football (Old Stars) categories, and maintains a KNVB-certified Lokale Jeugdopleiding (local youth academy) with structured playing principles, physiotherapy, and mental coaching support.
The organization's business model is non-profit and member-based. Revenue is generated from recurring membership dues (players, trainers, referees), Business Club Malden (BCM) sponsorship subscriptions from approximately 39 local businesses, periodic event income (annual Rommelmarkt flea market, 4Daagse camping, beach volleyball and Frans Thijssen tournaments), and merchandise sales through a partnership with sKorteamwear. Membership enrollment and trial training are managed through the club's website and social channels. The club does not disclose financials publicly, operates as a vereniging (Dutch association) registered with the KVK under 40144665, and is governed by a volunteer board and committees without external ownership.
Strategic activity in 2026 centers on a new sportpark build (ceremonially kicked off in March 2026), the acquisition of a new tractor for field maintenance, retention of coaching staff for the 2026-2027 season, and expanded event programming including a multi-country Old Stars tournament. A members webshop was launched in partnership with sKorteamwear, and the club continues to grow its BCM sponsor base across local trades and services.
SV Juliana '31 firmographics
Firmographics- Name
- SV Juliana '31
- Legal name
- SV Juliana '31
- Website
- https://svjuliana31.nl
- Company type
- Private
- Founded year
- 1931
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- SV Juliana '31 is a Dutch amateur football association founded in 1931 in Malden, Netherlands. It offers KNVB-affiliated youth, senior, and walking football programs, supported by membership dues, local business sponsorships (Business Club Malden), and community events.
- Ownership category
- akta.pro rank
SV Juliana '31 industry classification
Industry- Product category
- Amateur Football Club
- NAICS
- Sports Teams and Clubs (711211), Sports and Recreation Instruction (611620)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
- akta.pro secondary industry
- Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE)
Keywords
Where SV Juliana '31 is headquartered
LocationHeadquarters
- HQ city
- Malden
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
SV Juliana '31 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Membership Dues: Club membership fees for football players, both competitive and recreational, affiliated with KNVB. Non-playing members (trainers, referees) also pay membership.
- Business Club Malden Sponsorship: Local businesses in Malden and surrounding area pay to become members of the Business Club Malden (BCM), a business networking group affiliated with the club.
- Event Revenue: Revenue from club events including the annual Rommelmarkt (flea market), 4-daagse camping (four-day camping), tournaments, and beach volleyball tournaments.
- Merchandise Sales: Webshop sales of team wear and club merchandise through an external partner (sKorteamwear).
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
SV Juliana '31 product offering
Product offeringCore offering
SV Juliana '31 is an amateur football (soccer) club that organizes training, KNVB-affiliated competitive matches, and youth development for players of all ages in Malden, Netherlands. It also offers walking football (Old Stars), supporting services such as physiotherapy and mental coaching, and community events including tournaments, a flea market (Rommelmarkt), and a four-day walking event campsite (4Daagse camping). The Business Club Malden (BCM) provides a sponsorship and networking channel for local businesses.
Product overview
SV Juliana '31 is a Dutch amateur football (soccer) club based in Malden, Gelderland. The organization offers youth and senior football programs, team-based play in local leagues (including Saturday and Sunday matchday divisions), walking football (Old Stars), and club events such as tournaments, a flea market (Rommelmarkt), and a four-day walking event campsite (4Daagse camping). The club also operates a Business Club Malden (BCM) for local business sponsors and a members webshop.
Differentiator
Problem solved
Functional benefit
Brands
- Business Club Malden (BCM): A business supporters club associated with SV Juliana '31, providing sponsorship and business networking opportunities for local businesses.
Products and services
- Football Club Membership (Youth and Senior) Recurring membership providing organized training, KNVB-affiliated competitive league matches, and access to coaching and Sportpark de Broeklanden facilities for youth and senior players in the Malden area.
- Certified Local Youth Academy (Lokale Jeugdopleiding)
Companies that use SV Juliana '31
Customer profileSegments2 records
Ideal customer profiles3 records
SV Juliana '31 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SV Juliana '31 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Business Club Malden MembersminorThe Business Club Malden (BCM) is a network of approximately 39 local businesses in Malden and surrounding areas that support the club through membership. Members include Lucassen Elektro (electrical services), KliMate Quality Cooling (HVAC), Van Benthum Haarden (fireplaces), Bastyle reclame (signage/advertising), Hofmans Tapijten (flooring), CCS Nederland (cleaning services), Gebr. Krijnen (moving company), Hofmans Catering, KlokBouw (construction), Arts Constructie (steel construction), Beddenspecialist De Vries Malden (bedding), TeLo Personeelsbemiddeling (staffing), New Flower City (restaurant), Autobedrijf Theo Klaassen (automotive), and others.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
SV Juliana '31 competitors and assessment
Company assessmentDirect peers
- Sparta Nijkerk: Dutch amateur football club in Nijkerk with comparable membership model, youth and senior teams, and community engagement — operates at a similar tier within the Dutch amateur football pyramid.
- Quick Boys: Katwijk-based Dutch amateur football club with comparable village-rooted membership structure, multiple senior and youth teams competing in KNVB leagues, and a strong local sponsorship network — closely analogous to SV Juliana '31.
- IJsselmeervogels: A well-known Dutch amateur football club based in Spakenburg operating a similar community-based model with membership dues, youth academy, senior teams, and local business sponsorship — directly comparable to SV Juliana '31 in scale and operating philosophy.
- VV Baronie: Breda-based Dutch amateur football club with a membership-driven model, youth academy, and local business sponsor base comparable to SV Juliana '31.
- HHC Hardenberg: Amateur football club serving a similar-sized Dutch town (Hardenberg) with KNVB league participation, youth development programmes, and a community sponsorship base — a strong structural peer.
- ASWH: Steenbergen-based Dutch amateur football club fielding multiple senior and youth teams in KNVB competitions with a community-driven membership structure comparable to SV Juliana '31.
- AFC Amsterdam: Amsterdam amateur football club operating a comparable membership and youth-development model, though in a more urban setting — useful comparable for member economics and youth programme structure.
- Achilles Veen: Amateur football club from Veen in the Netherlands with KNVB league participation and a strong community/sponsorship model — comparable in scale and operating profile.
- USV Hercules: Utrecht-based Dutch amateur football club with a comparable membership model, multiple youth and senior teams, and reliance on local sponsorship and member dues.
- FC Lisse: Dutch amateur football club from Lisse operating senior and youth teams in KNVB leagues with a similar community sponsorship and membership-driven revenue base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
SV Juliana '31 social profiles
Digital presenceSV Juliana '31 financial estimates
Financial estimateRevenue estimate
Valuation estimate
SV Juliana '31 leadership team
Management profileNumber of profiles
SV Juliana '31 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SV Juliana '31 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SV Juliana '31
What does SV Juliana '31 do?
SV Juliana '31 is an amateur football (soccer) club that organizes training, KNVB-affiliated competitive matches, and youth development for players of all ages in Malden, Netherlands. It also offers walking football (Old Stars), supporting services such as physiotherapy and mental coaching, and community events including tournaments, a flea market (Rommelmarkt), and a four-day walking event campsite (4Daagse camping). The Business Club Malden (BCM) provides a sponsorship and networking channel for local businesses.
Is SV Juliana '31 a public or private company?
SV Juliana '31 is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was SV Juliana '31 founded?
SV Juliana '31 was founded in 1931. It employs 501 to 1,000 people.
Where is SV Juliana '31 based?
SV Juliana '31 is headquartered in Malden, Netherlands, in the Europe region.
How does SV Juliana '31 make money?
Four revenue lines are on record. Membership Dues are the primary driver. The others are business Club Malden Sponsorship, event Revenue and merchandise Sales.
Who are SV Juliana '31's main competitors?
Direct peers on record are Sparta Nijkerk, Quick Boys, IJsselmeervogels, VV Baronie, HHC Hardenberg, ASWH, AFC Amsterdam, Achilles Veen, USV Hercules and FC Lisse.
Does SV Juliana '31 have an API?
No public API is recorded for SV Juliana '31.
What industry is SV Juliana '31 in?
SV Juliana '31's product category is Amateur Football Club. Its primary akta.pro industry code is MPAKACAE, Local Amateur Clubs & Community Sports Organizations, with a secondary code of HSADAEAE, Youth Athlete Development & Long-Term Athlete Development (LTAD). Its NAICS code is 711211 and its SIC code is 7997.