TV Shizuoka

What TV Shizuoka does

TV Shizuoka (legal name: SHIZUOKA TELECASTING Co.,Ltd.; Japanese: テレビ静岡) is a private regional commercial television broadcasting station headquartered in Suruga-ku, Shizuoka City, Japan, founded in 1969. The company operates as an affiliate of the FNS (Fuji Network System) network and delivers over-the-air terrestrial digital television programming to viewers across Shizuoka Prefecture, with a programming slate spanning local news (Tadaima! TV), educational content (TV Terakoya, broadcast since 1977), regional food and lifestyle shows (Shizuoka Go-han ga Tabetai!, Chotto! Ii Time), business features (Shizuoka Bakau-re no Housoku), sports (Oha-Spo! Sunday), and original scripted programming including summer drama projects.

TV Shizuoka's technology footprint centers on a terrestrial digital broadcasting platform, supplemented by catch-up streaming distribution through national platforms TVer and FOD, plus social-media-based content reach via X (Twitter) and YouTube. The company has produced documentary films, most notably E-chan's White Cane (イーちゃんの白い杖), a 20-year documentary project released as a 50th-anniversary milestone in 2018 and subsequently distributed through DVD sales and a self-screening rental model for schools, companies, and community organizations. The documentary has received multiple industry recognitions including the Japan Private Broadcasting Union Award Grand Prize, NY Festivals Gold, US International Awards Silver, and the Japan Press Club Special Prize.

The business model is advertising-led: TV Shizuoka sells commercial spots during programming to local and national advertisers targeting the Shizuoka market, with revenue generated predominantly through broadcast advertising sales rather than consumer-facing product pricing. The company segments its audience geographically as Shizuoka Prefecture residents across demographics, and pursues ancillary community-building initiatives such as the Yellow Notebook Movement for child traffic safety and SDG Media Compact participation. Customer segments and detailed revenue splits are not publicly disclosed.

Name

TV Shizuoka

Legal name

SHIZUOKA TELECASTING Co.,Ltd.

Website

https://sut-tv.com

Company type

Private

Founded year

1969

Operating status

Operating

Short description

TV Shizuoka is a private regional commercial television broadcaster (FNS affiliate) serving Shizuoka Prefecture, Japan with local news, educational, lifestyle, and original documentary programming distributed via terrestrial digital broadcasting and TVer/FOD streaming, monetized primarily through advertising sales.

Ownership category

akta.pro rank

Product category

Television Broadcasting

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industry

Local News & Weather Stations (MPABACAJ)

Keywords

• Regional television broadcasting
• Local news programming
• Educational television content
• Documentary film production
• Broadcast advertising sales

Headquarters

HQ city

Shizuoka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Advertising Revenue: TV Shizuoka generates revenue primarily through television advertising. The station sells commercial spots during programming to local and national advertisers targeting the Shizuoka market.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

TV Shizuoka is a regional commercial television broadcasting station serving Shizuoka Prefecture, Japan, affiliated with the Fuji Network System (FNS). It produces and broadcasts local news, variety shows, educational programming, sports coverage, lifestyle content, and documentary films, and distributes select programs on-demand through streaming platforms TVer and FOD. The station also organizes community engagement initiatives such as the Yellow Notebook Movement for child traffic safety.

Product overview

TV Shizuoka (テレビ静岡) is a local television broadcasting station based in Shizuoka Prefecture, Japan, operating as part of the Fuji Network System (FNS). The company offers a portfolio of television programs including local news (ただいま！テレビ), educational programming (テレビ寺子屋), food and lifestyle shows (しずおかごはんが食べたい！, チョッと！いいタイム), sports programs (おは・スポ！サンデー), and documentary films. Digital distribution is available through TVer and FOD platforms for missed episode streaming. The station also produces documentary films including the award-winning 'イーちゃんの白い杖' which is available for community self-screening events.

Differentiator

Problem solved

Functional benefit

Products and services

• Tadaima! Television (ただいま！テレビ)
• Kusadeka (くさデカ)
• Television Terakoya (テレビ寺子屋)
• Shizuoka Gohan ga Tabetai! (しずおかごはんが食べたい！)
• Oha・Spo! Sunday (おは・スポ！サンデー)
• Chotto! Ii Time (チョッと！いいタイム)
• Shizuoka Baka-ure no Housoku (しずおかバカ売れの法則)
• Documentary Film I-chan no Shiroi Tsue (映画「イーちゃんの白い杖」)
• TVer / FOD Catch-up Streaming (TVer / FOD 見逃し配信)

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FNS (Fuji Network System)coreChannel Partner/ Reseller/ DistributorTV Shizuoka is an affiliated station of FNS (Fuji Network System), part of the Fuji Media Holdings network. This affiliation provides access to national programming, shared production resources, and network-wide content distribution capabilities including FNS Charity Campaigns.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Shizuoka Broadcasting System (SBS): SBS is the dominant regional broadcaster in Shizuoka Prefecture and the most direct peer, serving the same geographic market with overlapping local news, entertainment, and advertising sales. Both compete for the same advertisers and audience within Shizuoka.
• Tokai Television Broadcasting: FNS (Fuji Network System) affiliate in the neighboring Aichi/Nagoya market. Sister affiliate under the same network as TV Shizuoka, with similar business model, programming mix, and operational structure as a regional FNS station.
• Hokkaido Broadcasting Corporation (HBC): Long-established regional commercial broadcaster in Hokkaido, operating under a similar terrestrial broadcast + advertising model targeting a single prefecture. Comparable in scale, age, and operating structure to TV Shizuoka.
• Shizuoka Asahi Television (SATV): SATV is another regional commercial TV broadcaster operating in Shizuoka Prefecture, affiliated with TV Asahi network. Directly competes with TV Shizuoka for local viewers and advertising spend in the same market.
• Hiroshima Home Television: Regional TV broadcaster in Hiroshima Prefecture operating a similar over-the-air broadcast and advertising model. Highly comparable in business scope, regulatory environment, and revenue structure.

Regional players

• TSS (Television Shinhiroshima): Television Shinhiroshima is a regional commercial broadcaster in Hiroshima Prefecture operating a comparable local broadcast and advertising business model, with similar regional programming and community focus.

Broad incumbents

• Fuji Media Holdings: Fuji Media Holdings is the parent of the FNS network including TV Shizuoka's affiliation. It operates as a broad incumbent media conglomerate, providing ecosystem-level network infrastructure and content distribution that TV Shizuoka leverages.
• Fuji Television (Fuji TV): Fuji TV is the Tokyo-based flagship network of FNS, the parent network to which TV Shizuoka is affiliated. It is a broader incumbent that produces the national content and centralized programming distributed to FNS affiliates like TV Shizuoka.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/sut_bansen
• YouTubeyoutube.com/channel/UCqHczYty3emqunOz4dZFFqw?view_as=subscriber
• Facebookfacebook.com/ichan.eiga

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TV Shizuoka