Whatpromotions

What Whatpromotions does

Whatpromotions (stylized as what! promotions) is a privately held Dutch B2B supplier of custom promotional merchandise, corporate gifts, and branded textiles, operating as a division of the holding company B.I.T. Netherlands B.V. Founded around 1996–1997 and headquartered in Waalwijk, Netherlands, the company has run for more than 27 years with a small team of 1–10 employees. It sells exclusively to businesses and institutions, offering a broad catalog organized across printed drinkware and beverages, food and confectionery (notably a Cocoa Horizons-certified Belgian chocolate line supplied through a partnership with Barry Callebaut), alcohol and gift sets, wine accessories, textiles, electronics, outdoor items, and sustainability-positioned "Green promotions."

The business runs on a hybrid go-to-market model combining a self-serve e-commerce webshop with real-time quantity-based pricing for smaller orders, and a consultative direct-sales motion with a physical showroom for larger custom projects. Revenue is generated through transactional B2B merchandise sales with automatic volume-tiered discounts at checkout, scaling from 3% on €500 orders to 17% on €10,000+ orders, with all prices quoted excluding VAT. Customization options include logo printing, full-color printing, and photo personalization applied across most catalog items.

Whatpromotions positions itself as a strategic partner for "geefmomenten" (gift moments), emphasizing sustainability, unboxing experiences, loyalty programs, and merchandise-based relationship marketing. Its operating geography is Netherlands-focused within a broader European context, and the company maintains a multi-channel presence across its own website, LinkedIn, Facebook, Instagram, YouTube, and email newsletters. No external institutional investment, M&A activity, or disclosed financials are present in the available data.

Name

Whatpromotions

Legal name

B.I.T. Netherlands B.V.

Website

https://whatpromotions.nl

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Promotional Products

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Confectionery Merchant Wholesalers (42445), Nonchocolate Confectionery Manufacturing (31134)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940), Sugar & Confectionery Products (2060)

akta.pro industry

PRIMARYBPAFAMAA

Branded Merchandise & Corporate Gifts

Business & Public Services/Marketing, Advertising & PR Services/Promotional Products & Sales Promotion Services

SECONDARYBPAFAMAG

Trade Show Giveaways & Event Premiums

Business & Public Services/Marketing, Advertising & PR Services/Promotional Products & Sales Promotion Services

SECONDARYCRALAJAE

Greeting Cards, Wrap & Party Supplies Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Gift, Novelty & Souvenir Retail

SECONDARYAFAIAFAH

Seasonal & Gift Confectionery Wholesale

Agriculture & Food Production/Food Distribution & Wholesale/Bakery & Confectionery Wholesale

SECONDARYCRALAJAN

Home Fragrance, Candles & Small Giftables Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Gift, Novelty & Souvenir Retail

SECONDARYHSACANAC

Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts)

Home & Personal Services/Event & Personal Concierge Services/Gift Planning, Wrapping & Delivery Services

Keywords

• Promotional products
• Corporate gifts
• Branded merchandise
• Custom promotional items
• Business gifts

Headquarters

HQ city

Waalwijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Promotional Products Sales: Transaction-based B2B sales of promotional and relationship gift products. The company sells both standard catalog items and custom-branded products with logo printing. Volume discounts applied at checkout based on total order value tiers (3% to 17% discount). They explicitly state they only supply to businesses and institutions (B2B only).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Whatpromotions supplies customizable promotional products, business gifts, and branded merchandise exclusively to businesses and institutions. The company offers logo printing, full-color customization, and photo personalization across a broad catalog including custom chocolates (ChocoGiftbox, ChoCard, ChocoBar, ChocoFoto), branded beverages, wines, sommelier accessories, gift sets, and seasonal items. It operates a self-serve e-commerce webshop for smaller orders and a direct sales channel for larger custom orders, with volume-based discounts applied at checkout.

Product overview

Whatpromotions (what! promotions) is a Dutch B2B promotional merchandise company with more than 27 years of experience, operating as a division of B.I.T. Netherlands B.V. The company offers a broad catalog of customizable promotional products organized into main categories: printed drinkware and beverages, printed food and confectionery, printed alcohol and gift sets, and merchandise accessories. The core offering revolves around customizable branded items for corporate gifting and relationship marketing (relatiegeschenken), with customization options including logo printing, full-color printing, and photo personalization. Drinkware products include branded water bottles in various materials (R-PET, glass, Tritan, Tetra Pak carton), juices, smoothies, and branded sodas. Food and confectionery products include ChocoGiftbox seasonal gift boxes, ChoCard greeting cards with embedded chocolates, ChocoBar custom chocolate bars, ChocoFoto photo-printed chocolates, chocolate letters, Advent calendars, and luxury bonbons. Alcohol products include branded and gift-packaged wines from Spain, Italy, and France, sparkling wines (Cava), and non-alcoholic wine alternatives. Wine accessories include sommelier knives (Kelnermes series) and champagne stoppers. All products can be customized with company branding and are primarily sold B2B to businesses and institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• ChocoGiftbox A gift box of 12 or 18 chocolate pieces with seasonal (Christmas or Sinterklaas) themed designs, made from Cocoa Horizons-certified Belgian chocolate by Barry Callebaut. Available with or without a custom company logo on one piece. Sold B2B as a festive corporate gift.
• ChoCard A greeting card or invitation with one to four logo chocolate pieces embedded, printed in full color with the customer's custom design, made from Cocoa Horizons-certified Belgian chocolate. For Christmas editions, custom printing is available from 250 units. Sold B2B for marketing and events.
• ChocoBar A 100-gram chocolate bar made from Cocoa Horizons-certified Belgian milk chocolate by Barry Callebaut, with a fully customized printed wrapper designed to the customer's specifications. Sold B2B as a branded giveaway.
• ChocoFoto Sets of 16, 24, 35 (in luxury tin), or 60 chocolate pieces printed with a full-color custom photo or image, made from Cocoa Horizons-certified Belgian chocolate. Sold B2B for personalized gifting and branding.
• Adventskalender Kerst A 240-gram Christmas Advent calendar (standard or personalized) with 24 days of unwrapping featuring milk chocolate pieces with festive shapes. Made from sustainably produced Belgian chocolate under Cocoa Horizons certification. Sold B2B for holiday gifting and 24 days of brand exposure.
• Bonbons luxe XL Domes A luxury Easter gift box containing 5 or 7 handmade bonbons in special flavor combinations (e.g., Peach-Mint, Rhubarb-Caramel, Crème Brûlée-Plum), packaged in a festive gift box. Sold B2B as a premium seasonal corporate gift.
• Branded Wines and Sparkling Wines Branded and gift-packaged wines from Spain (Costa Alicante, Rioja, Verdejo), Italy (Sicilian Grillo, Montepulciano, Spumante), and France (Chardonnay), plus sparkling wines (Cava) and non-alcoholic Pierre Zero alternatives. Packaged in elegant gift boxes suitable for corporate gifting. Sold B2B for festive and year-round gifting.
• Sommelier Knives and Wine Accessories High-quality sommelier knives (Kelnermes series made of aluminum and stainless steel, including recycled stainless steel options), reusable champagne bottle stoppers, wine gift sets combining a sommelier knife and bottle stopper, and a 1-liter leather wine bag. Customizable with laser engraving or one- or two-color pad printing. Sold B2B as premium corporate gifts.
• Huwelijks Geschenk (Wedding Gift Set) A stylish wedding gift set featuring two champagne flutes decorated with a red heart, a bottle of Cabaret brut sparkling wine, and a bag of chocolate hearts (84g), packaged in an elegant black gift box with a red bow. Sold B2B for life-event gifting.
• Branded Beverages (Water, Juice, Smoothies) Customizable branded beverages including 200 ml apple, orange, and elderberry juices, mango-banana, kiwi-spinach, and forest fruit smoothies in glass bottles, plus 330 ml and 500 ml natural spring water in R-PET (twist or sports cap), FSC-certified Tetra Pak cartons with plant-based caps, and premium glass bottles. Sold B2B for events, hospitality, and corporate gifting.
• Custom Drinkware (Tritan and Foldable Water Bags) A robust 600 ml Tritan bottle with a stylish, leak-proof metal cap, and a foldable 500 ml water bag with carabiner hook. Both are durable, reusable drinkware items available for branding customization. Sold B2B for active lifestyle and on-the-go branding.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Crestline: US-based promotional products distributor offering custom branded merchandise across categories including drinkware, apparel, and gifts. Directly comparable in B2B sales motion and catalog breadth.
• Boundless: UK-headquartered promotional merchandise company serving B2B customers with custom branded products including sustainable ranges. Mirrors Whatpromotions' consultative-plus-e-commerce B2B model.
• National Pen (Pens.com): Online-first B2B promotional products company specializing in branded pens, drinkware, apparel, and gifts. Closely mirrors Whatpromotions' self-serve + volume-discount e-commerce model.
• BrandFuel: UK promotional merchandise and corporate gifting agency offering bespoke branded products with an advisory-led approach. Comparable on the 'relationship gift / giving moment' positioning Whatpromotions emphasizes.
• 4imprint: Publicly listed promotional products distributor headquartered in the US/UK with a large online catalog of customizable branded merchandise. Highly comparable to Whatpromotions in customer base, distribution model, and product categories, but materially larger and multi-geographic.
• GEM Group: Promotional products and branded merchandise distributor in the US providing customized items across corporate gifting categories. Comparable in B2B model and breadth of catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@whatpromotions
• Facebookfacebook.com/what.promotions
• LinkedInnl.linkedin.com/company/whatp
• Instagraminstagram.com/what.promotions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whatpromotions