Future Film Coalition

What Future Film Coalition does

Future Film Coalition (FFC) is a U.S.-based nonprofit advocacy organization that convenes independent film professionals and organizations to shape public policy on media consolidation, production incentives, fair competition, and visibility/access. Founded in 2024 and formally introduced to the field in February 2025 through an inaugural virtual town hall that drew more than 700 independent film professionals, FFC organizes its members into six branches—Filmmakers, Artist Support Organizations, Exhibitors, Distribution + Sales Agents, Media/Communications/Engagement, and Members At-Large—which elect representatives to its Board of Directors. The coalition is led by Interim Executive Director Jax Deluca (appointed October 2025) and supported by a four-person core staff, with a Board chaired by Jon Reiss and including former Sundance Institute CEO Keri Putnam, former Tribeca Institute CEO Brian Newman, and senior figures from Antidote Films, Film Festival Alliance, IDA, OTV | Open Television, and Marginal MediaWorks.

FFC's programmatic output is policy- and event-driven rather than technology-driven. There is no proprietary software platform; the operating stack comprises a public website, a Substack newsletter, Instagram, Monday.com membership forms, donation processing through Zeffy, and merchandise via Fourthwall. The organization runs working groups on state tax incentives, public media/funding, and industry consolidation; has delivered U.S. Senate Spotlight Hearing testimony; co-hosted events with an FCC Commissioner and elected officials; and built the #BlockTheMerger campaign in partnership with American Economic Liberties Project, Writers Guild of America (WGAW/WGAE), Committee for the First Amendment, Democracy Defenders Action, and the International Documentary Association. Membership is free for both individuals and organizations, and the revenue model rests on voluntary tax-deductible donations, with no membership fees, programmatic fees, or disclosed funder base.

FFC's strategic posture is coalition-led advocacy against media consolidation (notably the WBD–Paramount merger) and in favor of antitrust enforcement, state production incentives, fair platform competition, and public media investment. Its geographic scope is domestic (United States), and its go-to-market relies on earned media, events, and partner amplification rather than paid acquisition.

Name

Future Film Coalition

Legal name

Future Film Coalition

Website

https://futurefilmcoalition.org

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Future Film Coalition is a U.S. nonprofit advocacy organization that unites independent film professionals and organizations across six branches to influence policy on media consolidation, production incentives, and fair competition.

Ownership category

akta.pro rank

Product category

Nonprofit Advocacy Services

NAICS

Motion Picture and Video Industries (5121)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Media Arts & Film/Photography Nonprofits (BPAGAHAJ)

akta.pro secondary industries

Public Media Partnerships & Content Co-productions (NGO/Cultural) (MPABADAN), Grant Funding & Public/Nonprofit Financing (MPADAAAO)

Keywords

• Independent film advocacy
• Policy coalition building
• Media consolidation research
• Nonprofit film support
• Production incentives lobbying

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Donations and Contributions: Tax-deductible donations from individuals and organizations supporting independent film advocacy, research, coalition-building, and policy work. Powered by Zeffy platform for processing.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Future Film Coalition is a U.S.-based nonprofit that unites independent film professionals and organizations into a six-branch coalition to advocate for the independent film sector. It offers free Individual and Affiliate/Organization membership, policy research and briefings, sector working groups, and event-driven advocacy (town halls, roundtables, Senate testimony) on issues including media consolidation, production incentives, fair competition, and visibility & access.

Product overview

Future Film Coalition (FFC) is an advocacy organization and coalition, not a product company. It does not offer a software platform or technical product. FFC's offering consists of membership services (Individual and Affiliate/Organization tiers), advocacy and policy work, research briefings, working groups organized by sector, events (town halls, roundtables, workshops, conference gatherings), and campaigns (such as the #BlockTheMerger campaign). These are programmatic and advocacy services, not software products or technology offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Membership Free individual membership in the Future Film Coalition for filmmakers, artists, critics, curators, editors, programmers, organizers, educators, and supporters of the independent film and media space. Individual Members participate directly in FFC's work through branch involvement, working groups, field campaigns (such as #BlockTheMerger), and advocacy events, and receive research briefings, policy alerts, and invitations to events and strategy sessions.
• Affiliate & Organization Membership Free affiliate membership for U.S. businesses, 501(c)(3) nonprofits, foundations, universities, post houses, law firms, distributors, festivals, and advocacy groups that support the independent film ecosystem. Affiliates sustain FFC's work as allies and gain access to research, briefings, and strategic partnership opportunities; the designated registrant should hold decision-making authority or be formally nominated to represent the organization.

Named customers1 record

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• International Documentary Association (IDA)coreStrategic or Co-development Partner · 20 July 2026FFC will lead and participate in conversations at IDA's Getting Real 2026 conference connected to documentary sustainability, public-interest media, and the future of independent film infrastructure.
• Media Power CollaborativecoreStrategic or Co-development Partner · 26 June 2026FFC Interim Executive Director Jax Deluca participated in a panel discussion on the future of public support for media, presented by Media Power Collaborative in partnership with INN, LION Publishers, and NFCB.
• American Economic Liberties ProjectcoreStrategic or Co-development PartnerPartner in the #BlockTheMerger campaign, collaborating on roundtables and town halls opposing the WBD-Paramount merger, including events in Los Angeles, NYC, and Atlanta.
• Writers Guild of AmericacoreStrategic or Co-development PartnerPartner in anti-consolidation advocacy, participating in town halls and roundtables including Los Angeles event featuring WGAW President Michele Mulroney and NYC event with WGAE Executive Director Sam Wheeler.
• Committee for the First AmendmentcoreStrategic or Co-development PartnerPartner in advocacy against media consolidation, participating in town halls and roundtables addressing First Amendment implications of the WBD-Paramount merger.
• Democracy Defenders ActioncoreStrategic or Co-development PartnerPartner in anti-consolidation advocacy, including participation in town halls and roundtables with elected officials and industry leaders.
• New York Women in Film & TelevisionminorStrategic or Co-development PartnerFFC Interim Executive Director participated in NYWIFT panel on the future of public media and impact of corporate mergers on the industry.
• Institute for Nonprofit News (INN)minorStrategic or Co-development PartnerPartner in Media Power Collaborative panel discussion on the future of public support for media.
• LION PublishersminorStrategic or Co-development PartnerPartner in Media Power Collaborative panel discussion on the future of public support for media.
• National Federation of Community Broadcasters (NFCB)minorStrategic or Co-development PartnerPartner in Media Power Collaborative panel discussion on the future of public support for media.
• Black Public MediaminorStrategic or Co-development PartnerPartner in NYWIFT panel on mergers and the future of public media.
• WNET/ThirteenminorStrategic or Co-development PartnerPartner in NYWIFT panel on mergers and the future of public media.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sundance Institute: Sundance Institute is the largest U.S. nonprofit dedicated to independent storytelling and film, with broad artist-support and festival programs. Comparable to FFC as a larger incumbent whose former CEO (Keri Putnam) now sits on FFC's board, indicating overlapping mandates.

Others

• Committee for the First Amendment: Committee for the First Amendment is a First Amendment advocacy organization partnering with FFC on the WBD-Paramount merger fight. Comparable as a thematic ally on free-expression and media-consolidation policy rather than a direct film competitor.
• American Economic Liberties Project: AELP is an anti-monopoly advocacy organization partnering with FFC on the #BlockTheMerger campaign. Comparable as a thematic ally in antitrust/media consolidation fights but not a direct film-sector competitor.
• Writers Guild of America: WGA is a labor union representing writers, partnering with FFC on anti-consolidation town halls. Comparable as a coalition partner in media-competition advocacy rather than a competing film nonprofit.

Direct peers

• Public Knowledge: Public Knowledge is a public-interest advocacy organization focused on media, telecommunications, and antitrust policy. Comparable to FFC in its policy/advocacy posture on media consolidation, competition, and public media, though broader than film.
• International Documentary Association (IDA): IDA is a nonprofit membership organization serving the documentary sector with advocacy, resources, and conferences. Comparable to FFC as a documentary-focused advocacy peer; FFC will participate in IDA's Getting Real 2026 conference, signaling operational overlap.
• Film Independent: Film Independent is a U.S. nonprofit that supports and advocates for independent filmmakers through programs, events, and policy work. It is comparable to FFC as a fellow nonprofit advocacy/support organization serving the U.S. independent film sector with member-based programs.
• Independent Film & Television Alliance (IFTA): IFTA is the trade association for independent film and television companies worldwide, focused on distribution, sales, and policy advocacy. Comparable to FFC as an industry-level advocacy body representing independent film sector interests in policy and market access.
• Film Festival Alliance: Film Festival Alliance is a nonprofit membership organization for U.S. film festivals and programmers. Comparable to FFC as a fellow indie-film coalition structure, and a partner represented on FFC's board via Barbara Twist.

Emerging players

• Open Television (OTV): OTV is a streaming/interactive platform for independent creators, with a founder (AJ Christian) on FFC's board. Comparable as an emerging independent-media player whose sustainability and visibility challenges intersect with FFC's policy advocacy areas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/futurefilmcoalition
• Xx.com/FilmCoalition
• LinkedInlinkedin.com/company/future-film-coalition

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Future Film Coalition