Volksbank

What Volksbank does

Volksbank is an Austrian cooperative banking network operating as the Volksbanken-Verbund, with its primary legal entity being VOLKSBANK WIEN AG, headquartered at Dietrichgasse 25, 1030 Vienna. The network traces its heritage to the cooperative banking movement founded by Hermann Schulze-Delitzsch in 1850 and is celebrating its 175th anniversary in 2025 under the campaign 'Gutes zieht Kreise' (Good creates circles), emphasizing a stated pledge that 95% of financing is reinvested regionally. The organization serves three principal segments — Private Individuals, Youth and Young Adults (up to age 27), and Small and Medium Enterprises — across all of Austria.

The product platform is anchored by the hausbanking digital banking suite, delivered via web browser and a set of mobile applications: the hausbanking-App for core banking, Pay-App for contactless and peer-to-peer payments, ID-App for digital identity verification, and Quick-App for instant balance and payment access. Transaction banking products include the Girokonto current account, the Volksbank Debit Mastercard (consumer and business variants), the Business Gold Kreditkarte, the Geschäftskonto business account, Business Lounge, and Office Banking for enterprise treasury workflows. Lending spans Wohnbaukredit (mortgages), Konsumkredit (consumer loans), Nachhaltige Finanzierung (sustainable financing), and leasing. Wealth offerings include savings products (Sparprodukte), Fonds and Fondssparen (funds and fund savings plans), Private Banking, and securities trading. Insurance distribution, factoring, SEPA payments, Echtzeitüberweisung (instant SEPA credit transfers), and a Bankwechsel account-switching service round out the stack.

Volksbank's revenue model is a traditional universal-banking mix: net interest income from mortgages and consumer credit; transaction and account fees; commissions from investment funds and securities; insurance distribution commissions across life, property, health, accident, legal protection, and vehicle lines; and leasing income from vehicles and equipment. Distribution combines a physical branch network across Austria with self-serve digital channels (hausbanking web and mobile apps) and a broad set of payment integrations (Apple Pay, Google Pay, Swatch Pay, LAKS PAY, Bluecode, SumUp, Pay One) plus enterprise integrations including EBICS and PSD2-compliant open-banking APIs. The bank is licensed as a Kreditinstitut under § 1 Abs 1 BWG and operates in full GDPR compliance, serving a diversified retail and SME customer base across the DACH region.

Name

Volksbank

Legal name

VOLKSBANK WIEN AG

Website

https://volksbank.at

Company type

Private

Founded year

1850

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Volksbank is an Austrian cooperative banking network (VOLKSBANK WIEN AG) serving private individuals, youth, and SMEs across Austria via branches, the hausbanking digital platform, and a multi-app mobile suite.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Depository Credit Intermediation (5221), Savings Institutions and Other Depository Credit Intermediation (522180), Portfolio Management and Investment Advice (523940)

SIC

Savings Institutions, Not Federally Chartered (6036), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Mutual Savings Banks & Mutual Thrifts (FSABAEAD)

Keywords

• Retail banking services
• Cooperative banking
• Consumer lending
• Wealth management
• Business banking

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Interest Income: Traditional banking revenue from interest charged on loans and mortgages including Wohnbaukredit (home loans) and Konsumkredit (consumer loans)
2. Fee and Commission Income: Banking fees including account maintenance, transaction fees, card fees, and securities trading commissions
3. Investment Products: Revenue from sale of investment funds (Fonds), fondssparen (fund savings), and securities products
4. Insurance Distribution: Commission income from insurance products including life, property, health, accident, legal protection, and vehicle insurance
5. Leasing Services: Vehicle and equipment leasing for private and business customers

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Volksbank (Volksbanken-Verbund) is an Austrian cooperative banking network offering retail and commercial banking products. Its core offering includes current accounts (Girokonto, Geschäftskonto), payment cards, mortgages (Wohnbaukredit) and consumer loans (Konsumkredit), savings and investment funds, insurance distribution, leasing, and factoring. Services are delivered through a physical branch network combined with the hausbanking digital banking platform and a suite of mobile applications.

Product overview

Volksbank (Volksbanken-Verbund) is an Austrian cooperative banking network offering a comprehensive retail and commercial banking platform. The core offering centers on hausbanking (internet banking) accessible via web and dedicated mobile applications (hausbanking-App, Pay-App, ID-App, Quick-App). The product portfolio spans current accounts (Girokonto) and cards (Volksbank Debit Mastercard, Business Gold Kreditkarte) for private, youth (KidsCard, TeensCard, StudyCard), and business customers (Geschäftskonto, Business Lounge, Office Banking). Lending products include mortgages (Wohnbaukredit), consumer loans (Konsumkredit), and sustainable financing. Investment offerings comprise savings products, investment funds (Fonds, Fondssparen), and Private Banking. Additional services include insurance, leasing, factoring, instant payments (Echtzeitüberweisung), and SEPA payments. The ecosystem integrates with major mobile payment platforms (Apple Pay, Google Pay, Swatch Pay, LAKS PAY, Bluecode) and enterprise standards (EBICS, PSD2).

Differentiator

Problem solved

Functional benefit

Brands

• hausbanking: Internet banking platform of the Volksbanken Austria offering online banking services for account management, transfers, and financial services.

Products and services

• hausbanking Internet banking platform of the Austrian Volksbanken network that enables customers to manage accounts, conduct transfers, and access banking services via web browser and mobile devices.
• Girokonto Current account product for daily banking, salary deposits, and payment transactions, available as standard and youth versions.
• Volksbank Debit Mastercard Debit card linked to the current account for withdrawals and payments worldwide.
• Volksbank Debit Mastercard Business Business debit card for entrepreneurs with spending controls and expense management features.
• Business Gold Kreditkarte Premium business credit card with enhanced limits, travel insurance, and concierge services for business customers.
• Geschäftskonto Business current account designed for entrepreneurs with transaction handling, payment processing, and accounting integration.
• hausbanking-App Mobile banking application for smartphones providing full banking functionality on iOS and Android platforms.
• Pay-App Mobile payment application enabling contactless payments and peer-to-peer transfers via smartphone.
• ID-App Identity verification application for secure online authentication and digital identity management.
• Quick-App Quick access banking application for fast balance checks and instant payments without full login.
• Aktivkonto Entry-level current account for young people starting their banking relationship.
• Lehrlingskonto Apprentice account with special conditions for vocational training students.
• Studentenkonto University student account with academic verification and student-specific benefits.
• KidsCard Banking card for children up to age 13, managed by parents with controlled spending limits.
• TeensCard Banking card for teenagers, offering first financial independence with parental controls.
• StudyCard Student banking card with benefits and reduced fees for higher education students.
• Wohnbaukredit Mortgage and residential property financing product for home purchases and construction.
• Konsumkredit Consumer credit for personal financing needs including vehicle purchases and home improvements.
• Nachhaltige Finanzierung Sustainable/green financing products supporting environmentally friendly investments and ESG-compliant projects.
• Leasing Vehicle and equipment leasing services for both private and business customers.
• Sparprodukte Savings products including savings accounts and term deposits for different savings goals.
• Fonds Investment funds including equity, bond, and mixed funds for wealth building and retirement planning.
• Fondssparen Fund-based savings plan enabling regular investments in selected funds with cost averaging benefits.
• Private Banking Wealth management and investment advisory services for high-net-worth individuals.
• Versicherungen Insurance products including life, property, accident, health, legal protection, and vehicle insurance.
• Factoring Accounts receivable financing service for businesses to improve cash flow.
• Echtzeitüberweisung Instant payment/SEPA instant credit transfer service for immediate fund transfers within Europe.
• SEPA-Zahlungen Single Euro Payments Area payment services for cross-border Euro transfers within the SEPA zone.
• Bankwechsel Account switching service enabling customers to transfer their banking relationship to Volksbank easily.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• UniCredit Bank Austria: Subsidiary of Italian UniCredit Group and a top-three Austrian universal bank. Offers overlapping retail, SME, and corporate banking services to Volksbank's target customers as part of a much larger pan-European franchise.
• Erste Group Bank: One of the largest banking groups in Austria and Central/Eastern Europe, headquartered in Vienna. Directly competes with Volksbank in Austrian retail, SME, and mortgage banking while operating a much broader regional network across CEE markets.

Regional players

• Hypo Vorarlberg Bank: Austrian regional universal bank headquartered in Vorarlberg, serving retail, SME, and private banking customers. Comparable to Volksbank in regional Austrian focus and product breadth, though operating as a state-backed Landes-Hypothekenbank rather than cooperative.

Direct peers

• Volksbank Vorarlberg / Austrian Volksbanken regional banks: Member banks of the same Volksbanken-Verbund network as VOLKSBANK WIEN AG. They share the cooperative model, regional financing mandate, and product suite, and represent the most direct internal comparables within the same group structure.
• DZ Bank (Volksbanken Raiffeisenbanken cooperative sector, Germany): Central institution of the German cooperative banking sector (BVR), structurally analogous to Volksbank's Austrian Volksbanken-Verbund. Both operate cooperative retail/SME banking networks in their respective home markets with similar regulatory and ownership models.
• Raiffeisen Bank International: Austrian cooperative-rooted banking group and one of Volksbank's closest domestic competitors. Both operate Austrian deposit-taking franchises with strong regional/SME banking focus, though Raiffeisen is significantly larger and has broader Central and Eastern European exposure.
• Erste Bank und Sparkassen (Austrian Savings Banks): Austrian savings bank sector (Sparkassen) operating under Haftungsverbund with Erste. Directly comparable regional/community banking model to Volksbank's Volksbanken-Verbund, competing for the same Austrian retail and SME customers.
• Raiffeisenlandesbank Oberösterreich: Major regional cooperative/regional bank in Austria focused on Upper Austrian retail and SME banking. Comparable to Volksbank's regional banks in business model, deposit-funded lending, and member-owned cooperative structure.
• BAWAG Group: Major Austrian retail and SME bank listed on the Vienna Stock Exchange. Competes head-to-head with Volksbank in Austrian consumer banking, lending, and deposits, but with a more digital, efficiency-focused operating model.

Emerging players

• ING DiBa (Germany): Digital-first retail bank in Germany offering checking, savings, and consumer lending. Represents the neo-banking competitive threat to traditional Austrian cooperative banks like Volksbank as customers migrate to lower-cost digital alternatives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@volksbankat
• YouTubeyoutube.com/c/volksbank-official
• Facebookfacebook.com/volksbank
• LinkedInlinkedin.com/company/-sterreichische-volksbanken-ag
• Instagraminstagram.com/volksbank

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Volksbank