Hoogeveense Atletiek Club 63

What Hoogeveense Atletiek Club 63 does

Hoogeveense Atletiek Club 63 (HAC'63) is a volunteer-run Dutch amateur athletics association (vereniging) founded in 1963 and headquartered in Hoogeveen, Drenthe, Netherlands. The club delivers organized athletics training, competition participation, and community sports events to approximately 400 members across all age categories — youth (pupillen, C/D junioren), adults, masters, and para-athletes (A-atleten). Service delivery is anchored by a dedicated 400m athletics track at Sportveldenweg 3 and a newly opened competition secretariat building (April 2026), with coach-led training sessions, integration into the Atletiek Unie federation framework, and participation pathways through to regional, national, and Special Olympics-level competition.

The club's product portfolio consists of (1) core training programs segmented by age and discipline, (2) recurring internal and open events including Clubkampioenschappen, Bork Uurestafette, Coopertest events, the multi-day Avond4Daagse community walk, and obstacle runs, and (3) facility and event-hosting services via the new competition secretariat. Technology is intentionally minimal: a WordPress-based website, Facebook and Instagram channels, WhatsApp-based PR communications, SponsorKliks for shopping referral revenue, and inschrijven.nl for event registration. There is no proprietary software, no app, and no public API.

HAC'63 operates a hybrid revenue model combining recurring membership fees (age-tiered contributions), transactional event registration fees (e.g., €12-€24 per relay team), and a sponsorship base of approximately 40 local businesses. GTM is community-led: free trial training, website signup, social media, and member word-of-mouth referrals. The customer base is fully fragmented across individual consumer members; there are no enterprise customers and no external parent company or private equity involvement. The club is governed by an elected board and a network of volunteer committees, with two recently appointed honorary members (Martin Kreeft, Peter Hooijer) recognized for long-standing service.

Name

Hoogeveense Atletiek Club 63

Legal name

Hoogeveense Atletiek Club HAC'63

Website

https://hac63.nl

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

51–100 employees

Short description

Hoogeveense Atletiek Club 63 (HAC'63) is a volunteer-run Dutch amateur athletics association founded in 1963 in Hoogeveen. It delivers athletics training, competitions, and community events to approximately 400 members across youth, adult, masters, and para-athlete segments.

Ownership category

akta.pro rank

Product category

Athletics Club Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Endurance & Conditioning Coaching (running, cycling, triathlon) (HSADAEAD)

akta.pro secondary industries

Meet & Invitational Organizers (MPAKADAC), Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL)

Keywords

• Athletics training programs
• Track and field club
• Youth athletics coaching
• Running club membership
• Athletics competition events

Headquarters

HQ city

Hoogeveen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees (Contributie): Annual membership fees charged to members for access to training facilities, coaching, and club activities. Fees are structured by age groups as noted in the contributie and leeftijdsindeling page.
2. Event Registration Fees: Revenue from organized events including the Bork Uur Estafette (€12-24 per team), Coopertest events, and competition entry fees.
3. Sponsorship: Financial and in-kind support from local businesses including Kikkert Rolstoelauto's, Primera de Haan, Podotherapie Hoogeveen, and approximately 40 other sponsors displayed on the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Hoogeveense Atletiek Club 63 (HAC'63) is a community athletics club offering organized track and field training, coaching, and competition opportunities for members of all ages and abilities in Hoogeveen, Netherlands. The club operates a dedicated 400m athletics track and competition secretariat, delivers structured training across running, jumping, and throwing disciplines, and organizes recurring events such as Club Championships, the Avond4Daagse walking event, the Bork Uurestafette relay, and Coopertest fitness events.

Product overview

HAC'63 (Hoogeveense Atletiek Club 63) is a community athletics club offering a unified portfolio of sports programs and events. The core offering consists of organized athletics training programs for members across all age groups (youth through masters), supported by club facilities including an athletics track and a newly opened competition secretariat. The club organizes regular events including the annual Clubkampioenschappen (club championships), Bork Uurestafette (team relay), various Coopertest events, and the multi-day Avond4Daagse community walking event. The membership program provides structured athletics participation with categories for adapted athletics (A-atleten). The club maintains an official records system documenting achievement milestones across disciplines.

Differentiator

Problem solved

Functional benefit

Products and services

• Athletics Training Programs Organized athletics training sessions covering running, jumping, and throwing disciplines for club members of all ages and skill levels, delivered by volunteer coaches.
• Club Membership Program Annual club membership with age-based categories including youth (pupils), juniors (A through D), adults, masters, and A-athletes (adapted athletics). Provides access to training, coaching, and club facilities.
• Club Championships (Clubkampioenschappen) Annual internal two-day athletics competition featuring multiple disciplines across age categories, concluded with a club-BBQ.
• Avond4Daagse Hoogeveen Annual four-day community walking event organized by HAC'63, a multi-decade tradition in Hoogeveen with broad public participation.
• Bork Uurestafette Annual team relay race on the athletics track where teams run as many laps as possible within a fixed time window, with separate junior and adult categories.
• Coopertest Events Fitness testing competitions where participants run as far as possible within a fixed duration (e.g., 6 or 12 minutes), including the LB Chick'n Coopertest and La Brochette Coopertest.
• Obstacle Runs (Bentinckspark) Annual obstacle run events, including the Intersport Bentinckspark Obstacle Run, co-organized with VV Hoogeveen at a local park.
• Wedstrijdsecretariaat (Competition Secretariat) Competition secretariat building opened April 21, 2026, providing operational facilities for hosting athletics competitions on the club's track.
• Athletics Track Facility Hire Use of the home 400m athletics track at Sportveldenweg 3, Hoogeveen, including a booking system for external event organizers hosting competitions and community events.

Quantifiable outcome

• 18% membership growth in 2025, approaching 400 total members
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Kikkert Rolstoelauto'scoreGTM or Marketing PartnerSpecialized wheelchair car dealer providing sponsorship for A-atleten (para-athletes) participating in Special Olympics 2026. Offers customized vehicle solutions for people with disabilities, supporting HAC'63's inclusive athletics program.
• Primera de HaanminorGTM or Marketing PartnerLocal Primera store sponsor of annual Primerarun 4-mijl event, providing prizes for competition winners.
• Podotherapie HoogeveenminorGTM or Marketing PartnerPodotherapy clinic providing professional foot screening for A-atleten athletes as part of Special Olympics Health Check program. Sponsors Podotherapie Hoogeveen competition with bowling prize event.
• HerquaminorGTM or Marketing PartnerSponsor of the 1e Herqua Lentewedstrijd (Spring Competition) held at HAC'63 athletics track, attracting 139 participants from 19 clubs.
• LB ChickenminorGTM or Marketing PartnerSponsor of the annual LB Chick'n Coopertest event organized by HAC'63, providing support for fitness testing competitions.
• Intersport BentincksparkminorGTM or Marketing PartnerSports retailer sponsoring the Bentinckspark Obstacle Run event, an annual event organized by HAC'63 in cooperation with VV Hoogeveen.
• Atletiek Unie (Royal Dutch Athletics Federation)coreStrategic or Co-development PartnerNational athletics federation providing competition calendar, official competition recognition, judge/course official training programs, and regulatory framework for athletics in the Netherlands.
• RTC Noord AtletiekminorStrategic or Co-development PartnerRegional Training Center North organizing regional training sessions. Held one of its training sessions at HAC'63 track in March 2026 with athletes from Groningen and Friesland.
• VV HoogeveenminorStrategic or Co-development PartnerFootball club sharing sports facilities in Hoogeveen. Co-organizes Bentinckspark Obstacle Run and provides meeting facilities for HAC'63 board meetings.
• Sponsors of WedstrijdsecretariaatminorGTM or Marketing PartnerMultiple local businesses including Sani Dump, Vloertechniek, AB Bouw, Vredeveld, Zuidema, Warmteservice, Snoeken, Breedveld, Middelveld, Akupanel, and Marvo Systeemplafond contributed to building the new competition secretariat.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Atletiek Unie (KNAU): Royal Dutch Athletics Federation governing all athletics clubs in the Netherlands. Relevant as the national regulator and competition-organizing body within which HAC'63 operates and competes.
• Special Olympics Nederland: Dutch chapter of Special Olympics providing competition framework for athletes with intellectual disabilities. Directly comparable as the governing body for HAC'63's A-atleten program and Special Olympics participation.
• NOC*NSF: Dutch Olympic and Sports Federation umbrella organization supporting member federations including athletics. Comparable as the broader sports-governance layer relevant to HAC'63's Special Olympics and federation-aligned activities.

Direct peers

• AV Haarlem: Dutch regional athletics club operating a track and field program with youth, adult, and competitive training. Directly comparable as a community athletics club with similar membership, training, and event-based model in the Netherlands.
• Prins Hendrik Atletiek Club (PH-Sport): Mid-sized Dutch athletics club with structured training groups and Atletiek Unie membership. Comparable on training-program structure, federation participation, and community event organizing.
• AV'34 Apeldoorn: Athletics club in Apeldoorn offering track and field training across age groups and organizing community competitions. Closely mirrors HAC'63's structure of membership, regional competition hosting, and local-sponsorship model.
• Rotterdam Atletiek: Dutch athletics club offering comprehensive track and field programs and competitive teams. Comparable as a Dutch athletics club with structured training and event-organizing capabilities.
• Atletiek Vereniging Generaal Majoor de Schepper (AVG): Athletics club in Eindhoven providing track and field training across age categories with competitive team participation. Comparable as a regional Dutch athletics club with similar membership-based revenue model.
• Haag Atletiek Vereniging (HAV): Athletics club in The Hague offering training for all age groups and organizing regional competitions. Directly comparable as a community-based Dutch athletics club with similar membership and event revenue model.

Regional players

• AV NOP: Athletics club operating in the Noordoostpolder region of the Netherlands. Comparable regional athletics club model but operating in a different Dutch geographic market than HAC'63.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/hoogeveense_atletiek_club_1963

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoogeveense Atletiek Club 63